Gap's Banana Store Debuts in France - Analyst Blog
08 12월 2011 - 6:15PM
Zacks
The world’s leading apparel
retailer Gap Inc. (GPS) said ‘bonjour’ to Paris as
its Banana Republic Stores debuted in the fashion capital of the
world.
Gap’s first flagship Banana
Republic store in the country spreads across 15,952 square feet and
is situated at Avenue des Champs Elysée, Paris. The flagship store
offers affordable premium luxury and modern versatile style that
makes shopping a pleasing experience for the visitors.
Gap Inc., whose other brands
include Old Navy and its namesake, revealed that the store is part
of its international growth strategy.
According to Gap’s management, the
new store combines traditional and contemporary elements and the
Banana Republic collections for him and her, personal care
products. It will also flaunt the Monogram collection, which is
claimed to be the “the very best of Banana Republic”.
Gap has been operating in France
since 1993 and currently has close to 40 Gap stores in the country.
However, only recently has the company started to expand Banana
Republic stores in Europe.
In 2010, Gap had opened an Italian
flagship in Milan. In the same year it started selling apparel and
accessories on a dedicated European Banana Republic e-commerce
site.
Gap is following its peers and has
been looking for overseas growth, as Americans continue to cut back
on spending during this uncertain economic scenario. As a part of
this strategy, the company decided to reduce its overall square
footage in the U.S. By the end of 2013, it expects to curtail the
square footage by 10% from what existed in 2007. Meanwhile, the
company expects to roughly double the revenues from outside of the
U.S. to 30% by the end of 2013.
In a bid to achieve this goal, Gap
announced its plans to close 189 locations or 21% of its namesake
store in the U.S. by the end of 2013.
At the same time, the company has
revealed that by the end of fiscal 2012 it is going to increase its
number of stores five-folds in China to 45 stores, up from the
current count of 9 stores.
Gap competes with national and
local department stores and discount stores, such as
American Eagle Outfitters Inc. (AEO) and
The TJX Companies Inc. (TJX). Currently, the
company maintains a Zacks #2 Rank, which translates into a
short-term ‘Buy’ rating. Our long-term recommendation on the stock
remains ‘Neutral’.
AMER EAGLE OUTF (AEO): Free Stock Analysis Report
GAP INC (GPS): Free Stock Analysis Report
TJX COS INC NEW (TJX): Free Stock Analysis Report
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TJX Companies (NYSE:TJX)
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TJX Companies (NYSE:TJX)
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