Deadpool Smells (Stays) Fresh With Old Spice
26 7월 2024 - 10:00PM
Business Wire
Old Spice, the iconic brand known for its bold scents and
innovative grooming products, is joining forces with Marvel
Studios' Deadpool & Wolverine, in theaters July 26. In a
hilarious new spot starring Deadpool and his roommate Blind Al, Old
Spice Total Body Deodorant steps in to offer Deadpool 24/7
freshness from pits to toes.
Let's set the scene: Deadpool returns home from a long day of
battling bad guys. Is that the sweet smell of victory? Nope, it's
Deadpool's funk. And who better to keep him in check than his
roommate, Blind Al, who has been dealing with his stank since the
day he moved in. She’s got a nose for nonsense and 24/7 freshness.
While she can’t see him, boy can she smell him. Luckily for
Deadpool, Blind Al has him covered with Old Spice Total Body
Deodorant, keeping our favorite anti-hero fresher than a
chimichanga straight outta the fryer.
“We developed our Total Body Deodorant so that every guy, hero
and antihero, can stay fresh all over all day,” said Kate DiCarlo,
Old Spice’s Senior Communications Director. “In this campaign, we
show everyday moments where you need to be your freshest, while
also tapping into content we know our fans love. We are thrilled to
bring freshness to one of Marvel's most anticipated moments of the
year.”
“Saving the world? Battling bad guys? Have a smelly roommate?
Old Spice seems like a no brainer to help keep things fresh!” said
Holly Frank, Walt Disney Studios VP, Partnership Management and
Operations, Marvel. “We’re thrilled to be collaborating with Old
Spice again to lean into fan-first creative with fan-favorite
characters – in this case - Blind Al. This allowed us to deliver
even more of the irreverent humor our fans love while staying true
to our shared comedic voice and garnering excitement for the movie
ahead of its release.”
The spot, directed by Cameron Harris and produced by the Marvel
Studios Partnerships team in collaboration with Gravy Films and
Maximum Effort, features Deadpool and Leslie Uggams, known for her
role as Blind Al in the Deadpool franchise, as well as her notable
performances in Fallout, American Fiction, Empire, and The Immortal
Life of Henrietta Lacks. It can be viewed on YouTube, Instagram and
TikTok.
"We've all had roommates that were stinkers but hopefully we've
also had those that are an absolute joy,” said Leslie Uggams.
"Fortunately, Blind Al, has one of those roommates that, despite
his, shall we say, shortcomings, smells of Old Spice Total Body
Vanilla and Shea Deodorant making him all the more bearable."
Old Spice Total Body Deodorant –
Deadpool’s Body Odor-Fighting Sidekick
Old Spice’s Total Body Deodorant is clinically proven to fight
odor for up to 72 hours and is gentle enough for use all over the
body. The collection is dermatologist-tested, aluminum-free, and
comes in three forms:
- Total Body Deodorant Spray: A refreshingly cool spray that
allows for touchless and broad application. Available in Vanilla
& Shea, Cucumber & Avocado scents.
- Total Body Deodorant Cream: A water-based cream with lactic
acid, perfect for precise application in sensitive areas. Available
in Vanilla & Shea, Cucumber & Avocado scents.
- Total Body Deodorant Stick: Made with shea butter and coconut
oil, this stick allows for easy application at areas where skin
rubs together. It glides smoothly and clear. Available in Vanilla
& Shea, Cucumber & Avocado scents, and Unscented.
The Total Body Deodorant collection is available at major
retailers nationwide for the suggested retail price of $12.99*.
About Old Spice:
Old Spice, an iconic grooming brand with over 80 years of
history, is the No.1 selling anti-perspirant and deodorant brand
for guys in the United States. With a complete product portfolio
including anti-perspirants, deodorants, body washes, body sprays,
shampoos, and hair stylers, Old Spice has become the authority on
grooming experience.
About Marvel Studios’ DEADPOOL &
WOLVERINE
Marvel Studios’ “Deadpool & Wolverine” delivers the
ultimate, iconic, cinematic team-up throwdown on July 26. Shawn
Levy directs “Deadpool & Wolverine,” which stars Ryan Reynolds,
Hugh Jackman, Emma Corrin, Morena Baccarin, Rob Delaney, Leslie
Uggams, Karan Soni, and Matthew Macfadyen. Kevin Feige, Ryan
Reynolds, Shawn Levy and Lauren Shuler Donner produce with Louis
D’Esposito, Wendy Jacobson, George Dewey, Mary McLaglen, Josh
McLaglen, Rhett Reese, Paul Wernick and Simon Kinberg serving as
executive producers. Marvel Studios’ “Deadpool & Wolverine” is
written by Ryan Reynolds & Rhett Reese & Paul Wernick &
Zeb Wells & Shawn Levy.
*Pricing at the sole discretion of retailers.
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For media inquiries, please contact:
Sydney Tukes sydney.tukes@citizenrelations.com
Mel Denson, Procter & Gamble, Old Spice denson.m@pg.com
Procter and Gamble (NYSE:PG)
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