Pampers Teams Up With U.S. Track & Field Legend Allyson Felix to Support NICU Families
12 7월 2024 - 1:30AM
Business Wire
Pampers is Donating Up to 1,000,000 Preemie
Swaddlers Diapers to Children’s Miracle Network Hospitals
This summer, Pampers is working to support preemie parents with
the help of U.S. Track & Field legend, 11-time Olympic
medalist, and mother Allyson Felix through a donation of up to one
million preemie diapers to NICUs across the country. From July 2,
2024, through September 2, 2024, Pampers will donate one Pampers
Preemie Swaddlers diaper to Children’s Miracle Network hospitals
for every purchase of a Pampers Swaddlers Huge Pack at Walmart, up
to one million diapers.
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Pampers teams up with U.S. track &
field legend Allyson Felix to support NICU families (Photo:
Business Wire)
Becoming a parent is one of the biggest and most exciting
changes that most people experience. But that moment can become one
of uncertainty when your baby is moved to the Neonatal Intensive
Care Unit (NICU). Allyson Felix is intimately familiar with the
range of emotions that comes with having a child born prematurely –
and the joy of seeing them discharged from the NICU. After an
emergency cesarean section at 32 weeks pregnant, Felix’s daughter
spent a month in the NICU. Felix has partnered with Pampers to tell
her NICU story, encouraging others to share their own experiences
and support NICU families with a purchase of Pampers at
Walmart.
“My daughter’s arrival was a big moment for us as a family, but
it was also a time of uncertainty. In the NICU, she spent her first
days and weeks separated from me as we both embarked on our own
health journeys after birth,” said Allyson Felix. “For many
families, the NICU is just another hurdle they have to clear before
crossing the finish line and settling in at home. It’s a time when
parents and their baby need to feel love and support, so I’m proud
to be partnering with Pampers at Walmart to help NICU families
across the country.”
As the #1 choice of U.S. hospitals and the diaper recommended by
95% of NICU nurses, Pampers has provided support to parents of
premature babies since the 2002 launch of a diaper made
specifically for premature babies. In 2016, after more than 10,000
hours of research, Pampers launched a hospital-exclusive diaper
designed for premature babies as small as one pound.
“As preemies face the biggest challenge of their lives in the
NICU, it’s important that we do what we can to help simplify their
stay, and providing specially designed diapers is a small way that
we can support them," said Marty Vanderstelt, father of two and
Senior Vice President, North America Baby Care at P&G.
Clinically proven to be gentle on newborn skin and designed to
promote healthy skin, Pampers Preemie Swaddlers are made of Blankie
Soft material for ultimate softness and have unique features meant
to protect the delicate skin of premature babies:
- Has a Multi-Stripe Wetness Indicator that allows for early,
accurate detection of wet diapers to help nurses and parents better
care for baby’s skin
- Protects your baby’s delicate belly with our Umbilical Cord
Notch
- Reversible design with re-attachable tabs for any-position
diaper change to minimize overhandling baby
You can learn more about Allyson Felix’s NICU journey and her
Pampers partnership in this video. To support NICU babies across
the United States this summer, visit your local Walmart store to
purchase Pampers diapers or shop online at
https://www.walmart.com/c/brand/pampers.
About Pampers®
For 60 years, parents have trusted Pampers to care for their
babies. Pampers is a part of The Procter & Gamble Company
(NYSE:PG) and is the #1-selling diaper worldwide. Every day, more
than 25 million babies in 100 countries around the world wear
Pampers. Pampers offers a complete range of diapers, wipes and
training pants designed to provide protection and comfort for every
stage of baby’s development. Visit www.pampers.com to learn more
about Pampers products, join the Pampers Club program, and find
ideas and information to help you and your baby ‘love the change’
together.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240710011107/en/
P&G Baby Care Communications Jazmyne Reid
reid.jt@pg.com or MSLGROUP for Pampers Emily Sims
Emily.sims@mslgroup.com
Procter and Gamble (NYSE:PG)
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Procter and Gamble (NYSE:PG)
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