ATLANTA, Nov. 9 /PRNewswire/ -- My Coke Rewards, the popular online, mega- rewards program, has reason to celebrate the holidays early with the recent redemption of the one millionth reward. And to build on the celebration of this significant milestone, beginning November 19, My Coke Rewards is putting more than 20 million complimentary points up for grabs for the holidays. Beginning November 19, special codes worth 10 My Coke Rewards points each will be available through select websites, print advertising, viral e-mails, Coca-Cola holiday e-cards and inserts in Blockbuster DVD rentals. One lucky participant will also win the ultimate holiday present -- 100,000 My Coke Rewards points -- which will definitely add a bit more jingle to the season. "It's incredible that in such a short time people have claimed one million rewards," Said John Hackett, senior vice president, marketing, Coca-Cola North America. "It powerfully demonstrates the loyalty that we know people have to Coca-Cola brands and shows that they like the diversity of rewards offered and the ease of redemption. My Coke Rewards has exceeded our expectations and we look forward to continuing to add great new items to the rewards pool for the holidays and into 2007." "Since My Coke Rewards launched in February, almost three million people have registered and are actively claiming rewards. What drives them to join My Coke Rewards is they know that anyone can participate and redeem points. And they do, every day," said Katie Bayne, senior vice president, Coca-Cola Brands, Coca-Cola North America. "We can't think of a better way to thank people for drinking Coca-Cola products, or to invite new members to join the party, than by giving people a special Christmas gift of My Coke Rewards points." New and exclusive options are constantly being added to the vast selection of rewards already available at My Coke Rewards. With rewards choices being refreshed and expanded, registered users find many reasons to enjoy Coca-Cola brands and to regularly visit mycokerewards.com. The variety of rewards available also provides a compelling incentive for new members to join the program. To date My Coke Rewards members have entered more than 60 million codes and have redeemed more than 100 million points. During the holidays, My Coke Rewards will feature more than a dozen new seasonal items, including limited edition reproductions of original Haddon Sundblom paintings of the Coca-Cola Santa, plush Coca-Cola Polar Bears, and a variety of holiday ornaments. Traditional Coca-Cola holiday packaging will remind people that special rewards -- many featuring the beloved Coca-Cola Santa -- will be available through My Coke Rewards. In total, more than 50,000 new holiday-themed items will be redeemable. Participating in My Coke Rewards is easy. Consumers look for unique codes under the caps or within the packaging of all Coca-Cola brands including Coca-Cola classic, Diet Coke, or Coca-Cola Zero. By going to http://www.mycokerewards.com/, consumers can create an account and enter their codes and as they collect and enter more codes, their account grows. When they have accrued enough points to redeem their desired reward, they simply select it and the points are deducted from their account. Accumulated My Coke Rewards points are redeemable through the end of 2007. About The Coca-Cola Company The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.3 billion servings each day. For more information about The Coca-Cola Company, please visit our website at http://www.thecoca-colacompany.com/. DATASOURCE: The Coca-Cola Company CONTACT: Susan McDermott of Coca-Cola North America, +1-404-676-4120, or Web site: http://www.thecoca-colacompany.com/ http://www.mycokerewards.com/

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