Beverage Partners Worldwide (BPW) Joint Venture to Refocus on Black Tea Platform
03 11월 2006 - 2:48AM
PR Newswire (US)
VEVEY, Switzerland and ATLANTA, Nov. 2 /PRNewswire/ -- The
Coca-Cola Company and Nestle today announced both companies have
agreed to refocus the activities of their Beverage Partners
Worldwide (BPW) joint venture on black tea beverages. The
transaction, which is subject to certain regulatory approvals, is
expected to close early 2007. Both partners believe a concentrated
focus on black tea beverages by the joint venture throughout its
territory will accelerate the growth and bolster the market
presence of BPW. The green tea-based functional drink Enviga,
recently launched in the U.S. and scheduled for rollout in Europe
in 2007, will also be marketed through the existing joint venture.
This agreement means The Coca-Cola Company and Nestle will
independently develop, produce and market ready-to-drink coffee and
non-black tea based beverages. Both companies recognize the
significant potential of these rapidly growing segments and will
expand their offerings in these categories by identifying
innovative new products and creating a broader choice for
consumers. Beverage Partners Worldwide (BPW), a fifty-fifty joint
venture held by Nestle and The Coca-Cola Company, was created in
2001, following a period of 10 years during which Nestle and The
Coca-Cola Company cooperated in a joint venture called Coca-Cola
and Nestle Refreshments (CCNR). DATASOURCE: The Coca-Cola Company;
Nestle CONTACT: Media, Francois-Xavier Perroud, 41-21-924-2596, or
Investors, Roddy Child-Villiers, 41-21-924-3622, both of Nestle; or
Media, Dana Bolden, +1-404-676-2683, or Investor Relations, Ann
Taylor, +1-404-676-5383, both of The Coca-Cola Company Web site:
http://www.coca-cola.com/
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