The James Hardie™ ALLIANCE offers eligible
members exclusive access to valuable
business-building resources including training, homeowner
referrals, marketing support and
much more
CHICAGO, Feb. 5, 2025
/PRNewswire/ -- James Hardie Building Products Inc. (James
Hardie), a subsidiary of James Hardie Industries plc (ASX: JHX;
NYSE: JHX) and the North American leader in fiber cement home
siding and exterior design solutions, is thrilled to introduce the
James Hardie™ ALLIANCE. This revitalized program is designed
to help residential contractors succeed by providing business
support, fostering a network of trusted contractors and connecting
them to homeowners.
"The James Hardie™ ALLIANCE is far more than a mere network –
it's our collaboration with contractors whereby we help them
achieve their unique business goals, connect them to homeowners
interested in their services and deliver a superior experience to
homeowners who entrust their home's exterior to Hardie® products,"
said Chad Fredericksen, Vice
President of North American Professional & Retail Channels at
James Hardie. "Whether a contractor is interested in profitably
expanding their business, making business operations run more
smoothly, or simply wishes to take advantage of the growing
homeowner demand that only the #1 brand of siding in North America* can provide, the James Hardie™
ALLIANCE has the resources to help them succeed."
Members of the James Hardie™ ALLIANCE can access a wide range of
benefits through the redesigned digital portal. These benefits
include personalized membership accounts, comprehensive training
courses, industry-leading marketing resources, exclusive discounts
on industry leading tools and services, and the opportunity to earn
and redeem Hardie™ Rewards Points for valuable business-building
resources.
Contractors who advance to one of the top three tiers gain
additional benefits including a tier logo to convey credibility to
homeowners, access to direct homeowner referrals provided by James
Hardie, advanced marketing support, and a directory listing on the
James Hardie™ ALLIANCE contractor locator for increased homeowner
exposure.
The James Hardie™ ALLIANCE is designed with the homeowner in
mind. Homeowners can conveniently connect with a contractor within
the network, making the process of finding a trusted professional
significantly easier.
"James Hardie continues to be dedicated to supporting
homeowners with their re-side experience and providing them with
the highest quality of products for the re-side of their dreams,"
Fredericksen added. "Our investment in the James Hardie™ ALLIANCE
is a significant step forward to advance this ongoing mission."
For more information on James Hardie, to find a trusted
contractor or to sign up for the new James Hardie™ ALLIANCE
program, visit JamesHardie.com/Alliance.
*Based on Freedonia 2022 Global Siding (Cladding) demand
estimates and James Hardie sales in North
America.
James Hardie Building Products Inc.
James Hardie is
the North American leader in fiber cement exterior design
solutions. Hardie® products offer long
lasting beauty and endless design possibilities with trusted
protection and low maintenance. As the #1 producer of
high-performance fiber cement building solutions in the United States, James Hardie offers siding
and accessories for every style.
Hardie® products are noncombustible and
stand up to weather and time while empowering homeowners and
building professionals to achieve the home of their dreams. James
Hardie operates with an inclusive company culture and an unwavering
commitment to Zero Harm. The company proudly employs a diverse
workforce of over 3,700 employees in North America.
For more information and media resources, visit
JamesHardie.com and
JamesHardie.com/all-about-james-hardie/media-resources. For
investor information, please visit ir.jameshardie.com.au.
Connect with James Hardie on social media:
- LinkedIn
- Instagram
- Facebook
- X (formerly Twitter)
Media Contact:
jameshardieuspr@webershandwick.com
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SOURCE James Hardie Building Products Inc.
