Effective Data Management Strategy and Aggressive Investment
Approach Found as Biggest Differentiators
NEW
YORK, Nov. 8, 2024 /PRNewswire/ -- IBM (NYSE:
IBM) released a new report called AI in Action that highlights
artificial intelligence strategies of businesses considered "AI
Leaders." The report is based on a survey, conducted on behalf of
IBM by Harris Poll, of 2,000 companies across the U.S., U.K.,
India, Japan and Germany.
According to the findings, of the 2,000 businesses surveyed, 15%
reported being far ahead of their peers when it comes to leveraging
AI to maximize value across their business. The report defines
these businesses as "AI Leaders." The remaining 85% of respondents
were classified as "Learners."
"Of the organizations that were considered AI Leaders,
two-thirds reported that AI has already driven 25% or greater
improvement in their revenue growth rate," said Shobhit Varshney, VP & Sr. Partner, Americas
AI Leader, IBM Consulting. "We dove into the data to uncover how
these AI Leaders were implementing AI within their businesses that
could help others learn from their success."
The report identified four key findings that may explain the
outcomes achieved by AI Leaders:
- Investment: 71% of AI Leaders describe their
organizations as being very aggressive with respect to making
investments in AI, compared to 19% of Learners.
- AI Data Management: AI Leaders were far more likely to
express confidence in their ability to access and effectively
manage their organization's data to support AI initiatives (61% vs.
11% of Learners).
- Strategic Focus & Alignment: AI Leaders were more
likely to report that their C-suite was fully aligned with IT
leadership on what it would take to achieve AI maturity (72% vs.
36% of Learners). Further, data found that AI Leaders were 80% more
likely to invest in four use cases: customer experience, IT
operations and automation, virtual assistants and
cybersecurity.
- Ability to Customize: AI Leaders were more than twice as
likely to express confidence in their ability to customize their AI
efforts to achieve optimal value. (72% of Leaders vs. 33% of
Learners) In practice, 61% of Leaders reported using APIs to create
their own solutions (vs. 28% of Learners).
For the full report, including country-specific data, visit
https://www.ibm.com/think/reports/ai-in-action. Is your company an
AI Leader? Click HERE to take the quiz and find out.
The research for this report was conducted online by The Harris
Poll on behalf of IBM from 20 February through 24 April 2024. The survey was conducted among IT
and business decision-makers in the US, Japan, Germany, the UK and India. The decision-makers had to possess a
deep knowledge of their company's AI-based tools or processes in
all their forms and work for large companies with either an annual
revenue of more than USD 500 million
or a company size of more than 1,000 employees.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and
consulting expertise. We help clients in more than 175 countries
capitalize on insights from their data, streamline business
processes, reduce costs and gain the competitive edge in their
industries. Thousands of government and corporate entities in
critical infrastructure areas such as financial services,
telecommunications and healthcare rely on IBM's hybrid cloud
platform and Red Hat OpenShift to affect their digital
transformations quickly, efficiently and securely. IBM's
breakthrough innovations in AI, quantum computing,
industry-specific cloud solutions and consulting deliver open and
flexible options to our clients. All of this is backed by IBM's
long-standing commitment to trust, transparency, responsibility,
inclusivity and service.
About The Harris Poll
The Harris Poll is one of the longest-running market research
firms in the US, tracking public opinion, motivations and social
sentiment since 1963. It's now part of Harris Insights &
Analytics, a global consulting and market research firm that
strives to reveal the authentic values of modern society to inspire
leaders to create a better tomorrow. It works with clients in 3
primary areas: building a 21st-century corporate reputation,
crafting brand strategy and performance tracking, and earning
organic media through public relations research. Its mission is to
provide insights and advisory to help leaders make the best
decisions possible.
Media contact:
Rebecca Neufeld
rebecca.neufeld@ibm.com
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