Holley’s New Market Segment Strategy Takes Center Stage at SEMA 2023
26 10월 2023 - 10:00PM
Business Wire
Company to showcase aftermarket solutions
that transform classic, late model, European and electric
vehicles
Holley Inc. (NYSE: HLLY), a leader in the automotive aftermarket
industry, is returning to the Specialty Equipment Market
Association (SEMA) show with a new approach focused on reaching
customers in multiple aftermarket segments. With two booth
locations, the company is spotlighting a wide array of aftermarket
solutions that encompass classic cars and trucks, late model muscle
cars and trucks, off-road, European, and EV applications.
“Holley’s 2023 SEMA presence reflects the company’s ongoing
expansion and evolution to serve a broader set of enthusiast
customers,” said Matthew Stevenson, President and Chief Executive
Officer, Holley. “Off-road, EV, European vehicles, and late model
muscle cars are all growing aftermarket segments. SEMA attendees
will have an opportunity to see firsthand how we are positioning
Holley to capture more of these markets while also bringing
innovative products and services to our core group of classic car
and truck enthusiasts.”
Sniper 2 Takes Center Stage at Holley’s Main Booth The
centerpiece of Holley’s SEMA showcase is its Sniper 2 electronic
fuel injection (EFI) technology. Launched in July 2023, Sniper 2 is
the latest offering in the company’s large and fast-growing Sniper
product line. A self-tuning, easy-to-install EFI conversion for
4-barrel style carburetors, Sniper 2 is a flagship example of
Holley’s product innovation that allows various types of classic
cars to run like modern vehicles.
Other aftermarket solutions on display in Holley’s SEMA showcase
space include:
- Superchips Pulsar XT wireless Bluetooth tuner,
engineered for late model truck applications including the 2023
Ford Bronco.
- APR turbo with software upgrades, supporting European
model vehicles like the Audi S4, S5 and SQ5 models.
- Flowmaster active valve axle-back exhaust, purpose-built
for late model muscle cars including the 2024 Mustang GT.
SEMA attendees can interact with these solutions and Holley’s
team of experts by visiting the company’s main booth
(#22463) located in Central Hall.
“We continue to evolve and enhance our product strategy to
ensure we’re meeting the needs of all aftermarket customers,” said
Sean Crawford, Chief Product Officer, Holley. “We are excited to
return to SEMA, not only to showcase our latest offerings, but also
to engage with attendees and learn more about their needs. This
direct feedback is what inspires and guides our team as we work to
deliver the next generation of aftermarket innovation.”
Holley’s EV Solutions on Display in SEMA Future Tech
Studio AEM Performance Electronics, a Holley family brand, will
also be on display at SEMA 2023. The company is spotlighting its
unique and differentiated offerings at its booth (#24916),
located in the SEMA Future Tech Studio in Central Hall. Featuring
vehicle control units, combined charging units, conversion brackets
and accessories, and battery management systems, AEM is a leader in
EV conversion solutions for hot rod vehicles.
SEMA 2023 will take place at the Las Vegas Convention Center
from October 31-November 3, 2023. Attendees can look for a special
announcement regarding a high-profile celebrity car build by
Holley’s Detroit Speed & Engineering business. It will be one
of 12 vehicles unveiled during the SEMA Monday Reveal program
taking place in Central Hall (#24401) on October 30 at 5:30
p.m. PDT.
For more Holley company news, click here.
About Holley Holley Inc.
(NYSE: HLLY) is a leading designer, marketer, and manufacturer of
high-performance products for car and truck enthusiasts. Holley
offers a leading portfolio of iconic brands that deliver innovation
and inspiration to a large and diverse community of millions of
avid automotive enthusiasts who are passionate about the
performance and personalization of their classic and modern cars.
Holley has disrupted the performance category by putting the
enthusiast consumer first, developing innovative new products, and
building a robust M&A process that has added meaningful scale
and diversity to its platform. For more information on Holley,
visit https://www.holley.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231026690332/en/
Media Relations: Paul Oakley, poakley@tinymightyco.com /
Rachel Withers, rwithers@tinymightyco.com
Investor Relations: Ross Collins / Stephen Poe Alpha IR
Group 312-445-2870 HLLY@alpha-ir.com
Holley (NYSE:HLLY)
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