NEW
YORK, Nov. 14, 2023 /PRNewswire/ -- Omnicom
(NYSE: OMC) today announced a first-mover collaboration with Getty
Images (NYSE: GETY), that will provide it early access to
Generative AI by Getty Images. The new tool pairs Getty
Images' best in class creative content with the latest AI
technology for a commercially safe and legally indemnified
generative AI tool.
As part of their Alpha testing program, Omnicom integrated the
tool into Omni, Omnicom's open operating system. By combining the
tool with Omni's data, agency teams will be able to safely create
on-brand content that helps marketers orchestrate better outcomes.
They will also be able to bring the tool into client ecosystems and
customize it with clients' proprietary data to produce
commercially safe images with the clients' unique brand style and
language.
"We are honored to be a part of Getty Image's new Generative AI
tool, one that will significantly help our people move from
ideation to execution in a seamless manner," said Omnicom's EVP,
Chief Technology Officer, Paolo
Yuvienco. "Getty Images shares our commitment to the
responsible use of AI, and that makes their new tool all the more
enticing to us, especially given it is built with high quality
authentic content. Providing our people and our clients a
commercially safe option is a true game changer, and we're eager to
harness the tool's capabilities alongside them."
Generative AI by Getty Images launched in September 2023 and is developed on the
state‑of‑the‑art Edify model architecture, which is part of NVIDIA
Picasso, a foundry for generative AI models for visual design. The
tool is trained solely from Getty Images' content with uncapped
indemnification for commercial use. With broad protection and usage
rights, users can download and license any visual they generate,
helping Omnicom teams move from ideas to outcomes faster.
"We are giving brands the freedom to explore Generative AI for
internal ideation, alongside the confidence and trust to use
content in commercial settings with the same protections as our
world-class pre-shot libraries," said Grant
Farhall, Chief Product Officer at Getty Images. "We're
honored to have worked with Omnicom in our initial testing to
refine in ways that meet the ongoing needs of marketers and
advertisers."
Both companies have taken a strong stance on responsible AI
practices. Omnicom is part of the Coalition for Content
Provenance and Authenticity (C2PA) that seeks to build and
standardize a future framework of content verification and protects
the authenticity of AI assets for creators, brands, and consumers.
Additionally, Omnicom was the first advertising holding company to
join Adobe's Content Authenticity Initiative (CAI), which
is focused on increasing trust and transparency in digital content.
This initiative is responsible for the promotion of the C2PA
standard.
Getty Images has also taken important steps to protect editorial
integrity and public trust in media amidst the rise of AI tools and
platforms by signing an open letter alongside several media
companies and organizations that lays out proposed principles for
regulatory and industry action, including transparency of training
sets, clear identification of AI generated content, efforts to
eliminate bias in generated content, and others. With the latest
tool from Getty Images, users can be confident that the content
that they generate is safe to use in commercial settings and will
not include any trademarked brands, products, characters or
identifiable people.
About Omnicom
Omnicom (NYSE: OMC)
(www.omnicomgroup.com) is a leading global marketing and corporate
communications company. Omnicom's branded networks and
numerous specialty firms offer services in advertising, strategic
media planning and buying, precision marketing, commerce and
branding, experiential, customer relationship marketing (CRM),
public relations, healthcare marketing and other specialty
communications services to over 5,000 clients in more than 70
countries.
About Getty Images
Getty Images (NYSE: GETY) is a
preeminent global visual content creator and marketplace that
offers a full range of content solutions to meet the needs of any
customer around the globe, no matter their size. Through
its Getty
Images, iStock and Unsplash brands, websites
and APIs, Getty Images serves customers in almost every country in
the world and is the first-place people turn to discover, purchase
and share powerful visual content from the world's best
photographers and videographers. Getty Images works with over
541,000 contributors and more than 310 content partners to deliver
this powerful and comprehensive content. Each year Getty Images
covers more than
160,000 news, sport and entertainment events
providing depth and breadth of coverage that is unmatched. Getty
Images maintains one of the largest and best
privately-owned photographic archives in the world with
millions of images dating back to the beginning of photography.
For company news and announcements, visit our Newsroom.
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SOURCE Omnicom Group Inc.