No more blowing smoke. No more gimmicks. No
more stunts. Just blunt.
GRAPEVINE, Texas, Aug. 20,
2024 /PRNewswire/ -- Solo Stove, a leading outdoor
lifestyle brand within Solo Brands (NYSE: DTC) and creator
of the world's best-selling smokeless fire pit, is launching their
new campaign, "Blunt Marketing" as their biggest marketing campaign
to date. The brand that set the internet ablaze with the launch of
its awareness driven stunt, Snoop Goes Smokeless, is
teaming up with Snoop Dogg once again putting bluntness at the
forefront of their new creative campaign to drive trial of the
brand's best in class products.
"Blunt Marketing," brought to life by Solo Stove in partnership
with The Martin Agency, launches today and features Snoop Dogg and
long-time pal Warren G as they link up for a blunt session in the
truest fashion — but this time they aren't blowing any smoke, just
being blunt about their favorite outdoor offerings with a clear
intent, to sell consumers high-quality and innovative products from
Solo Stove.
"Look, y'all know I am the king of the buzz. But now I'm all
about being [blunt]..." revealed Snoop Dogg. "And I'll be even more
[blunt],I'm here because you're more likely to buy this fire pit
because I'm Snoop. Facts."
The integrated 360 full funnel-marketing campaign includes
video, digital, social, influencer, audio, search, performance and
retail running across high visibility programming and channels
including Thursday Night Football, NFL Ticket, The Voice (Season 26
starring Snoop Dogg as a Coach), TikTok and Amazon making it the
largest campaign the brand has launched.
"This campaign dares to cut through the smoke in a way that only
Solo Stove can deliver," says Luana
Bumachar, Chief Marketing Officer of Solo Brands. "With
Snoop Dogg bringing his inimitable style and charisma to this
campaign, we are not just pushing boundaries—we are defining them.
We brought Snoop back in an entirely new way with a deliberate nod
to how brands engage influencers to promote their products. This
isn't just marketing, it's blunt, direct, unapologetic and
entertaining. And we're confident in this approach because we know
our products deliver every time."
"Solo Stove aspires to be the most disruptive outdoor lifestyle
brand in the industry, and we see significant growth opportunities
ahead as we shift to become a more consumer-centric brand," said
Mike McGoohan, Chief Growth Officer, Solo Brands and President
of Solo Stove. "'Blunt Marketing' is a bold campaign that not only
propels our growth journey but also cements our position as a
leading disruptor in the market."
The "Blunt Marketing" campaign will lead into fall and run
through the rest of the year with the launch of three innovative
products. Each of the new offerings brings unique enhancements
designed to elevate the outdoor living experience reinforcing Solo
Stove's unwavering commitment to delivering high- quality premium
products.
For more information on Solo Stove and the full product line,
visit www.solostove.com.
About Solo Brands, Inc.
Solo Brands, headquartered in Grapevine, TX, is a leading omnichannel
lifestyle brand company. Leveraging e-commerce, strategic retail
relationships and owned retail stores, Solo Brands offers
innovative products to consumers through six lifestyle brands –
Solo Stove and TerraFlame, known for firepits, stoves, and
accessories; Chubbies, a premium casual apparel and activewear
brand; ISLE, maker of inflatable and hard paddle boards and
accessories; Oru Kayak, innovator of origami folding kayaks; and
IcyBreeze, maker of portable air conditioning coolers.
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SOURCE Solo Stove