Introducing Crown Royal Reserve Aged 12 Years
Blended Canadian Whisky: a Celebration of Time, Patience and the
Art of Masterful Blending
NEW
YORK, Oct. 31, 2024 /PRNewswire/ --
Award-winning Canadian whisky brand Crown Royal ushers in a
new Reserve offering with the introduction of Crown Royal
Reserve Aged 12 Years Blended Canadian Whisky. A patiently aged
blend, this remarkable new expression is a showcase in
craftsmanship in the growing Crown Royal portfolio, with each
barrel hand-selected by master blenders and aged for a minimum of
12 years.
The new Crown Royal Reserve Aged 12 Years continues to be an
approachable yet elevated offering, highlighting the artistry and
dedication that define Crown Royal. With richer depth, bolder
flavor and delicious complexity, this refined whisky sets a new
standard for Crown Royal Reserve and is a reflection of the
incredible things to come to those who put in the time.
"Crown Royal Reserve Aged 12 Years stays true to the tradition
of the original Crown Royal Reserve offering while elevating the
flavor profile with more pronounced fruity notes," said
Mark Balkenende, Master Blender at
Crown Royal. "This expression enhances what makes Reserve unique
within the Crown Royal portfolio, now featuring the exciting
addition of an age statement that provides a more elevated
experience for our consumers."
Whisky drinkers and new fans of the category can expect even
bolder and more complex flavor with the new Crown Royal Reserve
Aged 12 Years, with more notes of baking spices on the palate and
more fruit flavor in the blend, balanced with light notes of
vanilla. The tasting experience culminates with a lingering, warm
finish, complemented with notes of cinnamon.
"Crown Royal Reserve Aged 12 Years represents our commitment to
delivering exceptional quality without compromise," said
James Valdes, Director, Crown Royal.
"With this new expression, we've enhanced our Reserve line with an
age statement that reflects the craftsmanship and character of the
whisky. It's a testament to our dedication to innovation, providing
whisky enthusiasts with an approachable yet elevated
experience."
With an ABV of 40%, Crown Royal Reserve Aged 12 Years is best
enjoyed neat or on the rocks. Beginning this month, consumers can
find the new Crown Royal Reserve Aged 12 Years offering
transitioning onto shelves at a suggested retail price of
$49.99 for a 750ml bottle.
For more information about Crown Royal Reserve Aged 12 Years and
to explore the full Crown Royal portfolio, please visit
crownroyal.com.
About Crown Royal
Crown Royal Canadian Whisky is the
number-one selling Canadian whisky brand in the world and has a
tradition as long and distinctive as its taste. Specially blended
to commemorate a grand tour of Canada made by the King and Queen of
Great Britain in 1939, Crown
Royal's smooth and elegant flavor was an exceptionally generous
gift fit for royalty. Its gift-worthy presentation reflects its
regal origins – it is considered the epitome of Canadian whisky.
For more information, visit crownroyal.com. Crown Royal encourages
all consumers to please enjoy responsibly.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit diageo.com. Visit Diageo's global responsible
drinking resource, DRINKiQ.com, for information, initiatives, and
ways to share best practice. Follow on Twitter and Instagram for
news and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Jazmine Settles
DIAGEO
jazmine.settles@diageo.com
TAYLOR
crownroyal@taylorstrategy.com
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SOURCE Crown Royal