Teaming Up With Matchbox, The Viral
Matchmaking Software, Smirnoff Is Uniting Football Fans (And
Rivals) For Unparalleled Thursday Night Football
Experiences
NEW
YORK, Oct. 22, 2024 /PRNewswire/ -- As the NFL
season heats up, fans know that Game Day commitments can often
sideline personal connections. This season, however, Smirnoff—the
official vodka sponsor of the NFL—is calling an audible by teaming
up with Matchbox to create off-the-field Game Day Matchups,
giving football lovers a chance to toast with fellow fans without
benching their social plans.
Smirnoff will bring the ultimate Game Day Matchup to life during
Thursday Night Football in Los
Angeles this week, where football and cocktails collide in
unforgettable fashion. Super Bowl 50 Champion Vernon Davis, along with Reality TV Star
and NFL super-fan Scheana Shay, have been tapped as
hosts of the experience. Select football fans are invited to watch
the game as they raise their glasses, battle it out in rivalry
trivia, and connect with fellow fans — all while cheering on Game
Day like never before. For a chance to experience this and future
Game Day Matchups, fans 25+ can sign up via Matchbox HERE.
"Smirnoff and I are back this season, teaming up to unite
football fans on Game Days," said Vernon
Davis. "And to do it, we're hitting cities across the U.S.
for epic showdowns. It's about unforgettable drinks, great company,
and fueling that Game Day spirit. And the best part? You'll never
miss a second of the action!"
Smirnoff will bring Game Day Matchups to additional cities
throughout the season with an upcoming Thursday Night Football stop
in Detroit. Stay tuned for updates
on details for the next Matchup HERE.
"As we enter our fourth year as the Official Vodka Sponsor of
the NFL, Smirnoff is continuing to celebrate traditions and fandom
on game days with the launch of We Do Game Day Matchups," said
Jennifer Holiday Hudson,
North America brand leader at
Smirnoff. "As with everything we do, this program is all about
our WE collective and bringing football fans together, creating new
connections, and of course, enjoying delicious Smirnoff cocktails
along the way."
"Game Day is about traditions, rituals and celebrations—and it's
always better sharing those with friends," said Liam McGregor, founder of Matchbox. "Teaming
up with Smirnoff on this experience is an exciting way to bring
people together. We're thrilled to contribute our unique matching
software to kick off new connections between fans."
The production of Smirnoff No. 21 – ten times filtered and
triple distilled - ensures the liquid is inherently mixable so
adults of legal drinking age across the country can enjoy Smirnoff
as part of their favorite cocktails. Smirnoff No. 21 Vodka is
available at retailers nationwide in 1.75L, 1L, 750mL, 375mL, 200mL
and 50mL bottles and has a 40% ABV with a suggested retail price of
$12.99 for a 750mL bottle (price
varies by size).
Follow @Smirnoff on Instagram and @SmirnoffUS on Twitter to stay
up-to-date on how WE do Game Days all season long. And whether
you're serving up delicious cocktails for tailgates or winning
plays with the ultimate watch party, please remember to always
drink Smirnoff responsibly.
About SMIRNOFF
Smirnoff has been giving the people what they want since 1864,
revolutionizing drinking culture across generations: from inventing
the Mule and reimagining the vodka martini to creating a cultural
mainstay that defines the flavored malt beverage category with the
launch of Smirnoff Ice in 2000.
Because the brand is dedicated to the people and their evolving
taste preferences, Smirnoff has an option for everyone along with a
dedicated history of adding fun to any occasion while keeping
diversity and inclusion at the forefront. Truly showing the power
of socializing when everyone (21+) is invited to celebrate.
The Smirnoff portfolio offers a variety of options for adults
across vodka and flavored malt beverages. Current offerings include
foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of
flavors in North America and
ready-to-serve flavored malt beverages including Smirnoff Seltzer
and Smirnoff Ice Smash. From culturally relevant limited editions
to new innovations and zero sugar offerings, Smirnoff has always
been known for quality and affordability, and prides itself on
giving the people what they want.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world. For
more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
on Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
MEDIA CONTACTS:
Brooke Smith
DIAGEO
brooke.smith@diageo.com
TAYLOR
Smirnoff@taylorstrategy.com
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SOURCE Smirnoff