A Grand-prize military veteran winner was
honored with the ultimate VIP experience, receiving a
once-in-a-lifetime surprise from Kane
Brown and Crown Royal in Arlington, Texas.
NEW
YORK, Sept. 17, 2024 /PRNewswire/ -- Crown
Royal and multi-platinum country music artist Kane Brown raised a glass to a military
veteran as Brown's 29-city In the Air Tour concluded at
Globe Life Field in Arlington,
Texas, on Sept. 14. All summer
long, the official whisky of Brown's headlining tour, Crown Royal,
brought its award-winning cocktails and Purple Bag Project to
sold-out stops. As part of their partnership , Brown and Crown
Royal teamed up to launch the "That Deserves a Crown with
Kane Brown" contest, inviting fans
21+ to nominate veterans in their lives for a chance to win a VIP
experience at Brown's final concert for themselves and the
veteran.
Ahead of the country artist's epic finale show at Globe Life
Field, Brown and Crown Royal hosted the veteran and their guest at
an exclusive celebration in honor of their service. From rounds of
golf and custom cocktails to a touching toast from Brown, the event
was filled with gratitude for the sacrifices made throughout the
honoree's decorated career. Saturday evening culminated at
Globe Life Field with Brown's electric performance, where the
winner received a special onstage tribute ahead of being treated to
a string of No. 1 hits.
"Honoring our military community this summer with Crown Royal
meant a lot to me," said Kane Brown.
"Getting to celebrate the incredible people who have served our
country was the perfect bookend to an amazing run of shows."
For years, Crown Royal has been a mainstay in the country music
genre – from sponsoring the renowned CMA Awards for nearly a
decade, maintaining a robust rodeo presence and supporting both
breakthrough and established artists, Crown Royal has committed to
being the spark in the genre that connects people through shared
experiences and generosity. This celebration underscored Crown
Royal's long-standing commitment to the military community,
including ongoing support for veteran-focused charities like
CreatiVets.
"We are incredibly proud to partner again with a global talent
like Kane who shares our passion for both country music and the
military community," said Jesse
Damashek, SVP of Crown Royal. "It's an honor to be able to
partner and give back to organizations like CreatiVets and Packages
from Home as we spotlight those that are truly deserving of a
Crown."
CreatiVets is a military non-profit whose purpose is to use
various forms of art, including songwriting, visual arts, music,
and creative writing, to help disabled veterans and foster an
outlet of self-expression that allows them to transform their
stories. Through partnerships with organizations like Packages From
Home and CreatiVets, the brand has supported over 1 million
servicemen and women.
Crown Royal reminds everyone 21+ that living generously is not
about what you have, but about what you give. And, most
importantly, to always drink responsibly.
About Crown Royal
Crown Royal Canadian Whisky is the
number-one selling Canadian whisky brand in the world and has a
tradition as long and distinctive as its taste. Specially blended
to commemorate a grand tour of Canada made by the King and Queen of
Great Britain in 1939, Crown
Royal's smooth and elegant flavor was an exceptionally generous
gift fit for royalty. Its gift-worthy presentation reflects its
regal origins – it is considered the epitome of Canadian whisky.
For more information, visit crownroyal.com. Crown Royal encourages
all consumers to please enjoy responsibly.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed
on both the New York Stock Exchange (NYSE: DEO) and the London
Stock Exchange (LSE: DGE) and their products are sold in more than
180 countries around the world. For more information about Diageo,
their people, brands, and performance, visit www.diageo.com. Visit
Diageo's global responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
on Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
About CreatiVets
CreatiVets' is a 501(c)(3) non-profit
organization whose mission is to provide wounded veterans
struggling with post-traumatic stress and traumatic brain injury
with opportunities to use art, music, and creative writing to heal
their unseen wounds of war. Their goal is to empower veterans with
tools they can use for the rest of their lives and enable them to
see their own capacity for success in an arena outside the
battlefield. Learn more at creativets.org.
Media Contacts
Jazmine
Settles, Diageo
Jazmine.Settles@Diageo.com
Taylor
CrownRoyal@TaylorStrategy.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/crown-royal-and-kane-brown-celebrate-long-standing-partnership-and-the-finale-of-the-in-the-air-tour-with-a-special-salute-to-military-veterans-302250734.html
SOURCE Crown Royal