Crown Royal Invites NFL Fans to Join Legendary
Tailgate Tour and Announces Sweepstakes for a Chance to Win Super
Bowl LIX Tickets
NEW
YORK, Sept. 4, 2024 /PRNewswire/ --
Award-winning Canadian whisky brand, Crown Royal, proudly returns
for a fourth year as the Official Whisky Sponsor of the NFL with
its 'Kick Off with Crown' (KOWC) program to launch
the Crown Royal Rig. This season, the Crown Royal Rig,
a larger-than-life 18-wheeler, will tour NFL stadiums and American
cities to spread generosity with an epic tailgate. For KOWC year
four, the Crown Royal Rig will go where the fans are, inviting them
to join in on the generosity by raising a glass and packing a
purple bag in support of military charity
organization, Packages from Home. Fans that cannot
catch the Crown Royal Rig on the road can track bags packed during
the Crown Royal Rig's tour†, check out game day recipes and enter
the Crown Royal Rig Super Bowl Sweepstakes for a chance to win
Super Bowl LIX tickets, by
visiting http://kickoffwithcrown.com/**
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9287351-crown-royal-unveils-the-crown-royal-rig-epic-tailgate-on-wheels-this-nfl-season/
The Crown Royal Rig delivers a grand tailgate featuring custom
details including a chrome Crown Royal grill complete with the
brand's iconic pillow logo hood ornament. The unique cab features a
hand painted Crown Royal purple pinstripe design and will travel to
ten NFL cities across the country (Kansas
City, Dallas, Houston, Cleveland, Detroit, Cincinnati, Green Bay, Atlanta, Jacksonville, and New Orleans) with surprises along the way. At
each stop, Crown Royal and an NFL legend will host a pre-kick off
tailgate for fans 21+ complete with music, cocktails and other
exciting activities.
The decked out 18-wheeler will make its 2024 NFL season debut in
company of Chiefs super fan and Official Crown Royal Rig driver,
Rob Riggle, at GEHA Field at
Arrowhead Stadium for the first matchup between the Chiefs and
Baltimore Ravens on September 5th.
Ahead of kick-off Riggle and NFL Hall-Of-Famer Tony Gonzalez will co-host the tailgate, leading
the ceremonial first pour and cheering with fans 21+ as they
participate in the brand's Purple Bag Project benefiting Packages
from Home.
"As a die-hard Kansas City fan, teaming up with Crown Royal to
spread generosity and support our military throughout the season is
truly the perfect partnership," says Rob
Riggle. "I am so excited to be able to drive this amazing
tricked out rig and give back! It's so simple – fans will turn
donated Crown Royal Bags into care packages for active American
military heroes, a community that I'm deeply passionate about."
Crown Royal has partnered with Packages from Home for over a
decade through the Purple Bag Project to give back to those who
give so much of themselves to us – the military. Through the
partnership, the duo has donated over one million bags and
counting. The organization is dedicated to boosting the morale and
quality of life for U.S. military personnel stationed overseas and
veterans facing challenges at home. Crown Royal is proud to
continue its support of this important mission by making the Purple
Bag Project a central feature of the 'Kick Off with Crown'
program.
"The Crown Royal Rig is a character of its own – running on the
generous spirit of Crown Royal," said Hadley Schafer, VP of Crown Royal. "With the
Crown Royal Rig, thousands of NFL fans across the country will give
back to our invaluable military heroes. In our fourth year as the
Official Whisky Sponsor of the NFL, it's important for us to offer
something extra special to the fans from our next level tailgate to
giving them a chance to win tickets to Super Bowl LIX with our
online sweeps!"
The 'Kick Off with Crown' campaign launched
in 2021 and celebrated the hospitality workers
that make game day great at stadiums and entertaining venues across
the country, this year the brand is offering something extra
special to the fans. For the first time ever, the brand is offering
a few lucky fans 25+ a chance to win tickets to Super Bowl LIX!
Each Grand Prize offers an exclusive experience; the winner and a
guest (25+) will be awarded a trip for 3 days & 2 nights, to
New Orleans, Louisiana to enjoy
Super Bowl LIX.
Visit http://kickoffwithcrown.com/ or dial
1-855-ROYLRIG (1-855-769-5744) to enter for a chance to win and
more information.**
To follow all the action on the road to Super Bowl LIX, fans can
visit Crown Royal's Instagram @CrownRoyal.
†Number of bags packed as set forth on the
crownroyal.com/royalrig website may not be current at any given
time and may be modified by Diageo Americas, Inc. without
notification or liability of any kind.
**CROWN ROYAL RIG SUPER BOWL SWEEPSTAKES: NO PURCHASE NECESSARY.
Sweepstakes offered only in the (50) United States and District of Columbia to persons 25 years of
age or older. Void where prohibited by law. Sweepstakes
starts 9/1/24 @ 12:00 a.m. ET and ends 1/15/25 @ 11:59:59 p.m.
ET. If participating by calling 1-855- ROYLRIG, you
may enter Sweepstakes without commenting on driving of
CROWN ROYAL RIG vehicle. Limit 1 entry per
person. Winner must be available to travel for Super Bowl
LIX on 2/9/25 in order to win Grand
Prize; additional restrictions apply. ALCOHOL IS NOT
PART OF PRIZE. Subject to Official Rules (available
at http://kickoffwithcrown.com/ or by calling
1-855-ROYLRIG) for prize restrictions, odds of winning and other
details. Sponsor: Diageo Americas, Inc., New York, NY.
The Crown Royal Company, New York,
NY.
Please Drink Responsibly.
© 2024 NFL Properties LLC. All NFL-related trademarks are
trademarks of the National Football League. Sweepstakes not
sponsored or offered by the National Football League.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian
whisky brand in the world and has a tradition as long and
distinctive as its taste. Specially blended to commemorate a grand
tour of Canada made by the King
and Queen of Great Britain in
1939, Crown Royal's smooth and elegant flavor was an exceptionally
generous gift fit for royalty. Its gift-worthy presentation
reflects its regal origins – it is considered the epitome of
Canadian whisky. For more information, visit crownroyal.com. Crown
Royal encourages all consumers to please enjoy responsibly.
About Diageo North America
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness. Diageo is listed on both the New
York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE:
DGE) and their products are sold in more than 180 countries around
the world. For more information about Diageo, their people, brands,
and performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow on Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
About Packages From Home
Packages From Home is a registered 501(c)3 nonprofit
organization dedicated to providing care and comfort packages to
U.S. military members deployed or stationed overseas, as well as
facilitating activities that boost the morale of all veterans.
Since our founding in 2004, we have served over 5 million military
members and veterans, with a vision to reach 10 million by 2030. As
we celebrate our 20th year in operation, our mission is stronger
than ever, fueled by the support of individuals, corporations, and
community groups who are committed to making a tangible difference
in the lives of those who serve. Whether it's through our care
packages, veteran appreciation activities, or sponsored events,
Packages From Home remains steadfast in honoring the sacrifices of
our military and veteran communities. Learn more
at www.packagesfromhome.org
MEDIA CONTACTS
Jazmine Settles,
DIAGEO
Jazmine.Settles@diageo.com
Crown Royal PR,
Taylor
crownroyal@taylorstrategy.com
Meghan Richards, Packages From
Home
meghan@packagesfromhome.org
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SOURCE Crown Royal