The limited-edition bottle celebrates Mexican
culture and heritage through the world's first Añejo Cristalino
tequila ahead of Día de Muertos
NEW
YORK, Aug. 27, 2024 /PRNewswire/ -- Bonded over
their love of creativity, innovation and exceptional tequila,
Tequila Don Julio, the original luxury tequila of choice in
Mexico, and Mexican-American
fashion designer, Willy Chavarria, are continuing their
longstanding partnership this season to celebrate modern
Mexico and its beloved traditions
with the release of the Tequila Don Julio 70 Añejo
Cristalino Artist Edition bottle. Inspired by his
upbringing in the San Joaquin
Valley of California and
love for art and luxury design, the artist edition showcases
Chavarria's creative vision and
depictions of one of the most respected Mexican holidays
– Día de Muertos.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9285151-tequila-don-julio-70-cristalino-artist-edition-bottle-willy-chavarria/
Chavarria brings his unique
vision to the Tequila Don Julio 70 Añejo Cristalino Artist Edition
bottle with meticulously crafted designs that showcase his
signature style with roses paired with interpretations of classic
Mexican iconography from the Día de Muertos holiday. Inspired by
the people who live Por Amor (for love), the
bottle embodies the vibrant spirit of Mexico.
"I am deeply inspired by my Mexican heritage which I strive to
represent through my art and design," says Willy Chavarria. "The
Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle along
with my recent collection is a heartfelt illustration of the
synergy between time-honored tradition and Mexico's modernism."
Tequila Don Julio 70 Añejo Cristalino originally launched in
2012 in celebration of the 70th anniversary of when
Don Julio González first revolutionized the tequila category. Aged
to perfection for 18 months in American white oak barrels, Tequila
Don Julio 70 Añejo Cristalino offers the rich complexities of a
traditional Añejo with a modern twist. This special liquid embodies
the essence of innovation as it was the first Añejo Cristalino
Tequila to implement a charcoal filtration process that imparts a
pure crystal hue and brings out the crisp agave flavor typically
found in a Blanco marking an evolution in luxury tequila.
"Tequila Don Julio 70 Añejo Cristalino is a symbol of our
leadership and love for tequila craft," says Karen Harris, Vice President of Tequila Don
Julio, DIAGEO NA. "We are proud to partner with Willy Chavarria to
bring his designs to life through a collaboration that celebrates
the interaction of the tradition and modernity of Mexico."
This fall, Tequila Don Julio is releasing the Tequila Don Julio
70 Añejo Cristalino Artist Edition bottle with celebrations that
will roll out across the nation, starting with Willy Chavarria's
Spring/Summer 2025 runway show in New
York City that will debut an exclusive capsule collection
inspired by Tequila Don Julio and continuing with Mexican
Independence Day in Chicago and
Día de Muertos in Los Angeles.
Follow @DonJulioTequila and @WillyChavarriaNewYork to get a first
look of the exclusive capsule collection and learn more about how
you can join in on the celebrations this fall.
The Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle
designed by Willy Chavarria is sold for an SRP of $69.99 for a standard 750ml bottle at select
retailers nationwide and online at DonJulio.WillyChavarria.com as
well as TheBar.com, ReserveBar, Caskers and
more while supplies last.
Tequila Don Julio encourages consumers of legal drinking age to
celebrate responsibly.
ABOUT TEQUILA DON JULIO
Founded on the pioneering agricultural principles of Don Julio
González and his personal pursuit of perfection, Tequila Don Julio
revolutionized the tequila industry and set the standard for
ultra-premium tequila. The original luxury tequila of choice in
Mexico, Tequila Don Julio uses
only the highest caliber, fully matured, and ripened Blue Agave
that has been hand-selected from the rich, clay soils of the
Los Altos region of the state of
Jalisco. The Tequila Don Julio
portfolio includes Tequila Don Julio
Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo,
Tequila Don Julio 70 Añejo Cristalino, Tequila Don Julio Rosado, Tequila Don Julio
1942, Tequila Don Julio Alma Miel
and Tequila Don Julio Ultima Reserva. For more information on
Tequila Don Julio, please visit www.DonJulio.com.
ABOUT WILLY CHAVARRIA
The Willy Chavarria mission is to uplift the underrepresented
through the transformative power of art and design. The brand's
collections embody a sensitive and cinematic approach, seamlessly
blending the emotional depth of art with contemporary political
themes, telling a compelling story of the human spirit. Willy
strives to be a voice for the voiceless, often collaborating with
organizations to advocate for social justice. His inspiration is
drawn from biographical elements, including nods to his
Mexican-American heritage, the beauty found in the streets, and the
surrounding culture.
ABOUT DIAGEO NA
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's
global responsible drinking resource, www.DRINKiQ.com,
for information, initiatives, and ways to share best practice.
Follow at Twitter and Instagram for news and information about
Diageo North America: @Diageo_NA.
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SOURCE Tequila Don Julio