- Agency now handles PR for all products within John Deere's Property Owner Mowing Portfolio, Compact Utility Vehicles and Utility Vehicles categories plus Mobile Service - CARY, N.C., June 2 /PRNewswire/ -- John Deere, a major provider of advanced products and services for lawn and turf care, landscaping and irrigation, has increased its scope of work with Baltimore-based Imre Communications, their current public relations agency of record for products and service in the Worldwide Commercial & Consumer Equipment Division (C&CE). Imre Communications, a John Deere communications partner since 2004, takes on increased public relations responsibilities within the company's C&CE division to include three consumer product categories, including mowing portfolio, compact utility vehicles and utility vehicles. In addition, the agency is responsible for promoting John Deere's Mobile Service program and aiding in dealer communications. "We selected Imre to lead the public relations behind these three product categories because, in working with them for a few years now, they've shown proven results for the John Deere brand," said David Niederkorn, manager of marketing communications for John Deere C&CE. "Imre has significant understanding and knowledge of our products, so naturally we are confident in our decision to grow this partnership." About John Deere John Deere (Deere & Company - NYSE: DE) is the world's leading provider of advanced products and services for agriculture and forestry and a major provider of advanced products and services for construction, lawn and turf care, landscaping and irrigation. John Deere also provides financial services worldwide and manufactures and markets engines used in heavy equipment. Since it was founded in 1837, the company has extended its heritage of integrity, quality, commitment and innovation around the globe. About Imre Communications Imre Communications is an integrated brand communications agency that serves business-to-business and business-to-consumer clients in the home & building, financial services and association & health issues industries. Imre provides brand strategy and positioning, public relations, and corporate and marketing communications for clients that include John Deere, Milwaukee Electric Tools, Travelers, MetLife, American Institute of Architects and CoreNet Global. Imre Communications is a Manning Selvage & Lee Global Network Affiliate. For more information visit http://www.imrecommunications.com/. DATASOURCE: Imre Communications CONTACT: Jennifer Cox, Manager of Media & Public Relations of John Deere, +1-919-804-2356, ; or Will Zweigart, Senior Account Executive of Imre Communications, +1-410-821-8220, Web site: http://www.imrecommunications.com/ Company News On-Call: http://www.prnewswire.com/comp/133897.html

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