This holiday season, Build-A-Bear Workshop® (NYSE: BBW) has great
gifts for everyone's wish list including a new collection of furry
friends with sweetly scented accessories, classic Christmas
characters, gifts that give back and unique stocking stuffers.
Sweet Treats Starting November 1,
Build-A-Bear Workshop will sweeten the season with its new line of
festive gifts with fragrant accessories.
Limited Edition Merry Mint Pup ($20)
dressed in a stripes & dots dress ($8.50), red & white
striped flats ($7.50), red & white candy stripe bows ($2.50),
and stripes & dots leash and collar ($5) comes with a
mint-scented bone. Complete this tail-wagging gift with a red &
white pet bed ($12).
Give a real treat with the adorable limited edition Christmas Cookie Bear ($20). This friend is perfectly
present-able dressed in a candy cane tulle skirt outfit ($12.50),
red & white candy stripe bow ($2.50) and red & white
striped flats ($7.50) and comes with a vanilla-scented sugar
cookie.
For the first time ever, Build-A-Bear Workshop is introducing
Gingerbread Hello Kitty® ($23). This world-famous friend is ready to spice up
the holidays dressed in a red sequin faux-fur dress ($12.50), white
faux-fur trim purse with bow ($5) and red heels ($7.50), with a
gingerbread-scented cookie. This friend makes a fashionable
gift!
All of these furry friends include a scented accessory that
captures the delightful smells of the season. These super
sweet-smelling friends combine comforting holiday scents with warm
hugs to create a unique gift for children, and adults (who are kids
at heart).
Festive Friends Christmas classics are
always on trend, so back by popular demand, you can make your own
Rudolph the Red-Nosed Reindeer and Clarice.
Give someone special a make-your-own Rudolph
the Red-Nosed Reindeer ($23); with light up nose and heart, he is
sure to brighten the holidays. Dress him from head to hoof in a red
holiday cape ($6), Rudolph slippers ($6.50) and bell collar
($4).
Make-your-own Clarice ($23), the beary
special friend of Rudolph the Red-Nosed Reindeer, has a light up
heart and wears a stripes & dots dress ($8.50), red bell collar
($4), and red glitter flats ($7.50).
This duo makes the perfect gift. Add Rudolph and Clarice's beary
special song for $6.
The Grinch ($23), another holiday classic,
knows the true meaning of Christmas. He has a heart that lights up
three times, which can be seen through his signature outfit, priced
right at $13.50.
Give Christmas cheer with Santa Claus,
shown here as Happy Hugs Teddy ($15) dressed in a Santa Claus
costume ($12.50), Santa beard ($1.50) and black rubber boots
($7.50).
Give a gift that gives back with Champ - A Champion Fur Kids™
($18); $1 from the sale of this furry friend supports children's
health and wellness causes. Shown in a Mrs.
Claus dress ($12.50) and red flats ($7.50), she is ready to
help make wishes come true.
Celebrate the Festival of Lights with Vanilla
Cream Bunny ($20). Dressed in a blue tiered lace dress
($12.50) and black patent bow heels ($7.50) she is sure to bring
smiles all eight nights and all year long.
Lil' Bunny Big Ears ($14) and Cheerful Monkey ($18) will stand out under the tree
dressed in these traditional elf costumes ($10.50) and matching elf
hat and shoe set ($6). Lil' Bunny Big Ears is shown here
accessorizing with red striped bows ($2.50) and red striped flats
($7.50).
Looking for super chill presents? Check out Pink Flurry Teddy and Happy Husky
that popped in just for the winter season. These cool friends can
be dressed in winter clothing and warm accessories. Pink Flurry
Teddy ($20) dons her favorite fairisle dress ($10.50), fairisle
Nordic hat ($5), fairisle purse ($5) and fairisle fur trim boots
($9). Happy Husky ($20) is cool in a snowboard hoodie ($7), snow
pants ($6), silver sport sunglasses ($4), red & silver swirl
snowboard ($10), and black rubber boots ($7.50).
Black Friday Special The 2012 Build-A-Bear
Workshop Black Friday exclusive is better than ever! For one day
only, buy these Flurry Friends for only $5
each. Plus, make a complete gift for just $10 by adding their
signature outfits for only $5 each. Take advantage of this one-day
savings before it melts away.
Personalized Gifts Stuffed animals provide
comfort and entertainment for kids and bring to mind happy memories
of childhood for adults. At Build-A-Bear Workshop, Guests of all
ages can experience making their very own, personalized furry
friend while sharing a special experience with friends and family.
With more than 30 stuffed animals to choose from (bears, bunnies,
dogs, kitties, monkeys and more), and a variety of stylish outfits,
accessories, sounds and embroidery options, there is something for
everyone and every budget.
Add a personalized Build-A-Sound® message to any furry friend
for an extra-special customized gift. Your message will play from
inside the furry friend every time it's hugged. You can also
embroider a personal message on select furry friends and clothing
items.
Have a Girl Scout on your list? Check! Give her the Girl Scouts 100th Anniversary Bear ($15), with Daisy, Brownie or Junior
Girl Scouts uniform ($12.50) and white sparkle tennis shoes
($7.50).
Sports enthusiast? Check! A furry friend dressed ready to play a
favorite sport is the ticket, whether it's Soccer
Star Cheerful Monkey ($18), gearing up for the big game in a
red & green soccer uniform ($12.50) and beary turf shoes®
($7.50), or any furry friend dressed from head to paw in your
favorite college or professional team uniform. Happy Hugs ($15) is shown here in a Wisconsin Badgers
football uniform ($16) and beary turf shoes ($7.50). And you can
cheer on any team with Cheerleader Curly
Teddy ($16) in this black and gold five piece cheerleading
uniform ($12.50) and white sparkle tennis shoes ($7.50).
Other top personalized picks: Embroidered Sweet
Velvet Teddy ($26) is a cuddly gift for celebrating new
additions to the family -- you can embroider a birth announcement
on its tummy! For professionals, there's Doctor
Champ - A Champion Fur Kids ($18)
dressed in scrubs with mask and shoes ($10.50) and Police Curly Teddy ($16) dressed in police uniform
($12.50) and black rubber boots ($7.50), and Hero Camo Bear ($18), dressed in
camo uniform ($12.50) complete with beret and dog tag, black rubber boots ($7.50) and American Flag ($1.00),
is a pawfect gift for loved ones in the military. And for the
student on your list, School Cool
Bearemy® ($15) is the perfect study
buddy, in a red varsity jacket ($10.50), classic jeans ($5), white
crewneck tee ($5) and black canvas high-tops ($7.50).
Comic and movie fanatics will love dressing up any furry friend
as Spider-Man ($15 costume). Also available
are Captain America, Iron
Man and The Incredible Hulk costumes
($15 each).
Accessories Galore And, don't forget to
accessorize! From Pawpad® tablets ($6.50), smartphones
($6.50), and Beararmoire® fashion cases ($38) to purses
(starting at $5.00), sleeping bags ($10.50)
and backpacks ($5), choices are abundant to
supplement a special gift or give on their own.
Gifts that Give Back The holidays are a
perfect time to shop for gifts that benefit others. Build-A-Bear
Workshop offers a variety of stuffed animals that give back to
important causes. For the animal lover on your list, Build-A-Bear
Workshop will donate one dollar from the sale of each WWF® Amur Leopard ($25) to the
World Wildlife Fund to protect endangered animals and their
habitats.
German Shepherd ($22), part of the
Bearemy's Kennel Pals® line-up, benefits domestic pets. There is
also Champ - A Champion Fur
Kids ($18), that supports children's health and wellness, and
new Paperback Pup ($18) that helps fund
literacy programs and makes a perfect gift for teachers and book
lovers. When you purchase one of these animals, a $1 donation is
made to designated causes through the Build-A-Bear Workshop Bear
Hugs Foundation.
Stuff for Stockings From mini furry
friends to Bear Buck$® Gift Cards to furbulous accessories,
Build-A-Bear Workshop has something to stuff any stocking.
These smallfrys are limited edition,
small-sized, pre-stuffed pals with outfits and accessories just
like the larger stuffed animals. New for the holidays are
Calico Cat, Poodle, and Bunny build-a-bear smallfrys®
($10 each), and colorful Hello Kitty
smallfrys ($12 each). These small plush pals are perfectly
priced and pop easily into stockings for a special holiday
surprise. Dress them in an assortment of outfits and accessories
($6 each).
Bear Buck$® Gift
Cards allow you to give the Build-A-Bear Workshop experience.
You can choose a design and an amount. Each gift card purchased
in-store comes in a festive mini Cub Condo® house and includes an
activity book with a free virtual furry friend to play with on
Bearville.com™. Also, anyone who receives a furry friend from
Build-A-Bear Workshop can register their friend for free on
Bearville.com™, a virtual world and entertainment destination where
friends hang out, play games and shop for cool virtual stuff. Gift
givers can purchase V.I.B. Subscription Cards
with monthly credits and bonus Bear Bills® or
Bearville Outfitters® Virtual Stuff Game Cards with credits for virtual
rides, clothes, homes and furniture at the Bearville Outfitters
store.
Gifts for You! Starting November 1, for a
limited time only you can get a free Cookbook & Cookie Cutter
Kit with a purchase of $30 or more. Our gift to you, while
quantities last, includes three cookie cutters, 10 recipes and
customizable recipe pages. Bake up holiday memories! Share your
favorite holiday stories by visiting buildabear.com/stories.
And starting December 26, get a free 2013 calendar with any
purchase while quantities last. This calendar features our very own
Huggable Heroes, remarkable kids who are doing their part with
heart and making a very big difference in their local and global
communities.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers
an interactive make-your-own stuffed animal retail-entertainment
experience. There are more than 400 Build-A-Bear Workshop stores
worldwide, including company-owned stores in the U.S., Puerto Rico,
Canada, the United Kingdom and Ireland, and franchise stores in
Europe, Asia, Australia, Africa, the Middle East, Mexico and South
America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the
leader in interactive retail. Brands include make-your-own Major
League Baseball® mascot in-stadium locations, and Build-A-Dino®
stores. Build-A-Bear Workshop extends its in-store interactive
experience online with its award winning virtual world website at
bearville.com™. The company was named to the FORTUNE 100 Best
Companies to Work For® list for the fourth year in a row in 2012.
Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $394.4
million in fiscal 2011. For more information, call 888.560.BEAR
(2327) or visit the company's award-winning website at
buildabear.com®.
TRADEMARKS We would like to thank you for
your interest in covering our business. As you write your story, we
would ask that you use our full name: Build-A-Bear
Workshop® and that when referencing the
process of making stuffed animals you use the word "make" not "build. "Build-A-Bear Workshop is our
well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear
Workshop® should only be used in capital
letters to refer to our products and services and should not be
used as a verb.
To view a media-rich version of this release, go to:
http://www.pwrnewmedia.com/2012/build-a-bear-workshop/holiday/
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Contact: Katie Zeidman 573.268.2820 Email Contact Kris
Brill 314.780.1332 Email Contact
Build A Bear Workshop (NYSE:BBW)
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Build A Bear Workshop (NYSE:BBW)
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