Through its new initiative, AliExpressDirect,
the e-commerce platform will enable local businesses to access its
unique and growing customer base
LOS
ANGELES, Oct. 30, 2024 /PRNewswire/ -- AliExpress,
an international online retail marketplace under Alibaba
International Digital Commerce Group, today announced it is
welcoming U.S.-based retailers to the platform through its
AliExpressDirect initiative.
AliExpressDirect aims to support homegrown businesses by
enabling them to reach AliExpress' unique, diverse, and growing
customer base. As part of a special introductory period, local
sellers will benefit from AliExpress' 0% commission and
$0 onboarding costs. AliExpress will
also provide U.S. sellers with comprehensive marketing, business,
and customer service support, including buyer inquiry handling and
after-sales disputes, without charge.
Local retailers will be able to open their own shop on
AliExpress via a simple and flexible process. The platform's
functionalities are designed to enhance shop management, featuring
tools for optimizing product listings, pricing, and promotions.
Sellers can utilize a one-click store design template for quick and
easy setup, as well as transparent tracking and multi-product
listing capabilities, enabling them to upload thousands of stock
keeping units (SKUs) simultaneously. Additionally, launching in
2025, application programming interface (API) integration will
allow for seamless synchronization of product listings, inventory,
orders, and returns with sellers' existing systems, enabling them
to create a truly omnichannel business.
"We're excited to support local businesses and are focused on
reducing friction and risk in the onboarding process," said
Jackie Lee, Head of Partnership
and Business Development at AliExpress. "By leveraging our
technology and resources, both growing and established businesses
can easily explore a new channel that can help them increase
visibility and boost sales."
Local Retailers Already Seeing Success
AliExpress has onboarded several local retailers that are
already seeing positive momentum on the platform due to their
unique offerings and AliExpress' promotional efforts.
New York-based The PCA
Companies – one of the leading beauty product distributors in the
country – recognized the potential of utilizing AliExpress' reach
within the U.S. to strengthen its omnichannel strategy and grow its
business domestically.
"AliExpress provides a strong, scalable platform that allows us
to connect with a large audience in the U.S. while maintaining
control over our fulfillment and shipping processes. The platform's
structure supports fast order processing, which complements our
focus on delivering beauty products quickly to customers," said
Piyush Golia, CEO, The PCA
Companies. "AliExpress has helped us tap into a different
segment of U.S. consumers who may not shop on other platforms, and
the feedback has been overwhelmingly positive. We anticipate
continued growth as more consumers discover our offerings through
AliExpress."
For Cre8travel – a creator of graphically designed cultural
products that employs top U.S. art school students and alumni for
design and creative work – was drawn to the unique, low-risk
opportunity to diversify its revenue streams, reduce dependency on
a single platform, and expand into regions where it previously had
little penetration.
"AliExpress allows my business to focus on product innovation
without the need to worry about advertising. Savings are passed on
to the buyer, creating a win-win-win scenario for Cre8Travel, the
buyers, and the AliExpress platform," said Wei Liao, CEO & Founder of Cre8Travel.
"Even though our store just opened, we have already noticed a
diverse range of new customers and believe the platform's reach and
user base will give us the visibility needed to accelerate
growth."
JemJem, one of the largest resellers of refurbished products in
the USA, is excited to tap into
AliExpress' large customer base. "We look forward to bringing our
wide range of refurbished electronics to AliExpress and reaching
the platform's unique customer base," said Jay Kim, CEO and President at JemJem. "We
believe this winning combination will allow us to scale up our
business significantly."
More Choice for Consumers
For U.S. consumers, the ability to shop from local sellers
affords an even greater diversity of products on AliExpress,
including an increasing number of well-known brands and the latest
trending products. Customers will also benefit from shorter
delivery times, worry-free returns, and fast customer support.
A new U.S. Consumer Insights Report by AliExpress and Censuswide
found that U.S. shoppers prioritize value when shopping locally,
with more than half of respondents (65%) looking to keep costs low.
Other key factors when deciding to shop local included customer
service benefits and the overall support of local businesses. This
aligns with AliExpress' commitment to enhancing its platform for
local retailers to meet consumers' needs and deliver massive
savings across a wide variety of products.
A Global Leader Among E-Commerce Platforms
Over the years, AliExpress has become a leading e-commerce
platform serving consumers worldwide. It now operates in more than
100 countries and regions, attracting more than 150 million
shoppers worldwide. The platform is constantly expanding its
logistics network and working with local partners, which enables
fast deliveries.
The platform saw a 60% year-over-year increase in order volume
in the quarter ended December 31,
2023. While Similarweb data indicates AliExpress' monthly
average visits in the U.S. soared to 24.2 million in 2023 – a 290%
year-on-year spike, marking it as one of the nation's
fastest-growing e-commerce sites.
Business owners can get started on AliExpress at HERE.
# # #
About AliExpress U.S. Consumer Insights Report
The research was conducted by Censuswide, among a sample of
2,000 nationally representative respondents across the U.S., aged
18+. The data was collected between October
24 and October 25, 2024. Censuswide abides by and employs
members of the Market Research Society and follows the MRS code of
conduct and ESOMAR principles. Censuswide is also a member of the
British Polling Council.
About AliExpress
Launched in 2010, AliExpress is a business-to-consumer (B2C)
e-commerce platform enabling global consumers to buy directly from
manufacturers in China and around
the world. In addition to the global English-language version, the
AliExpress platform is also available in 15 other languages.
AliExpress is part of Alibaba International Digital Commerce
Group.
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SOURCE AliExpress