- Good news for 9 out of 10 Europeans who
will buy gifts for up to 15 people -
- Black Friday event runs: 22 November-3 December, offering
deep discounts on products
- Even more chances to 'Shake and Win' prizes and unlock
further discounts and 'money off' coupons
- New research from AliExpress shows that 90% of
Europeans will buy gifts for up to 15 people, typically spending
more than EUR 50 per gift
HANGZHOU, China, Nov. 19,
2024 /PRNewswire/ -- International online retail
marketplace AliExpress continues the festive shopping season with
Black Friday deals and discounts up to 80% off. Following this
month's Singles' Day Global Shopping Festival, the platform
continues the discount season with Black Friday deals live from 22
November to 3 December.
Black Friday has fast become a new tradition in the European
shopping calendar, signaling the start of the festive gift shopping
season. This year, Europeans plan to be generous to their loved
ones, as a new study from AliExpress reveals that more than 90%
(91.4%)[1] of Europeans[2] surveyed will buy
gifts for up to 15 people, and they plan to spend on average more
than EUR 50 per gift.
European festive gift buying trends
In Spain, a higher
number (95%)[1] of Spaniards expect to buy gifts for
up to 15 people. While in the UK, gift lists are even
longer, with 15%[3] of Brits stating they will buy for
more than 15 people.
Younger generations are planning to buy gifts for more people
than older generations[2]. Gen Z Europeans are four
times more likely (16%) to buy for more than 15 people, when
compared with Baby Boomers (4%).
Spending comparisons between the genders
Typically, men across Europe
spend more per gift than women, for example, in Italy, men expect to spend 15% more per
gift, compared to women (EUR 50 vs
EUR 43). While in Poland, men will spend (over 215 PLN) 13%
more than women (less than 190 PLN), and in France, men plan to spend 12% more per
gift than women (EUR 62 vs
EUR 54).
In most markets, the data reveals gender equality when it comes
to how many people Europeans will buy gifts for, however, in
Germany, women will buy gifts
for more people than their male counterparts.
The rarity of self-gifting
However, amongst all this giving, many Europeans will rarely
think to treat themselves — 13% of European consumers never buy
themselves a gift. UK consumers are among the most reluctant
— a quarter (25%) say they would never self-gift — while only 6% of
consumers in Spain said the
same.
Across Europe, the
reluctance for shoppers to treat themselves is most evident amongst
the over 55s, while younger generations are most likely to
self-gift — only 3.84% of 18–24-year-olds say the same.
The data reveals budget constraints are the most common reason
(29%) people decline to buy for themselves. This is particularly
true in Italy, where 37% of
consumers are likely to say they're feeling the pinch.
In all markets, one-in-ten (11%) say they're waiting for a
discount before they buy for themselves, and the Poles are
the most bargain-minded, with 14% saying they're waiting for a
price drop.
At the same time, some consumers (14%) simply prefer to give to
others. Shoppers in France
(18%) are the most likely to prefer buying for someone else, while
just 9% of consumers in the UK said the same.
Reward yourself with Shake and Win this Black
Friday
Beyond deals and discounts, AliExpress is continuing its popular
'Shake and Win' feature during the Black Friday sale, giving
customers the chance to win special rewards and deals. Consumers
can simply 'shake' their phone or tablet to unlock prizes*, from
discount coupons** to physical prizes, updated daily, including:
gaming consoles, wireless headphones and more.
Fast and free delivery options
Shoppers on AliExpress can enjoy fast and reliable delivery
options. Cross-border deliveries arrive in as little as 3-5 days in
Spain, 7 days in the UK,
Germany and France, and 7-10 days in Italy. To further enhance the customer
experience, the platform offers*** free shipping and free returns,
ensuring smooth and convenient shopping.
"For many, Black Friday signals the countdown to the festive
gift shopping period. The new research shows that Europeans are
generous gift givers, with most buying for up to 15 people.
This year, AliExpress is making it easy to buy the perfect gift for
everyone on your list, thanks to our incredible selection and
discounts of up to 80%," says Gary
Topp, European Commercial Director at AliExpress.
* Prizes are subject to payment of USD
0.1 for order processing purposes.
** Coupon codes can be used for discounts on AliExpress orders. €35
off when order is over €200, €100 off when order is over €500
*** Certain exceptions apply to free shipping and free returns.
About AliExpress
Launched in 2010, AliExpress is a global e-commerce platform
dedicated to creating a better shopping experience for hundreds of
millions of consumers in more than 200 countries and regions. In
addition to the English version, the AliExpress platform is
available in 15 other languages. AliExpress is part of Alibaba
International Digital Commerce Group.
About Censuswide and research
The research was conducted by Censuswide, among a sample of
11,000 respondents across the UK, France, Germany, Spain, Italy,
and Poland (Nat Rep 18+). The data
was collected between 8 October 2024
and 16 October 2024. Censuswide
abides by and employs members of the Market Research Society and
follows the MRS code of conduct and ESOMAR principles. Censuswide
is also a member of the British Polling Council.
[1] Combines '0', '1-5', '6-10', '11-15'
[2] Subsequent statements refer to the respondents surveyed in the
research
[3] Combines '16-20', '21-15', '26-30', '31-35', '36-40',
'41-50'
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