Abercrombie Brings Elevated Shopping to Super Bowl LIX
28 1월 2025 - 10:15PM
Abercrombie & Fitch (Abercrombie), a division of Abercrombie
& Fitch Co. (NYSE: ANF), announced a one-day retail experience
in New Orleans leading up to Super Bowl LIX, following the success
of its popular licensed collection with the National Football
League (NFL).
The Abercrombie House retail experience will feature merchandise
for Super Bowl LIX, apparel for the Philadelphia Eagles, the Kansas
City Chiefs and the New Orleans Saints, as well as fan favorites
from the Abercrombie spring collection, including trending denim
and outerwear.
Open to the public on Saturday, Feb. 8 from 10 a.m. - 6 p.m. at
The Chicory in downtown New Orleans (611 Fulton St.), visitors will
also be invited to personalize items at a custom embroidery station
and have the opportunity for a meet-and-greet with NFL
stars Nick Chubb, running back for the
Cleveland Browns, Fred Warner, linebacker for the
San Francisco 49ers, and Drake Maye, quarterback
for the New England Patriots, exact timing to be announced.
Additional invite-only VIP programming is scheduled in the
Abercrombie House space throughout the day.
“At Abercrombie, we’re all about creating
moments of surprise and delight for our customers, and Abercrombie
House captures that spirit perfectly,” Carey Collins Krug, Chief
Marketing Officer at Abercrombie & Fitch Co., said. “Combining
the energy of the game with our high-quality, vintage-inspired
gear, we’ve reimagined how fans can celebrate their favorite
teams—on and off the field.”
Exclusive featured product
includes: Super Bowl LIX Crew Sweatshirt $90 (XS –
XXL) Super Bowl LIX Sweatshirt Dress $70 (XS – XXL)Eagles
Super Bowl Sweatshirt Dress $70 (XS – XXL)Chiefs Super Bowl
LIX Sweatshirt Dress $70 (XS – XXL)Eagles Super Bowl LIX Tee
$50 (XS – XXL)Chiefs Super Bowl LIX Tee $50 (XS – XXL)
“We are excited to continue to build on the NFL’s multi-year
license with Abercrombie & Fitch,” said Ryan Samuelson, NFL
Vice President of Consumer Products. “The partnership has delivered
a style-forward take on fan apparel that has energized fans across
demographics, which is imperative to the NFL. Abercrombie House
will bring an unforgettable shopping experience to fans while
marking a significant milestone for the licensing agreement at the
center of style and sports.”
Abercrombie’s licensing agreement with the NFL extended in 2024
and includes a collection of more than 240 styles of high-quality
tees, sweatshirts, knitwear and outerwear featuring all 32 NFL
teams. The full collection is available year-round in Abercrombie
stores and online at Abercrombie.com.
For more information, please visit
www.abercrombie.com.
About Abercrombie & FitchAbercrombie strives
to make every day more exceptional, creating a sense of getaway
through its quality apparel, accessories and fragrance crafted for
every occasion. Abercrombie & Fitch is the namesake brand of
Abercrombie & Fitch Co. (NYSE: ANF) and is sold in more than
200 stores (including abercrombie kids) worldwide and
abercrombie.com globally.
Abercrombie Media Contacts:Kate WagnerAbercrombie & Fitch
Co.public_relations@anfcorp.com
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/7324b02b-595e-4f43-9163-97d0af1329b3https://www.globenewswire.com/NewsRoom/AttachmentNg/15097a00-b34b-4c1e-a15b-f30e73020604https://www.globenewswire.com/NewsRoom/AttachmentNg/e95d9927-56e6-4955-af4c-0e8a5104ad78
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