Vital Farms Reimagines Eggs as the Most Eggs-quisite Valentine’s Day Gift in New Campaign, “Put an Egg on It”
14 2월 2023 - 8:00PM
Love is in the grocery store this February. Today we debuted our
latest campaign “Put an Egg on It,” which features a Valentine’s
Day-themed ad inspired by the latest round of egg memes, a contest
to win a lifetime supply of eggs, and a letter from our CEO that
gives people a window into how we’re addressing industry supply
shortages.
For weeks, the internet has been buzzing with memes and cracking
jokes about “egg-flation.” Now that eggs are practically a luxury
item, a carton of our eggs is the ultimate way to say “I love you”
this Valentine’s Day, and forever.
At first glance, the new campaign video looks like
your classic jewelry store engagement ring commercial—saccharine
music, black and white footage, and loving couples serenading each
other. But when the hero gets down on one knee and opens the box,
it reveals a big, beautiful brown egg. You’re left with the
message, “Love. Commitment. Vital Farms. The perfect start to your
forever.”
In a letter to consumers, our President and CEO Russell
Diez-Canseco noted that people have “a right to know” what’s behind
the recent egg shortages. He continued, “there’s no way around it –
inflation and egg shortages are tough. While we’ve had some fun on
social lately, we know this isn’t a laughing matter. We work hard
every day to improve our corner of the food system and raise the
standards across the entire industry.” Read our CEO’s full open
letter about at: vitalfarms.com/an-open-letter-from-our-ceo/
Beyond the campaign spots, we’re alleviating the stress of
walking down the aisle. We’ll stock one person’s fridge with a
lifetime supply of eggs in exchange for a photo of their own
creative egg proposal. Learn more about the promotion at:
vitalfarms.com/love.
In our first collaboration with GUT Miami, “Put an Egg on It”
will run on Hulu, YouTube, TikTok, and digital billboards in
February, but you can treat your loved ones to our ethically
produced eggs year-round. Find us on thousands of grocery shelves
and menus across the country: vitalfarms.com/find-ethical-food/
ABOUT VITAL FARMS:
Vital Farms (Nasdaq: VITL), a Certified B Corporation, offers a
range of ethically produced foods nationwide. Started on a single
farm in Austin, Texas, in 2007, Vital Farms is now a national
consumer brand that works with over 300 small family farms and is
the leading U.S. brand of pasture-raised eggs by retail dollar
sales. Vital Farms’ ethics are exemplified by its focus on the
humane treatment of farm animals and sustainable farming practices.
In addition, as a Delaware Public Benefit Corporation, Vital Farms
prioritizes the long-term benefits of each of its stakeholders,
including farmers and suppliers, customers and consumers,
communities and the environment, and crew members and stockholders.
Vital Farms’ products, including shell eggs, butter, hard-boiled
eggs, and liquid whole eggs, are sold in over 22,000 stores
nationwide. Vital Farms pasture-raised eggs can also be found on
menus at hundreds of foodservice operators across the country. For
more information, visit https://vitalfarms.com/.
CONTACT:
Media:Rob DischerRob.Discher@vitalfarms.com
Investors:Matt SilerMatt.Siler@vitalfarms.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/e0d890ad-e5dc-46c1-9a83-11e9323ed894
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