Vital Farms and King Arthur Baking Company Introduce a Holiday Kit Created to “Bake it Forward” This Season
18 11월 2020 - 11:00PM
While the holidays may look different this year, Vital Farms and
King Arthur Baking Company are hoping to make the season just a
little sweeter with a new holiday kit full of gifting essentials
created to help connect with loved ones from afar.
The Vital Farms and King Arthur Holiday Kit contains all the
supplies needed to thoughtfully bake, wrap, and gift cookies.
Contents include a Ginger Molasses holiday cookie recipe—specially
created by King Arthur’s test kitchen—coupons for complimentary
pasture-raised eggs and butter from Vital Farms, King Arthur
Unbleached All-Purpose Flour, and uniquely-designed packaging to
beautifully wrap and gift the holiday treats. The two brands, both
Certified B Corporations, hope the holiday kit inspires people to
#BakeitForward, gifting homemade cookies to family, friends, or
those who may need some extra love this holiday season.
“Vital Farms and King Arthur believe that cooking can inspire
connection, whether you’re together in the kitchen with loved ones
or dropping off freshly baked treats on their doorstep,” said
Kathryn McKeon, Senior Director of Brand, Vital Farms. “We know a
homemade cookie cannot replace a warm hug, but our hope is the
Vital Farms and King Arthur Holiday Kit helps make the season a
little sweeter.”
“While we can’t necessarily come together in person this holiday
season, we can come together in spirit while sharing our love of
baking,” said Bill Tine, VP of Marketing, King Arthur Baking
Company. “We hope the Vital Farms and King Arthur Holiday Kit
serves as one way we can spread the joy of baking.”
Starting today, the Vital Farms and King Arthur Holiday Kit is
available to purchase online for $25.00 (shipping included) while
supplies last. To celebrate the launch of the holiday kit and
#BakeitForward to a charitable cause, Vital Farms and King Arthur
will each make a donation to Cookies for Kids’ Cancer, a national
non-profit that funds pediatric cancer research through grassroots
bake sales.
“Cookies for Kids’ Cancer has had a significant impact on
pediatric cancer research, granting over $16 million toward this
important work, primarily through grassroots bake sales in
partnership with renowned chefs and organizations across the
country,” said Carey Underwood, Director of Mission Driven
Partnerships & Programs, King Arthur Baking Company. “We are
pleased to come together with Vital Farms to #BakeitForward and
support this wonderful organization that inspires hope and impact
through baking as we launch our new holiday kit.”
Don’t forget to share your baking journey this holiday season
using #BakeitForward, and tagging @VitalFarms and
@KingArthurBaking, on social.
To purchase or learn more about the kit, including wrapping
tutorials and additional holiday recipes, visit
www.vitalfarms.com/holiday.
About Vital FarmsVital Farms, a Certified B
Corporation, offers a range of ethically produced pasture-raised
foods nationwide. Started on a single farm in Austin, Texas, in
2007, Vital Farms is the leading U.S. brand of pasture-raised eggs
and butter by retail dollar sales. Vital Farms' ethics are
exemplified by its focus on the humane treatment of farm animals
and sustainable farming practices. In addition, as a Delaware
Public Benefit Corporation, Vital Farms also prioritizes the
long-term benefits of each of its stakeholders, including farmers
and suppliers, customers and consumers, communities and the
environment, and crew members and stockholders. Vital Farms'
pasture-raised products, including shell eggs, butter, hard-boiled
eggs, ghee, egg bites and liquid whole eggs, are sold in
approximately 16,000 stores nationwide.
About King ArthurKing Arthur Baking Company has
been sharing the joy of baking since 1790. Headquartered in
Norwich, Vermont, a Certified B Corp, and 100% employee-owned, King
Arthur Baking is the ultimate baking resource, providing the
highest quality ingredients for the most delicious baked goods,
while inspiring connections and community through baking. King
Arthur’s superior flours and mixes are available in supermarkets
nationwide. Visit KingArthurBaking.com for more specialty baking
items, mixes, gluten-free products, recipes, guides, and more.
CONTACT:
Media:
Nisha
DevarajanNisha.Devarajan@vitalfarms.com
Investors:
Ashley DeSimoneAshley.DeSimone@icrinc.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/8c258cc2-739f-4192-ae75-923564889a54
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