BMW Selects DealerTrack Arkona Dealer Management System as Standard DMS for its ‘Step’ Technician Training Centers
06 11월 2008 - 9:30PM
Business Wire
Arkona, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq:
TRAK), a leading provider of on-demand software and data solutions
for the U.S. automotive retail industry, today announced that BMW
of North America, LLC has selected the DealerTrack Arkona DMS as
the standard dealer management system to be used in training
apprentice BMW service technicians at all nine of its Service
Technician Education Programs (STEP) facilities in North America.
BMW�s STEP is a prestigious and rigorous 27-week training
opportunity for top graduates of the country�s best post-secondary
automotive technical schools. The program develops high-quality
apprentice service technicians for employment at BMW retail centers
across North America. DealerTrack has agreed to provide each STEP
facility with the DealerTrack Arkona DMS without a monthly fee. So
that apprentice technicians better understand the entire scope of
dealership fixed operations, they will use the DMS to learn how to
write up repair orders, enter their time, review customers� service
histories, enter cause and correction, locate and order parts, and
understand the process of warranty work. BMW�s flagship STEP
facility, in Woodcliff Lake, New Jersey, started using the
DealerTrack Arkona DMS on a pilot basis in September, and it will
be rolled out to all nine STEP centers over the next few months.
�We are excited about this opportunity to further strengthen our
STEP technician training process by incorporating hands-on
experience with a live DMS,� said Alan Harris, Vice President of
Aftersales at BMW of North America, LLC. �Historically, our
training has touched on the concept of a generic DMS, but always
stopped short of integrating a live system. Now, with a live
system, we can instruct and prepare our technicians more
effectively on the role and use of the DMS, which will help them
appreciate the need to become efficient employees in a business
environment, with administrative as well as technical
responsibilities.� �We are very pleased to support the STEP program
and to help enhance the training of BMW�s outstanding apprentice
service technicians,� said Rich Holland, vice president and general
manager of Arkona. �The DealerTrack Arkona DMS is a simple,
intuitive system, so no matter what DMS solution the technicians
ultimately use in their dealerships, they will be better prepared
from day one.� About DealerTrack (www.dealertrack.com) DealerTrack
Holdings, Inc. (Nasdaq: TRAK) is a leading provider of on-demand
software and data solutions for the U.S. automotive and related
industries. The company�s solutions enable dealers to receive
consumer leads, submit credit applications and receive responses,
compare financing and leasing options, sell insurance, accessories
and other aftermarket products, document compliance, and execute
financing contracts electronically. In addition, the DealerTrack
Arkona DMS (dealer management system) is used by dealerships
nationwide. Over 21,000 dealers, including more than 90% of all
franchised dealers; over 700 financing sources; and other service
and information providers are active in the DealerTrack network.
BMW Group in America (www.bmwgroupna.com) BMW of North America, LLC
has been present in the United States since 1975. Rolls-Royce Motor
Cars NA, LLC began distributing vehicles in 2003. The BMW Group in
the United States has grown to include marketing, sales, and
financial service organizations for the BMW brand of motor
vehicles, including motorcycles, the MINI brand, and the
Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial
design firm in California; a technology office in Silicon Valley
and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group�s
global manufacturing network and is the exclusive manufacturing
plant for all Z4 models, X5 Sports Activity Vehicles and X6 Sports
Activity Coupes. The BMW Group sales organization is represented in
the U.S. through networks of 338 BMW passenger car centers, 335 BMW
Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 83
MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers.
BMW (US) Holding Corp., the BMW Group�s sales headquarters for
North, Central and South America, is located in Woodcliff Lake, New
Jersey. Safe Harbor for Forward-Looking and Cautionary Statements
Statements in this press release regarding the benefits of the
DealerTrack Arkona DMS and its use by BMW�s STEP program, and all
other statements in this release other than the recitation of
historical facts are forward-looking statements (as defined in the
Private Securities Litigation Reform Act of 1995). These statements
involve a number of risks, uncertainties and other factors that
could cause actual results, performance or achievements of
DealerTrack to be materially different from any future results,
performance or achievements expressed or implied by these
forward-looking statements. Factors that might cause such a
difference include: the implementation of the DealerTrack Arkona
DMS at each of the STEP locations; and other risks listed in our
reports filed with the Securities and Exchange Commission (SEC),
including our Annual Report on Form 10-K for the year ended
December 31, 2007. These filings can be found on DealerTrack's
website at www.dealertrack.com and the SEC's website at
www.sec.gov. Forward-looking statements included herein speak only
as of the date hereof and DealerTrack disclaims any obligation to
revise or update such statements to reflect events or circumstances
after the date hereof or to reflect the occurrence of unanticipated
events or circumstances. TRAK-G
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