TRAK (MM)

LAKE SUCCESS, N.Y., Feb. 6 /PRNewswire-FirstCall/ -- DealerTrack Holdings, Inc. (NASDAQ:TRAK) today announced that it has acquired substantially all of the assets and certain liabilities of Wired Logic, Inc., doing business as DealerWire(R). DealerWire, a privately-held company of ten employees based in Lebanon, New Hampshire, is a leading provider of inventory management solutions to the automotive retail industry. "We are pleased to announce this expansion of DealerTrack's capabilities into dealership inventory analytics, control and ordering," said Mark O'Neil, chairman and chief executive officer of DealerTrack. "There are significant inefficiencies and foregone profit opportunities when dealerships manage both their new and used car inventories through memories and hunches rather than a systematic analysis of their historical sales and return on investment. We expect to leverage the pricing capabilities of ALG and the electronic vehicle description skills of Chrome to materially enhance the analytic functionality of the DealerWire products." DealerWire, which is available by subscription for either new or used vehicle inventory, evaluates a dealership's sales and inventory performance by vehicle make, model and trim, including information about unit sales, costs, days to turn, and front-end gross profit. The solution reviews actual vehicles on the lot and provides specific recommendations for vehicles that should be added or deleted to improve a dealership's profitability and return on investment. DealerWire provides a host of easy-to-use, customizable reports that include historical annualized returns on investment, days to turn by make and model, and detailed breakdowns of current inventory aging that enable dealers to make smarter decisions in managing their inventories. "DealerWire provides an intuitive, web-based solution to help dealers optimize their inventory decisions and maximize their profits. Our solution truly enables dealers to sell more cars with less inventory at higher profits," said Cameron Eldred, CEO of DealerWire. "We are very pleased to join the DealerTrack team, and particularly look forward to integrating our technology with its BookOut Pro and desking solutions. By leveraging DealerTrack's proven integration capabilities and reputation for innovation and execution excellence, DealerTrack can quickly bring the benefits of our products to DealerTrack's 21,000 dealers." "This acquisition fits very well with our historical pattern of buying smaller companies that have developed outstanding technology in a complementary market sector," O'Neil said. "Enhancing and integrating the product within the DealerTrack platform will allow us to provide yet another tool for our dealer customers to maximize profit per sale." DealerWire was founded by Cameron Eldred and Tiger Shaw in 2000. About DealerTrack (http://www.dealertrack.com/) DealerTrack is a leading provider of on-demand software and data solutions for the automotive retail industry in the United States. DealerTrack utilizes the Internet to link automotive dealers with banks, finance companies, credit unions and other financing sources, and other service and information providers, such as the major credit reporting agencies. DealerTrack has established a network of active relationships with over 21,000 automotive dealers, including over 80% of all franchised dealers; more than 200 financing sources, including the 20 largest independent financing sources in the United States and nine captive financing sources; and a number of other service and information providers to the automotive retail industry. DealerTrack's credit application processing product enables dealers to automate and accelerate the indirect automotive financing process by increasing the speed of communications between these dealers and their financing sources. DealerTrack's integrated subscription-based software products and services enable automotive dealer customers to receive valuable consumer leads, compare various financing and leasing options and programs, sell insurance and other aftermarket products, document compliance with certain laws and execute financing contracts electronically. Safe Harbor for Forward-Looking and Cautionary Statements Certain statements in this press release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements include the expected enhancement of DealerWire's analytic products and the expected benefits of DealerWire's products for DealerTrack's customers. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Factors that might cause such a difference include: increased competitive pressure from other industry participants and the inability to execute any element of DealerTrack's business strategy, including selling additional products and services to existing and new customers; DealerTrack's ability to successfully integrate acquisitions and their employees into DealerTrack and achieve the expected synergies; risks associated with DealerTrack's systems and networks, including events beyond DealerTrack's control; the impact of the automotive retail industry on DealerTrack's business; the impact of Federal and state legislation on DealerTrack's business; DealerTrack's success in expanding its customer base and product and service offerings as well as in pursuing acquisitions and strategic alliances. Other factors which could materially affect such forward-looking statements can be found in DealerTrack's filings with the Securities and Exchange Commission, including the risk factors included in DealerTrack's Registration Statement on Form S-1 (File No. 333-126944). Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward- looking statements. The forward-looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. CONTACT: Liz Zale DealerTrack, Inc. (516) 734-3758 Jen Malloy RF|Binder Partners (212) 994-7542 First Call Analyst: FCMN Contact: Kevin.brown@rfbinder.com DATASOURCE: DealerTrack Holdings, Inc. CONTACT: Liz Zale of DealerTrack, Inc., +1-516-734-3758, ; or Jen Malloy of RF|Binder Partners, +1-212-994-7542, Web site: http://www.dealertrack.com/

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