MIAMI, Feb. 5, 2025
/PRNewswire/ -- Innovative Eyewear, Inc. (Nasdaq: LUCY; LUCYW), the
developer of ChatGPT-enabled smart eyewear under the
Lucyd®, Nautica®, Eddie Bauer® and Reebok®
brands, is pleased to announce its participation in MIDO 2025, the
world's leading eyewear exhibition, from February 8th to 10th in Milan, Italy. This event is an invitation for
all to witness the worldwide debut of our Reebok Smart Eyewear
line, crafted for active and connected lifestyles. The event marks
a significant milestone for the company as it unveils its
much-anticipated Reebok Powered by Lucyd Smart Eyewear line
to a global audience.
Experience the Future of Eyewear
Visitors to
the Lucyd booth (Padiglione 2, Stand L75) can get a first look
at the new Reebok Smart Eyewear line, designed for active
lifestyles. The collection integrates wearable audio technology
with lightweight, sport-focused frames, offering hands-free
connectivity and open-ear audio. Featuring an upgraded audio
system, the eyewear delivers enhanced clarity and deeper bass, all
at a price comparable to traditional designer frames.
Key Features of the Reebok Smart Eyewear Line
- Hi-Fi Sound Performance: Our state-of-the-art acoustic
engineering delivers crystal-clear open-ear audio, elevating every
moment with rich, immersive sound.
- Enhanced Audio Technology: Professionally tuned hi-fi
speakers and upgraded amplifiers ensure deeper bass, richer tones,
and seamless soundscapes for music, calls, and navigation.
- Seamless Connectivity: Effortlessly integrates with
voice assistants and fitness apps for hands-free convenience.
- Durability and Comfort: Crafted with lightweight yet
robust materials to support active lifestyles.
- Customizable Lenses: Offers options for prescription,
polarized, and transition lenses, adapting to diverse needs
This launch is not just a showcase of innovation, but also a
testament to the growing demand for smart eyewear utility across
various lifestyles and industries.
Interactive Experiences and Product Previews
Attendees will have the opportunity to:
- Test the Reebok Smart Eyewear features in real time,
experiencing how they seamlessly enhance everyday tasks.
- Preview current & upcoming collections, including the Lucyd
Lyte, Nautica, Eddie Bauer, and
Armor Smart Safety Eyewear Collections, and explore how these
products meet diverse lifestyle needs.
- Meet with Innovative Eyewear's product designers and technology
experts to gain deeper insights into the development process and
future innovations.
A Glimpse at the Future
In addition to unveiling the Reebok Smart Eyewear line,
Innovative Eyewear will provide exclusive previews of its
next-generation products. Attendees can explore the Lucyd Lyte
Collection, Lucyd Armor Smart Safety Glasses, and the latest
collections from Nautica and Eddie
Bauer, showcasing the company's dedication to addressing
diverse market needs—from fashion-forward consumers to
safety-conscious professionals.
Why MIDO 2025?
As the premier platform for eyewear innovation, MIDO
attracts global leaders in fashion, technology, and optical
solutions. "MIDO is the perfect stage for us to introduce the
Reebok Smart Eyewear line," said Harrison
Gross, CEO of Innovative Eyewear. "This launch is a
culmination of years of research and development into what we
believe is the ideal sport smart glasses, which will deliver
immense value to an underserved segment of smart eyewear customers
and prospective users. We are proud to continue Reebok's legacy of
athletic innovations with the brand's first connected eyewear."
Visit Us at MIDO 2025
Innovative Eyewear's debut at MIDO 2025 underscores its
commitment to innovation, unveiling transformative products
designed for every move and every moment. Whether you are an urban
commuter, fitness enthusiast, or tech trendsetter, our smart
eyewear redefines what's possible. Be sure to visit Padiglione 2,
Stand L75, from February 8th to 10th,
and join us in shaping the future of eyewear technology. For more
information or to book a sales appointment, please contact us at
wholesale@lucyd.co or visit Lucyd.co.
For Media Inquiries:
To schedule an interview with Innovative Eyewear executives,
request a demo, or receive high-resolution images and press
materials, please contact press@society22pr.com.
Investor Relations
Contact:
Scott Powell
Skyline Corporate Communications Group, LLC
Office: +1 (646) 893-5835
Email: scott@skylineccg.com
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SOURCE Innovative Eyewear, Inc.
