Fans and locals shopped the latest gear from
Pacsun and Formula 1® at the Aventura,
FL Pacsun store and visited the mobile pop-up truck at
Smorgasburg Miami
MIAMI, May 6, 2024
/PRNewswire/ -- California youth
retailer, Pacsun, made a pit stop in Miami to bring fans its newest F1® apparel and
accessories amidst the excitement of the FORMULA 1 MIAMI GRAND PRIX
2024. In celebration of the first U.S.-based race of the season,
Pacsun hosted a launch party at its Aventura store on Thursday and set up an
interactive Pacsun x Formula 1® branded pop-up truck at Smorgasburg
Miami market over the weekend. Pacsun continues to be a dynamic
partner in the F1 circuit, offering accessible, trendy fashion for
sports fans everywhere.
Leading up to the activities, Pacsun hosted a TikTok livestream
with notable content creator Madeleine
White, unveiling the newest F1® collection. This exclusive
preview emphasizes Pacsun's continued efforts to digitally engage
with Gen Z, uniting its audience by building anticipation around
the race no matter where fans are watching from.
Pacsun hosted an electric Formula 1® party at the Aventura Mall
on launch day, featuring a DJ booth, photo opportunities, and the
debut of the latest pieces. Throughout the weekend, Pacsun's
eye-catching mobile pop-up truck at Smorgasburg Miami drew crowds
of over 8k eager to explore the new
collection and iconic best-sellers while immersing themselves in
the brand experience. Influencers and friends of the brand browsed
the new styles at the pop-up while guests gravitated towards the
top-selling Formula 1 x PacSun Miami Grand Prix T-Shirt, Specs
T-Shirt, and High Neck Tank Top. Renowned celebrity jacket designer
Jeff Hamilton delighted fans with
on-site jacket signings and an exclusive raffle on Saturday,
offering three lucky winners the chance to sport the
coveted Jeff Hamilton - Formula
1 & PacSun Full Leather Racing Jacket valued at $600.
Pacsun's impressive presence near the race underscores its
strategic focus on sports as a key pillar, demonstrating a
steadfast commitment to strengthening connections with sports fans.
Pacsun created an unforgettable experience, uniting fans of all
ages and backgrounds through the intersection of fashion and
sports.
"It was incredible to be a part of the energy and excitement of
the Miami Grand Prix," said Richard
Cox, Pacsun VP of Men's Merchandising and Global
Partnerships. "The community loved the new styles and were
intrigued by the branded truck and flocked to check it out. We
showed up in a creative way and were able to connect and emphasize
our dedication to sports."
The new dual-gender collection features an array of dedicated
race styles that capture the aesthetic of Miami with hints of bright colors, palm trees,
and the city skyline alongside popular Formula 1® branded pieces.
The striking yet wearable apparel and accessories effortlessly
showcase race motifs on classic and trending Pacsun silhouettes.
F1® cars and logos adorn neutral gray and teal men's long-sleeve
and short-sleeve tees, crewnecks, hoodies, sweatpants, swim shorts,
cargo shorts, and zip shirts. The sporty women's assortment
includes a strappy tank, shorts, ultra-wide pants, hats, cropped
tees, a bralette, and more with unique stripe and jacquard
detailing.
The new exclusive collection from Pacsun & Formula 1® ranges
from $24 to $600 and is available in Pacsun stores nationwide
and online at www.Pacsun.com.
Imagery from the event can be accessed here, as well as
images of the collection here.
About Pacsun
Pacsun is a purpose-driven, leading specialty retailer offering
a cross section of emerging brands and trending fashion through the
lens of youth culture. Delivering the latest contemporary,
streetwear, and activewear, Pacsun partners with the best brands at
the intersection of fashion, music, art, and sport to offer curated
collections, rare and exclusive products, and creative
collaborations on every level to inspire the next generation.
Founded in 1980 in Newport, CA, Pacsun is now co-created in
Los Angeles. Follow @pacsun
on Instagram, Twitter, Facebook and TikTok.
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SOURCE Pacsun