LCAPA Liberty Media Corp. - Liberty Cap Class A Common Stock (MM)

'Audience Aggregation' Will Be Goal for Fully Integrated Media Company NEW YORK, Nov. 16 /PRNewswire/ -- "Audience aggregation" will be the goal of the newly transformed Starz, LLC, the company's chairman and CEO, Robert B. Clasen said today. Clasen's speech to the Future of Television Conference at New York University's Stern School of Business was his first since completing the acquisition of IDT Entertainment (now called Starz Media) and the launch of the motion picture studio Overture Films. The changes, together with last January's launch of the Vongo Internet subscription movie service, transformed Starz from a narrowly focused premium television business into a fully integrated media company. The new company will be able to produce all kinds of programming and deliver that programming across all platforms. Clasen noted that while many media companies are cutting back on employees, programming and expenses, Starz is taking the opposite course. He said the rise of digital technology has fragmented audiences, causing a decline in viewership for the major broadcast networks and an erosion in theater audiences. At the same time, he said, the cost to produce high quality programming continues to increase. The goal at Starz, he said, will be to aggregate audiences by distributing programming across multiple platforms. The new company, he noted, has all the key distribution vehicles: theatrical, premium television, home video, syndication and Internet. In the movie arena, he said, premium television distribution is the most important element because there are only three premium television companies. "With our diverse collection of production and distribution units," Clasen told the conference, "we are in a strong position to ensure that whatever programming we create will reach enough eyeballs on different platforms to justify the expense of production." He said the ability to distribute across multiple platforms will also allow Starz to test new programming ideas on a single platform and then migrate the successful ones to other distribution outlets. Noting how difficult it is to pick winners in the media world he said: "We at Starz want to give as many reasonable new concepts as possible a tryout at minimal financial risk so that we have as many chances as possible to hit a home run." A transcription of the speech is available at http://starz.mediaroom.com/ Starz, LLC, is a holding company that operates Starz Media and Starz Entertainment. Starz, LLC is a wholly owned subsidiary of Liberty Media Corp. that is attributed to Liberty Capital Group (NASDAQ:LCAPANASDAQ:LCAPB), http://www.starz.com/. Starz Entertainment is a premium movie service provider operating in the United States. It offers 16 movie channels including the flagship Starz(R) and Encore(R) brands with approximately 14.9 million and 26.6 million subscribers respectively. Starz Entertainment airs more than 1,000 movies per month across its pay TV channels and offers advanced services including Starz HDTV, Starz On Demand and Vongo(SM). Starz Entertainment is a wholly owned subsidiary of Liberty Media Corporation that is attributed to Liberty Capital Group (NASDAQ:LCAPANASDAQ:LCAPB), http://www.starz.com/. Starz Media is a programming production and distribution company operating worldwide. It includes the Film Roman, Anchor Bay Entertainment, and Manga Entertainment brands. Its units create animated and live-action programming -- including theatrical films -- and programming created under contract for other media companies. It distributes that programming, and programming acquired from outside producers, through home video retailers, theaters, broadcasters, ad supported and premium television channels, and Internet and wireless video distributors in the US and internationally. Starz Media is a wholly owned subsidiary of Liberty Media Corp. that is attributed to Liberty Capital Group, http://www.starz.com/. Contacts: Tom Southwick Jonathan Taylor Senior Vice President Senior Vice President Starz Entertainment/Starz Media The Lippin Group (720) 852-5821 (323) 965-1990 (303) 513-3758 (cell) DATASOURCE: Starz, LLC CONTACT: Tom Southwick, Senior Vice President of Starz Entertainment/Starz Media, +1-720-852-5821, or cell, +1-303-513-3758, ; or Jonathan Taylor, Senior Vice President of The Lippin Group, +1-323-965-1990, , for Starz, LLC Web site: http://www.starz.com/

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