Service providers in Brazil are at the
forefront of using Microsoft OpenAI Studio on Azure to develop
customized GPTs, ISG Provider Lens™ report says
Microsoft and other leading hyperscalers are expanding their
business in Brazil as enterprise demand for cloud services
continues to heat up and ecosystem partners respond with a widening
range of solutions and services, according to a new research report
published today by Information Services Group (ISG) (Nasdaq: III),
a leading global technology research and advisory firm.
The 2024 ISG Provider Lens™ Microsoft Cloud Ecosystem report for
Brazil finds the increasing number of Brazilian enterprises
adopting the cloud is driving providers to offer more solutions and
services, which in turn attracts an even greater number of
companies to the cloud. In response to this continuous growth
cycle, Microsoft has already significantly expanded its cloud
infrastructure in Brazil and has plans for further expansion to
provide additional resilience and redundancy for customers that
build and operate mission-critical applications and workloads, the
ISG report says.
“Microsoft is experiencing a period of expansion and innovation
in the Brazilian market, gaining greater power through a more
mature partner ecosystem and by expanding Azure’s availability to
data centers in the southern part of the country,” said Bill Huber,
partner, Digital Platforms and Solutions, for ISG. “The Microsoft
partner ecosystem has grown 15-fold since 2021, with more partners
being accredited based on changes to the company’s qualification
process.”
One of the most prominent features of Brazil’s constantly
evolving technological landscape is, of course, artificial
intelligence, or AI. After investing in OpenAI and involving its
entire organization and its solutions in the most successful
generative pre-trained transformer (GPT) architecture in the
history of technology, Microsoft has taken a leading position in
terms of market value among its main competitors, the ISG report
says.
Unlike more tentative efforts elsewhere that consist primarily
of preliminary exploration of AI’s potential, AI initiatives in
Brazil go beyond simply hiring a technology expert and creating
some content, the ISG report says. Service providers in Brazil are
actively involved in code development and are at the forefront of
developing customized GPTs with OpenAI Studio on Azure, the report
says. Initiatives include support for advanced applications in
predictive analytics, prescriptive solutions and the development of
responsive bots. Enhanced capabilities include providing
personalized recommendations and data clustering and segmentation
to deliver customized solutions across various economic sectors,
ISG says.
“Enterprises in Brazil recognize the potential impact of AI on
productivity and customer experience,” said Jan Erik Aase, partner
and global leader, ISG Provider Lens Research. “Technology service
companies have begun building AI projects based on practical use
cases.”
The report also examines how enterprises in Brazil are aligning
their cloud business operations with an ESG strategy.
For more insights into the challenges faced by enterprises in
the Microsoft cloud ecosystem and ISG’s advice for overcoming them,
see the ISG Provider Lens™ Focal Points briefing here.
The 2024 ISG Provider Lens™ Microsoft Cloud Ecosystem report for
Brazil evaluates the capabilities of 40 providers across seven
quadrants: Managed Services for Azure – Large Enterprises, Managed
Services for Azure – Midmarket, Microsoft 365 Services – Large
Enterprises, Microsoft 365 Services – Midmarket, SAP on Azure
Services, Power Platform Services and Generative AI Services for
the Microsoft Clouds.
The report names Brasoftware and SoftwareONE as Leaders in six
quadrants each, while Accenture and Kumulus are named as Leaders in
five quadrants each. Dedalus and TIVIT are named as Leaders in four
quadrants each, while Ingram Micro, Lattine, Logicalis and
Processor are named as Leaders in three quadrants each. Blueshift,
Dell and Teltec Solutions are named as Leaders in two quadrants
each, while AlfaPeople, Best.Projects, DXC Technology, ITCore,
Smart Consulting and T-Systems are named as Leaders in one quadrant
each.
In addition, VIVO is named as a Rising Star — a company with a
“promising portfolio” and “high future potential” by ISG’s
definition — in three quadrants, while Cloud Target is named as a
Rising Star in two quadrants. Brasoftware, Kumulus, Lanlink,
Processor, Qualiserve and TIVIT are named as Rising Stars in one
quadrant each.
In the area of customer experience, Bechtle is named the global
ISG CX Star Performer for 2024 among Microsoft cloud ecosystem
providers. Bechtle earned the highest customer satisfaction scores
in ISG's Voice of the Customer survey, part of the ISG Star of
Excellence™ program, the premier quality recognition for the
technology and business services industry.
A customized version of the report is available from
Processor.
The 2024 ISG Provider Lens™ Microsoft Cloud Ecosystem report for
Brazil is available to subscribers or for one-time purchase on this
webpage.
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only
service provider evaluation of its kind to combine empirical,
data-driven research and market analysis with the real-world
experience and observations of ISG's global advisory team.
Enterprises will find a wealth of detailed data and market analysis
to help guide their selection of appropriate sourcing partners,
while ISG advisors use the reports to validate their own market
knowledge and make recommendations to ISG's enterprise clients. The
research currently covers providers offering their services
globally, across Europe, as well as in the U.S., Canada, Brazil,
the U.K., France, Benelux, Germany, Switzerland, the Nordics,
Australia and Singapore/Malaysia, with additional markets to be
added in the future. For more information about ISG Provider Lens
research, please visit this webpage.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading
global technology research and advisory firm. A trusted business
partner to more than 900 clients, including more than 75 of the
world’s top 100 enterprises, ISG is committed to helping
corporations, public sector organizations, and service and
technology providers achieve operational excellence and faster
growth. The firm specializes in digital transformation services,
including AI and automation, cloud and data analytics; sourcing
advisory; managed governance and risk services; network carrier
services; strategy and operations design; change management; market
intelligence and technology research and analysis. Founded in 2006,
and based in Stamford, Conn., ISG employs 1,600 digital-ready
professionals operating in more than 20 countries—a global team
known for its innovative thinking, market influence, deep industry
and technology expertise, and world-class research and analytical
capabilities based on the industry’s most comprehensive marketplace
data. For more information, visit www.isg-one.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240522352287/en/
Will Thoretz, ISG +1 203 517 3119 will.thoretz@isg-one.com
Thábata Mondoni, Mondoni Press for ISG Mobile: +55 11 98671 5652
thabata@mondonipress.com.br
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