Intelligent applications will increase
need for platforms supporting both operational and analytical
processing, new ISG report finds
Demand for advanced data platforms is likely to grow
significantly over the next three years as more organizations adopt
intelligent applications driven by GenAI and other forms of
artificial intelligence, a new research report from leading global
technology research and advisory firm Information Services Group
(ISG) (Nasdaq: III) finds.
The ISG Data Platforms Buyers Guide, produced by ISG Software
Research (formerly Ventana Research), says that by the end of 2027,
the development of intelligent applications providing personalized
experiences through the use of GenAI will increase demand for
hybrid data platforms capable of supporting both operational and
analytical processing.
Despite the anticipated growing demand for hybrid data
platforms, the report says there will continue to be a role for
specialist analytic and operational data platforms to support a
range of intelligent applications that might rely on real-time
analytic or operational processing to deliver functionality and
contextual recommendations or processing.
“The importance of advanced data platforms capable of supporting
both operational and analytic workloads has been accentuated by an
increased investment in artificial intelligence,” said Matt Aslett,
director of analytics and data research at ISG. “While data-driven
companies continue to use specialist analytic and data science
platforms to train models offline, the need for online predictions
and recommendations requires operational data platforms that are
capable of performing AI inferencing in real-time.”
Adoption of GenAI capabilities by data platform providers
remains relatively nascent, the study says. Among the more than 40
providers evaluated by ISG, only about one quarter (10) have
generally available digital assistant capabilities for converting
natural language questions into database queries. A further ten
have natural language query capabilities in preview, while the
remainder have such capabilities in development.
Data platforms are essential for organizing, managing, and
analyzing data within an enterprise, supporting operational
applications for business operations and analytic applications for
business evaluation. Additionally, data operations platforms and
tools, as well as data intelligence platforms and tools, complement
data platforms by enabling agile development and facilitating a
better understanding of data production and consumption.
When choosing a data platform, the primary consideration is
whether the workload to be run on the platform is operational or
analytic. Operational data platforms support applications for
running the business, such as finance, operations, sales and
customer experience, while analytic data platforms are used for
decision support, business intelligence, data science and AI/ML
analysis.
ISG research finds the data platforms market is shifting from
traditional relational data models to a proliferation of
non-relational data platforms, including the use of NoSQL databases
and object storage. The report also notes the increasing importance
of intelligent operational applications driven by AI is blurring
the traditional segmentation between operational and analytic data
platforms.
“The use of data platforms is essential to the digital
foundation of every enterprise and to the governed utilization of
AI, which overall needs to be trusted and used securely, but also
must be reliable and adaptable to the systems across the cloud and
on-premises environments,” said Mark Smith, partner, ISG Software
Research.
For its 2024 Data Platforms Buyers Guides, ISG evaluated
software providers across three data platform categories – Data
Platforms, Operational Data Platforms, and Analytic Data Platforms
– and produced a separate Buyers Guide for each. A total of 42
unique software providers were assessed: Actian, Aerospike, Aiven,
Alibaba Cloud, AWS, Cloudera, Cockroach Labs, Couchbase,
Databricks, DataStax, Dremio, EDB, EXASOL, Google Cloud, Huawei
Cloud, IBM, Incorta, InterSystems, KX, MariaDB, Microsoft, MongoDB,
Neo4j, OpenText, Oracle, Percona, PingCAP, PlanetScale, Progress
Software, Redis, Salesforce, SAP, ScyllaDB, SingleStore, Snowflake,
SQream, Starburst Data, Tencent Cloud, Teradata, TigerGraph, VMware
by Broadcom and Yugabyte.
ISG Software Research designates the top three software
providers as Leaders in each category. For the 2024 study, the
leading providers in ranked order are:
Data Platforms: Oracle, IBM and Microsoft Operational
Data Platforms: Oracle, IBM and Microsoft Analytic Data
Platforms: Oracle, Teradata and IBM
The ISG Buyers Guides for Data Platforms are the distillation of
more than a year of market and product research efforts. The
research is not sponsored nor influenced by software providers and
is conducted solely to help enterprises optimize their business and
IT software investments.
Visit this webpage to learn more about the ISG Data Platforms
Buyers Guides and read the executive summaries for each of the
three reports. The complete reports, including provider rankings
across seven product and customer experience dimensions and
detailed research findings on each provider, are available by
contacting ISG Software Research.
About ISG Software Research
ISG Software Research, previously Ventana Research, provides
authoritative market research and coverage of the business and IT
software industry. It distributes research and insights daily
through its user community, and provides a portfolio of consulting,
advisory, research and education services for enterprises, software
and service providers, and investment firms. Its on-demand service
provides structured education and advisory support through
subject-matter experts. ISG Buyers Guides support the RFI/RFP
process and help enterprises evaluate and select software providers
through tailored assessment services and the ISG Software Research
Value Index methodology. Visit www.ventanaresearch.com for more
information and to sign up for free community membership.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading
global technology research and advisory firm. A trusted business
partner to more than 900 clients, including more than 75 of the
world’s top 100 enterprises, ISG is committed to helping
corporations, public sector organizations, and service and
technology providers achieve operational excellence and faster
growth. The firm specializes in digital transformation services,
including AI and automation, cloud and data analytics; sourcing
advisory; managed governance and risk services; network carrier
services; strategy and operations design; change management; market
intelligence and technology research and analysis. Founded in 2006,
and based in Stamford, Conn., ISG employs 1,600 digital-ready
professionals operating in more than 20 countries—a global team
known for its innovative thinking, market influence, deep industry
and technology expertise, and world-class research and analytical
capabilities based on the industry’s most comprehensive marketplace
data. For more information, visit www.isg-one.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240619604211/en/
Press:
Will Thoretz, ISG +1 203 517 3119 will.thoretz@isg-one.com
Julianna Sheridan, Matter Communications for ISG +1 978-518-4520
isg@matternow.com
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