IAS will now bring viewability and invalid
traffic measurement to Instacart Ads, reaching more than 5,500
brands leveraging Instacart Ads
NEW
YORK, Oct. 12, 2023 /PRNewswire/ -- Integral Ad
Science (Nasdaq: IAS), a leading global media measurement and
optimization platform, today announced a partnership with Instacart
(NASDAQ: CART), the leading grocery technology company in
North America, bringing a new
level of transparency to Instacart Ads. IAS's viewability and
invalid traffic (IVT) measurement will be available on Instacart
Ads, which partners with more than 5,500 brands.
"We are delighted to partner with IAS as a third-party
measurement platform for Instacart Ads. Their powerful technology
ensures that marketers invest their spend on real consumers that
want to make a purchase," said Tim
Castelli, Vice President of Global Advertising Sales at
Instacart." Instacart Ads is a critical part of our business,
with thousands of category-leading and emerging CPG brands using
our platform and technology to meet consumers at the point of
purchase."
Instacart's robust advertising products and solutions bring
together the best of online advertising to help CPG brands of all
sizes move products off shelves by providing advertisers with
premium digital real estate to reach engaged customers. Instacart
partners with more than 1,400 retail banners and is available to
over 95% of households in North
America.
"We're honored that Instacart selected IAS to be a measurement
partner and today's announcement further reinforces IAS's
leadership in the retail media network space," said Lisa Utzschneider, CEO, Integral Ad Science.
"Instacart Ads has quickly established itself as one of the most
effective retail media networks in North
America. Advertisers recognize the power of the Instacart
Ads platform and the impact it has on sales and they are looking to
add third-party measurement for even greater transparency."
IAS has emerged as the leader in third-party verification on
retail media networks, working with nine of the ten largest RMNs.
When fully implemented, IAS's viewability and IVT measurement will
provide Instacart advertisers with increased transparency and
confidence that their ads are being seen by real people and help
drive superior results for Instacart customers' media campaigns.
For more information, visit integralads.com.
About Integral Ad Science
Integral Ad Science (IAS) is
a leading global media measurement and optimization platform that
delivers the industry's most actionable data to drive superior
results for the world's largest advertisers, publishers, and media
platforms. IAS's software provides comprehensive and enriched data
that ensures ads are seen by real people in safe and suitable
environments, while improving return on ad spend for advertisers
and yield for publishers. Our mission is to be the global benchmark
for trust and transparency in digital media quality. For more
information, visit integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.