Sunseeker Resort Charlotte Harbor marks major
milestone in travel company's history
LAS
VEGAS, Dec. 20, 2023 /PRNewswire/ -- Allegiant
Travel Company (NASDAQ: ALGT) continues to re-shape the
domestic leisure travel space with last week's opening of Sunseeker
Resort Charlotte Harbor, the airline's highly-anticipated
hotel-resort located on the Gulf Coast in Southwest Florida.
The resort – spanning over 22 waterfront acres with 785 premier
guestrooms – marks a major milestone in Allegiant's evolution as an
integrated travel company, expanding opportunities it provides to
its customers while setting the standard for the future of leisure
travel.
"This is a transformational project for Allegiant," said
Maurice J. Gallagher, CEO and
founder of Allegiant. "It's a catalyst for our continued growth as
an integrated travel company and an example of how the industry can
adapt to continue providing customers with the products and
services they want."
Sunseeker joins Allegiant's vast portfolio of ancillary products
including rental cars, professional sports packages and more. The
airline has been selling hotel rooms to customers on behalf of
third parties for more than 18 years.
"We have helped pioneer selling ancillary products both inside
and outside of an airplane, in turn, diversifying our revenue
streams," said Gregory Anderson,
Allegiant president. "Over the past five years, we have sold on
average about 300,000 'third-party' hotel room nights per year to
our customers. The opening of Sunseeker Resort is a key milestone
in providing more customer offerings through our 'first-party'
integrated resort."
Binding both the airline and hotel is ALLWAYS Rewards,
Allegiant's aspirational loyalty program. Members can earn loyalty
points by flying Allegiant, staying at Sunseeker, renting a car
through Allegiant.com and more. Members can redeem those loyalty
points on any service or amenity acquired through Allegiant Travel
Company.
Allegiant first announced the resort in 2017, selecting the
Charlotte County, Fla. region as
the ideal location for the resort due to the airline's growth and
success with air travel in the area. As of September, Allegiant has
flown approximately 1.8 million passengers in and out of Punta
Gorda Airport, a base of operations for the airline, located only
minutes away from Sunseeker.
Many of those customers are what Allegiant refers to as "Avid
Travelers," which make up about a third of Allegiant's total
customer base. They fly Allegiant and other airlines nearly 10
times a year, choosing Allegiant for its nonstop, point-to-point
flights.
Airfare is generally the smallest component of our leisure
customer's budget, Allegiant's President Anderson said. The largest
percentage of their vacation is spent on lodging along with food
and beverage. With a world-class resort, 20 curated food and
beverage brands and a retail shopping experience, Sunseeker Resort
gives Allegiant the ability to provide enhanced experiences for our
customers who visit Southwest
Florida.
More than 85 percent of Allegiant's customers say that, after
buying airfare, they purchase lodging, followed by activities such
as dining, spa visits and golf outings. Sunseeker Resort offers a
variety of those leisure activities which will make it a major draw
for those traveling to Southwest
Florida, Anderson added.
Since launching its first Florida destination in 2005, Allegiant's air
service in the state has grown to 10 cities and more than 200
routes. In total, Allegiant flies nearly 8 million leisure
travelers in and out of Florida
every year, generating more than $2
billion in annual economic impact in the state. In addition
to its service to Punta Gorda,
Allegiant currently operates flights from nearby St.
Pete-Clearwater International Airport (PIE), Orlando Sanford
International Airport (SFB) and Sarasota-Bradenton International
Airport (SRQ) – all within a two-hour drive of Charlotte Harbor.
The travel company's presence supports nearly 21,000 jobs in
Florida. Sunseeker will create
more than 1,000 permanent jobs in the Charlotte County area alone, and is
anticipated to spark an increase of 300,000 visitors annually to
the area. Conservative modeling estimates up to $1 billion in economic impact at a ten-year
horizon.
In addition to the F&B concepts, Sunseeker offers
60,000-square-feet of meeting and event space, two unique pool
experiences and seven unique retail outlets. A state-of-the-art
fitness center and spa are located in the main tower. The resort
also features the guest exclusive Aileron Golf Club, with lush
greens, year-round sun and distinctive course design.
For more information, visit Allegiant.com.
Allegiant – Together We Fly™
Las Vegas-based Allegiant
(NASDAQ: ALGT) is an integrated travel company with an airline at
its heart, focused on connecting customers with the people,
places and experiences that matter most. Since
1999, Allegiant Air has linked travelers in
small-to-medium cities to world-class vacation
destinations with all-nonstop flights and industry-low average
fares. Today, Allegiant serves communities across the nation, with
base airfares less than half the cost of the average domestic
roundtrip ticket. For more information, visit us at Allegiant.com.
Media information, including photos, is available
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Media Contact
Phone: 702-800-2020
Email: mediarelations@allegiantair.com
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SOURCE Allegiant Travel Company