THIS NEWS RELEASE IS NOT FOR
DISSEMINATION IN THE UNITED STATES OR TO U.S. PERSONS.
The Tinley Beverage Company Inc. (the
“Company" or "Tinley") is pleased
to announce that it has added three additional distributors and has
expanded its sales and marketing resources. It is also
working to expand temporary production capacity during construction
of its 20,000 square foot facility in Long Beach,
California.
TinleyTM Cocktails and TinleyTM ’27
Cannabis-Infused Beverages
Two additional distributors - Santa Rosa-based
Pacific Expeditors and Coachella Valley-based Vets Leaf - have
taken delivery of Tinley’s cannabis-infused, alcohol-free
margarita. Together with CMX’s core markets, Tinley’s
distributors collectively cover Los Angeles, Orange County, the San
Francisco Bay Area, Sacramento, San Diego and Palm
Springs/Coachella Valley. This new distribution gives Tinley
broad sales resources and effective fulfillment capability to
virtually all of California’s approximately 400 licensed
dispensaries.
As a result of the initial orders placed by
these distributors, as well as recent reorders from CMX, the
Company is working to increase production capacity at its temporary
manufacturer in the Coachella Valley. The Company is
acquiring additional bottling equipment and has also identified
additional licensed facilities where additional production capacity
may exist. The Company cautions that total sales volume may
remain limited until such improvements are in place, and there is
never complete assurance of capacity with third-party
manufacturers. As such, full production capability will not
be achieved until the Company’s facility in Long Beach is
operational. Nonetheless, the Company sees the demand, which
includes reorders from dispensaries who have listed the product, as
clear market validation of the Company’s formulation,
adoption/suspension technology, branding and packaging, and it
intends to launch the additional products in its Cocktails and ’27
lines as previously disclosed. With higher than anticipated
demand for the TinleyTM Cocktails Margarita, the Company is working
to fulfill current orders, and will then be in a position to
allocate line time to its TinleyTM ’27 coconut rum once such
margarita orders are complete.
The TinleyTM Cocktails Margarita is crafted from
extracts produced by a 15-year veteran national brand liquor
formulator. It is designed to be an authentic alcohol-free
replica of America’s most popular cocktail, while adhering to the
Tinley philosophy of using the same flowers, essences, ethers, oils
and flavors found in national brand liquors. It is also
designed to have a similar dosing as a single-serving margarita
cocktail, containing 10mg of pure cannabis distillate, plus
Pineapple Jack terpenes for an uplifting Sativa effect - all with a
fraction of the calories and sugar of alcohol margaritas.
Sales, Production and Marketing Expansion
The Company has bolstered its sales and
production teams with executives who had played key roles in the
California operations of Asahi Beer and Sierra Nevada
Brewing. As part of this expansion, the Company has also
retained the Green Street Agency of Los Angeles, a premier cannabis
industry brand builder and creative resource. The focus of
this engagement will be a combination of cannabis industry events,
influencer marketing, and in-store merchandising and
promotions.
Long Beach Bottling Facility Buildout
The Company is under an LOI with a national
engineering firm for retrofitting of a 20,000 square foot cannabis
beverage bottling facility and distribution center at the Company’s
leased property in Long Beach, California. The facility is
designed to produce 10+ million bottles annually and house a
licensed cannabis distribution facility that is uniquely designed
to support beverage distribution. The project remains on
course to be complete in Q1/19. The Company intends to
continue producing on a smaller, though increasingly aggressive
scale in its temporary facility in the interim.
Hemplify®
Hemplify®, the Company’s hemp CBD-infused
functional beverage, has now shipped to one of the USA’s largest
distributors to the head and smoke shop channel, serving
approximately 4,000 stores. While Hemplify® has historically
been distributed primarily in health and natural food stores,
consumer awareness of CBD remains high in the head and smoke shop
channel, as well as by cannabis users in general. The Company
is therefore delighted to add this distributor as its first scaled
distribution to consumers in this channel.
Hemplify® continues to be sold exclusively in
Los Angeles and Orange County by LA Distributing Company, which
represents 3,000 stores in these territories, primarily health,
natural and premium grocery stores. Hemplify® is listed in
select stores from notable chains including Sprouts, 7-Eleven,
Bristol Farms and Erewhon.
Despite the significant distribution reach, the
Company remains measured in its limited allocation of resources to
hemp CBD, given its primary focus on the growth of the Tinley™
Cocktails and Tinley™ ’27 lines - its alcohol-free,
cannabis-infused beverages inspired by classic spirits, liqueurs
and cocktails – and its 20,000 square foot co-packing facility.
About The Tinley Beverage Company and
Hemplify
The Tinley Beverage Company (Toronto, Canada)
manufactures the "Hemplify®" and “TinleyTM Tonics” line of hemp
extract CBD products, which are available in retail locations in
California and online throughout the United States. The
Company also manufactures the Tinley Cocktails and Tinley ’27 line
of liquor-inspired, alcohol-free, cannabis-infused beverages for
use in California, and is constructing a 20,000 square foot
cannabis beverage manufacturing and distribution facility in Long
Beach, California.
Forward-Looking Statements
NEITHER THE CANADIAN SECURITIES EXCHANGE NOR ITS
REGULATIONS SERVICES PROVIDER HAVE REVIEWED OR ACCEPT
RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.
This press release contains or refers to
forward-looking information and is based on current expectations
that involve a number of business risks and uncertainties. Factors
that could cause actual results to differ materially from any
forward-looking statement include, but are not limited to, delays
in obtaining or failures to obtain required governmental,
environmental or other project approvals, political risks,
uncertainties relating to the availability and costs of financing
needed in the future, changes in equity markets, inflation, changes
in exchange rates, fluctuations in commodity prices, delays in the
development of projects and the other risks involved in the mineral
exploration and development industry. Forward-looking statements
are subject to significant risks and uncertainties, and other
factors that could cause actual results to differ materially from
expected results. Readers should not place undue reliance on
forward-looking statements. These forward-looking statements are
made as of the date hereof and the Company assumes no
responsibility to update them or revise them to reflect new events
or circumstances other than as required by law.
Products and formulations outlined herein are
subject to change at any time.
For further information on The Tinley Beverage
Company, please contact:
The Tinley Beverage Company Inc.David Berman,
Chief Financial Officer77 King Street West, Suite 2905Toronto,
Ontario Canada M5K 1H1(310) 507-9146Twitter:
@drinkhemplifyInstagram: @hemplify www.drinktinley.comCSE:TNY
OTCQX:TNYBF (formerly OTC:QRSRF)
The Tinley Beverage (CSE:TNY)
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The Tinley Beverage (CSE:TNY)
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