Avaya Experts to Demonstrate the Business Benefits of New 'Tagging' Software Technology
15 11월 2007 - 9:30PM
PR Newswire (US)
Presentation during International Conference on Collaborative
Computing will explore how searching and retrieving phone
interactions can help businesses operate more effectively WHITE
PLAINS, N.Y., Nov. 15 /PRNewswire-FirstCall/ -- In a presentation
today during the Third International Conference on Collaborative
Computing, scientists from Avaya Labs will demonstrate how
"tagging" conversations can help businesses search and retrieve
interactions and access information they need to operate more
effectively. Now underway in White Plains, N.Y., the Collaborative
Computing conference is jointly sponsored by the IEEE Computer
Society, Create-Net and the International Communication Sciences
and Technology Association. Avaya Labs scientist Doree Seligmann,
director, Collaborative Applications Research, a featured speaker
at the conference, and Avaya Labs research scientists Ajita John
and Shreeharsh Kelkar, will present a paper and video demonstration
on the business benefits of sophisticated new algorithms they
developed to "tag" key information and make voice calls searchable.
"Tagging" -- which is also called "social bookmarking" or
"collaborative tagging" -- is an increasingly popular way to
locate, classify, rank and share Internet resources through the use
of shared lists of user-created Internet bookmarks. Users store
lists of personally interesting Internet resources, and typically
make these lists publicly accessible. They also classify their
resources by the use of informally assigned, user-defined keywords
or tags. "Conversations provide a rich source of information that
can be tapped to help businesses operate more efficiently and
effectively," said Seligmann. "By using sophisticated new
algorithms and models that 'reason' about the 'who, what, when,
where and why' of communications, we can capture and mine
conversations, just as we do by searching email and other
electronic documents." Seligmann says tagging holds the potential
to help businesses readily identify subject-matter experts who can
serve customers and support strategic initiatives. For example, a
field technician could find individuals with the expertise needed
to troubleshoot a customer problem. A marketing director could
identify those familiar with an emerging market trend. Human
Resources executives could determine existing pockets of company
expertise, which in turn could drive staffing and training
investments. "By storing, searching and retrieving information from
conversations, which are the most important resources for
collaborative work of any kind, we can mine a previously untapped
resource and drive intelligent communications capabilities
throughout a company's operations," Seligmann said. Seligman will
show examples of a pilot visualization tool the team designed to
help employees archive, tag, share, search, and retrieve
conversations to create a knowledge repository for the enterprise.
Since joining Avaya, Seligman has filed more than 50 patents, most
involving technologies designed to help people communicate more
efficiently and effectively and to have a higher-quality experience
while doing so. In addition to "tagging," she and her team have
developed a number of breakthrough collaborative technologies -
including a "personalized customer relationship management"
application that tells how, when and how often a caller has tried
to reach someone and pops up pertinent notes for the caller to use
during the conversation. About Avaya Avaya delivers Intelligent
Communications solutions that help companies transform their
businesses to achieve marketplace advantage. More than 1 million
businesses worldwide, including more than 90 percent of the FORTUNE
500(R), use Avaya solutions for IP Telephony, Unified
Communications, Contact Centers and Communications-Enabled Business
Processes. Avaya Global Services provides comprehensive service and
support for companies, small to large. For more information visit
the Avaya Web site: http://www.avaya.com/. DATASOURCE: Avaya
CONTACT: Barbara Burgess of Avaya, +1-908-953-3348, Web site:
http://www.avaya.com/
Copyright