TIDMR4E
RNS Number : 4636O
Reach4Entertainment Enterprises PLC
30 January 2019
30 January 2019
reach4entertainment enterprises plc
("r4e" or "the Company" or "the Group")
r4e expands entertainment offering into sport by acquiring 50%
stake in Buzz 16 Productions
Group to work in partnership with sports broadcaster and Buzz 16
co-founder Gary Neville
reach4entertainment enterprises plc, the entertainment marketing
communications group, today announces that it has signed an
agreement to acquire 50% of the issued share capital of Buzz 16
Productions Limited ("Buzz 16"). The total consideration for the
shareholding will be satisfied through r4e's existing cash
resources and the Board expects the acquisition to be earnings
accretive in 2019.
Buzz 16, which was founded in 2016, creates both short and long
form sports orientated content and is co-owned by shareholders
including former Manchester United player and respected
broadcaster, Gary Neville, along with former Sky Sports Premier
League producer, Scott Melvin.
Buzz 16 has been responsible for a number of hit sports-related
productions in recent years, including "Class of 92: Full Time",
which became Sky Sports most downloaded series in 2018, and the
International success "SoccerBox". Buzz 16's success to date has
garnered it a prominent reputation and a strong pipeline of
production projects, which are scheduled throughout 2019. These
latest projects have been commissioned both in the UK and
internationally and underpin the business's future growth.
The partnership with Buzz 16 marks an exciting point for r4e,
with the Group taking its first major step to broaden its media and
marketing communications capabilities beyond stage and theatre and
now gaining exposure to the wider area of live entertainment and
sport.
This acquisition will bring together Buzz 16's strong in-house
production capabilities and impressive network of both emerging and
established sporting talent with r4e's multi-disciplinary approach
to media and marketing services. With nearly 30 years of experience
in entertainment marketing, r4e will work with Buzz 16 to expand
its commercial offerings to sporting talent, clubs, brands and
media houses, through optimised strategies across traditional and
digital communications, experiential, partnerships and
sponsorship.
Gary, Scott and the Buzz 16 team will continue to develop
cross-platform original content but will further expand Buzz 16's
offering by partnering with r4e and its management team to
diversify into new marketing-focused verticals. CEO of r4e Marc
Boyan will join Gary & Scott as Directors of the Buzz 16 and
will take an active role in building out combined capabilities.
Commenting on the acquisition, Marc Boyan, CEO of R4E, said:
"We are delighted to be working with Gary, Scott and the team as
Buzz 16 embarks on its next phase of growth. Our investment in Buzz
16 was the culmination of a competitive process and is testament to
the fact that our vision for the Group has broad appeal. This
exciting partnership brings with it a number of important
synergies. While it will provide r4e with exposure to the sports
media sector, we see a great opportunity to help Buzz 16 develop a
marketing services offering and provide leading brands with
powerful strategies to meaningfully engage with their audiences
across sponsorship, talent partnerships, experiential and sports
marketing. We believe Buzz 16 will be a valuable addition to the
r4e family."
Gary Neville, who is co-owner of Buzz 16, adds:
"We are proud to produce engaging content of the highest
quality, so welcoming r4e's marketing communications expertise and
network is the next natural stage to strengthen our proposition and
ultimately broaden our offering to a wider audience. We started
Buzz 16 to give people the chance to engage with sports and live
entertainment in a different way so this partnership means we can
do more of that. Having spent a lot of time with Marc, I am excited
by his plans for the Group as well as his forward thinking approach
to providing a differentiated and value enhancing service to
clients."
For information, please contact:
reach4entertainment enterprises Phone: +44 (0)20 7968 1655
plc
Marc Boyan, CEO
Paul Summers, COO
Yellow Jersey PR Phone: +44 (0)7747 788 221 / +44
(0)7544 275 882
Charles Goodwin Email: r4e@yellowjerseypr.com
Harriet Jackson
Grant Thornton, NOMAD Phone: +44 (0)20 7383 5100
Philip Secrett
Jen Clarke
Seamus Fricker
Dowgate Capital, Broker Phone: +44 (0)20 3903 7715
James Serjeant
David Poutney
Notes to Editors
reach4entertainment enterprises plc ("r4e") operates a
collection of theatrical, film and live entertainment marketing,
PR, advertising and display agencies, across the world. The Company
uses its extensive experience in the live entertainments space to
create value through investing in innovative and established
agencies that provide communications services to a range of clients
involved with theatre, film, concerts and more.
For further information on r4e you are invited to visit the
Company's website at www.r4e.com.
Spot and Company of Manhattan, INC.
A global leading full-service arts and live entertainment
advertising and marketing agency. In an ever-changing media
landscape, it stays ahead of the curve with a mix of bold
positioning through interactive, broadcast, environmental and print
campaigns.
https://www.spotnyc.com
Dewynters Limited
A leading independent arts, events and live entertainment
marketing specialist. The agency's work in theatre, museums,
attractions, sport and music is seen right across the globe.
http://www.dewynters.com
Newman Displays Limited
The UK's leading large-scale outdoor signage, front of house,
marquee display and installation company. Clients include major
West End theatre productions, leading film companies, cinemas and
major global events.
http://www.newman-displays.com
Wake the Bear Limited
A marketing communications agency that supports businesses to
invent, reposition and regenerate their brands in order to grow.
The agency carries out brand strategy, communications planning and
end-to-end activation.
http://wakethebear.co.uk
Story House PR Limited
A new public relations agency for the theatre and live
entertainment industries, operating in the UK and internationally.
The agency crafts engaging campaigns for audiences, driven by
strategy: the right channel, at the right time, with the right
message. Fully integrating PR with paid media and social, ensuring
all elements of a campaign are working together, Story House
collaborates with its clients to ensure its work is dedicated to
realising their ambitions.
www.storyhousepr.co.uk
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END
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