i-design Group Plc Advertising Agreement with ASDA Money (9031M)

TIDMIDG

RNS Number : 9031M

i-design Group Plc

24 September 2012

AIM: IDG

I-DESIGN GROUP PLC

("i-design" or "the Group")

Exclusive Advertising Agreement

with

ASDA Money

i-design, the leading developer and supplier of ATM and self-service marketing solutions for the banking industry (enabling banks and ATM owners to run both their own targeted marketing campaigns and third party advertising), is pleased to announce that it has agreed an exclusive multi-year advertising agreement with ASDA Money ("ASDA Money"), the personal finance subsidiary of supermarket chain ASDA Stores Limited ("ASDA").

Under the terms of the agreement, i-design has exclusive rights to sell advertising space across ASDA's entire ATM network of approximately 1,000 machines, enhancing the reach of i-design's ATM estate available for advertising significantly. The ATMs are located at ASDA's stores across the UK and represent an attractive option for advertisers, situated in high footfall retail sites.

Ana Stewart, CEO of i-design, commented,

"We are delighted to be working with ASDA Money to deliver third party advertising on ATMs at ASDA stores nationwide. The addition of all ASDA's ATM network to our existing UK portfolio strengthens our offering for advertisers significantly and we look forward to driving advertising revenues for ASDA Money."

Enquiries:

 
 i-design group plc     Ana Stewart, Chief Executive    T: 01382 323 
                         Ian Sunter, Finance Director    000 
 
 Biddicks               Katie Tzouliadis                T: 020 3178 
                         Sophie McNulty                  6378 
 
 Westhouse Securities   Tom Griffiths                   T: 020 7601 
                                                         6100

About i-design group plc

i-design (AIM: IDG) is the world-leading provider and developer of marketing and advertising software and services for ATM owners. Its newly launched next generation software, joono, enables banks and ATM owners to communicate targeted marketing messages to customers through multiple digital channels, including ATMs, self-service machines, mobile phones and plasma screens. As part of its offering, i-design has a media sales capability, atmAd, which manages third party advertising campaigns. In this way, the company offers financial institutions the ability to generate new revenue streams from their ATM/self-service estates.

Based in Scotland, i-design was established in 1991 and launched its marketing solution to financial institutions in 2004.

About ASDA

Founded in the 1960s, Asda today is one of Britain's leading retailers. It has over 180,000 dedicated Asda colleagues serving customers from 542 stores, including 32 Supercentres, 309 Superstores, 27 Asda Living stores, 174 Supermarkets, 25 depots and seven recycling centres across the UK. It has its main home office in Leeds, Yorkshire and its George clothing division based in Lutterworth, Leicestershire. Asda serves over 18 million shoppers a week in store and its growing home shopping business at www.asda.com serves 98 per cent of UK homes. Asda joined Walmart, the world's number one retailer, in 1999.

Asda Money is a trading name of Asda Financial Services Limited. Asda Financial Services Limited uses a selection of companies to provide its products and services. Please refer to www.ASDA.com/money for details of our product partners and the relevant terms and conditions for each of our products and services.

This information is provided by RNS

The company news service from the London Stock Exchange

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