ASIA Asia Strategic Holdings Limited

RNS Reach - non-regulatory announcement*

12 June 2024

Asia Strategic Holdings Ltd.

("Asia Strategic" or the "Company")

EXERA Myanmar Achieves Accreditation by the

International Code of Conduct Association

Asia Strategic Holdings Ltd. (LSE: ASIA), the independent developer and operator of consumer businesses located in emerging Asia, announces that its subsidiary, EXERA Myanmar ("EXERA"), recently received its accreditation as a Certified Member by the International Code of Conduct Association ("ICoCA"). This marks a significant milestone in EXERA's commitment to upholding ethical standards and best practices in the private security industry.

The ICoCA accreditation serves as a testament to EXERA's commitment to transparency, accountability, and adherence to internationally recognised principles. By achieving this accreditation, EXERA demonstrates its alignment with global standards for responsible and ethical conduct in the provision of security services. As a leading provider of integrated security solutions, EXERA has consistently prioritised professionalism and integrity in its operations.

The accreditation process involved a rigorous evaluation of EXERA's policies, procedures, and practices against the ICoCA Code of Conduct and associated standards. This comprehensive assessment reaffirms EXERA's compliance with the principles of human rights, humanitarian law, and international best practices in the private security sector.

EXERA remains committed to continuous improvement and will uphold the values contained in the ICoCA Code of Conduct as it delivers security solutions across Myanmar.

Enrico Cesenni, Chief Executive Officer of Asia Strategic Holdings, commented:

"I am delighted that EXERA Myanmar has been recognised by the ICoCA. This accreditation further reinforces EXERA's position as a trusted partner for organisations that seek pragmatic and innovative security services, meeting the highest ethical standards."

Cedric Martin, General Manager at EXERA, commented:

"We are honoured to receive accreditation from the International Code of Conduct Association. This achievement underscores our steadfast commitment to ethical business practices and our dedication to ensuring the safety and security of our clients, personnel, and the communities in which we operate."

For more information, please visit www.asia-strategic.com or contact:

Notes to editors:

Asia Strategic Holdings Ltd. (LSE: ASIA) is an independent developer and operator of consumer businesses in Emerging Asia, specifically Vietnam and Myanmar, two of the world's fastest-growing economies. The company's portfolio focuses on Education and Services.

Education: the company operates brands in English language learning, coding, K-12 international school, and tertiary education, with 20 schools serving approximately 8,700 students as of 30 September 2023.

The company entered into an exclusive agreement with Wall Street English in 2017 for operating rights in Myanmar and secured rights to operate Wall Street English Vietnam through an acquisition in 2020. In September 2023, Wall Street English Myanmar operated five schools and served ca.  3,700 students, while Wall Street English Vietnam operated seven schools and served ca. 3,700 students.

The company also signed an exclusive agreement with Kids&Us in 2022 to offer English language learning for children in Vietnam and Myanmar. On 30 September 2023, Kids&Us Vietnam operated four schools and served ca. 400 students, while Kids&Us Myanmar operated one school and served ca. 100 students.

In 2023, the Group entered into exclusive franchising agreements with Logiscool to develop coding schools for children in Vietnam and Myanmar. The company opened its maiden coding school in November 2023 in Ho Chi Minh City, Vietnam and its second school in December 2023 in Yangon, Myanmar

Yangon American International School launched in August 2019. It is an accredited International Baccalaureate ("IB") Primary Years Programme ("PYP") school and a candidate school for the IB Middle Years Programme ("MYP") accreditation. It offered up to seventh grade in this Academic Year 2023/24 and served ca. 100 students on 30 September 2023.

The company has partnerships with Auston Institute of Management (Singapore) and Liverpool John Moores University (UK) to offer internationally recognised engineering and IT diplomas and degrees. Auston has two campuses in Yangon and Mandalay and had ca. 750 enrolled students on 30 September 2023.

Services: through its acquisition of EXERA in 2018, the Group provides protection of assets, risk management, and secure logistics services. EXERA employs approximately 1,400 well-trained security officers in Myanmar. The company also manages two boutique hotels in core tourist destinations in Myanmar under the brand Ostello Bello.

Deploying an asset-light strategy, Asia Strategic Holdings is well-positioned to offer investors early exposure to the robust fundamentals of Vietnam and Myanmar.

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For more information about EXERA and its accreditation by ICoCA, please visit www.exera.asia or contact +95 9775 111 511 - enquiry@exera.asia.

About ICoCA:

The International Code of Conduct for Private Security Service Providers Association (ICoCA) is a multi-stakeholder initiative established to promote responsible, transparent and accountable provision of private security services. ICoCA accredits private security companies that demonstrate adherence to its Code of Conduct and associated standards, fostering trust and confidence in the private security industry worldwide.

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