Director/PDMR Shareholding

    RNS Number : 4050A
  ASOS PLC
  31 July 2008
   


    31 July 2008



    ASOS plc
    ('ASOS' or 'Company')
    A leading Internet based fashion retailer

    Directors' Shareholding

    The Company has been notified that, Nick Robertson, the Company's Chief Executive, has today sold 939,599 ordinary shares at 320.0 pence
per share, following the exercise of options over 339,599 ordinary shares at an average of 25.4 pence per share. 

    Following this transaction, Nick continues to hold a beneficial interest in 9,295,057 ordinary shares equivalent to 12.8 per cent of the
Company's share capital. He also continues to hold share options over a further 1,132,992 shares under the Company's share schemes. 

    The Company has also been notified by Peter Williams, a non executive director, of his purchase today of 20,000 shares at 320.0 pence
per share. Following this acquisition Peter owns 50,000 shares and holds 100,000 options over shares. 

    In relation to the exercise of options notified above, the 339,599 new Ordinary Shares issued will rank pari passu with the existing
Ordinary Shares of the Company and application has been made for these new Ordinary Shares to be admitted to trading on AIM. Dealings in the
new Ordinary Shares are expected to commence on 6 August 2008.

    For further information:
    ASOS plc                                                                     Tel: 020 7756 1000
    Nick Robertson, Chief Executive
    Jon Kamaluddin, Finance Director
    Cubitt Consulting                                                                      Tel: 020 7367 5100
    Simon Brocklebank-Fowler / James Verstringhe    
    JPMorgan Cazenove                        
    Luke Bordewich / Gina Gibson                                          Tel: 020 7588 2828
    Kaupthing Singer & Friedlander
    Nicholas How / Brad Cheng                                             Tel: 020 3205 5000

    Note to Editors

    ASOS plc is an Internet Retail business, established in June 2000 and admitted to AIM in October 2001. ASOS.com is the UK's largest
independent online fashion and beauty retailer. Aimed primarily at internet savvy 18-34 year olds, ASOS offers over 13,600 fashion products
across womenswear, menswear, footwear, accessories, jewellery and beauty. ASOS.com attracts over 3.4 million unique visitors a month and has
1.72 million registered users (following database cleansing) as at 29 July 2008. www.asos.com

This information is provided by RNS
The company news service from the London Stock Exchange
 
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