The Brainy Brands Company, Inc. Adds PSR Group to its Sales Network to Expand Efforts in Puerto Rico and the Caribbean Islands
13 10월 2011 - 10:00PM
Business Wire
The Brainy Brands Company, Inc. (the “Company”) (OTCBB:
TBBC.OB), a producer and marketer of Brainy Baby® line of
children’s educational videos and products aimed at early
development for preschoolers, today announced that the Company has
engaged PSR Group as a sales agency to expand its sales and
marketing efforts in Puerto Rico and the Caribbean Islands. This
relationship will enable the two companies to test and refine the
positioning of the Brainy Baby brand in the Caribbean Island
territories.
Based in Puerto Rico, PSR Group is a well-known sales
organization with over 40 sales representatives covering Puerto
Rico and the Caribbean Islands for over 30 years. They are focused
on establishing sales in all major markets such as the gift
industry, stationary, toys, office and school supply, specialty
retail stores, general mass merchandise stores, pharmacy buying
groups, hotel gift shops, and hospital gift shops.
“We are excited to partner with The Brainy Brands Company to
introduce their award-winning educational products to our retail
customers and bring their strong message of providing parents and
children in our territories the tools to develop a learning for a
lifetime,” commented Jose Ivan Figueroa, President of PSR
Group.
“We are pleased to have such a well-established sales group to
represent The Brainy Brands Company in the Islands as they bring 30
years of established customer loyalty and account relationships.
This is a perfect fit for both companies as Brainy Baby already has
a complete line of Spanish language products to offer to the
families in the territories,” commented Carson Ashworth, The Brainy
Company VP of Sales. “We are looking forward to working with PSR
Group’s management team whose experience encompasses include
international buying for major retail chain stores, as well as
finance and accounting consultants in the gift industry.”
About The Brainy Brands Company, Inc.
Headquartered in Suwanee, GA The Brainy Brands Company, Inc.
develops and markets an extensive library of early childhood
learning products, including a full range of puzzles, books, games,
toys and audio-visual materials for the US market and international
marketplace. The Company’s strategy is to support its existing line
of high quality educational toys, media, and activities and develop
new product and offerings optimizing new technologies, delivery
systems, and advances in early childhood education.
More information about the Company, visit:
www.thebrainybrandscompany.com.
Forward-Looking Statements
This release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Statements contained in this release that are not historical facts,
including, without limitation, statements that relate to the
Company's expectations with regard to the future impact on the
Company's results from new products in development, may be deemed
to be forward-looking statements. Words such as "expects",
"intends", "plans", "may", "could", "should", "anticipates",
"likely", "believes" and words of similar import also identify
forward-looking statements. These statements are subject to risks
and uncertainties. Forward-looking statements are based on current
facts and analyses and other information that are based on
forecasts of future results, estimates of amounts not yet
determined and assumptions of management. Readers are urged not to
place undue reliance on the forward-looking statements, which speak
only as of the date of this release. Except as may be required
under applicable law, we assume no obligation to update any
forward-looking statements in order to reflect any event or
circumstance that may arise after the date of this release.
Additional information on risks and other factors that may affect
the business and financial results of The Brainy Brands Company,
Inc. can be found in the filings of The Brainy Brands Company, Inc.
with the U.S. Securities and Exchange Commission.
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