STCB Starco Brands Inc (QB)

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 10-Q

 

☒	QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

FOR THE QUARTERLY PERIOD ENDED JUNE 30, 2024

 

OR

 

☐	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

Commission File Number 000-54892

 

STARCO BRANDS, INC.

(Exact name of registrant as specified in its charter)

 

Nevada		27-1781753
(State or other jurisdiction of incorporation or organization)		(I.R.S. Employer Identification No.)

 

706 N Citrus Ave, Los Angeles, CA		90038
(Address of principal executive offices)		(Zip Code)

 

(323) 266-7111

(Registrant’s telephone number, including area code)

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class		Trading Symbol(s)		Name of each exchange on which registered
Class A Common Stock		STCB		OTC Markets Group OTCQB Tier

 

Securities registered pursuant to Section 12(g) of the Act:

 

None

(Title of Class)

 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☐ No ☒

 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act. Yes ☐ No ☒

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

 

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

 

Large accelerated filer ☐	Accelerated filer ☐
Non-accelerated filer ☒	Smaller reporting company ☒
	Emerging growth company ☐

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

 

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the last practicable date: As of August 14, 2024, there were 647,431,696 shares of the registrant’s Class A common stock and zero shares of the registrant’s Class B common stock outstanding. On February 9, 2023, the registrant’s “common stock” was renamed “Class A common stock” and a new class of common stock was created which was referred to as “Class B common stock”. Throughout this report, any reference to common stock prior to February 9, 2023, shall represent the same number of Class A common stock following February 9, 2023.

 

 

 

STARCO BRANDS, INC. AND SUBSIDIARIES

FORM 10-Q

FOR THE QUARTERLY PERIOD ENDED JUNE 30, 2024

 

TABLE OF CONTENTS

 

		Page
PART I. FINANCIAL INFORMATION		3
ITEM 1.	Financial Statements	3
	Condensed Consolidated Balance Sheets as of June 30, 2024 (unaudited) and December 31, 2023	3
	Condensed Consolidated Statements of Operations (unaudited) for the Three and Six Months Ended June 30, 2024 and 2023	4
	Condensed Consolidated Statements of Changes in Stockholders’ Equity (unaudited) for the Three and Six Months Ended June 30, 2024 and 2023	5
	Condensed Consolidated Statements of Cash Flows (unaudited) for the Six Months Ended June 30, 2024 and 2023	6
	Notes to Unaudited Condensed Consolidated Financial Statements	7
ITEM 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	25
ITEM 3.	Quantitative and Qualitative Disclosures about Market Risk	38
ITEM 4.	Controls and Procedures	38
PART II. OTHER INFORMATION		39
ITEM 1.	Legal Proceedings	39
ITEM 1A.	Risk Factors	39
ITEM 2.	Unregistered Sales of Equity Securities and Use of Proceeds	39
ITEM 3.	Defaults Upon Senior Securities	39
ITEM 4.	Mine Safety Disclosures	40
ITEM 5.	Other Information	40
ITEM 6.	Exhibits	40
SIGNATURES		43

 

 

PART I – FINANCIAL INFORMATION

 

ITEM 1. FINANCIAL STATEMENTS

 

STARCO BRANDS, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

 

		June 30, 2024				December 31, 2023
		(Unaudited)
ASSETS
Current Assets:
Cash and cash equivalents		$	2,010,519			$	1,761,225
Accounts receivable, net of allowance for credit losses of $431,380 and $350,112, respectively			6,435,175				7,034,950
Accounts receivable, related party			2,436,681				2,625,713
Prepaid expenses and other assets			3,303,569				3,138,162
Inventory			13,213,265				10,675,540
Total Current Assets			27,399,209				25,235,590
Property and equipment, net			81,992				58,159
Operating lease right-of-use asset			575,889				-
Intangibles, net			29,990,142				31,362,388
Goodwill			26,689,391				26,689,391
Total Assets		$	84,736,623			$	83,345,528
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current Liabilities:
Accounts payable		$	13,738,204			$	9,799,040
Other payables and accrued liabilities			3,468,226				2,476,186
Accrued interest, related party			-				5,681
Fair value of Share Adjustment			30,441,480				36,931,330
Treasury stock payable, current			-				65,700
Notes payable, $2,472,500 and $4,472,500 from related party, respectively			2,510,009				4,559,219
Line of Credit			-				3,835,247
Lease liability, current portion			60,816				-
Total Current Liabilities			50,218,735				57,672,403
Lease liability, net of current portion			517,746				-
Revolving loan, net of discounts			6,106,755				-
Total Liabilities			56,843,236				57,672,403
Commitments and Contingencies (Note 7)			-				-
Stockholders’ Equity:
Preferred stock, $.001 par value; 230,000,000 shares authorized; no shares issued and outstanding, at June 30, 2024 and December 31, 2023, respectively			-				-
Class A common stock, $.001 par value; 1,700,000,000 shares authorized; 647,431,696 and 488,926,717 shares issued and outstanding, at June 30, 2024 and December 31, 2023, respectively			647,432				488,926
Class B common stock, $.001 par value; 300,000,000 shares authorized no shares issued and outstanding, at June 30, 2024 and December 31, 2023, respectively			-				-
Common stock value			-				-
Additional paid in capital			98,666,629				75,130,223
Treasury stock at cost			(328,500	)			(394,200	)
Equity consideration payable			-				5,707,261
Accumulated deficit			(79,791,629	)			(63,769,469	)
Total Starco Brands’ Stockholders’ Equity			19,193,932				17,162,741
Non-controlling interest			8,699,455				8,510,384
Total Stockholders’ Equity			27,893,387				25,673,125
Total Liabilities and Stockholders’ Equity		$	84,736,623			$	83,345,528

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

 

 

STARCO BRANDS, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

 

		June 30, 2024				June 30, 2023				June 30, 2024				June 30, 2023
		For the Three Months Ended								For the Six Months Ended
		June 30, 2024				June 30, 2023				June 30, 2024				June 30, 2023
Revenue from related parties, $941,227 and $3,251,423 for the three and six months ended June 30, 2024, respectively, net and revenue from related parties, $2,950,350 and $5,737,835 for the three and six months ended June 30, 2023, respectively, net		$	15,570,741			$	17,509,270			$	31,061,422			$	28,653,071
Cost of goods sold			9,866,756				10,640,297				18,343,293				16,080,548
Gross profit		$	5,703,985			$	6,868,973			$	12,718,129			$	12,572,523
Operating Expenses:
Compensation expense		$	2,435,948			$	2,047,972			$	5,010,676			$	3,473,589
Professional fees			1,140,792				1,397,442				2,336,910				2,796,744
Marketing, general and administrative			4,520,678				4,659,607				9,836,631				7,991,772
Fair value share adjustment loss			8,675,565				4,716,617				10,597,514				5,895,771
Total operating expenses			16,772,983				12,821,638				27,781,731				20,157,876
Loss from operations			(11,068,998	)			(5,952,665	)			(15,063,602	)			(7,585,353	)
Other Expense (Income):
Interest expense			208,976				264,201				408,149				361,514
Other expense (income)			284,559				(266,003	)			361,338				(332,874	)
Total other expense (income), net			493,535				(1,802	)			769,487				28,640
Loss before provision for income taxes		$	(11,562,533	)		$	(5,950,863	)		$	(15,833,089	)		$	(7,613,993	)
Provision for income taxes			-				-				-				-
Net loss		$	(11,562,533	)		$	(5,950,863	)		$	(15,833,089	)		$	(7,613,993	)
Net (loss) income attributable to non-controlling interest		$	(3,051	)		$	67,377			$	189,071			$	125,793
Net loss attributable to Starco Brands		$	(11,559,482	)		$	(6,018,240	)		$	(16,022,160	)		$	(7,739,786	)
Income (loss) per share, basic and diluted		$	(0.02	)		$	(0.01	)		$	(0.03	)		$	(0.02	)
Weighted Average Shares Outstanding – basic and diluted			639,667,055				469,550,215				602,576,449				469,550,215

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

 

 

STARCO BRANDS, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY (DEFICIT)

FOR THE THREE AND SIX MONTHS ENDED JUNE 30, 2024 AND 2023

(Unaudited)

 

		Shares				Amount				Shares				Amount				Shares				Amount				Capital				Payable				Deficit				Interest				Payable				(Deficit)
		Preferred Stock								Class A Common Stock								Class B Common Stock								Additional Paid-in				Treasury Stock				Accumulated				Non-controlling				Equity Consideration				Stockholders’ Equity
		Shares				Amount				Shares				Amount				Shares				Amount				Capital				Payable				Deficit				Interest				Payable				(Deficit)
Balance at December 31, 2022			-			$	-				291,433,430			$	291,433				-			$	-			$	43,332,886			$	(394,200	)		$	(17,578,219	)		$	93,982			$	7,114,513			$	32,860,395
Estimated fair value of contributed services and stock-based compensation			-				-				81,249				81				-				-				480,718				-				-				-				-				480,799
Issuance of shares from Soylent acquisition			-				-				177,954,287				177,955				-				-				26,515,189				-				-				-				-				26,693,144
Equity payable from Soylent acquisition			-				-				-				-				-				-				-				-				-				-				2,785,714				2,785,714
Skylar purchase price acquisition adjustments			-				-				-				-				-				-				-				-				-				-				(482,380	)			(482,380	)
Net income			-				-				-				-				-				-				-				-				(1,721,546	)			58,416				-				(1,663,130	)
Balance at March 31, 2023			-				-				469,468,966			$	469,469				-			$	-			$	70,328,793			$	-			$	(19,299,765	)		$	152,398			$	9,417,847			$	60,674,542
Estimated fair value of contributed services and stock-based compensation			-				-				81,249				81				-				-				538,957				-				-				-				-				539,038
Soylent acquisition measurement period adjustment			-				-				-				-				-				-				(38,041	)			-				-				-				-				(38,041	)
Net income			-				-				-				-				-				-				-				-				(6,018,240	)			67,377				-				(5,950,863	)
Balance at June 30, 2023			-				-				469,550,215			$	469,550				-			$	-			$	70,829,709			$	(394,200	)		$	(25,318,005	)		$	219,775			$	9,417,847			$	55,224,676
Balance at December 31, 2023			-				-				488,926,717			$	488,926				-			$	-			$	75,130,223			$	(394,200	)		$	(63,769,469	)		$	8,510,384			$	5,707,261			$	25,673,125
Stock-based compensation											-				-				-				-				483,466				-				-				-				-				483,466
Soylent Share Adjustment											133,087,875				133,088				-				-				17,966,863				-				-				-				-				18,099,951
Equity payable related to Soylent acquisition											16,309,203				16,309				-				-				2,430,071				-				-				-				(2,446,380	)			-
Equity payable related to AOS acquisition											4,979,731				4,980				-				-				941,169				-				-				-				(946,149	)			-
Share repurchase																			-				-				-				65,700				-				-				-				65,700
Net loss			-				-				-				-				-				-				-				-				(4,462,678	)			192,122				-				(4,270,556	)
Balance at March 31, 2024			-				-				643,303,526			$	643,303				-			$	-			$	96,951,792			$	(328,500	)		$	(68,232,147	)		$	8,702,506			$	2,314,732			$	40,051,686
Balance			-				-				643,303,526			$	643,303				-			$	-			$	96,951,792			$	(328,500	)		$	(68,232,147	)		$	8,702,506			$	2,314,732			$	40,051,686
Stock-based compensation																										$	416,821																				416,821
Soylent Share Adjustment											(7,445,490	)			(7,445	)											(1,005,142	)																			(1,012,587	)
Equity payable related to Skylar acquisition											11,573,660				11,574												2,303,158																(2,314,732	)			-
Net loss		-	-				-				-				-				-				-				-				-				(11,559,482	)			(3,051	)			-				(11,562,533	)
Net income (loss)		-	-				-				-				-				-				-				-				-				(11,559,482	)			(3,051	)			-				(11,562,533	)
Balance at June 30, 2024			-				-				647,431,696			$	647,432				-			$	-			$	98,666,629			$	(328,500	)		$	(79,791,629	)		$	8,699,455			$	-			$	27,893,387
Balance			-				-				647,431,696			$	647,432				-			$	-			$	98,666,629			$	(328,500	)		$	(79,791,629	)		$	8,699,455			$	-			$	27,893,387

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements. 

 

 

STARCO BRANDS, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

FOR THE SIX MONTHS ENDED JUNE 30, 2024 AND 2023

(Unaudited)

 

		June 30, 2024				June 30, 2023
		For the Six Months Ended
		June 30, 2024				June 30, 2023
Cash Flows From Operating Activities:
Net loss		$	(15,833,089	)		$	(7,613,993	)
Adjustments to reconcile net loss to net cash provided by operating activities:
Contributed services			-				38,778
Stock-based compensation			900,287				962,776
Depreciation			8,366				7,942
Amortization of intangible assets			1,422,096				718,856
Amortization of debt discount			15,684				62,716
Loss on stock payable share adjustment			10,597,514				5,895,771
Changes in operating assets and liabilities:
Accounts receivable, related party			208,617				109
Accounts receivable			580,190				292,788
Prepaid expenses and other assets			(165,407	)			(392,659	)
Inventory			(2,537,725	)			(4,869,563	)
Operating lease right-of-use asset			(575,889	)			39,759
Accounts payable			3,939,164				4,951,190
Other payables and accrued liabilities, related party			(5,681	)			(1,278	)
Other payables and accrued liabilities			992,040				(1,759	)
Operating lease liability			578,562				(42,438	)
Net Cash Provided By Operating Activities			124,729				48,995
Cash Flows From Investing Activities:
Cash acquired in Acquisition of Business, net of cash paid			-				134,379
Purchases of intangibles			(49,850	)			(183,887	)
Purchases of property & equipment			(32,199	)			-
Net Cash Used In Investing Activities			(82,049	)			(49,508	)
Cash Flows From Financing Activities:
Payments to/receipts from related parties			(2,000,000	)			800,000
Proceeds from notes payable			113,138				95,640
Payments on notes payable			(162,348	)			(62,002	)
Proceeds from Line of Credit			-				900,000
Payments on Line of Credit			(3,835,247	)			(1,356,500	)
Proceeds from Revolving Loan			6,091,071				-
Repurchase of common stock			-				(65,700	)
Net Cash Provided By Financing Activities			206,614				311,438
Net Increase In Cash			249,294				310,925
Cash - Beginning of Period			1,761,225				1,480,371
Cash - End of Period		$	2,010,519			$	1,791,296
Supplemental Cash Flow Information:
Cash paid for:
Interest paid		$	392,465			$	301,491
Income taxes		$	-			$	-
Noncash investing and financing activities:
Settlement of Soylent share adjustment		$	18,099,951			$	-
Equity payable related to Soylent acquisition		$	2,446,380			$	-
Equity payable related to AOS acquisition		$	946,149			$	-
Equity payable related to Skylar acquisition		$	2,314,732			$	-
Estimated fair value of shares issued in acquisitions		$	-			$	26,693,143
Estimated fair value of shares payable to be issued for acquisitions		$	-			$	39,446,695
Debt discount on notes payable issued with warrants		$	-			$	18,282
Right-of-use asset, operating lease		$	575,889			$	-
Lease liability – operating lease		$	578,562			$	-

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

 

 

STARCO BRANDS, INC. AND SUBSIDIARIES

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS FOR THE

THREE AND SIX MONTHS ENDED JUNE 30, 2024 AND 2023

 

NOTE 1 – ORGANIZATION AND DESCRIPTION OF BUSINESS

 

Starco Brands, Inc. (STCB) was incorporated in the State of Nevada on January 26, 2010, under the name Insynergy, Inc. On September 7, 2017, STCB filed an Amendment to the Articles of Incorporation to change the corporate name to Starco Brands, Inc. The Board determined the change of STCB’s name was in the best interests of the Company due to changes in its current and anticipated business operations. In July 2017, STCB entered into a licensing agreement with The Starco Group (“TSG”), located in Los Angeles, California. The companies pivoted to commercializing novel consumer products manufactured by TSG. TSG is a private label and branded aerosol and liquid fill manufacturer with manufacturing assets in the following verticals: DIY/Hardware, paints, coatings and adhesives, household, hair care, disinfectants, automotive, motorcycle, arts & crafts, personal care cosmetics, personal care FDA, sun care, food, cooking oils, beverages, and spirits and wine.

 

During the third quarter of 2021, STCB formed two subsidiaries, Whipshots, LLC, a Wyoming limited liability company (“Whipshots LLC”) and Whipshots, LLC, a Delaware limited liability company that was subsequently renamed Whipshots Holdings, LLC (“Whipshots Holdings”). Whipshots LLC was a wholly-owned subsidiary of STCB at formation which was subsequently contributed to Whipshots Holdings. Whipshots Holdings is a majority-owned subsidiary of STCB in which STCB owns 85% of the vested voting interests. There are vested interests not owned by the Company for an additional 15% of the equity which has been issued.

 

On September 12, 2022, STCB, through its wholly-owned subsidiary Starco Merger Sub Inc. (“Merger Sub”), completed its acquisition (the “AOS Acquisition”) of The AOS Group Inc., a Delaware corporation (“AOS”). The AOS Acquisition consisted of Merger Sub merging with and into AOS, with AOS being the surviving corporation. AOS is a wholly-owned subsidiary of STCB.

 

On December 29, 2022, STCB, through its wholly-owned subsidiary Starco Merger Sub II. Inc. (“First Merger Sub”) completed its acquisition (the “Skylar Acquisition”) of Skylar Body, Inc. (“Skylar Inc.”). The Skylar Acquisition consisted of First Merger Sub merging with and into Skylar Inc. (“First Merger”) with Skylar Inc. being the surviving corporation, and immediately following the First Merger, and as part of the same overall transaction as the First Merger, Skylar Inc. merged with and into Second Merger Sub (the “Second Merger”) with the Second Merger Sub being the surviving entity Skylar Body, LLC (“Skylar”). Skylar is a wholly-owned subsidiary of STCB.

 

On February 15, 2023, the Company, through its wholly-owned subsidiary Starco Merger Sub I, Inc. (“Starco Merger Sub I”), completed its acquisition (the “Soylent Acquisition”) of Soylent Nutrition, Inc., a Delaware corporation (“Soylent”). The Soylent Acquisition consisted of Starco Merger Sub I merging with and into Soylent, with Soylent being the surviving corporation. Soylent is a wholly-owned subsidiary of STCB.

 

The accompanying consolidated financial statements are of STCB and its subsidiaries AOS, Skylar, Soylent, Whipshots Holdings and its wholly owned subsidiary Whipshots LLC (collectively, the “Company”).

 

On January 3, 2023, the board of directors of the Company approved the Amended and Restated Articles of Incorporation of Starco Brands, Inc. (the “Amended and Restated Articles). On January 6, 2023, the stockholders of the Company representing 53.47% of the Company’s outstanding common stock adopted the Amended and Restated Articles. On February 9, 2023, the Company filed the Amended and Restated Articles, which, among other things, (i) increased the authorized shares of common stock, par value $0.001 per share, from 300,000,000 shares (the “Old Common Stock”) to 2,000,000,000 shares, (ii) established two classes of Common Stock, consisting of (y) 1,700,000,000 shares of Class A common stock, par value $0.001 per share (“Class A common stock”), and (z) 300,000,000 shares of Class B common stock, par value $0.001 per share and (iii) reclassified all issued, outstanding or authorized Old Common Stock of the Company into Class A common stock on a one-for-one basis. As a result, following the filing of the Amended and Restated Articles with the Nevada Secretary of State, the Company’s prior “common stock” was renamed Class A common stock on its trading symbol.

 

7

 

 

NOTE 2 – GOING CONCERN

 

The accompanying condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company identified that a substantial doubt exists related to the Company’s ability to meet its obligations as they become due within one year of the date of the financial statements being issued. Principal conditions that gave rise to this substantial doubt include historical net losses as indicated by the Company’s accumulated deficit of approximately $80,000,000 at June 30, 2024, which includes the impact of its net losses of $11,562,533 and $15,833,089 for the three and six months ended June 30, 2024, and total debt on the balance sheet of $8,616,764 as of June 30, 2024, with a small portion of the debt coming due within one year of the date of the financial statements being issued. Management evaluated the principal conditions that initially give rise to the substantial doubt and note that the historical net losses and accumulated deficit impact are justified as they are primarily made up of non-cash expenses or one-time non-recurring expenses, such as goodwill impairment, stock-based compensation expense, fair value share adjustment loss and acquisition transaction expenses. Total debt of $8,616,764 on the balance sheet as of June 30, 2024 includes $2,472,500 of notes payable to Ross Sklar (“Sklar”), who has a large minority ownership of the Company that provides incentive for Mr. Sklar to extend or refinance the notes before the notes become due, as seen historically (see Note 8). Management plans include (i) continuing to increase net cash provided by operating activities, which was $124,729 for the six months ended June 30, 2024, while decreasing net cash provided by financing activities, and (ii) obtaining an alternative financing source to pay off all current debt outstanding and to provide additional working capital, if needed. To achieve these objectives, management has proposed and approved plans to increase top line revenue for each segment while decreasing overall expenses as a percentage of revenue, as a result of realizing synergies from the acquisitions of AOS, Skylar and Soylent, and utilizing the Company’s back-end shared service model to reduce expenses. These conditions and the ability to successfully resolve these factors raise substantial doubt about the Company’s ability to continue as a going concern. The condensed consolidated financial statements of the Company do not include any adjustments that may result from the outcome of the aforementioned uncertainties.

 

NOTE 3 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 

Basis of Consolidation

 

The condensed consolidated financial statements of Starco Brands, Inc. include the accounts of STCB, our wholly owned subsidiary AOS, our wholly owned subsidiary Skylar, our wholly owned subsidiary Soylent, and our 85% owned subsidiary Whipshots Holdings and its wholly owned subsidiary, which are comprised of voting interest entities in which we have a controlling financial interest in accordance with Accounting Standards Codification (“ASC”) 810, Consolidation. All significant intercompany profits, losses, transactions and balances have been eliminated in consolidation in the condensed consolidated financial statements.

 

Our consolidated subsidiaries at June 30, 2024 include: AOS, Skylar, Soylent, Whipshots Holdings and its wholly owned subsidiary Whipshots LLC. Intercompany accounts and transactions have been eliminated upon consolidation.

 

Basis of Presentation

 

The condensed consolidated financial statements of the Company and the accompanying notes included in this Quarterly Report on Form 10-Q are unaudited. In the opinion of management, all adjustments necessary for the fair presentation of the condensed consolidated financial statements have been included. Such adjustments are of a normal, recurring nature. The condensed consolidated financial statements, and the accompanying notes, are prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) and do not contain certain information included in the Company’s Annual Report and Form 10-K for the year ended December 31, 2023. Therefore, the interim condensed consolidated financial statements should be read in conjunction with that Annual Report on Form 10-K.

 

Reclassification

 

During the first quarter of 2024, the Company discovered a misclassification of expenses related to outbound shipping, product fulfilment, and warehouse costs; such had been grouped under Marketing, general and administrative expenses (which are part of operating expenses) during the year ended December 31, 2023. Management determined that these expenses should have been classified as Cost of goods sold and the current period financials reflect the appropriate classification. To allow for the conformity of presentation of the prior period financial statements to the current period financial statements, and to maintain comparability among the periods presented in compliance with U.S. GAAP, the Company has reclassified the prior year expenses as presented below:

 SCHEDULE OF RECLASSIFIED PRIOR YEAR EXPENSES

Account		Previously Recorded Balance				Corrected Balance				Reclassification Made				Previously Recorded Balance				Corrected Balance				Reclassification Made
		Three Months Ended June 30, 2023												Six Months Ended June 30, 2023
Account		Previously Recorded Balance				Corrected Balance				Reclassification Made				Previously Recorded Balance				Corrected Balance				Reclassification Made
Statement of Operations
Cost of goods sold			10,258,463				10,640,297				(381,834	)			15,346,213				16,080,548				(734,335	)
Marketing, general and administrative			5,041,441				4,659,607				381,834				8,726,107				7,991,772				734,335

 

Use of Estimates

 

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and equity-based transactions at the date of the financial statements and the revenues and expenses during the reporting period. The Company bases its estimates and assumptions on current facts, historical experience, and various other factors that it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities and the accrual of costs and expenses that are not readily apparent from other sources. The actual results experienced by the Company may differ materially and adversely from the Company’s estimates. To the extent there are material differences between the estimates and the actual results, future results of operations will be affected.

 

8

 

 

The Company believes the following critical accounting policies affect its more significant judgments and estimates used in the preparation of the condensed consolidated financial statements. Significant estimates include the timing for revenue recognition, testing goodwill for impairment, recoverability of long-lived assets, income taxes and related valuation allowances, fair value of contributed services, and assumptions used in the Black-Scholes valuation methods, such as expected volatility, risk-free interest rate and expected dividend rate.

 

Concentrations of Credit Risk

 

We maintain our cash in bank deposit accounts, the balances of which at times may exceed federally insured limits. We continually monitor our banking relationships and consequently have not experienced any losses in our accounts. We believe we are not exposed to any significant credit risk on cash.

 

Cash and Cash Equivalents

 

The Company considers all highly liquid investments with a maturity of three months or less when purchased to be cash equivalents. There were no cash equivalents as of June 30, 2024 or December 31, 2023.

 

Accounts Receivable

 

We measure accounts receivable at net realizable value. This value includes an appropriate allowance for credit losses to present the net amount expected to be collected on the financial asset. We calculate the allowance for credit losses based on available relevant information, in addition to historical loss information, the level of past-due accounts based on the contractual terms of the receivables, reasonable and supportable forecasts, and our relationships with, and the economic status of, our partners and customers. The allowance for credit losses is evaluated quarterly, which is $431,380 and $350,112 as of June 30, 2024 and December 31, 2023.

 

Fair Value of Financial Instruments

 

The Company follows paragraph 825-10-50-10 of the FASB Accounting Standards Codification for disclosures about fair value of its financial instruments and paragraph 820-10-35-37 of the FASB Accounting Standards Codification (“Paragraph 820-10-35-37”) to measure the fair value of its financial instruments. Paragraph 820-10-35-37 establishes a framework for measuring fair value in accounting principles generally accepted in the United States of America (U.S. GAAP) and expands disclosures about fair value measurements. To increase consistency and comparability in fair value measurements and related disclosures, Paragraph 820-10-35-37 establishes a fair value hierarchy which prioritizes the inputs to valuation techniques used to measure fair value into three (3) broad levels. The fair value hierarchy gives the highest priority to quoted prices (unadjusted) in active markets for identical assets or liabilities and the lowest priority to unobservable inputs. The three (3) levels of fair value hierarchy defined by Paragraph 820-10-35-37 are described below:

 

Level 1:	Quoted market prices available in active markets for identical assets or liabilities as of the reporting date.
Level 2:	Pricing inputs other than quoted prices in active markets included in Level 1, which are either directly or indirectly observable as of the reporting date.
Level 3:	Pricing inputs that are generally unobservable inputs and not corroborated by market data.

 

The carrying amount of the Company’s condensed consolidated financial assets and liabilities, such as cash and cash equivalents, accounts receivable, accounts payable, prepaid expenses, and accrued expenses approximate their fair value because of the short maturity of those instruments. The Company’s notes payable approximate the fair value of such instruments based upon management’s best estimate of interest rates that would be available to the Company for similar financial arrangements at June 30, 2024 and December 31, 2023.

 

9

 

 

The following table summarizes the financial instruments of the Company at fair value based on the valuation approach applied to each class of security as of June 30, 2024:

 SCHEDULE OF FAIR VALUE MEASUREMENTS

		Carrying Value at June 30, 2024				Quoted Prices in Active Markets for Identical Assets (Level 1)				Significant Other Observable Inputs (Level 2)				Significant Unobservable Inputs (Level 3)
						Fair Value Measurement at Reporting Date Using
		Carrying Value at June 30, 2024				Quoted Prices in Active Markets for Identical Assets (Level 1)				Significant Other Observable Inputs (Level 2)				Significant Unobservable Inputs (Level 3)
Liabilities:
Fair Value of potential Share Adjustment		$	30,441,480			$	-			$	-			$	30,441,480
Total Liabilities		$	30,441,480			$	-			$	-			$	30,441,480

 

Pursuant to the Soylent acquisition, the Company may be required to issue the Share Adjustment (as defined in Note 5) to the former owners of Soylent based upon the stock price of the Company on the Adjustment Date (as defined in Note 5). The Company engaged a third-party valuation firm to estimate the fair value of this contingent liability by performing a Monte Carlo simulation to forecast the value of the Company’s stock and the implied value of the Share Adjustment. See NOTE 5 – ACQUISITIONS for further discussion. The fair value of the share adjustment on the Soylent acquisition date was $36,715,800. The inputs to estimate the fair value of the share adjustment were the market price of the Company’s common stock, the option expected term, the volatility of the Company’s common stock price and the risk-free interest rate. Significant changes to any unobservable input may result in a significant change in the fair value measurement.

 

The following table presents a reconciliation of the opening and closing balances of the Fair Value of Share Adjustment for the six months ended June 30, 2024:

 SCHEDULE OF FAIR VALUE OF SHARE ADJUSTMENT

		Fair Value of Share Adjustment
Balance at December 31, 2023		$	36,931,330
Fair Value of Shares Issued			(17,087,364	)
Loss on Fair Value of Share Adjustment			10,597,514
Balance at June 30, 2024		$	30,441,480

 

Property and Equipment, net

 

Property and equipment are recorded at historical cost, net of depreciation. All property and equipment with a cost of $2,000 or greater are capitalized. Depreciation is computed using straight-line over the estimated useful lives of the related assets. Expenditures that enhance the useful lives of the assets are capitalized and depreciated. Maintenance and repairs are expensed as incurred. When assets are sold or otherwise disposed of, the cost and accumulated depreciation are removed from the accounts and any resulting gain or loss is recognized in operations.

 

Revenue Recognition

 

STCB, excluding its subsidiaries, earns a majority of its revenue as royalties from the licensing agreements it has with TSG, a related entity, and other related parties. STCB licenses the right for TSG to manufacture and sell certain Starco Brands products. The amount of the licensing revenue received varies depending upon the product and the royalty percentage is determined beforehand in each agreement. The Company recognizes its revenue under these licensing agreements only when sales are made by TSG or other related parties to a third party.

 

AOS, one of STCB’s wholly owned subsidiaries, earns its revenues through the sale of premium body and skincare products. Revenue from retail sales is recognized at shipment to the retailer. Revenue from eCommerce sales, including Amazon Fulfilment by Amazon (“Amazon FBA”), is recognized upon shipment of merchandise.

 

Skylar, one of STCB’s wholly owned subsidiaries, earns its revenues through the sale of fragrances. Revenue from retail sales is recognized at shipment to the retailer. Revenue from eCommerce sales, including Amazon FBA, is recognized upon shipment of merchandise.

 

Soylent, one of STCB’s wholly owned subsidiaries, earns its revenues through the sale of nutritional drinks. Revenue from retail sales is recognized at shipment to the retailer. Revenue from eCommerce sales, is recognized upon shipment of merchandise.

 

10

 

 

Whipshots Holdings, an 85% owned subsidiary, earns its revenues as royalties from the licensing agreements it has with Temperance, a related entity. STCB licenses the right for Temperance to manufacture and sell vodka infused whipped cream. The amount of the licensing revenue received varies depending upon the product and the royalty percentage is based on contractual terms. The Company recognizes its revenue under these licensing agreements only when sales are made by Temperance to a third party.

 

The Company applies the requirements of ASC 606, Revenue from Contracts with Customers, which includes the following five-step model in order to determine the recognition of revenue: (i) Identify the contract with a customer; (ii) Identify the performance obligation in the contract; (iii) determine the transaction price, including the constraint on variable consideration; (iv) allocation of the transaction price to the performance obligations; and (v) recognition of revenue when (or as) the Company satisfies each performance obligation.

 

The Company only applies the five-step model to contracts when it is probable that the entity will collect the consideration it is entitled to in exchange for the licensee transferring goods or services to the customer. Once a contract is determined to be within the scope of ASC 606 at contract inception, the Company reviews the contract to determine which performance obligations the Company’s licensee must deliver and which of these performance obligations are distinct. The Company recognizes as revenues the amount of the transaction price that is allocated to the respective performance obligation when the performance obligation is satisfied or as it is satisfied. Generally, the Company’s licensee’s performance obligations are transferred to customers at a point in time, typically upon delivery.

 

Income Taxes

 

The Company follows Section 740-10-30 of the FASB Accounting Standards Codification, which requires recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the condensed consolidated financial statements or tax returns. Under this method, deferred tax assets and liabilities are based on the differences between the financial statement and tax bases of assets and liabilities using enacted tax rates in effect for the fiscal year in which the differences are expected to reverse. Deferred tax assets are reduced by a valuation allowance to the extent management concludes it is more likely than not that the assets will not be realized. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the fiscal years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in the Statements of Income in the period that includes the enactment date.

 

The Company adopted section 740-10-25 of the FASB Accounting Standards Codification (“Section 740-10-25”) with regards to uncertainty income taxes. Section 740-10-25 addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the condensed consolidated financial statements. Under Section 740-10-25, the Company may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the condensed consolidated financial statements from such a position should be measured based on the largest benefit that has a greater than fifty percent (50%) likelihood of being realized upon ultimate settlement. Section 740-10-25 also provides guidance on de-recognition, classification, interest and penalties on income taxes, accounting in interim periods and requires increased disclosures. The Company had no material adjustments to its liabilities for unrecognized income tax benefits according to the provisions of Section 740-10-25.

 

Stock-based Compensation

 

The Company accounts for stock-based compensation per the provisions of ASC 718, Share-based Compensation (“ASC 718”), which requires the use of the fair-value based method to determine compensation for all arrangements under which employees and others receive shares of stock or equity instruments (warrants, options, and restricted stock units). The fair value of each warrant and option is estimated on the date of grant using the Black-Scholes option pricing model that uses assumptions for expected volatility, expected dividends, expected term, and the risk-free interest rate. The Company has not paid dividends historically and does not expect to pay them in the future. Expected volatilities are based on the volatility of comparable companies’ common stock. The expected term of awards granted is derived using estimates based on the specific terms of each award. The risk-free rate is based on the U.S. Treasury yield curve in effect at the time of grant for the period of the expected term. The grant date fair value of a restricted stock unit equals the closing price of our common stock on the trading day of the grant date.

 

11

 

 

Net Income (Loss) Per Common Share

 

Net income (loss) per share of common stock is computed by dividing the net loss by the weighted average number of shares of common stock outstanding during the year. All outstanding options are considered potential common stock. The dilutive effect, if any, of stock payable and warrants are calculated using the treasury stock method. All outstanding convertible notes are considered common stock at the beginning of the period or at the time of issuance, if later, pursuant to the if-converted method. Since the effect of common stock equivalents is anti-dilutive with respect to losses, outstanding warrants have been excluded from the Company’s computation of net loss per share of common stock for the three and six months ended June 30, 2024 and 2023.

 

The following table summarizes the securities that were excluded from the diluted per share calculation because the effect of including these potential shares was antidilutive due to the Company’s net loss position even though the exercise price could be less than the average market price of the common stock:

 SCHEDULE OF ANTIDILUTIVE SECURITIES EXCLUDED FROM COMPUTATION OF NET LOSS PER SHARE

		2024				2023
		Six Months Ended June 30,
		2024				2023
Warrants			39,350,000				39,350,000
Stock options			4,760,000				-
Stock Options [Member]			4,760,000				-
Acquisition Stock Consideration Payable			264,708,523				430,885,271
Total			308,818,523				470,235,271
Antidilutive securities			308,818,523				470,235,271

 

Intangible Assets

 

Definite-lived intangible assets consist of certain domain names. Definite-lived intangible assets are amortized utilizing the straight-line method over the assets’ estimated useful lives, which approximate 10-16 years.

 

Indefinite-lived intangible assets consist of certain trademarks and formula lists. These intangible assets are not amortized but are tested for impairment annually or whenever impairment indicators exist.

 

The Company assesses potential impairment of its long-lived assets whenever events or changes in circumstances indicate that an asset or asset group’s carrying value may not be recoverable. Factors that are considered important that could trigger an impairment review include a current period operating or cash flow loss combined with a history of operating or cash flow losses and a projection or forecast that demonstrates continuing losses or insufficient income associated with the use of a long-lived asset or asset group. Other factors include a significant change in the manner of the use of the asset or a significant negative industry or economic trend. This evaluation is performed based on estimated undiscounted future cash flows from operating activities compared with the carrying value of the related assets. If the undiscounted future cash flows are less than the carrying value, an impairment loss is recognized, measured by the difference between the carrying value, and the estimated fair value of the assets, with such estimated fair values determined using the best information available and in accordance with FASB ASC Topic 820, Fair Value Measurements. During the six months ended June 30, 2024 and 2023, the Company did not record asset impairment charges related to its intangible assets.

 

Royalties and Licenses

 

Royalty-based obligations with content licensors are either paid in advance and capitalized as prepaid royalties or are accrued as incurred and subsequently paid. These royalty-based obligations are generally expensed to cost of revenue generally at the greater of the contractual rate or an effective royalty rate based on the total projected net revenue for contracts with guaranteed minimums. Prepayments made are generally made in connection with the development of a particular product, and therefore, we are generally subject to risk during the product phase. Payments earned after completion of the product (primarily royalty-based in nature) are generally expensed as cost of revenue.

 

12

 

 

Our contracts with some licensors include minimum guaranteed royalty payments, which are initially recorded as an asset and as a liability at the contractual amount when no performance remains with the licensor. When performance remains with the licensor, we record guarantee payments as an asset when actually paid and as a liability when incurred, rather than recording the asset and liability upon execution of the contract.

 

Each quarter, we also evaluate the expected future realization of our royalty-based assets, as well as any unrecognized minimum commitments not yet paid to determine amounts we deem unlikely to be realized through future revenue. Impairments or losses determined post-launch are charged to cost of revenue. We evaluate long-lived royalty-based assets for impairment using undiscounted cash flows when impairment indicators exist. If an impairment exists, then the related assets are written down to fair value. Unrecognized minimum royalty-based commitments are accounted for as executory contracts, and therefore, any losses on these commitments are recognized when the underlying intellectual property is abandoned (i.e., cease use) or the contractual rights to use the intellectual property are terminated.

 

Our minimum contractual royalty-based obligations remaining as of June 30, 2024 are approximately $825,000, $20,000 and $20,000 for the years ending December 31, 2024, 2025, and 2026, respectively. 

 

Leases

 

With the adoption of ASC 842, operating lease agreements are required to be recognized on the balance sheet as Right-of-Use (“ROU”) assets and corresponding lease liabilities. ROU assets include any prepaid lease payments and exclude any lease incentives and initial direct costs incurred. Lease expense for minimum lease payments is recognized on a straight-line basis over the lease term. The lease terms may include options to extend or terminate the lease if it is reasonably certain that the Company will exercise that option.

 

AOS, the Company’s wholly owned subsidiary leased its corporate office (“AOS Lease”). The AOS Lease was classified as an operating lease and had a term of 2 years, for approximately 1,372 square feet of office space located in West Hollywood, California. The lease expired in September 2023 and had a monthly base rental of $7,564 which increased 4% each year. At the end of the lease term in September 2023, the Company did not renew the lease. In March 2022, AOS entered into a sublease, whereby, the sublessor took over the entire AOS Lease office space and the lease payment until the completion of the original AOS Lease term.

 

On May 1, 2024, the Company entered into a three-year lease agreement (the “Citrus Lease”) with a lessor who is a related party (see Note 8 for additional information) for the rental of the second and third floors of a premise containing approximately 3,000 square feet located at 706 N. Citrus Ave, Los Angeles, CA 90038. The lease was classified as an operating lease and has a monthly base rent of $10,000 per month, with a base rent increase of 5% each year. There is an option for the Company to renew for an additional three years with notice given within 90 days before the end of the term.

 

In accordance with ASC 842, Leases, the Company recognized an ROU asset and corresponding lease liability on the condensed consolidated balance sheet for long-term office leases. See Note 11 – Leases for further discussion, including the impact on the condensed consolidated financial statements and related disclosures.

 

Inventory

 

Inventory consists of premium body and skincare products, fragrances and nutritional products. Inventory is measured using the first-in, first-out method and stated at average cost as of June 30, 2024. The value of inventories is reduced for excess and obsolete inventories. We monitor inventory to identify events that would require impairment due to obsolete inventory and adjust the value of inventory when required. We did not record any inventory impairment losses for the six months ended June 30, 2024 and 2023.

 

Acquisitions, Intangible Assets and Goodwill

 

The condensed consolidated financial statements reflect the operations of an acquired business beginning as of the date of acquisition. Assets acquired and liabilities assumed are recorded at their fair values at the date of acquisition; goodwill is recorded for any excess of the purchase price over the fair values of the net assets acquired. Significant judgment is required to determine the fair value of certain tangible and intangible assets and in assigning their respective useful lives. Accordingly, we typically obtain the assistance of third-party valuation specialists for significant tangible and intangible assets. The fair values are based on available historical information and on future expectations and assumptions deemed reasonable by management but are inherently uncertain. The Company typically employs an income method to measure the fair value of intangible assets, which is based on forecasts of the expected future cash flows attributable to the respective assets. Significant estimates and assumptions inherent in the valuations reflect a consideration of other marketplace participants and include the amount and timing of future cash flows (including expected growth rates and profitability), the underlying product or technology life cycles, economic barriers to entry and the discount rate applied to the cash flows. Unanticipated market or macroeconomic events and circumstances could affect the accuracy or validity of the estimates and assumptions. Determining the useful life of an intangible asset also requires judgment. Intangible assets are amortized over their estimated lives. Any intangible assets associated with acquired in-process research and development activities (“IPR&D”) are not amortized until a product is available for sale.

 

13

 

 

Goodwill as of the acquisition date is measured as the excess of consideration transferred over the net of the acquisition date fair values of the assets acquired and the liabilities assumed. While we use our best estimates and assumptions to accurately value assets acquired and liabilities assumed at the acquisition date, our estimates are inherently uncertain and subject to refinement.

 

We review goodwill for impairment at least annually or more frequently if indicators of impairment exist. Our goodwill impairment test may require the use of qualitative judgements and fair-value techniques, which are inherently subjective. Impairment loss, if any, is recorded when the fair value of a reporting unit’s goodwill is less than its carrying value.

 

No impairment losses related to goodwill were recognized for the six months ended June 30, 2024 and 2023. As of June 30, 2024 and December 31, 2023 goodwill was $26,689,391 and $26,689,391, respectively.

 

Segments

 

Operating segments are defined as components of an enterprise about which separate discrete information is available for evaluation by the chief operating decision maker, or decision-making group, in deciding how to allocate resources and in assessing performance. The Company’s Chief Executive Officer (“CEO”) is the Company’s chief operating decision maker (“CODM”) and views the Company’s operations and manages its business in three reportable operating segments: (i) Starco Brands, which includes AOS, Whipshots Holdings and Whipshots LLC, (ii) Skylar, and (iii) Soylent. The CODM assesses performance of operating segments and determines the allocation of resources based primarily on gross profit as a whole.

 

Recently Issued Accounting Pronouncements

 

All newly issued but not yet effective accounting pronouncements have been deemed to be not applicable or immaterial to the Company.

 

NOTE 4 – SEGMENTS

 

The Company has the following reportable segments:

 

Starco Brands. The Starco Brands segments generate revenue through the development and sales of consumer good products. The Starco Brands segment includes STCB, AOS, Whipshots Holdings and Whipshots LLC.

 

Skylar. The Skylar segment generates revenue through the sale of fragrances.

 

Soylent. The Soylent segment generates revenue through the sale of nutritional products, mainly drinks.

 

Balance sheet data are reviewed by the CODM on a consolidated basis; therefore, disaggregated balance sheet data are not presented.

 

The following tables present gross profit by reporting segment:

 SCHEDULE OF GROSS PROFIT REPORTING SEGMENT

		Starco Brands				Skylar				Soylent				Total
		Six Months Ended June 30, 2024
		Starco Brands				Skylar				Soylent				Total
Gross revenues		$	6,068,285			$	3,989,021			$	21,004,116			$	31,061,422
Cost of revenues			2,342,698				1,469,462				14,531,133				18,343,293
Gross profit		$	3,725,587			$	2,519,559			$	6,472,983			$	12,718,129

 

		Starco Brands				Skylar				Soylent1				Total
		Six Months Ended June 30, 2023
		Starco Brands				Skylar				Soylent1				Total
Gross revenues		$	7,728,941			$	4,029,944			$	16,894,186			$	28,653,071
Cost of revenues			1,513,317				1,821,871				12,745,360				16,080,548
Gross profit		$	6,215,624			$	2,208,073			$	4,148,826			$	12,572,523

 

1	The Company does not report results for Soylent prior to the date of acquisition, February 15, 2023, as Soylent was not yet a subsidiary of the Company.

 

14

 

 

Depreciation expense allocated to the reporting segments was $8,366 and $7,942 for the six months ended June 30, 2024 and 2023.

 

NOTE 5 – ACQUISITIONS

 

Soylent Acquisition

 

On February 15, 2023, the Company, through its wholly-owned subsidiary Starco Merger Sub I completed the Soylent Acquisition. The Soylent Acquisition consisted of Starco Merger Sub I merging with and into Soylent, with Soylent being the surviving corporation. Soylent is the maker of a wide range of plant-based “complete nutrition” and “functional food” products with a lineup of plant-based convenience shakes, powders and bars that contain proteins, healthy fats, functional amino acids and essential nutrients. Through its relationship with TSG and other strong partners, the Company has access to intellectual property that will allow Soylent to vertically integrate manufacturing and expand, positioning Soylent to be the future of nutritional products. The Soylent Acquisition was completed through a cash and stock deal, where the Company paid $200,000 in cash as reimbursement of Soylent’s closing expenses and the Company’s shares were issued at $0.15 per share, which amount was equal to the fair value of the stock on the acquisition date. As consideration for the Soylent Acquisition, the Company reserved an (a) aggregate of up to 165,336,430 restricted shares of Class A common stock to Soylent shareholders, (b) 12,617,857 restricted shares of Class A common to satisfy existing Soylent change in control obligations, (c) up to 18,571,429 additional restricted shares of Class A common stock based on final determination of calculations of Soylent’s working capital, cash at closing, indebtedness at closing and certain unpaid transaction expenses in excess of the amount reimbursed by the Company (the “Opening Balance Holdback”), and (d) an adjustment to the shares of Class A common stock received by the Company Holders (as defined in the agreement) in the event that the trading price for STCB’s Class A common stock price per share on the first anniversary of the closing date (February 14, 2024, or the “Adjustment Date”) is below $0.35 per share of Class A common stock. If, on the Adjustment Date, STCB’s Class A common stock is trading below $0.35 per share of Class A common stock, STCB shall issue additional shares of Class A common stock based on the Closing Merger Consideration (as defined in the agreement) after adjustments divided by the trading price (which must be below $0.35 per share for any additional shares to be issued) minus the total share issuance after adjustments (such additional shares, the “Share Adjustment”).

 

On March 15, 2024, the Company and certain former stockholders of Soylent and current stockholders of the Company’s Class A common stock (the “Consenting Stockholders”), entered into a stockholder agreement (“Stockholder Agreement”) with the Company, which modified the treatment of certain terms of the Soylent Acquisition merger agreement with respect to the Consenting Stockholders. The Stockholder Agreement (i) revises the calculation for the Consenting Stockholders’ respective pro rata share of the Share Adjustment (as defined in the Soylent Acquisition merger agreement) to utilize a customary 30-day moving volume-weighted average price (“VWAP”) in calculating the price per share of the Class A common stock at each adjustment date, and (ii) bifurcates the calculation for Consenting Stockholders’ respective pro rata share of the Share Adjustment into two adjustments, the first adjustment calculable based on the VWAP ending February 14, 2024 (“First Adjustment Date”), and the second adjustment calculable based on the VWAP ending May 15, 2025 (“Second Adjustment Date”). Generally, if the trading price of the Acquiror Common Stock (as defined in the Soylent Acquisition merger agreement) based on the VWAP, is below $0.35 per share on each of February 14, 2024 and May 15, 2025, then, at no additional cost to the Consenting Stockholders, additional shares of Acquiror Common Stock are issuable based on the calculation methodology set forth in the Stockholder Agreement. As of the date of this filing, and including joinders to the Stockholder Agreement signed subsequent to March 15, 2024, the Consenting Stockholders represent approximately 92.7% of the total shares held by all former stockholders of Soylent issued pursuant to the Soylent Acquisition merger agreement. Certain other former stockholders of Soylent may sign joinders to the Stockholder Agreement following the date of this filing.

 

15

 

 

The fair value of the rights to receive these shares was estimated by a third-party valuation firm to be $0.189 per share on the acquisition date or an approximate share adjustment value of $36,715,800. At the time of filing the Company’s Form 10-K for the year ended December 31, 2023, the Consenting Shareholders were assumed to represent approximately 85.3% of the total shares held by all former stockholders of Soylent issued pursuant to the Soylent Acquisition Merger Agreement. As such, for the former Soylent shareholders (the “Soylent Shareholders”) that were not expected to join the Stockholder Agreement, the fair value of the rights to receive these shares were $0.136 per share on December 31, 2023, or the Company’s stock price as of February 14, 2024, the “Adjustment Date”, or a share adjustment value of $6,101,455. For the assumed Consenting Stockholders, the fair value of the rights to receive these shares was estimated by a third-party valuation firm to be $0.186 per share on December 31, 2023 or an approximate share adjustment value of $30,829,876. Included in the Consenting Stockholders approximate share adjustment value of $30,829,876 as of the same date, were the fair value rights to receive shares on the First Adjustment Date in the Stockholder Agreement of $15,506,101, or $0.16 per share, the VWAP of the Company’s stock price as of February 14, 2024.

 

Effective February 14, 2024, the First Adjustment Date, the Company settled $18,099,951 of the $36,931,330 fair value liability outstanding on December 31, 2023 by issuing 133,087,875 shares of Class A common stock to the Soylent Shareholders as outlined in the Soylent Merger agreement and Stockholders Agreement, as applicable. The total share adjustment value as of March 31, 2024 was $20,753,328. The settlement amount of $18,099,951 included an adjustment for additional shareholders that agreed to amend their Stockholders Agreement subsequent to the filing of the December 31, 2023 financials. As a result of the additional signers, approximately 7.0 million fewer shares were issued by the Company than were expected as of the filing date of the Form 10-K for the year ended December 31, 2023.

 

Effective May 20, 2024, it was determined, in accordance with the Soylent Merger Agreement, that 7,445,490 shares of the 18,571,429 shares of Class A common stock held back from the former Soylent shareholders were not due, the effect of which resulted in an adjustment to the liability of $1,012,587; in conjunction with an increase in the fair value of the derivative liability at period end, the total share adjustment value on the balance sheet as of June 30, 2024 was $30,441,480.

 

Effective February 14, 2024, the Company settled the Soylent Opening Balance Holdback by issuing 16,309,203 shares of Class A common stock to the Soylent Shareholders as outlined in the Soylent merger agreement. The Soylent Opening Balance Holdback was recorded as equity consideration payable on the December 31, 2023 balance sheet in the amount of $2,446,380.

 

The Soylent Acquisition was accounted for as a business combination in accordance with ASC 805, Business Combinations.

 

Sklyar Acquisition

 

On December 29, 2022, STCB, through its wholly-owned subsidiaries First Merger Sub and Second Merger Sub, completed the “Skylar Acquisition.” In a two-step process, during the First Merger, First Merger Sub merged with and into Skylar Inc. and as part of the same overall transaction, during the Second Merger, Skylar Inc. merged with and into Second Merger Sub to result in Skylar as the surviving entity. Skylar is a wholly-owned subsidiary of STCB. On December 31, 2023, 19,286,162 shares were issued to Skylar Stockholders as Skylar reached all earnout sales metrics outlined in the purchase agreement.

 

Following the 18-month holdback period from the date of the Skylar Acquisition on December 29, 2022, the Company issued former Skylar shareholders an aggregate amount of 11,573,660 shares of Class A common stock, for which it recorded an equity consideration payable on the balance sheet, which totalled $2,314,732 as of June 30, 2024. Effective June 30, 2024, the Company settled the equity payable by issuing 11,573,660 shares of Class A common stock to the Skylar Shareholders.

 

NOTE 6 – NOTES PAYABLE

 

Directors and Officers Insurance Loans

 

In September 2022, the Company received a second financing loan in the amount of $92,334 for its Directors and Officers Insurance (“D&O Loan #2”). D&O Loan #2 bore interest at 5.82% and required monthly payments through June 2023. D&O Loan #2 was paid off in its entirety in June 2023.

 

In September 2023, the Company received a third financing loan in the amount of $98,039 for its Directors and Officers Insurance (“D&O Loan #3”, and together with D&O Loan #1 and D&O Loan #2 the “D&O Loans”). D&O Loan #3 bears interest at 9.3% and required monthly payments through July 2024. As of June 30, 2024, the remaining balance of the D&O Loan #3 was $37,509.

 

For the three months ended June 30, 2024 and 2023, the D&O Loans incurred approximately $1,198 and $303, respectively, of interest expense; for the six months ended June 30, 2024 and 2023, the D&O Loans incurred approximately $2,586 and $1,057, respectively, of interest expense.

 

Soylent Revolver

 

On February 10, 2023, the Company’s subsidiary Soylent entered into a line of credit with a revolving credit commitment of $5,000,000. The revolving credit commitment bore interest at a rate per annum equal to the greater of (a) two and half percent (2.5%) and (b) prime rate plus one percent (1%) (the “Soylent Revolver”). The Soylent Revolver had a maturity date of February 10, 2024. If the Company defaults on the revolving credit commitment, the default interest rate will bear an additional interest at a fluctuating rate equal to five percent (5%) per annum higher than the applicable interest rate.

 

16

 

 

The Soylent Revolver matured on February 10, 2024 and was in default under the loan documents for failing to pay off the balance at maturity. The Company entered into an agreement with the bank to forbear the banks rights to exercise its rights and remedies under the loan documents until June 10, 2024, for a forbearance fee of $57,590 and payment of accrued interest of $10,009.

 

During April and May 2024, the Company made two principal payments totaling $3,063,995 to pay off the loan and as of June 30, 2024, the outstanding balance on the Soylent Revolver and the related accrued interest account are zero. For the three and six months ended June 30, 2024, the Soylent Revolver incurred $38,674 and $125,578 of interest expense.

 

Gibraltar Loan and Security Agreement

 

On May 24, 2024, (i) Starco Brands, Inc., a Nevada corporation (“Starco” or the “Company”), (ii) and each of Starco’s subsidiaries, Whipshots Holdings, LLC, a Delaware limited liability company (“Whipshots Holdings”), Whipshots, LLC, a Wyoming limited liability company (“Whipshots”), The AOS Group Inc., a Delaware corporation (“AOS Group”), Skylar Body, LLC, a Delaware limited liability company (“Skylar”), Soylent Nutrition, Inc., a Delaware corporation (“Soylent”; and together with Starco, Whipshots Holdings, Whipshots, AOS Group, Skylar, each individually, a “Borrower” and collectively, the “Borrowers”), and (iii) Gibraltar Business Capital, LLC, a Delaware limited liability company (the “Lender”) entered into a Loan and Security Agreement (the “Loan and Security Agreement”), allowing Starco Brands to reduce a portion of its long term debt (including retiring the Soylent Revolver) and expand its access to working capital. Capitalized terms not otherwise defined will have the meanings set forth in the Loan and Security Agreement.

 

The Loan and Security Agreement provides for a revolving line of credit in the amount not to exceed $12.5 million at any one time, or the Revolving Loan Commitment Amount in return for a first priority security interest in the Collateral. The Revolving Commitment Amount is supplemented by a Permitted Overadvance Amount of $1.5 million. The first $1.5 million in Revolving Loans drawn on this line will be considered permitted overadvances, and the Permitted Overadvance Amount shall be reduced by $125,000 beginning on June 1, 2024, and the first day of each month thereafter. The aggregate principal balance of all Revolving Loans outstanding at any time shall not exceed the Revolving Loan Availability, which is equal to the lesser of the Revolving Loan Commitment Amount or the Borrowing Base Amount; if the aggregate principal balance does exceed the availability, the Company shall immediately make a repayment to eliminate such excess. The Revolving Line matures on May 24, 2026, and such Maturity Date will be automatically extended for one (1) year, subject to the satisfaction of certain terms and conditions described in the Loan and Security Agreement.

 

Each Revolving Loan advanced under the Revolving Loan Commitment bears interest at a rate per annum equal to One Month Term SOFR plus the Applicable Margin. If a Revolving Loan or any portion thereof is considered a part of the Permitted Overadvance Amount under the Loan and Security Agreement, the Applicable Margin for such loan shall be increased by an additional two percent (2.00%) per annum. Revolving Loans may be repaid at any time and reborrowed up to, but not including the Maturity Date. On the Maturity Date, the outstanding aggregate principal balance of all Revolving Loans shall be due and payable. The interest rate for the revolving loan was 10.08% as of June 30, 2024.

 

17

 

 

Accrued and unpaid interest on the unpaid principal balance of the Revolving Loans shall be due and payable commencing on June 1, 2024 and on the first date of each calendar month thereafter. All accrued and unpaid interest shall be due and payable on the maturity date.

 

Subject to the satisfaction of certain terms and conditions described in the Loan and Security Agreement, the Borrowers may request to increase the Revolving Loan Commitment by an aggregate amount not less than $1 million not exceeding $2.5 million. Such request may be accepted by Lender in its sole and absolute discretion.

 

The Loan and Security Agreement contains customary limitations, including limitations on indebtedness, liens, fundamental changes to business or organizational structure, investments, loans, advances, guarantees, and acquisitions, asset sales, dividends, stock repurchases, stock redemptions, and the redemption, payment or prepayment of other debt, and transactions with affiliates. We are also subject to financial covenants, including a minimum EBITDA covenant and a maximum Unfinanced Capital Expenditures covenant.

 

The Loan and Security Agreement also contains customary events of default, including nonpayment of principal, interest, fees, or other amounts when due, violation of covenants, breaches of representations or warranties, cross defaults, change of control, insolvency, bankruptcy events, and material judgments. Some of these events of default allow for grace periods or are qualified by materiality concepts. Upon the occurrence of an event of default, the outstanding obligations under the Loan and Security Agreement may be accelerated and become due and payable immediately. As of June 30, 2024, the Company was in compliance with all loan covenants relating to the agreement and the available borrowing amount was approximately $6.9 million.

 

General Liability Insurance Loans

 

In December 2023, the Company received a financing loan in the amount of $29,109 for its General Liability Insurance (“G&A Loan #1”). In February 2024, the Company received a second financing loan in the amount of $20,983 for its General Liability Insurance (“G&A Loan #2, and together with G&A Loan #1 the “G&A Loans”). The G&A Loans bear interest at 9.7% and require monthly payments; as of June 30, 2024, the remaining balance of the G&A Loans was $30,944.

 

CEO Notes

 

See Note 8 - Related Party Transactions for loans to STCB from the Company’s CEO.

 

NOTE 7– COMMITMENTS & CONTINGENCIES

 

Whipshots

 

On September 8, 2021, Whipshots LLC, a Wyoming limited liability company (“Whipshots LLC”) entered into an Intellectual Property Purchase Agreement, effective August 24, 2021, with Penguins Fly, LLC, a Pennsylvania limited liability company (“Penguins”). The agreement provided that Penguins would sell the trademarks “Whipshotz” and “Whipshots”, the accompanying domain and social media handles of the same nomenclature, and certain intellectual property, documents, digital assets, customer data and other transferable rights under non-disclosure, non-compete, non-solicitation and confidentiality contracts benefiting the purchased intellectual property and documents (collectively, the “Acquired Assets”) to Whipshots LLC. The purchase price for the Acquired Assets will be payable to Penguins, over the course of seven years, based on a sliding scale percentage of gross revenues actually received by the Company solely from the sale of Whipshots/Whipshotz Products. The payment are subject to a minimum amount in each contract year and a maximum aggregate amount. In connection with this agreement the Company paid $20,000 during 2021, zero in 2022, $38,620 in 2023 and $100,000 in 2024, and the Company has accrued $247,900 to be paid pursuant to this agreement in 2024 and 2025, all of which has been recorded as an indefinite-lived intangible asset.

 

On September 14, 2021, Whipshots Holdings, LLC (formerly Whipshots, LLC) a Delaware limited liability company (“Whipshots Holdings”), entered into a License Agreement (the “Washpoppin License Agreement”) with Washpoppin Inc., a New York corporation (“Washpoppin”). Pursuant to the Washpoppin License Agreement, Washpoppin licensed certain Licensed Property (as defined therein) of the recording artist professionally known as “Cardi B” (the “Artist”) to us. Whipshots Holdings and Washpoppin entered into an amended and restated Washpoppin License Agreement (“A&R Washpoppin License Agreement”), with an effective date of November 27, 2023. As part of the A&R Washpoppin License Agreement, in exchange for royalty rates based on Net Sales (as defined therein) during each applicable contract period, the Washpoppin warrants to cause the Artist to attend certain in person events, media interviews, participate in the development of the Licensed Products (as defined therein), and promote the Licensed Products through social media posts on the Artist’s social media platforms. We have committed to a minimum royalty payment under the A&R Washpoppin License Agreement of an aggregate of $3,300,000 subject to Washpoppin’s satisfaction of its obligations. During the three and six months ended June 30, 2024, the Company incurred expenses related to this agreement of approximately $412,500 and $825,000, respectively, and during the three and six months ended June 30, 2023, the Company incurred expenses related to this agreement of approximately $275,000 and $550,000, respectively.

 

Skylar Acquisition

 

Following the 18-month holdback period from the date of the Skylar Acquisition on December 29, 2022, the Company issued former Skylar shareholders an aggregate amount of 11,573,660 shares of Class A common stock, which satisfied the equity consideration payable of $2,314,732 on the balance sheet as of June 30, 2024.

 

18

 

 

NOTE 8 – RELATED PARTY TRANSACTIONS

 

During the year ended December 31, 2017, Sanford Lang, the Company’s former Chairman and CEO, advanced STCB $289,821 to pay for general operating expenses. The advance required a monthly interest payment of $2,545 and was due on demand. In June 2021, Mr. Lang and Mr. Goldrod executed agreements with STCB whereby the advance from Mr. Lang and all other amounts owed to each were repaid and both Mr. Lang and Mr. Goldrod resigned from the Board of Directors. Further, for a period of 36 months beginning in July 2021, STCB will repurchase an aggregate of $10,950 worth of shares each month from Mr. Lang and Mr. Goldrod, with the share price for each purchase to be set according to the volume weighted average trading price of the common stock over the last 10 days of the month. In the three months ended June 30, 2024 and 2023, STCB paid an aggregate of zero and $32,850, respectively, to Mr. Lang and Mr. Goldrod. In the six months ended June 30, 2024 and 2023, STCB paid an aggregate of zero and $65,700, respectively, to Mr. Lang and Mr. Goldrod. As of March 31, 2024, the Company settled final repurchase transfers of 1,862,154 shares in the amount of $328,500. The share repurchases were recorded as treasury stock payable on the balance sheet. The foregoing agreements terminated and are of no longer in force or effect. 

 

Ross Sklar, CEO Notes

 

On August 11, 2023, the Company issued to Sklar a consolidated secured promissory note (the “Consolidated Secured Promissory Note”) in the principal sum of $4,000,000, with a maturity date of December 31, 2024. The Consolidated Secured Promissory Note carries a floating interest rate comprised of the Wall Street Journal Prime Rate (re-assessed on the first date of each month (plus 2%), and is secured by an amended and restated consolidated security agreement (the “Amended and Restated Consolidated Security Agreement”), by and between the Company and Sklar, dated August 11, 2023, The Consolidated Secured Promissory Note consolidated the outstanding loan obligations of the Company to Sklar evidenced pursuant to (i) the January 24, 2020 Amended Note, (ii) the June 28, 2021 Note, (iii) the September 17, 2021 Note, (iv) the December 13, 2021 Note, (v) the December 29, 2022 Note, and (vi) the March 3, 2023 Note, as summarized in the table below. The Amended and Restated Consolidated Security Agreement merged and integrated the December 29, 2022 Security Agreement and the March 3, 2023 Security Agreement, and provides a security interest in the Collateral (as defined in the Amended and Restated Consolidated Security Agreement) to secure the repayment of all principal, interest, costs, expenses and other amounts then or thereafter due under the Consolidated Secured Promissory Note until by the maturity date. Sklar was authorized to file financing statements to perfect the security interest in the Collateral without authentication by the Company. The following table represents Prior Notes that were part of the restructuring and related prior and updated terms (under the Consolidated Secured Promissory Note):

 SCHEDULE OF DEBT

		Original				Original				Original				Revised				Revised
		Balance				maturity				rate				maturity				rate
January 24, 2020 Amended Note		$	100,000				7/19/2023				4	%			12/31/2024				Prime + 2	%
June 28, 2021 Note			100,000				6/28/2023				4	%			12/31/2024				Prime + 2	%
September 17, 2021 Note			500,000				9/17/2023				4	%			12/31/2024				Prime + 2	%
December 13, 2021 Note			500,000				12/13/2023				4	%			12/31/2024				Prime + 2	%
December 29, 2022 Note			2,000,000				8/1/2023				Prime + 4	%			12/31/2024				Prime + 2	%
March 3, 2023 Note			800,000				7/1/2023				Prime + 4	%			12/31/2024				Prime + 2	%
		$	4,000,000	(1)

 

(1)	Approximately $1,500,000 was repaid to Mr. Sklar from proceeds under the Gibraltar Loan (see Loan Security Agreement – Related Party below).

 

The restructuring is accounted for as a debt modification. On May 31, 2024, the Consolidated Secured Promissory Note was amended by that certain Amendment to Consolidated Secure Promissory Note, by and between STCB and Mr. Sklar, dated May 31, 2024 (the “2024 Consolidated Note Amendment” and together with the Consolidated Secured Promissory Note, the “Amended Consolidated Secured Promissory Note”). The 2024 Consolidated Note Amendment, among other things, extended the maturity date to August 31, 2026, provided that to the extent amounts remain due and payable on the maturity date, it will be extended until August 31, 2027.

 

The Company also issued a February 14, 2022 Note to Sklar in the principal amount of $472,500 that was not included in the note consolidation. On May 10, 2024, the Company and Sklar entered into an amendment to the February 14, 2022 Note to extend the maturity date of the February 14, 2022 Note to December 31, 2024.

 

The February 14, 2022 Note bore interest at 4% per annum, was unsecured, and was to mature two years from the original date of issuance. This note may also convert into shares of Company common stock at the 10-day volume weighted average trading price of the Company common stock for the 10-day period prior to the issuance of the Note, which was calculated as $0.29 per share. The February 14, 2022 Note has been repaid in full and the Company has no further obligations under such note.

 

Loan Security Agreement – Related Party

 

On May 24, 2024, the Company entered into the Loan and Security Agreement, which allowed the Company to reduce long-term debt and expand its access to working capital (see Note 6). In connection with the Loan and Security Agreement, the Lender required Mr. Sklar to enter into a subordination agreement pursuant to which Mr. Sklar’s rights under (i) the February 14, 2022 Note, as amended and (ii) the Consolidated Secured Promissory Note would be subordinated to the lender’s rights under the Loan and Security Agreement.

 

In exchange for the subordination of and the maturity extension reflected in the Amended Consolidated Secured Promissory Note, $2,000,000 of the revolving loan available cash under the Loan and Security Agreement was used to repay the February 14, 2022 Note in its entirety and to pay down the interest and a portion of principal balance on the Amended Consolidated Secured Promissory Note. As of June 30, 2024 and December 31, 2023, the outstanding principal due to Mr. Sklar under outstanding notes was $2,472,500 and $4,472,500, respectively. As of June 30, 2024 and December 31, 2023, there was no accrued interest due on these notes.

 

19

 

 

For the three months ended June 30, 2024 and 2023, the notes to Mr. Sklar incurred interest expense of $91,296 and $97,527, respectively; for the six months ended June 30, 2024 and 2023, the notes to Mr. Sklar incurred interest expense of $200,824 and $177,983, respectively.

 

Operating Lease – Related Party

 

On May 1, 2024, the Company entered into the Citrus Lease with a lessor who is a related party (see Note 3 and Note 11 for additional information) for the rental of the second and third floors of a premise containing approximately 3,000 square feet located at 706 N. Citrus Ave, Los Angeles, CA 90038. The lease was classified as an operating lease and has a monthly base rent of $10,000 per month, with a base rent increase of 5% each year. There is an option for the Company to renew for an additional three years with notice given within 90 days before the end of the term.

 

In accordance with ASC 842 - Leases, the Company recognized an ROU asset and corresponding lease liability for $587,914 on the condensed consolidated balance sheet for long-term office leases, as well as lease expense of $22,674 for the three and six months ended June 30, 2024. See Note 11 – Leases for further discussion, including the impact on the condensed consolidated financial statements and related disclosures.

 

Other Related Party Transactions

 

During the three months ended June 30, 2024 and 2023, the Company recognized revenue from related parties of $941,227 and $2,950,350, respectively; during the six months ended June 30, 2024 and 2023, the Company recognized revenue from related parties of $3,251,423 and $5,737,835, respectively. There were $2,436,681 and $2,742,508 of accounts receivable and accrued accounts receivable from TSG and Temperance Distilling Company (“Temperance”) as of June 30, 2024 and December 31, 2023, respectively. All revenues earned in relation to these accounts receivable is from related parties, TSG and Temperance. Sklar serves as the Chairman of Temperance.

 

During the three months ended June 30, 2024 and 2023, the Company received contributed services at a value of approximately zero and $14,729, respectively; during the six months ended June 30, 2024 and 2023, the Company received contributed services at a value of approximately zero and $35,778, respectively. Such costs have been expensed and recorded as additional paid-in capital in the period the services were provided.

 

NOTE 9 – STOCK WARRANTS

 

On each of September 12, 2022, November 1, 2022, November 3, 2022, and June 1, 2023, the Company entered into agreements with members of the Board and consultants for services to be performed. As consideration therefore, the Company granted those individuals stock warrants to purchase an aggregate of 38,400,000 shares of common stock. The warrants vest over various terms for periods from one to five years. The warrants were valued using the Black-Scholes option pricing model under the assumptions as found in the table below.

 

On December 29, 2022 and March 3, 2023, the Company entered into agreements with Sklar, for warrants to purchase shares of common stock to be issued as a funding fee for an aggregate principal amount of $2,800,000 in secured promissory notes (see Note 7). The warrants were valued using the Black-Scholes option pricing model under the following assumptions as found in the table below.

 

The table below summarizes the grants of stock warrants and includes the assumptions used for valuation under the Black-Scholes option pricing model.

 FAIR VALUE MEASUREMENT INPUTS AND VALUATION TECHNIQUES

Date		Number of Stock Warrants				Stock Price				Strike Price				Expected Volatility				Interest Rate				Warrants and Rights Outstanding, Measurement Input				Expected Term				Fair Value
		Number of																								Expected
		Stock				Stock				Strike				Expected				Interest				Dividend				Term				Fair
Date		Warrants				Price				Price				Volatility				Rate				Rate				(years)				Value
9/12/2022			33,150,000			$	0.19			$	0.19				103.09	%			3.47	%			0.00	%			3.0			$	4,088,769
11/1/2022			100,000			$	0.20			$	0.20				102.86	%			4.27	%			0.00	%			1.0			$	8,116
11/3/2022			5,000,000			$	0.19			$	0.19				102.84	%			4.36	%			0.00	%			3.0			$	618,176
12/29/2022			285,714			$	0.20			$	0.01				103.49	%			3.94	%			0.00	%			1.0			$	54,401
3/3/2023			114,286			$	0.17			$	0.01				137.62	%			4.26	%			0.00	%			1.0			$	18,710
6/1/2023			150,000			$	0.12			$	0.19				150.24	%			3.70	%			0.00	%			3.0			$	14,013

 

A summary of the status of the Company’s outstanding stock warrants and changes during the periods is presented below:

SCHEDULE OF OUTSTANDING STOCK WARRANTS AND CHANGES 

		Shares available to purchase				Weighted Average				Weighted Average Remaining Contractual				Aggregate
		with warrants				Exercise Price				Term (in years)				Intrinsic Value
Outstanding, December 31, 2023			39,350,000			$	0.20				3.87			$	61,600
Issued			-				-				-				-
Exercised			-				-				-				-
Cancelled			-				-				-				-
Expired			-				-				-				-
Outstanding, June 30, 2024			39,350,000			$	0.20				3.37			$	36,000
Exercisable, June 30, 2024			23,599,983			$	0.20				3.37			$	36,000
Outstanding, December 31, 2022			41,085,714			$	0.24				4.64			$	45,714
Issued			264,286				0.11				5.38				12,571
Exercised			-				-				-				-
Cancelled			-				-				-				-
Expired			(2,000,000	)			1.05				-				-
Outstanding, June 30, 2023			39,350,000			$	0.20				4.27			$	44,000
Exercisable, June 30, 2023			3,015,970			$	0.19				4.41			$	44,000

 

20

 

 

The Company granted stock warrants to purchase zero and an aggregate of 150,000 shares of Class A common stock during the three months ended June 30, 2024 and 2023, respectively, with grant date fair values of zero and $14,013, respectively; the Company granted stock warrants to purchase zero and an aggregate of 264,286 shares of Class A common stock during the six months ended June 30, 2024 and 2023, respectively, with grant date fair values of $32,723, respectively.

 

The following table summarizes information about stock warrants to purchase shares of the Company’s Class A common stock outstanding and exercisable as of June 30, 2024:

SCHEDULE OF EXERCISABLE WARRANTS 

								Weighted-				Weighted-
								Average				Average
Range of				Outstanding				Remaining Life				Exercise				Number
exercise prices				Warrants				In Years				Price				Exercisable
$	1.00				250,000				0.25			$	1.00				250,000
$	0.90				300,000				1.25			$	0.90				275,000
$	0.19				38,300,000				3.40			$	0.19				22,574,983
$	0.20				100,000				3.34			$	0.20				100,000
$	0.01				400,000				3.55			$	0.01				400,000
					39,350,000				3.37			$	0.20				23,599,983

 

The compensation expense attributed to the issuance of the stock warrants is recognized as they are vested.

 

Total compensation expense related to the stock warrants was $394,418 and $398,723 for the three months ended June 30, 2024 and 2023, respectively; total compensation expense related to the stock warrants was $785,165 and $800,728 for the six months ended June 30, 2024 and 2023, respectively, and was included in compensation expense on the statement of operations. As of June 30, 2024, there was $1,969,779 in future compensation cost related to non-vested stock warrants.

 

The aggregate intrinsic value as of June 30, 2024 is $36,000 for total outstanding and exercisable warrants, which was based on our estimated fair value of the common stock of $0.10, had all warrant holders exercised their warrants as of that date, net of the aggregate exercise price.

 

NOTE 10- STOCK OPTIONS

 

On November 27, 2023, the Company’s Board of Directors approved the 2023 Equity Incentive Plan (the “Equity Plan”). The Equity Plan provides for the grant of incentive stock options, nonqualified stock options, restricted stock awards, restricted stock unit awards, and other stock-based awards, collectively, the “Stock Awards”. Stock Awards may be granted under the Equity Plan to the Company’s, and its subsidiaries’, employees, officers, directors and consultants. The maximum number of shares of Class A common stock available for issuance under the Equity Plan is 100,000,000 shares.

 

On January 1, 2024, the Company entered into agreements with employees and consultants for services to be performed. As consideration therefore, the Company granted stock options (the “Options”) under the Company’s Equity Plan to purchase up to 4,660,000 shares of Class A common stock.

 

On May 16, 2024, the Company entered into agreements with three employees and a consultant for services to be performed pursuant to which the Company granted Options under the Company’s Equity Plan to purchase up to an aggregate of 390,000 shares of Class A common stock.

 

Options were valued using the Black-Scholes option pricing model under the following assumptions as found in the table below. There were no stock options issued or outstanding for the three and six months ended June 30, 2023.

SCHEDULE OF STOCK OPTIONS

Date				Number of Stock Options				Stock Price1				Strike Price				Expected Volatility				Interest Rate				Dividend Rate				Expected Term (years)2				Fair Value
	1/1/2024				4,660,000			$	0.16			$	0.17				134.97	%			4.00	%			0.00	%			4.0			$	731,548
	05/16/2024				390,000			$	0.11			$	0.11				135.44	%			4.49	%			0.00	%			4.0			$	30,616

 

	1	Grant exercise price is based on the prior trading day’s closing price of $0.164 on December 29, 2024 and $0.11 on May 15, 2024.
	2	Options granted vest over various time periods ranging from two to four years with the majority vesting over a four-year term.

 

21

 

 

A summary of the status of the Company’s outstanding stock options and changes during the periods is presented below:

 SCHEDULE OF OUTSTANDING OPTIONS ACTIVITY

		Shares available to				Weighted Average				Weighted Average Remaining Contractual				Aggregate
		purchase with options				Exercise Price				Term (in years)				Intrinsic Value
Outstanding, December 31, 2023			-			$	-				-			$	-
Issued			5,050,000				0.17				8.99
Exercised			-				-				-				-
Cancelled/Forfeited			(290,000	)			0.17				-				-
Expired			-				-				-				-
Outstanding, June 30, 2024			4,760,000			$	0.17				9.51			$	-
Exercisable, June 30, 2024			733,330			$	0.17				9.51			$	-

 

The compensation expense attributed to the issuance of the stock options is recognized as they are vested. Total compensation expense related to the stock options was $22,403 and zero for the three months ended June 30, 2024 and 2023, respectively; total compensation expense related to the stock options was $115,122 and zero for the six months ended June 30, 2024 and 2023, respectively, and was included in compensation expense on the statement of operations. As of June 30, 2024, there was $606,917 in future compensation cost related to non-vested stock options.

 

The aggregate intrinsic value as of June 30, 2024 is zero for total outstanding and exercisable options, which was based on our estimated fair value of the common stock of $0.10, had all option holders exercised their options as of that date, net of the aggregate exercise price.

 

NOTE 11 – LEASES

 

The following table presents net lease cost and other supplemental lease information:

 SCHEDULE OF NET LEASE COST AND OTHER SUPPLEMENTAL LEASE

		Six Months Ended
		June 30, 2024
Lease cost
Operating lease cost (cost resulting from lease payments)		$	22,674
Net lease cost		$	22,674
Operating lease – operating cash flows (fixed payments)		$	22,674
Operating lease – operating cash flows (liability reduction)		$	9,352
Current leases – right of use assets		$	575,889
Current liabilities – operating lease liabilities		$	60,816
Non-current liabilities – operating lease liabilities		$	517,746
Operating lease ROU assets		$	575,889
Weighted-average remaining lease term (in years)			5.84
Weighted-average discount rate			10.91	%

 

22

 

 

		Six Months Ended
		June 30, 2023
Lease cost
Operating lease cost (cost resulting from lease payments)		$	47,087
Sublease income			(47,087	)
Net lease cost		$	-
Operating lease – operating cash flows (fixed payments)		$	47,087
Operating lease – operating cash flows (liability reduction)		$	42,438
Current leases – right of use assets		$	21,594
Current liabilities – operating lease liabilities		$	19,167
Non-current liabilities – operating lease liabilities		$	-
Operating lease ROU assets		$	21,594
Weighted-average remaining lease term (in years)			0.25
Weighted-average discount rate			2.1	%

 

Future minimum payments under non-cancelable leases for operating leases for the remaining terms of the leases following the six months ended June 30, 2024:

 SCHEDULE OF FUTURE MINIMUM PAYMENTS UNDER NON CANCELABLE LEASES

Fiscal Year		Operating Leases
Remainder of 2024			60,000
Total future minimum lease payments			796,230
Less: Imputed Interest			(217,668	)
Present value of net future minimum lease payments		$	578,562

 

NOTE 12 – STOCKHOLDERS’ EQUITY

 

Common Stock Issuances for the Six Months Ended June 30, 2024

 

Effective February 14, 2024, the Company settled the Soylent Opening Balance Holdback and $2,446,380 equity consideration payable by issuing 16,309,203 shares of Class A common stock to the Soylent Shareholders as outlined in the Soylent merger agreement.

 

Effective February 14, 2024, the First Adjustment Date, the Company settled $18,099,951 of the $36,931,330 fair value liability outstanding on December 31, 2023 by issuing 133,087,875 shares of Class A common stock to the Soylent Shareholders as outlined in the Soylent Merger Agreement and Stockholders’ Agreement, as applicable. After giving effect to the shares issued during the quarter, and changes in the derivative liability at period end, the total share adjustment value as of March 31, 2024 was $20,753,328.

 

Effective May 20, 2024, it was determined, in accordance with the Soylent Merger Agreement, that 7,445,490 shares of the 18,571,429 shares of Class A common stock held back from the former Soylent shareholders were not due, the effect of which resulted in an adjustment to the liability of $1,012,587; in conjunction with an increase in the fair value of the derivative liability at period end, the total share adjustment value on the balance sheet as of June 30, 2024 was $30,441,480.

 

Following the 18-month holdback period from the date of the AOS Acquisition, during which the Company had no outstanding claims, effective March 12, 2024, the Company issued the former shareholders of AOS an aggregate of 4,979,731 shares of Class A common stock and $6,137 in cash that was being held back on the December 31, 2023 balance sheet.

 

Following the 18-month holdback period from the date of the Skylar Acquisition, effective June 30, 2024, the Company issued former Skylar shareholders an aggregate amount of 11,573,660 shares of Class A common stock, which satisfied an equity consideration payable of $2,314,732 on the balance sheet as of June 30, 2024.

 

NOTE 13 – PROPERTY AND EQUIPMENT

 

Property and equipment, net consist of the following:

SCHEDULE OF PROPERTY AND EQUIPMENT 

		June 30, 2024				December 31, 2023
Computer equipment		$	159,697			$	127,497
Tools and equipment			147,903				147,903
Furniture and equipment			39,202				39,202
Property and equipment, gross			346,802				314,602
Less: Accumulated depreciation			(264,810	)			(256,443	)
Property and equipment, net		$	81,992			$	58,159

 

For the six months ended June 30, 2024 and 2023, the Company incurred $8,366 and $7,942 of depreciation expense, respectively.

 

23

 

 

NOTE 14 – INTANGIBLE ASSETS

 

Intangible assets, net consists of the following:

SCHEDULE OF INTANGIBLE ASSETS AND GOODWILL 

		June 30, 2024
		Gross				Accumulated
		Carrying Amount				Amortization				Net
Trade names and trademarks			27,121,520				2,901,694				24,219,826
Customer relationships			6,915,000				1,158,847				5,756,153
Domain names			25,750				11,587				14,163
Intangible Assets		$	34,062,270			$	4,072,128			$	29,990,142

 

		December 31, 2023
		Gross				Accumulated
		Carrying Amount				Amortization				Net
Trade names and trademarks			26,937,670				1,885,389				25,052,281
Customer relationships			7,049,000				753,914				6,295,086
Domain names			25,750				10,729				15,021
Intangible Assets		$	34,012,420			$	2,650,032			$	31,362,388

 

For the six months ended June 30, 2024 and 2023, the Company incurred $1,422,096 and $1,321,247 of amortization expense, respectively.

 

As of June 30, 2024, future expected amortization expense of intangible assets was as follows:

 SCHEDULE OF AMORTIZATION EXPENSES OF INTANGIBLE ASSETS

Fiscal period:		June 30, 2024
Remainder of 2024		$	1,419,138
2025			2,824,750
2026			2,824,750
2027			2,824,750
2028			2,821,416
Thereafter			17,275,338
Total amortization remaining		$	29,990,142

 

NOTE 15 – INVENTORY

 

Inventory by major class are as follows:

 

SCHEDULE OF INVENTORY

		June 30, 2024				December 31, 2023
Raw materials		$	1,025,115			$	1,283,992
Finished goods			12,188,150				9,391,548
Total inventory		$	13,213,265			$	10,675,540

 

NOTE 16 – SUBSEQUENT EVENTS

 

Management has evaluated subsequent events pursuant to the requirements of ASC Topic 855, from the balance sheet date through the date the financial statements were issued, and has determined that the following subsequent event exists:

 

On July 12, 2024, in accordance with the Amendment to the Voting Agreement (filed as Exhibit 4.8 to the Company’s Quarterly Report on Form 10-Q) and the Company’s Bylaws, the Board of Directors (“Board”) appointed Joe Schimmelpfennig to the Board, bringing the number of Board members to four directors, with three remaining vacancies to be filled by the Board.

 

 

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

 

CAUTIONARY STATEMENT FOR FORWARD-LOOKING STATEMENTS

 

THIS QUARTERLY REPORT ON FORM 10-Q INCLUDES FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF SECTION 27A OF THE SECURITIES ACT OF 1933, AS AMENDED, SECTION 21E OF THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED, AND OTHER FEDERAL SECURITIES LAWS, PARTICULARLY THOSE ANTICIPATING FUTURE FINANCIAL PERFORMANCE, BUSINESS PROSPECTS, GROWTH, OPERATING STRATEGIES AND SIMILAR MATTERS. WE HAVE BASED THESE FORWARD-LOOKING STATEMENTS ON OUR CURRENT INTENT, EXPECTATIONS AND PROJECTIONS ABOUT FUTURE EVENTS, AND THESE FORWARD-LOOKING STATEMENTS ARE NOT GUARANTEED TO OCCUR AND MAY NOT OCCUR. THESE FORWARD-LOOKING STATEMENTS ARE SUBJECT TO KNOWN AND UNKNOWN RISKS, UNCERTAINTIES AND ASSUMPTIONS ABOUT US THAT MAY CAUSE OUR ACTUAL RESULTS, LEVELS OF ACTIVITY, PERFORMANCE OR ACHIEVEMENTS TO BE MATERIALLY DIFFERENT FROM ANY FUTURE RESULTS, LEVELS OF ACTIVITY, PERFORMANCE OR ACHIEVEMENTS EXPRESSED OR IMPLIED BY SUCH FORWARD-LOOKING STATEMENTS. IN SOME CASES, YOU CAN IDENTIFY FORWARD-LOOKING STATEMENTS BY TERMINOLOGY SUCH AS “MAY,” “WILL,” “SHOULD,” “COULD,” “WOULD,” “INTEND,” “PROJECT,” “CONTEMPLATE,” “POTENTIAL,” “EXPECT,” “PLAN,” “ANTICIPATE,” “BELIEVE,” “ESTIMATE,” “CONTINUE,” OR THE NEGATIVE OF SUCH TERMS OR OTHER SIMILAR EXPRESSIONS. THESE STATEMENTS ARE ONLY PREDICTIONS. FACTORS THAT MIGHT CAUSE OR CONTRIBUTE TO SUCH A DISCREPANCY INCLUDE, BUT ARE NOT LIMITED TO, THOSE DESCRIBED IN OUR OTHER SECURITIES AND EXCHANGE COMMISSION FILINGS.

 

THE FOLLOWING DISCUSSION SHOULD BE READ IN CONJUNCTION WITH OUR FINANCIAL STATEMENTS AND RELATED NOTES THERETO INCLUDED ELSEWHERE IN THIS REPORT. ANY OF THE FORWARD-LOOKING STATEMENTS THAT WE MAKE IN THIS QUARTERLY REPORT ON FORM 10-Q AND IN OTHER PUBLIC REPORTS AND STATEMENTS WE MAKE MAY TURN OUT TO BE INACCURATE AS A RESULT OF OUR BELIEFS AND ASSUMPTIONS WE MAKE IN CONNECTION WITH THE FACTORS SET FORTH ABOVE OR BECAUSE OF OTHER UNIDENTIFIED AND UNPREDICTABLE FACTORS. IN ADDITION, OUR BUSINESS AND FUTURE RESULTS ARE SUBJECT TO A NUMBER OF OTHER FACTORS, INCLUDING THOSE FACTORS SET FORTH IN THE “RISK FACTORS” SECTION OF OUR ANNUAL REPORT ON FORM 10-K FOR THE FISCAL YEAR ENDED DECEMBER 31, 2023, AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION (THE “SEC”) ON APRIL 3, 2024. BECAUSE OF THESE AND OTHER UNCERTAINTIES, OUR ACTUAL FUTURE RESULTS MAY BE MATERIALLY DIFFERENT FROM THE RESULTS INDICATED BY THESE FORWARD-LOOKING STATEMENTS, AND YOU SHOULD NOT RELY ON SUCH STATEMENTS. WE UNDERTAKE NO OBLIGATION TO PUBLISH REVISED FORWARD-LOOKING STATEMENTS TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS OR CIRCUMSTANCES AFTER THE DATE HEREOF. THESE RISKS COULD CAUSE OUR ACTUAL RESULTS FOR 2024 AND BEYOND TO DIFFER MATERIALLY FROM THOSE EXPRESSED IN ANY FORWARD-LOOKING STATEMENTS BY OR ON BEHALF OF US, AND COULD NEGATIVELY AFFECT OUR FINANCIAL CONDITION, LIQUIDITY AND OPERATING AND STOCK PRICE PERFORMANCE.

 

Business Overview

 

Starco Brands, Inc. (formerly Insynergy Products, Inc.), which we refer to as “the Company,” “our Company,” “STCB”, “we,” “us” or “our,” was incorporated in the State of Nevada on January 26, 2010 under the name Insynergy, Inc. On September 7, 2017, the Company filed an Amendment to the Articles of Incorporation to change the corporate name to Starco Brands, Inc. The Board determined the change of the Company’s name was in the best interests of the Company due to changes in our current and anticipated business operations at that time. In July 2017, the Company entered into a licensing agreement with The Starco Group (“TSG”), located in Los Angeles, California. TSG is a private label and branded aerosol and liquid fill manufacturer with manufacturing assets in the following verticals: DIY/Hardware, paints, coatings and adhesives, household, hair care, disinfectants, automotive, motorcycle, arts & crafts, personal care cosmetics, personal care FDA, sun care, food, cooking oils, beverages, and spirits and wine. Upon entering into the licensing agreement with TSG, the Company pivoted to commercializing novel consumer products manufactured by TSG.

 

In 2022, the Company embarked on a strategy to grow its consumer product line offerings through the acquisition of multiple subsidiaries with established behavior changing products and brands. With an increased product line and its existing partner relationships, the Company has continued expanding its vertical and consumer base through 2024.

 

 

Executive Overview

 

In July 2017, our Board of Directors entered into a licensing agreement with TSG to pursue a new strategic marketing plan involving commercializing leading edge products with the intent to sell them through brick and mortar and online retailers. We are a company whose mission is to create behavior-changing products and brands. Our core competency is inventing brands, marketing, building trends, pushing awareness and social marketing. The licensing agreement with TSG provided STCB with certain products on an exclusive and royalty-free basis and other products on a non-exclusive and royalty basis, in the categories of food, household cleaning, air care, spirits and personal care.

 

The current CEO and owner of TSG, Ross Sklar, was named the CEO of STCB in August of 2017. Mr. Sklar has spent his career commercializing technology in industrial and consumer markets. Mr. Sklar has built teams of manufacturing personnel, research and development, and sales and marketing professionals over the last 20 years and has grown TSG into a successful and diversified manufacturer supplying a wide range of products to some of the largest retailers in the United States. As the Company continues to grow the number of products and brands under the STCB umbrella, it will continue to leverage its relationship with TSG to streamline its product manufacturing.

 

Product Development

 

We have conducted extensive research and have identified specific channels to penetrate with a portfolio of novel technologies. We are executing on this vision and, since our inception, have launched and /or served as the marketer of record for various product lines.

 

Winona®

 

STCB is the marketer of record, but not the owner of record of, the Winona® Butter Flavor Popcorn Spray. STCB provides marketing services for Winona pursuant to a licensing agreement. Winona Popcorn Spray is also sold in H-E-B grocery stores. STCB also launched the Winona Popcorn Spray on Amazon through our strategic partner Pattern (formally iServe), who is a stockholder in STCB. Sales grew significantly in 2022 and 2023, the Company expects sales to continue to grow in this space as management plans to increase the Company’s sales personnel in 2024 for this product line.

 

Whipshots®

 

In December 2021, the Company launched a new product line consisting of vodka-infused, whipped-cream aerosols, under the brand name “Whipshots.” The launch event was held at Art Basel in Miami and garnered over 1 billion impressions world-wide. The Company launched the product on whipshots.com with a limited quantity of cans to be sold each day for the month of December. Whipshots® sold out every single day of the month. The Company launched brick and mortar retail distribution in the first quarter of 2022, signed a distribution agreement with RNDC, one of the largest spirits distributors in the nation, as distribution agreements with others. Whipshots® is currently distributed in 41 of 50 states. The Company also signed distribution deals with GoPuff and BevMo. Initially the Company introduced three flavors of Whipshots® to the market – Vanilla, Mocha and Caramel. Since the initial launch, the Company has introduced new and Limited Time flavors such as Peppermint, Lime, Pumpkin Spice and Strawberry. We plan to continue to offer various additional Limited Time flavors in 2024. Whipshots® is produced by Temperance Distilling Company (“Temperance”), of which Sklar is the majority shareholder.

 

Whipshots® and Whipshotz® Trademarks

 

On September 8, 2021, Whipshots LLC, a Wyoming limited liability company (“Whipshots LLC”) entered into an Intellectual Property Purchase Agreement, effective August 24, 2021, with Penguins Fly, LLC, a Pennsylvania limited liability company (“Penguins”). The agreement provided that Penguins would sell the trademarks “Whipshotz” and “Whipshots”, the accompanying domain and social media handles of the same nomenclature, and certain intellectual property, documents, digital assets, customer data and other transferable rights under non-disclosure, non-compete, non-solicitation and confidentiality contracts benefiting the purchased intellectual property and documents (collectively, the “Acquired Assets”) to Whipshots LLC. The purchase price for the Acquired Assets will be payable to Penguins, over the course of seven years, based on a sliding scale percentage of gross revenues actually received by us solely from our sale of Whipshots/Whipshotz Products. The payment are subject to a minimum amount in each contract year and a maximum aggregate amount.

 

 

Whipshots® Licensing/Marketing

 

On September 14, 2021, Whipshots Holdings, LLC (formerly Whipshots, LLC) a Delaware limited liability company (“Whipshots Holdings”), entered into a License Agreement (the “Washpoppin License Agreement”) with Washpoppin Inc., a New York corporation (“Washpoppin”). Pursuant to the Washpoppin License Agreement, Washpoppin licensed certain Licensed Property (as defined therein) of the recording artist professionally known as “Cardi B” (the “Artist”) to us. Whipshots Holdings and Washpoppin entered into an amended and restated Washpoppin License Agreement (“A&R Washpoppin License Agreement”), with an effective date of November 27, 2023.

 

As part of the A&R Washpoppin License Agreement, in exchange for royalty rates based on Net Sales (as defined therein) during each applicable contract period, the Company granted Whipshots Holdings shares to Washpoppin to cause the Artist to attend certain in person events, media interviews, participate in the development of the Licensed Products (as defined therein), and promote the Licensed Products through social media posts on the Artist’s social media platforms. We have committed to a minimum royalty payment under the A&R Washpoppin License Agreement of an aggregate of $3,300,000 through 2025, subject to Washpoppin’s satisfaction of its obligations.

 

The Art of Sport® and AOS®

 

On September 12, 2022, STCB, through its wholly-owned subsidiary Starco Merger Sub Inc. (“Merger Sub”), completed its acquisition (the “AOS Acquisition”) of The AOS Group Inc., a Delaware corporation (“AOS”). The AOS Acquisition consisted of Merger Sub merging with and into AOS, with AOS being the surviving corporation. AOS® is a wholly-owned subsidiary of STCB. AOS® is the maker of Art of Sport® premium body and skincare products engineered to power and protect athletes and brings over the counter respiratory, sun care, women and children, pain management, performance supplements, food, beverage and apparel product lines under STCB auspices.

 

Skylar®

 

On December 29, 2022, STCB, through its wholly-owned subsidiary Starco Merger Sub II, Inc. (“Merger Sub II”), completed its acquisition (the “Skylar Acquisition”) of Skylar Body, Inc., a Delaware corporation (“Skylar Inc.”) through the merger of Merger Sub II with and into Skylar Inc. Immediately following the Skylar Acquisition Skylar Inc. merged with and into Skylar Body, LLC (“Skylar”) a wholly-owned subsidiary of STCB, with Skylar as the surviving entity. Skylar® is a wholly-owned subsidiary of STCB. Skylar® is the maker of fragrances that are hypoallergenic and safe for sensitive skin.

 

Soylent®

 

On February 15, 2023, STCB, through its wholly-owned subsidiary Starco Merger Sub I, Inc. (“Merger Sub I”), completed its acquisition (the “Soylent Acquisition”) of Soylent Nutrition, Inc., a Delaware corporation (“Soylent”). The Soylent Acquisition consisted of Merger Sub I merging with and into Soylent, with Soylent being the surviving corporation. Soylent® is a wholly-owned subsidiary of STCB. Soylent® is the maker of a wide range of plant-based “complete nutrition” and “functional food” products with a lineup of plant-based convenience shakes, powders and bars that contain proteins, healthy fats, functional amino acids and essential nutrients.

 

Distribution Agreements

 

In November of 2021, we entered into separate Distribution Agreements (each a “Distribution Agreement” and, collectively, the “Distribution Agreements”) with each of (i) National Distributing Company, Inc., a Georgia corporation, (ii) Republic National Distributing Company, LLC, a Delaware limited liability company, and (iii) Young’s Market Company, LLC, a Delaware limited liability company (each a “Distributor” and, collectively, the “Distributors”) each with an effective date as of November 1, 2021. Pursuant to the Distribution Agreements, the Distributors will act as the exclusive distributor for STCB in the Territories set forth on Exhibit B for the Products set forth on Exhibit A, to each such Distribution Agreement, as amended from time to time. The Distribution Agreements cover 41 U.S. States and the District of Columbia.

 

Pursuant to the terms of the Distribution Agreements, the Distributors serve as the exclusive distributors in such Territories for Whipshots®. The Distribution Agreements provide the Distributors rights to expand the Territories and Products covered under each such Distribution Agreement as we expand our product lines and distribution channels. The expansion of Territories and Products may be exercised under various rights, including rights of first refusal to serve as an exclusive distributor of new Products in new Territories. The Company has also agreed to grant the Distributors “most favored nations” pricing providing for the lowest price available across the United States and its territories and possessions (the “US Territory”), and to grant Distributors any volume or other discounts that are offered to any other distributor in the US Territory by us, provided such action is not a violation of applicable law.

 

 

Broker Agreements

 

In November of 2021, we entered into separate Broker Agreements (each a “Broker Agreement” and, collectively, the “Broker Agreements”) with both Republic National Distributing Company, LLC, a Delaware limited liability company, and Young’s Market Company, LLC, a Delaware limited liability company (each a “Broker” and, collectively, the “Brokers”) each with an effective date as of November 1, 2021. Pursuant to the Broker Agreements, the Broker acts as the exclusive broker for us in the Territories set forth on Exhibit B for the Products set forth on Exhibit A, to each such Broker Agreement, as amended from time to time. Each Broker will receive a commission rate of 10%. The foregoing Broker Agreements now cover 9 U.S. States.

 

Competition

 

The household, personal care and beverage consumer products market in the U.S. is mature and highly competitive. Our competitive set has grown with our recent acquisitions and consists of consumer products companies, including large and well-established multinational companies as well as smaller regional and local companies. These competitors include Johnson & Johnson, The Procter & Gamble Company, Unilever, Diageo, CytoSport, Inc., Abbott Nutrition, Nestlé, Owyn, Clean Reserve, The 7 Virtues and others. Within each product category, most of our products compete with other widely advertised brands and store brand products.

 

Competition in our product categories is based on a number of factors including price, quality and brand recognition. We benefit from the strength of our brands, a differentiated portfolio of quality branded and store brand products, as well as significant capital investment in our manufacturing facilities. We believe the strong recognition of the Whipshots® and Soylent® brands among U.S. consumers, along with the growing brand recognition of Skylar®, gives us a competitive advantage.

 

Growth Strategy

 

As long as the Company can raise capital, the Company plans to launch other products in spray foods and condiments, over the counter respiratory, air care, skin care, sun care, hair care, personal care, pain management, performance supplements, plant-based convenience shakes, powders and bars, apparel, fragrances, spirits and beverages over the next 36 months. Financing growth and launching of new products through our key subsidiaries is key to the Company’s ability to raise further capital.

 

We will need to rely on sales of our Class A common stock and other sources of financing to raise additional capital. The purchasers and manner of any share issuance will be determined according to our financial needs and the available exemptions to the registration requirements of the Securities Act. This provides significant support for our current retail and online distribution. We also plan to raise capital in the future through a compliant offering.

 

We continue to strive towards becoming a leading brand owner and third-party marketer of cutting edge technologies in the consumer products marketplace whose success is expected to increase stockholder value. The Company will continue to evaluate this and other opportunities to further set its strategy for 2024 and beyond.

 

For more information and to view our products, you may visit our websites at www.starcobrands.com, www.whipshots.com, www.bingeworthyflavor.com, www.artofsport.com, www.skylar.com and www.soylent.com. Our internet website and the information contained therein or connected thereto are not intended to be incorporated by reference into this Quarterly Report.

 

 

Offices

 

Our principal executive offices are located at 706 N Citrus Ave, Los Angeles, California, 90038, and our telephone number is (323) 266-7111. Our website is www.starcobrands.com and the Company makes its SEC reports available on the website. Our internet website and the information contained therein or connected thereto are not intended to be incorporated by reference into this Quarterly Report.

 

Results of Operations

 

Comparison of the three months ended June 30, 2024 to the three months ended June 30, 2023

 

		June 30,				June 30,
		2024				2023				Change
Revenues		$	15,570,741			$	17,509,270			$	(1,938,529	)
Cost of goods sold			9,866,756				10,640,297				(773,541	)
Gross profit			5,703,985				6,868,973				(1,164,988	)
Operating expenses:
Compensation expense			2,435,948				2,047,972				387,976
Professional fees			1,140,792				1,397,442				(256,650	)
Marketing, general and administrative			4,520,678				4,659,607				(138,929	)
Fair value share adjustment loss			8,675,565				4,716,617				3,958,948
Total operating expense			16,772,983				12,821,638				3,951,345
Loss from operations			(11,068,998	)			(5,952,665	)			(5,116,333	)
Other expense (income):
Interest expense			208,976				264,201				(55,225	)
Other expense (income)			284,559				(266,003	)			550,562
Total other expense (income), net			493,535				(1,802	)			495,337
Loss before provisions for income taxes			(11,562,533	)			(5,950,863	)			(5,611,670	)
Provision for income taxes			-				-				-
Net loss			(11,562,533	)			(5,950,863	)			(5,611,670	)
Net income attributable to non-controlling interest			(3,051	)			67,377				(70,428	)
Net loss attributable to Starco Brands		$	(11,559,482	)		$	(6,018,240	)		$	(5,541,242	)

 

 

Revenues

 

For the three months ended June 30, 2024, the Company recorded revenues of $15,570,741 compared to $17,509,270 for the three months ended June 30, 2023, resulting in a decrease of $1,938,529 or 11%. The decrease in the current period was largely driven by a decrease in Whipshots revenue; in the prior year, the Company was loading into new retailers and building a pipeline of new products while in the current period, this activity has tapered off.

 

Operating Expenses

 

For the three months ended June 30, 2024, compensation expenses increased $387,976, or 19%, to $2,435,948 from $2,047,972 for the three months ended June 30, 2023; the increase is a result of converting a portion of independent contractors to full-time employees.

 

For the three months ended June 30, 2024, the Company incurred $1,140,792 in professional fees compared to $1,397,442 in the prior period for a decrease of $256,650, or 18%. Professional fees are mainly for contractors, accounting, auditing and legal services associated with business operations, merger activity, and our quarterly filings as a public company, and advisory and valuation services. The decrease is primarily due to a decrease in expenses (contractor fees, banking, legal, and audit fees) related to the acquisition of Soylent, Skylar, and AOS in the current period than in the prior year period.

 

For the three months ended June 30, 2024, the Company incurred $4,520,678 in marketing, general and administrative expense as compared to $4,659,607 for the three months ended June 30, 2023 for a decrease of $138,929 or 3%, which is a nominal amount.

 

For the three months ended June 30, 2024, the Company incurred a fair value share adjustment loss of $8,675,565; such was due to an increase in the fair value of the Soylent sellers’ rights to potentially receive additional Starco shares, increasing from $0.204 per share as of March 31, 2024 to $0.235 per share as of June 30, 2024.

 

Other Income and Expense

 

For the three months ended June 30, 2024, we had total other expense of $493,535 compared to total other income of $1,802 for the three months ended June 30, 2023. For the three months ended June 30, 2024, the Company had interest expense and other expense of $208,976 and $284,559, respectively, compared to interest expense and other income of $264,201 and $266,003, respectively, for the three months ended June 30, 2023.

 

Net Income (Loss)

 

For the three months ended June 30, 2024, the Company recorded net loss of $11,559,482 as compared to a net loss of $6,018,240 for the three months ended June 30, 2023. The increase in net loss is primarily due to a loss on the change in fair value of the stock payable for shares due to Soylent Stockholders, in addition to increases in expenses from the acquired businesses AOS, Skylar and Soylent.

 

 

Comparison of the six months ended June 30, 2024 to the six months ended June 30, 2023

 

		June 30,				June 30,
		2024				2023				Change
Revenues		$	31,061,422			$	28,653,071			$	2,408,351
Cost of goods sold			18,343,293				16,080,548				2,262,745
Gross profit			12,718,129				12,572,523				145,606
Operating expenses:
Compensation expense			5,010,676				3,473,589				1,537,087
Professional fees			2,336,910				2,796,744				(459,834	)
Marketing, general and administrative			9,836,631				7,991,772				1,844,859
Fair value share adjustment loss			10,597,514				5,895,771				4,701,703
Total operating expense			27,781,731				20,157,876				7,623,855
Loss from operations			(15,063,602	)			(7,585,353	)			(7,478,249	)
Other expense (income):
Interest expense			408,149				361,514				46,635
Other (income)			361,338				(332,874	)			694,212
Total other expense, net			769,487				28,640				740,847
Loss before provisions for income taxes			(15,833,089	)			(7,613,993	)			(8,219,096	)
Provision for income taxes			-				-				-
Net loss			(15,833,089	)			(7,613,993	)			(8,219,096	)
Net income attributable to non-controlling interest			189,071				125,793				63,278
Net loss attributable to Starco Brands		$	(16,022,160	)		$	(7,739,786	)		$	(8,282,374	)

 

Revenues

 

For the six months ended June 30, 2024, the Company recorded revenues of $31,061,422 compared to $28,653,071 for the six months ended June 30, 2023 for an increase of $2,408,351 or 8%; the increase in the current period was largely due to a full six months of revenue from Soylent in the current period versus only four and a half months of sales from Soylent in the prior period, as the Company acquired Soylent in February 2023.

 

Operating Expenses

 

For the six months ended June 30, 2024, compensation expense increased $1,537,087, or 44%, to $5,010,676 from $3,473,589 for the six months ended June 30, 2023; the increase is a result of converting a portion of independent contractors to full-time employees in the current period.

 

For the six months ended June 30, 2024, the Company incurred $2,336,910 in professional fees compared to $2,796,744 in the prior period for a decrease of $459,834, or 16%. Professional fees are mainly for contractors, accounting, auditing and legal services associated with business operations, merger activity, and our quarterly filings as a public company, and advisory and valuation services. The decrease in the six months ended June 30, 2024 as compared to the same period in 2023 is primarily due to a decrease in expenses (contractor fees, banking, legal, and audit fees) related to the acquisition of Soylent, Skylar, and AOS in the current period than in the prior year period.

 

For the six months ended June 30, 2024, the Company incurred $9,836,631 in marketing, general and administrative expense compared to $7,991,772 for the six months ended June 30, 2023 for an increase of $1,844,859, or 23%. The increase can be attributed to the addition of the acquired businesses and an increase in spending on marketing and increased amortization expense.

 

For the six months ended June 30, 2024, the Company incurred a fair value share adjustment loss of $10,597,514. This was due to an increase in the fair value of the Soylent sellers’ rights to potentially receive additional Starco shares, increasing from $0.136 per share as of December 31, 2023 to $0.235 per share as of June 30, 2024.

 

Other Income and Expense

 

For the six months ended June 30, 2024, we had total other expense of $769,487 compared to total other expense of $28,640 for the six months ended June 30, 2023. For the six months ended June 30, 2024, the Company had interest expense and other expense of $408,149 and $361,338, respectively, compared to interest expense and other income of $361,514 and $332,874, respectively, for the six months ended June 30, 2023.

 

Net Income (Loss)

 

For the six months ended June 30, 2024, the Company recorded a net loss of $16,022,160 compared to a net loss of $7,739,786 for the six months ended June 30, 2023. The increase in net loss is primarily due to a loss on the change in fair value of the stock payable for shares due to Soylent Stockholders, in addition to increases in expenses from the acquired businesses AOS, Skylar and Soylent.

 

 

Liquidity and Capital Resources

 

As reflected in the accompanying condensed consolidated financial statements, the Company has an accumulated deficit of approximately $80.0 million at June 30, 2024. Our net cash provided by financing activities was $206,614 for the six months ended June 30, 2024, due primarily to proceeds from a revolving loan and note payable of approximately $6,200,000, offset by payments toward lines of credit and notes payable of approximately $5,800,000. This compared to net cash provided by financing activities of $311,438 for the six months ended June 30, 2023, due primarily to proceeds from lines of credit and advances from related parties of approximately $1.8 million, offset by repayments on lines of credit of approximately $1.4 million.

 

Our net cash provided by operating activities was $124,729 for the six months ended June 30, 2024. Operating expenses for the six months ended June 30, 2024 totaling $27,781,731 include items such as marketing and administrative costs, consultant compensation, insurance, legal and other professional fees, compliance, website maintenance and loss on share fair value adjustment.

 

On January 24, 2020, STCB executed a promissory note for $100,000 with Sklar. The note bore interest at 4% per annum, compounded monthly, was unsecured, and matured two years from the original date of issuance. This loan was subsequently amended to mature on July 19, 2023. On June 28, 2021, STCB executed an additional promissory note with Sklar in the principal amount of $100,000 with the same terms as the January 24, 2020 note and a maturity date of June 28, 2023. On September 17, 2021, STCB executed a third promissory note with Sklar in the principal amount of $500,000 with the same terms as the prior notes and a maturity date of September 17, 2023. On December 13, 2021, STCB executed a fourth promissory note with Sklar in the principal amount of $500,000 with the same terms as the prior notes and a maturity date of December 12, 2023. On February 14, 2022, STCB executed a fifth promissory note with Sklar in the principal amount of $472,500 with the same terms as the prior notes and a maturity date of February 14, 2024. This note is also convertible into the Class A common stock at Sklar’s option with a conversion price of $0.29 per share. On May 10, 2024, the maturity date of this note was extended to December 31, 2024. On December 29, 2022, STCB executed a sixth promissory note with Sklar in the principal amount of $2,000,000. This note bore interest at Prime + 4% per annum, compounds monthly, is secured, matures on August 1, 2023, and included warrants to purchase 285,714 shares of our common stock at a price of $0.01 per share. On March 3, 2023, STCB executed a seventh promissory note with Sklar in the principal amount of $800,000. This note bore interest at Prime + 4% per annum, compounds monthly, is secured, matures on July 1, 2023, and included warrants to purchase 114,286 shares of our common stock at a price of $0.01 per share.

 

On August 11, 2023, the Company issued to Sklar a consolidated secured promissory note (the “Consolidated Secured Promissory Note”) in the principal sum of $4,000,000, with a maturity date of December 31, 2024. The Consolidated Secured Promissory Note carries a floating interest rate comprised of the Wall Street Journal Prime Rate (re-assessed on the first date of each month (plus 2%), and is secured by an amended and restated consolidated security agreement (the “Amended and Restated Consolidated Security Agreement”), by and between the Company and Sklar, dated August 11, 2023, The Consolidated Secured Promissory Note consolidated the outstanding loan obligations of the Company to Sklar evidenced pursuant to (i) the January 24, 2020 Amended Note, (ii) the June 28, 2021 Note, (iii) the September 17, 2021 Note, (iv) the December 13, 2021 Note, (v) the December 29, 2022 Note, and (vi) the March 3, 2023 Note, as summarized in the table below. The Amended and Restated Consolidated Security Agreement merged and integrated the December 29, 2022 Security Agreement and the March 3, 2023 Security Agreement, and provides a security interest in the Collateral (as defined in the Amended and Restated Consolidated Security Agreement) to secure the repayment of all principal, interest, costs, expenses and other amounts then or thereafter due under the Consolidated Secured Promissory Note until by the maturity date. Sklar was authorized to file financing statements to perfect the security interest in the Collateral without authentication by the Company. The following table represents Prior Notes that were part of the restructuring and related prior and updated terms (under the Consolidated Secured Promissory Note):

 

		Original				Original		Original				Revised		Revised
		Balance				maturity		rate				maturity		rate
January 24, 2020 Amended Note		$	100,000			7/19/2023			4	%		12/31/2024			Prime + 2	%
June 28, 2021 Note			100,000			6/28/2023			4	%		12/31/2024			Prime + 2	%
September 17, 2021 Note			500,000			9/17/2023			4	%		12/31/2024			Prime + 2	%
December 13, 2021 Note			500,000			12/13/2023			4	%		12/31/2024			Prime + 2	%
December 29, 2022 Note			2,000,000			8/1/2023			Prime + 4	%		12/31/2024			Prime + 2	%
March 3, 2023 Note			800,000			7/1/2023			Prime + 4	%		12/31/2024			Prime + 2	%
		$	4,000,000	(1)

 

(1)	Approximately $1,500,000 was repaid to Mr. Sklar from proceeds under the Gibraltar Loan (see Loan Security Agreement – Related Party below).

 

The restructuring is accounted for as a debt modification. On May 31, 2024, the Consolidated Secured Promissory Note was amended by that certain Amendment to Consolidated Secure Promissory Note, by and between STCB and Mr. Sklar, dated May 31, 2024 (the “2024 Consolidated Note Amendment” and together with the Consolidated Secured Promissory Note, the “Amended Consolidated Secured Promissory Note”). The 2024 Consolidated Note Amendment, among other things, extended the maturity date to August 31, 2026, provided that to the extent amounts remain due and payable on the maturity date, it will be extended until August 31, 2027.

 

The Company also issued a February 14, 2022 Note to Sklar in the principal amount of $472,500 that was not included in the note consolidation. On May 10, 2024, the Company and Sklar entered into an amendment to the February 14, 2022 Note to extend the maturity date of the February 14, 2022 Note to December 31, 2024. The February 14, 2022 Note bore interest at 4% per annum, was unsecured, and was to mature two years from the original date of issuance. This note may also convert into shares of Company common stock at the 10-day volume weighted average trading price of the Company common stock for the 10-day period prior to the issuance of the Note, which was calculated as $0.29 per share. The February 14, 2022 Note has been repaid in full and the Company has no further obligations under such note.

 

Additionally, on May 24, 2024, the Company entered into the Loan and Security Agreement, which allowed the Company to reduce long-term debt and expand its access to working capital (see Note 6). In connection with the Loan and Security Agreement, the Lender required Mr. Sklar to enter into a subordination agreement pursuant to which Mr. Sklar’s rights under (i) the February 14, 2022 Note, as amended and (ii) the Consolidated Secured Promissory Note would be subordinated to the lender’s rights under the Loan and Security Agreement.

 

In exchange for the subordination of and the maturity extension reflected in the Amended Consolidated Secured Promissory Note, $2,000,000 of the revolving loan available cash under the Loan and Security Agreement was used to repay the February 14, 2022 Note in its entirety and to pay down the interest and a portion of principal balance on the Amended Consolidated Secured Promissory Note. As of June 30, 2024 and December 31, 2023, the outstanding principal due to Mr. Sklar under outstanding notes was $2,472,500 and $4,472,500, respectively. As of June 30, 2024 and December 31, 2023, there was no accrued interest due on these notes.

 

 

On May 24, 2024, (i) Starco Brands, Inc., a Nevada corporation (“Starco” or the “Company”), (ii) and each of Starco’s subsidiaries, Whipshots Holdings, LLC, a Delaware limited liability company (“Whipshots Holdings”), Whipshots, LLC, a Wyoming limited liability company (“Whipshots”), The AOS Group Inc., a Delaware corporation (“AOS Group”), Skylar Body, LLC, a Delaware limited liability company (“Skylar”), Soylent Nutrition, Inc., a Delaware corporation (“Soylent”; and together with Starco, Whipshots Holdings, Whipshots, AOS Group, Skylar, each individually, a “Borrower” and collectively, the “Borrowers”), and (iii) Gibraltar Business Capital, LLC, a Delaware limited liability company (the “Lender”) entered into a Loan and Security Agreement (the “Loan and Security Agreement”), allowing Starco Brands to reduce a portion of its long term debt (including retiring the Soylent Revolver) and expand its access to working capital. Capitalized terms not otherwise defined will have the meanings set forth in the Loan and Security Agreement.

 

The Loan and Security Agreement provides for a revolving line of credit in the amount not to exceed $12.5 million at any one time, or the Revolving Loan Commitment Amount in return for a first priority security interest in the Collateral. The Revolving Commitment Amount is supplemented by a Permitted Overadvance Amount of $1.5 million. The first $1.5 million in Revolving Loans drawn on this line will be considered permitted overadvances, and the Permitted Overadvance Amount shall be reduced by $125,000 beginning on June 1, 2024, and the first day of each month thereafter. The aggregate principal balance of all Revolving Loans outstanding at any time shall not exceed the Revolving Loan Availability, which is equal to the lesser of the Revolving Loan Commitment Amount or the Borrowing Base Amount; if the aggregate principal balance does exceed the availability, the Company shall immediately make a repayment to eliminate such excess. The Revolving Line matures on May 24, 2026, and such Maturity Date will be automatically extended for one (1) year, subject to the satisfaction of certain terms and conditions described in the Loan and Security Agreement.

 

Each Revolving Loan advanced under the Revolving Loan Commitment bears interest at a rate per annum equal to One Month Term SOFR plus the Applicable Margin. If a Revolving Loan or any portion thereof is considered a part of the Permitted Overadvance Amount under the Loan and Security Agreement, the Applicable Margin for such loan shall be increased by an additional two percent (2.00%) per annum. Revolving Loans may be repaid at any time and reborrowed up to, but not including the Maturity Date. On the Maturity Date, the outstanding aggregate principal balance of all Revolving Loans shall be due and payable. The interest rate for the revolving loan was 10.08% as of June 30, 2024.

 

Accrued and unpaid interest on the unpaid principal balance of the Revolving Loans shall be due and payable commencing on June 1, 2024 and on the first date of each calendar month thereafter. All accrued and unpaid interest shall be due and payable on the maturity date.

 

Subject to the satisfaction of certain terms and conditions described in the Loan and Security Agreement, the Borrowers may request to increase the Revolving Loan Commitment by an aggregate amount not less than $1 million not exceeding $2.5 million. Such request may be accepted by Lender in its sole and absolute discretion.

 

The Loan and Security Agreement contains customary limitations, including limitations on indebtedness, liens, fundamental changes to business or organizational structure, investments, loans, advances, guarantees, and acquisitions, asset sales, dividends, stock repurchases, stock redemptions, and the redemption, payment or prepayment of other debt, and transactions with affiliates. We are also subject to financial covenants, including a minimum EBITDA covenant and a maximum Unfinanced Capital Expenditures.

 

The Loan and Security Agreement also contains customary events of default, including nonpayment of principal, interest, fees, or other amounts when due, violation of covenants, breaches of representations or warranties, cross defaults, change of control, insolvency, bankruptcy events, and material judgments. Some of these events of default allow for grace periods or are qualified by materiality concepts. Upon the occurrence of an event of default, the outstanding obligations under the Loan and Security Agreement may be accelerated and become due and payable immediately. As of June 30, 2024, the Company was in compliance with all loan covenants relating to the agreement and the available borrowing amount was approximately $6.9 million.

 

 

Going Concern

 

The unaudited condensed consolidated financial statements contained in this Quarterly Report on Form 10-Q have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company identified that a substantial doubt exists related to the Company’s ability to meet its obligations as they become due within one year of the date of the financial statements being issued. Principal conditions that gave rise to this substantial doubt include historical net losses as indicated by the Company’s accumulated deficit of approximately $80,000,000 at June 30, 2024, which includes the impact of its net losses of $11,068,998 and $15,063,602 for the three and six months ended June 30, 2024, and total debt on the balance sheet of $8,616,764 as of June 30, 2024, with a small portion of the debt coming due within one year of the date of the financial statements being issued. Management evaluated the principal conditions that initially give rise to the substantial doubt and note that the historical net losses and accumulated deficit impact are justified as they are primarily made up of non-cash expenses or one-time non-recurring expenses, such as goodwill impairment, stock-based compensation expense, fair value share adjustment loss and acquisition transaction expenses. Total debt of $8,616,764 on the balance sheet as of June 30, 2024 includes $2,472,500 of notes payable to Ross Sklar (“Sklar”), who has a large minority ownership of the Company that provides incentive for Mr. Sklar to extend or refinance the notes before the notes become due, as seen historically (see Note 8). Management plans include (i) continuing to increase net cash provided by operating activities, which was $124,729 for the six months ended June 30, 2024, while decreasing net cash provided by financing activities, and (ii) obtaining an alternative financing source to pay off all current debt outstanding and to provide additional working capital, if needed. To achieve these objectives, management has proposed and approved plans to increase top line revenue for each segment while decreasing overall expenses as a percentage of revenue, as a result of realizing synergies from the acquisitions of AOS, Skylar and Soylent, and utilizing the Company’s back-end shared service model to reduce expenses. These conditions and the ability to successfully resolve these factors raise substantial doubt about the Company’s ability to continue as a going concern. The condensed consolidated financial statements of the Company do not include any adjustments that may result from the outcome of the aforementioned uncertainties.

 

Working Capital Surplus Deficit

 

		June 30,				December 31,
		2024				2023
Current assets		$	27,399,209			$	25,235,590
Current liabilities			50,218,735				57,672,403
Working capital deficit		$	(22,819,526	)		$	(32,436,813	)

 

The increase in current assets is primarily due to a decrease in accounts receivable of approximately $0.6 million and an increase in inventory of approximately $2.5 million. The decrease in current liabilities is primarily a result of an increase in accounts payable of approximately $4.0 million, offset by decreases in notes payables, lines of credit and the fair value of share adjustment account of approximately $2.0 million, $3.8 million and $6.5 million, respectively.

 

Cash Flows

 

		Six Months Ended June 30,
		2024				2023
Net cash provided by operating activities		$	124,729			$	48,995
Net cash (used in) investing activities			(82,049	)			(49,508	)
Net cash provided by financing activities			206,614				311,438
Increase (decrease) in cash		$	249,294			$	310,925

 

Operating Activities

 

Net cash provided by operating activities was $101,258 for the six months ended June 30, 2024 and was primarily due to the impact of the loss for the six month period, offset by loss on stock payable share adjustment of $10,597,514, an increase in accounts payable and other payables/accrued liabilities of $4,931,205 and a decrease in accounts receivable of $580,189.

 

Net cash provided by operating activities was $48,995 for the six months ended June 30, 2023 and was primarily due to an increase of accounts payable of $4,951,190, which was partially offset by an increase of inventory of $4,869,563.

 

 

Investing Activities

 

Net cash used in investing activities was $82,049 for the six months ended June 30, 2024 and was due to the purchase of property and equipment and intangibles.

 

Net cash used in investing activities was $49,508 for the six months ended June 30, 2023 and was primarily due to the purchase of intangibles in the amount of approximately $183,887 and was partially offset by cash received in the acquisition of a business of $134,379.

 

Financing Activities

 

For the six months ended June 30, 2024 net cash provided by financing activities was $206,614, which primarily includes payments of approximately $5.8 million on the line of credit and notes payable, which was offset by proceeds of approximately $6.2 million from notes payable and a credit revolver.

 

For the six months ended June 30, 2023 net cash provided by financing activities was $311,438, which primarily includes $1,700,000 from advances on the line of credit and related parties partially offset by $1,418,502 of repayments on the line of credit and notes payable.

 

Off-Balance Sheet Arrangements

 

We have not entered into any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources and would be considered material to investors.

 

Effects of Inflation

 

Inflationary factors such as increases in the costs to acquire goods and overhead costs may adversely affect our operating results. Although we do not believe that inflation has had a material impact on our financial position or results of operations to date, a high rate of inflation in the future may have an adverse effect on our ability to maintain current levels of gross margin and selling, general and administrative expenses as a percentage of revenues if the selling prices of our services do not increase with these increased costs.

 

Critical Accounting Policies and Estimates

 

Our Condensed Consolidated Financial Statements have been prepared in conformity with US GAAP. The preparation of our Condensed Consolidated Financial Statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues, costs, expenses and related disclosures. These estimates and assumptions are often based on historical experience and judgements that we believe to be reasonable under the circumstances at the time made. However, all such estimates and assumptions are inherently uncertain and unpredictable, and actual results may differ. It is possible that other professionals, applying their own judgement to the same facts and circumstances, could develop and support alternative estimates and assumptions that could result in material changes to our operating results and financial condition. We evaluate our estimates and assumptions on an ongoing basis.

 

We consider our critical accounting estimates to include the assumptions and estimates associated with timing for revenue recognition, testing goodwill for impairment, recoverability of long-lived assets, income taxes, fair value of contributed services, and assumptions used in the Black-Scholes valuation methods, such as expected volatility, risk-free interest rate and expected dividend rate. Our significant accounting policies are more fully described in the notes to our Condensed Consolidated Financial Statements. We believe that the following accounting policies and estimates are critical to our business operations and understanding our financial results.

 

Acquisition Accounting

 

We account for acquisitions in accordance with the acquisition method of accounting pursuant to ASC 805, Business Combinations. Accordingly, for each acquisition, we record the fair value of the assets acquired and liabilities assumed as of the acquisition date and recognize the excess of the consideration paid over the fair value of the net assets acquired as goodwill. For each acquisition, the fair value of assets acquired and liabilities assumed is determined based on assumptions that reasonable market participants would use to value the assets in the principal (or most advantageous) market.

 

 

In determining the fair value of the assets acquired and the liabilities assumed in connection with acquisitions, management engages third-party valuation experts. Management is responsible for these internal and third-party valuations and appraisals.

 

Revenue Recognition

 

STCB, excluding its subsidiaries, earns a majority of its revenues through the sale of food products, primarily through Winona. Revenue from retail sales is recognized at shipment to the retailer.

 

AOS, one of STCB’s wholly owned subsidiaries, earns its revenues through the sale of premium body and skincare products. Revenue from retail sales is recognized at shipment to the retailer. Revenue from eCommerce sales, including Amazon Fulfillment by Amazon (“Amazon FBA”), is recognized upon shipment of merchandise or FOB destination.

 

Skylar, one of STCB’s wholly owned subsidiaries, earns its revenues through the sale of fragrances. Revenue from retail sales is recognized at shipment to the retailer. Revenue from eCommerce sales, including Amazon FBA, is recognized either upon shipment of merchandise or FOB destination.

 

Soylent, one of STCB’s wholly owned subsidiaries, earns its revenues through the sale of nutritional drinks. Revenue from retail sales is recognized at shipment to the retailer. Revenue from eCommerce sales, is recognized upon shipment of merchandise.

 

Whipshots Holdings, an 85% owned subsidiary, earns its revenues as royalties from the licensing agreements it has with Temperance, a related entity. STCB licenses the right for Temperance to manufacture and sell vodka infused whipped cream. The amount of the licensing revenue received varies depending upon the product and the royalty percentage is based on contractual terms. The Company recognizes its revenue under these licensing agreements only when sales are made by Temperance to a third party.

 

The Company applies the following five-step model in order to determine this amount: (i) identification of the promised goods in the contract; (ii) determination of whether the promised goods are performance obligations, including whether they are distinct in the context of the contract; (iii) measurement of the transaction price, including the constraint on variable consideration; (iv) allocation of the transaction price to the performance obligations; and (v) recognition of revenue when (or as) the Company satisfies each performance obligation.

 

The Company only applies the five-step model to contracts when it is probable that the entity will collect the consideration it is entitled to in exchange for the licensee transferring goods or services to the customer. Once a contract is determined to be within the scope of ASC 606 at contract inception, the Company reviews the contract to determine which performance obligations the Company’s licensee must deliver and which of these performance obligations are distinct. The Company recognizes as revenues the amount of the transaction price that is allocated to the respective performance obligation when the performance obligation is satisfied or as it is satisfied. Generally, the Company’s licensee’s performance obligations are transferred to customers at a point in time, typically upon delivery.

 

Goodwill Impairment

 

Goodwill as of the acquisition date is measured as the excess of consideration transferred over the net of the acquisition date fair values of the assets acquired and the liabilities assumed. While we use our best estimates and assumptions to accurately value assets acquired and liabilities assumed at the acquisition date, our estimates are inherently uncertain and subject to refinement.

 

We review goodwill for impairment at least annually or more frequently if indicators of impairment exist. Our goodwill impairment test may require the use of qualitative judgements and fair-value techniques, which are inherently subjective. Impairment loss, if any, is recorded when the fair value of goodwill is less than its carrying value for each reporting unit.

 

No impairment losses related to goodwill were recognized for the six months ended June 30, 2024 and 2023.

 

 

Recoverability of Long-Lived Assets

 

We review intangible assets, property, equipment and software with finite lives for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset or asset group to future undiscounted cash flows that the asset or asset group is expected to generate. If assets are determined to be impaired, the impairment loss to be recognized equals the amount by which the carrying value of the asset or group of assets exceeds its fair value. Significant estimates include but are not limited to future expected cash flows, replacement cost and discount rates. There were no impairment losses related to long-lived assets for the six months ended June 30, 2024 and 2023.

 

Income Taxes

 

The Company follows Section 740-10-30 of the FASB Accounting Standards Codification, which requires recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the condensed consolidated financial statements or tax returns. Under this method, deferred tax assets and liabilities are based on the differences between the financial statement and tax bases of assets and liabilities using enacted tax rates in effect for the fiscal year in which the differences are expected to reverse. Deferred tax assets are reduced by a valuation allowance to the extent management concludes it is more likely than not that the assets will not be realized. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the fiscal years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in the Statements of Income in the period that includes the enactment date.

 

The Company adopted section 740-10-25 of the FASB Accounting Standards Codification (“Section 740-10-25”) with regards to uncertainty income taxes. Section 740-10-25 addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the condensed consolidated financial statements. Under Section 740-10-25, the Company may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the condensed consolidated financial statements from such a position should be measured based on the largest benefit that has a greater than fifty percent (50%) likelihood of being realized upon ultimate settlement. Section 740-10-25 also provides guidance on de-recognition, classification, interest and penalties on income taxes, accounting in interim periods and requires increased disclosures. The Company had no material adjustments to its liabilities for unrecognized income tax benefits according to the provisions of Section 740-10-25.

 

Recent Accounting Pronouncements

 

The Company has implemented all new accounting pronouncements that are in effect. These pronouncements did not have any material impact on the condensed consolidated financial statements unless otherwise disclosed, and the Company does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its condensed consolidated financial position or results of operations.

 

 

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

 

Not applicable as we are a “smaller reporting company.”

 

ITEM 4. CONTROLS AND PROCEDURES

 

Evaluation of Disclosure Controls and Procedures

 

Under the supervision and with the participation of our management, including the Chief Executive Officer and Interim Chief Financial Officer, we have evaluated the effectiveness of our disclosure controls and procedures (as defined in Rule 13a-15(e) and Rule 15d-15(e) of the Exchange Act) and through the COSO 2013 framework as of the end of the period covered by this report. The disclosure controls and procedures ensure that all information required to be disclosed by us in the reports that we file or submit under the Exchange Act is: (i) recorded, processed, summarized and reported, within the time periods specified in the SEC’s rule and forms; and (ii) accumulated and communicated to our management, including our Chief Executive Officer and Interim Chief Financial Officer as appropriate to allow timely decisions regarding required disclosure. Based on that evaluation, the Chief Executive Officer and Interim Chief Financial Officer concluded that, as of June 30, 2024, these disclosure controls and procedures were not effective.

 

A material weakness, as defined in the standards established by the Sarbanes-Oxley, is a deficiency, or a combination of deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material misstatement of our annual or interim condensed consolidated financial statements will not be prevented or detected on a timely basis.

 

The ineffectiveness of the Company’s internal control over financial reporting was due to the following material weaknesses:

 

●	Lack of an audit committee
●	Lack of corporate documentation

 

Changes in Internal Controls over Financial Reporting

 

There were no changes in our internal control over financial reporting that occurred during the quarter ended June 30, 2024 that have materially affected, or reasonably likely to materially affect, our internal control over financial reporting.

 

 

PART II - OTHER INFORMATION

 

ITEM 1. LEGAL PROCEEDINGS

 

Reference is made to that certain Agreement and Plan of Merger, (the “Soylent Merger Agreement”) by and among, Starco Brands, Inc. (“Starco”), Starco Merger Sub I, Inc., Soylent Nutrition, Inc. (“Soylent”) and Hamilton Start, LLC (“Hamilton”) in its capacity as the appointed stockholder representative of the former shareholders of Soylent. On November 7, 2023, Hamilton filed a Complaint against Starco in the Delaware Court of Chancery, C.A. No. 2023-1129-PAF (the “Delaware Complaint”). Pursuant to the Soylent Merger Agreement, certain shares of consideration were held back until a working capital true up calculation (the “Working Capital True-up”) and relevant adjustments were made, prior to release and issuance of the holdback and certain conditions were imposed with respect to employees in the months immediately following the Soylent Merger Agreement. Hamilton (whose managing member is Demir Vangelov, a director of Starco) and Starco were obligated to resolve the Working Capital True-up and any Soylent Merger Agreement disputes in good faith, or submit the disputes as stipulated in the Soylent Merger Agreement. No resolution was made between the parties and the Delaware Complaint was filed by Hamilton. Starco disputed the allegations in the Delaware Complaint and the mechanisms for resolution pursued by Hamilton.

 

On February 8, 2024, Hamilton filed an amended version of the Delaware Complaint and alleged additional claims regarding a Share Adjustment (as defined in the Soylent Merger Agreement) in respect to shares of Starco Class A common stock held by the former shareholders of Soylent (the “Former Shareholders”). On February 29, 2024, the Former Shareholders voted to remove Hamilton as the stockholder representative and appointed a new stockholder representative, YL Management LLC (the “Successor Stockholder Representative”). YL Management LLC became the Successor Stockholder Representative effective March 11, 2024. On March 8, 2024, Hamilton’s legal counsel in Delaware filed a Motion to Withdraw as counsel. On March 19, 2024, the Delaware Court of Chancery granted the Motion to Withdraw, and has indicated that it would dismiss the action underlying the Delaware Complaint unless successor counsel and a plaintiff with standing appear by or before April 9, 2024. On April 1, 2024, YL Management LLC filed an entry of appearance with the Delaware Court of Chancery as the new stockholder representative along with new legal counsel and took over the Delaware Complaint. On March 15, 2024, Starco, the Successor Stockholder Representative, and certain of the Former Shareholders accounting for approximately 92.7% of the total shares of Starco Class A common stock held by all Former Shareholders (the “Consenting Stockholders”), entered into a Stockholder Agreement which modifies certain terms of the Soylent Merger Agreement with respect to the Consenting Stockholders, including the Share Adjustment. On May 16, 2024, the Successor Stockholder Representative voluntarily dismissed the Delaware Complaint.

 

ITEM 1A. RISK FACTORS

 

We are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and, as such, are not required to provide the information under this Item. For a list of risk factors, please refer to our Annual Report on Form 10-K for the year ended December 31, 2023, as filed with the SEC on April 3, 2024.

 

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

 

Issuer Purchase of Securities.

 

On June 13, 2021, the Company entered into Separation Agreements (the “Separation Agreements”) with Sanford Lang (“Mr. Lang”) and Martin Goldrod (“Mr. Goldrod”) whereas, effective as of June 16, 2021, Mr. Lang and Mr. Goldrod each resigned from their positions as members of the Board of Directors in exchange for certain separation benefits (the “Separation Benefits”). As consideration for the Separation Benefits, and not in addition to the same, the Company agreed to purchase an amount of the shares of the Company per month from Mr. Lang and Mr. Goldrod at a price per share that when aggregated with all shares purchased in each month would equal monthly Separation Benefit payments of $7,950 to Mr. Lang and monthly Separation Benefit payments of $3,000 to Mr. Goldrod (the “Repurchases”). As of the date of this report, the Separation Agreements have terminated and the Repurchases have ceased.

 

Issuer Sale of Securities.

 

On January 1, 2024, the Company entered into agreements with employees and consultants for services to be performed. As consideration therefore, the Company granted Options to purchase 4,660,000 shares of common stock. The Options expire ten years from the grant date and vest over various time periods ranging from two to four years, with the majority vesting over a four-year term.

 

Effective February 14, 2024, the Company settled the Soylent Opening Balance Holdback and $2,446,380 equity consideration payable by issuing 16,309,203 shares of Class A common stock to the Soylent Shareholders as outlined in the Soylent merger agreement.

 

Effective February 14, 2024, the Soylent Share Adjustment Date, the Company settled $18,099,951 of the $36,931,330 fair value liability outstanding on December 31, 2023 by issuing 133,087,875 shares of Class A common stock to the Soylent Shareholders as outlined in the Soylent Merger Agreement and Stockholders Agreement. After the effect of the shares issued during the quarter and changes in the derivative liability at period end, the total share adjustment value as of March 31, 2024 is $20,753,328.

 

Effective May 20, 2024, it was determined, in accordance with the Soylent Merger Agreement, that 7,445,490 shares of the 18,571,429 shares of Class A common stock held back from the former Soylent shareholders were not due, the effect of which resulted in an adjustment to the liability of $1,012,587; in conjunction with an increase in the fair value of the derivative liability at period end, the total share adjustment value on the balance sheet as of June 30, 2024 was $30,441,480.

 

On March 12, 2024, the 18-month holdback period from the date of the AOS Acquisition was completed, the Company had no outstanding claims and issued the former shareholders of AOS an aggregate 4,979,731 shares of Class A common stock and $6,137 in cash that was being held back on the December 31, 2023 balance sheet.

 

On May 16, 2024, the Company entered into agreements with three employees and a consultant for services to be performed pursuant to which the Company granted Options under the Company’s Equity Plan to purchase up to an aggregate of 390,000 shares of Class A common stock. The Options expire ten years from the grant date and vest over a four-year term.

 

Following the 18-month holdback period from the date of the Skylar Acquisition on December 29, 2022, effective June 30, 2024, the Company issued former Skylar shareholders an aggregate amount of 11,573,660 shares of Class A common stock, which satisfied an equity consideration payable of $2,314,732 on the balance sheet as of June 30, 2024.

 

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

 

None.

 

 

ITEM 4. MINING SAFETY DISCLOSURES

 

Not applicable.

 

ITEM 5. OTHER INFORMATION.

 

None

 

ITEM 6. EXHIBITS

 

EXHIBIT INDEX

 

Exhibit No.		Exhibit Description
3.1 (*)		Amended and Restated Articles of Incorporation of Starco Brands, Inc., filed as Exhibit 3.1 to the Company’s Current Report on Form 10-K filed with the Commission on April 18, 2023.
3.2 (*)		Amended and Restated Bylaws of Starco Brands, Inc., filed as Exhibit 3.1 to the Company’s Current Report on Form 8-K filed with the Commission on July 1, 2022.
4.1 (*)†		Registration Rights Agreement, by and between Starco Brands, Inc., a Nevada corporation, and the Investors listed on Schedule A thereto, dated September 12, 2022, filed as Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the Commission on September 15, 2022.
4.2 (*)†		Voting Agreement, by and among Starco Brands, Inc., a Nevada corporation, and the stockholders listed on Schedule A thereto, dated September 12, 2022, filed as Exhibit 10.2 to the Company’s Current Report on Form 8-K filed with the Commission on September 15, 2022.
4.3 (*)†		Registration Rights Agreement, by and between Starco Brands, Inc., a Nevada corporation, and the Investors listed on Schedule A thereto, dated December 29, 2022, filed as Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the Commission on January 4, 2023.
4.4 (*)		Voting Agreement, by and among Starco Brands, Inc., a Nevada corporation, and the stockholders listed on Schedule A thereto, dated December 29, 2022, filed as Exhibit 10.2 to the Company’s Current Report on Form 8-K filed with the Commission on January 4, 2023.
4.5 (*)		Registration Rights Agreement, by and between Starco Brands, Inc., and Hamilton Start, LLC in its capacity as Stockholder Representative on behalf of the Investors (as defined therein) dated February 15, 2023, filed as Exhibit 10.2 to the Company’s Current Report on Form 8-K filed with the Commission on February 21, 2023.
4.6 (#)		Amendment to Registration Rights Agreement, dated May 14, 2024, by and among Starco Brands, Inc. and YL Management LLC in its capacity as Stockholder Representative on behalf of the Investors (as defined in the Registration Rights Agreement, by and between Starco Brands, Inc. and Hamilton Start, LLC, dated February 15, 2023).

 

4.7 (*)		Voting Agreement, by and among Starco Brands, Inc., Ross Sklar, and the stockholders of the Company listed on Schedule A thereto, dated February 15, 2023, filed as Exhibit 10.4 to the Company’s Current Report on Form 8-K filed with the Commission on February 21, 2023.
4.8 (#)		Amendment to Voting Agreement, dated May 14, 2024, by and among Starco Brands, Inc., Ross Sklar, and the stockholders of the Company listed on Schedule A to the Voting Agreement, by and between Starco Brands, Inc., Ross Sklar, and the stockholders of the Company listed on Schedule A thereto, dated February 15, 2023.

 

 

10.1 (*)		Form of Indemnification Agreement by and between Starco Brands, Inc. and each of its current directors, filed as Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the Commission on February 21, 2023.
10.2 (*)(+)		Brand License Agreement, by and between Starco Brands, Inc. and The Starco Group, effective as of July 12, 2017, filed as Exhibit 6.2 to the Company’s Regulation A+ offering statement filed with the Commission on August 31, 2021.
10.3 (*)(+)		License Agreement by and between Sklar Holdings, Inc., and Starco Brands, Inc. executed April 1, 2018, filed as Exhibit 99.2 to the Company’s Current Report on Form 8-K filed with the Commission on February 19, 2021.
10.4 (*)(+)		License Agreement by and between Winona Pure, Inc. and Starco Brands, Inc. executed April 1, 2018, filed as Exhibit 99.1 to the Company’s Current Report on Form 8-K filed with the Commission on February 19, 2021
10.5 (*)(+)		Amended and Restated License Agreement, by and between Whipshots Holdings LLC, Washpoppin Inc., and “Cardi B,” effective as of November 27, 2023, filed as Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the Commission on December 8, 20A
10.6 (*)(+)		Intellectual Property Purchase Agreement, by and between Whipshots LLC and PENGUINS FLY, LLC, dated as of August 24, 2021, filed as Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the Commission on September 14, 2021.
10.7 (*)		Form of Distribution Agreement, by and between Starco Brands, Inc. and “Distributor”, filed as Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the Commission on November 10, 2021.
10.8 (*)		Form of Broker Agreement, by and between Starco Brands, Inc. and “Broker”, filed as Exhibit 10.2 to the Company’s Current Report on Form 8-K filed with the Commission on November 10, 2021.
10.9 (*)		Amended and Restated Consolidated Security Agreement, by and between Starco Brands, Inc. and Ross Sklar, dated August 11, 2023, filed as Exhibit 10.2 to the Company’s Current Report on Form 8-K filed with the Commission on August 11, 2023.
10.10 (*)		Amendment to Consolidated Security Promissory Note, by and between Starco Brands and Ross Sklar, dated May 31, 2024, filed as Exhibit 10.2 to the Company’s Current Report on Form 8-K filed with the Commission on May 31, 2024.
10.11 (*)(+)		Loan and Security Agreement, dated as of May 24, 2024, by and among, Starco Brands, Inc., Whipshots Holdings, LLC, Whipshots, LLC, The AOS Group Inc., Skylar Body, LLC, Soylent Nutrition, Inc., Gibraltar Business Capital, LLC, and certain other persons from time to time that may become a party thereto, filed as Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the Commission on May 31, 2024.
10.12 (*)		Warrant to Purchase Common Stock, issued to Ross Sklar, dated December 29, 2022, filed as Exhibit 10.3 to the Company’s Current Report on Form 8-K filed with the Commission on January 5, 2023.
10.13 (*)		Warrant to Purchase Class A Common Stock, issued to Ross Sklar, dated March 3, 2023, filed as Exhibit 10.3 to the Company’s Current Report on Form 8-K filed with the Commission on March 9, 2023.
10.14 (*) (+)		License Agreement by and between Starco Brands, Inc. and Temperance Distilling Company, executed January 24, 2022, filed as Exhibit 10.25 to the Company’s Annual Report on Form 10-K filed with the Commission on April 18, 2023.
10.15 (*)		Starco Brands, Inc. – 2023 Equity Incentive Plan, filed as Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the Commission on November 29, 2023.
14.1 (*)		Code of Business Conduct and Ethics of Starco Brands, Inc., filed as Exhibit 14.1 to the Company’s Current Report on Form 8-K filed with the Commission on August 28, 2023.

 

 

31.1 (#)		Certification of Chief Executive Officer required by Rule 13a-14(a) or Rule 15d-14(a).
31.2 (#)		Certification of Chief Financial Officer required by Rule 13a-14(a) or Rule 15d-14(a).
32.1 (#)(##)		Certification of Chief Executive Officer required by Rule 13a-14(b) or Rule 15d-14(b) and 18 U.S.C. 1350.
32.2 (#)(##)		Certification of Chief Financial Officer required by Rule 13a-14(b) or Rule 15d-14(b) and 18 U.S.C. 1350.
101.INS		Inline XBRL Instance Document (the Instance Document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document).
101.SCH		Inline XBRL Taxonomy Extension Schema Document.
101.CAL		Inline XBRL Taxonomy Extension Calculation Linkbase Document.
101.DEF		Inline XBRL Taxonomy Extension Definition Linkbase Document.
101.LAB		Inline XBRL Taxonomy Extension Label Linkbase Document.
101.PRE		Inline XBRL Taxonomy Presentation Linkbase Document.
104		Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101).

 

(#)	Filed herewith.
(*)	Incorporated by reference to the filing indicated.
(+)	In accordance with Item 601(a)(5) of Regulation S-K, certain schedules (or similar attachments) to this exhibit may have been omitted from this filing. The Registrant will provide a copy of any omitted schedule to the SEC or its staff upon request.   In accordance with Item 601(b)(10)(iv) of Regulation S-K, certain provisions or terms of the Agreement may have been redacted. The Registrant will provide an unredacted copy of the exhibit on a supplemental basis to the SEC or its staff upon request.
†	Certain of the exhibits and schedules to this exhibit have been omitted in accordance with Regulation S-K Item 601(b)(2). The Registrant agrees to furnish a copy of all omitted exhibits and schedules to the SEC upon its request.
(##)	The certifications attached as Exhibits 32.1 and 32.2 that accompany this report, are not deemed filed with the SEC and are not to be incorporated by reference into any filing of Starco Brands, Inc. under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, whether made before or after the date of this report irrespective of any general incorporation language contained in such filing.

 

 

SIGNATURES

 

Pursuant to the requirements of the Exchange Act, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

	STARCO BRANDS, INC
	(Registrant)
	By:	/s/ Kevin Zaccardi
		Kevin Zaccardi
		Interim-Chief Financial Officer and duly authorized officer
		(Principal Financial and Accounting Officer)
		August 14, 2024

 

 

Exhibit 4.6

 

AMENDMENT TO REGISTRATION RIGHTS AGREEMENT

 

This Amendment (this “Amendment”) to the Registration Rights Agreement, dated as of February 15, 2023 (the “Registration Rights Agreement”), by and between Starco Brands, Inc., a Nevada corporation (the “Acquiror”), and Hamilton Start, LLC, in its capacity as the Stockholder Representative (“Hamilton”), on behalf of the Investors and any Transferee thereof that becomes party to the Registration Rights Agreement, is made and entered into as of May 14, 2024. This Amendment shall form a part of the Registration Rights Agreement for all purposes, and each party thereto shall be bound hereby. Except as otherwise indicated, capitalized terms used but not defined herein shall have the meanings set forth in the Registration Rights Agreement.

 

RECITALS

 

WHEREAS, on February 29, 2024, the Requisite Company Major Stockholders (as defined in the Merger Agreement) (i) removed the Stockholder Representative as the representative of the former stockholders of Soylent in connection with the Merger Agreement and (ii) appointed YL Management LLC as the “Successor Stockholder Representative”, and such appointment became effective on March 11, 2024, in accordance with Section 10.01(c) of the Merger Agreement;

 

WHEREAS, pursuant to such removal and appointment, the Successor Stockholder Representative shall assume, in all respects, the roles, duties, powers and obligations of Hamilton as of March 11, 2024, including, without limitation, entering into amendments to the Registration Rights Agreement;

 

WHEREAS, each Investor is party to that certain Voting Agreement, dated as of February 15, 2023 (the “Voting Agreement”), by and among Acquiror, Ross Sklar (“Sklar”) and the stockholders of the Company listed on Schedule A thereto, and on or about the date hereof, stockholders holding a majority of the shares then held by all stockholders under the Voting Agreement entered into an amendment of the Voting Agreement (the “Voting Agreement Amendment”);

 

WHEREAS, pursuant to Section 4.03 of the Registration Rights Agreement, the Registration Rights Agreement may be amended by Acquiror and the Successor Stockholder Representative; and

 

WHEREAS, in connection with the Voting Agreement Amendment the Acquiror and Successor Stockholder Representative have determined that it is in the best interests of the Acquiror and the Investors to amend the Registration Rights Agreement, and desire to amend the Registration Rights Agreement on the terms and conditions as provided herein.

 

NOW, THEREFORE, in consideration of the foregoing and the mutual covenants and agreements set forth herein, and for other good and valuable consideration, the receipt and sufficiency is hereby acknowledged, and intending to be legally bound hereby, the parties hereto do hereby agree as follows:

 

1. Incorporation of Recitals. The foregoing recitals are true and correct and are incorporated herein by reference.

 

2. Amendment of Section 1.01 of the Registration Rights Agreement. Section 1.01 of the Registration Rights Agreement is amended as follows:

 

(a) The definition of “Filing Date” shall be deleted in its entirety and replaced with the following:

 

““Filing Date” means May 15, 2025.”

 

 

(b) The definition of “Share Adjustment” shall be deleted and all prior references to Share Adjustment shall refer to “Second Share Adjustment”.

 

(c) The definition of “Second Share Adjustment” shall be inserted immediately following the definition of “Selling Expenses”, and shall read as follows:

 

““Second Share Adjustment” has the meaning set forth in that certain Stockholder Agreement, by and among Acquiror, Successor Stockholder Representative, and certain holders of Acquiror Common Stock which are signatories to such agreement, dated on or around the date of the Amendment.”

 

3. Governing Law. This Amendment shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to the conflicts of law rules of such state.

 

4. Counterparts. This Amendment may be executed in two or more counterparts for the convenience of the parties hereto, each of which shall be deemed an original and all of which together will constitute one and the same instrument. Delivery of an executed counterpart of a signature page, including any electronic signature complying with the U.S. federal ESIGN Act of 2000, the Uniform Electronic Transactions Act or other applicable law to this Amendment by facsimile or by e-mail in “portable document format” shall be effective as delivery of a mutually executed counterpart to this Amendment.

 

5. Remainder of the Registration Rights Agreement Unaffected. Except as expressly amended, modified or revised by this Amendment, all terms and provisions of the Registration Rights Agreement shall be unchanged and remain in full force and effect. On and after the date hereof, each reference to the Registration Rights Agreement shall mean and be a reference to the Registration Rights Agreement as amended hereby, and this Amendment and the Registration Rights Agreement shall be read together and construed as a single instrument. In the event of any conflict between the terms and conditions of the Registration Rights Agreement and the terms and conditions of this Amendment, this Amendment shall be controlling with respect to the language set forth in Sections 1 and 2 of this Amendment.

 

[REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]

 

 

IN WITNESS WHEREOF, the Parties hereto have caused this Amendment to be executed by their duly authorized respective officers as of the date first written above.

 

	COMPANY:
	STARCO BRANDS, INC.
	By:	/s/ Ross Sklar
	Name:	Ross Sklar
	Title:	Chief Executive Officer

 

SUCCESSOR STOCKHOLDER REPRESENTATIVE:

 

YL MANAGEMENT LLC
By:	/s/ Bharat Vasan
Name:	Bharat Vasan
Title:	Manager

 

[Signature Page to Amendment to Registration Rights Agreement]

 

 

Exhibit 4.8

 

AMENDMENT TO VOTING AGREEMENT

 

This Amendment (this “Amendment”) to the Voting Agreement, dated as of February 15, 2023 (the “Voting Agreement”), by and among Starco Brands, Inc., a Nevada corporation (the “Company”), Ross Sklar (“Sklar”) and the stockholders of the Company listed on Schedule A thereto (the “Stockholders” and each a “Stockholder”), is made and entered into as of May 14, 2024. The Company, Sklar and Stockholders, the “Parties” and each a “Party”). This Amendment shall form a part of the Voting Agreement for all purposes, and each Party shall be bound hereby. Except as otherwise indicated, capitalized terms used but not defined herein shall have the meanings set forth in the Voting Agreement.

 

RECITALS

 

WHEREAS, the Company, Sklar, and the Stockholders holding a majority of the Shares then held by all Stockholders under the Voting Agreement have determined that it is in the best interests of the Company and the stockholders to amend the Voting Agreement, to provide for, among other things, the extension of certain voting obligations, the modification of the composition of the Company’s board of directors, and certain restrictive covenants;

 

WHEREAS, on February 29, 2024, the Requisite Company Major Stockholders (as defined in the Merger Agreement) (i) removed the Stockholder Representative as the representative of the former stockholders of Soylent in connection with the Merger Agreement and (ii) appointed YL Management LLC as the “Successor Stockholder Representative”, and such appointment became effective on March 11, 2024, in accordance with Section 10.01(c) of the Merger Agreement;

 

WHEREAS, pursuant to Section 8.7 of the Voting Agreement, the Voting Agreement may be amended by the Company and the Stockholders holding a majority of the Shares then held by the Stockholders, and such amendment shall be binding upon all Stockholders;

 

WHEREAS, the undersigned Stockholders hold a majority of the Shares held by all Stockholders under the Voting Agreement; and

 

WHEREAS, the Company, Sklar, and the Stockholders holding a majority of the Shares then held by all Stockholders under the Voting Agreement desire to amend the Voting Agreement on the terms and conditions as provided herein.

 

NOW, THEREFORE, in consideration of the foregoing and the mutual covenants and agreements set forth herein, and for other good and valuable consideration, the receipt and sufficiency is hereby acknowledged, and intending to be legally bound hereby, the parties hereto do hereby agree as follows:

 

1. Incorporation of Recitals. The foregoing recitals are true and correct and are incorporated herein by reference.

 

2. Amendment of Section 2.2 of the Voting Agreement. Section 2.2 of the Voting Agreement is hereby deleted in its entirety and restated as follows:

 

 

“2.2 Voting. From the date hereof until February 15, 2025, each Stockholder agrees to vote or consent, or cause all Shares owned by such Stockholder or over which such Stockholder has voting control, from time to time and at all times, to be voted or consent given in the same manner as Sklar votes or gives his consent with respect to his shares of capital stock of the Company, and where the Successor Stockholder Representative has separately approved or given its consent in writing to the manner in which Sklar proposes to vote or give his consent with respect to his shares of capital stock of the Company, and which do not adversely affect the rights or obligations of such Stockholder in a manner different from the rights or obligations of the other holders of the Class A Common Stock of the Company in respect of such Class A Common Stock, with respect to any stockholder votes or approvals (if required) to enter into any acquisition, merger or consolidation with an entity listed on the New York Stock Exchange (“NYSE”) or Nasdaq Stock Market (“NASDAQ”) (a “Target Acquisition”). In addition, each Stockholder agrees to appear or not appear at each meeting or otherwise cause all of such Stockholder’s Shares to be counted or not counted as present thereat for purposes of calculating a quorum and responding to any other request by the Company for written consent, if any, in the same manner as Sklar with respect to a Target Acquisition. Each Stockholder agrees to execute any written consents or other documents requested by Sklar which are required or appropriate to perform the obligations set forth in this Section 2.2 with respect to a Target Acquisition for which the Successor Stockholder Representative has separately approved or given its consent. Notwithstanding anything in this Section 2.2 to the contrary, the voting or consent rights in favor of Sklar in this Section 2.2 may not be used to:

 

(a) require any Stockholder to be bound by any restrictive covenant in connection with a Target Acquisition or any release of claims other than a release in customary form of claims arising solely in such Stockholder’s capacity as a stockholder of the Company;

 

(b) except as set forth in the Merger Agreement, require such Stockholder and its Affiliates to amend, extend or terminate any contractual or other relationship with the Company or its Affiliates in connection with any such action, except that the Stockholder may be required to agree to terminate the investment-related documents between or among such Stockholder, the Company and/or other stockholders of the Company;

 

(c) upon the consummation of any Target Acquisition, if the net proceeds therefrom are distributed to the Company’s stockholders, require any Stockholder to receive a different amount of consideration per class of Share as is received by other holders in respect of their same class of Shares;

 

(d) waive, on behalf of any Stockholder, such Stockholder’s express rights under this Agreement, including the protective provisions set forth in Section 4 and preemptive rights set forth in Section 5;

 

(e) vote the Shares to approve any transaction with Sklar or the Company’s Affiliates, including with Sklar; provided, that this clause (e) shall not apply with respect to approval of a Target Acquisition as a result of Sklar being party to a voting agreement, stockholders’ agreement or similar ancillary agreement in connection with such Target Acquisition; and

 

(f) Approve any amendment, revision or other change, or waiver to this Agreement, including, but not limited to, the termination of this Agreement.”

 

3. Amendment of Section 2.3 of the Voting Agreement. Section 2.3 of the Voting Agreement is hereby deleted in its entirety and restated as follows:

 

“2.3 Voting Provisions Regarding the Board.

 

(a) Board Composition. As of the date of this Amendment, the Company has three (3) directors. One director is designated by the Stockholders holding a majority of the Shares then held by all Stockholders (the “Initial Stockholder Director”), and on or about the date hereof, the Stockholders holding a majority of the Shares held by all Stockholders voted, by written consent, to elect Bharat Vasan as the Initial Stockholder Director, who may be replaced, from time to time, as set forth in this Agreement. Until the termination of this Agreement, Sklar and each Stockholder agrees to vote, or cause to be voted, all Shares owned by such Person, or over which such Person has voting control, from time to time and at all times, in whatever manner as shall be necessary to ensure that the Company’s board of directors (the “Board”) be increased to, and at all times consist of, seven (7) members; three (3) members as designated by Sklar (the “Company Directors”), three (3) members as designated by the Stockholders holding a majority of the Shares then held by all Stockholders (the “Stockholder Directors”), and one (1) member (the “Independent Director”) designated by mutual agreement of Sklar and the Stockholders holding a majority of the Shares then held by all Stockholders.

 

 

(b) Board Expansion. Pursuant to Section 3.2 of the Company’s Amended and Restated Bylaws, dated June 28, 2022 (the “Bylaws”), the number of directors constituting the Board may be fixed from time to time by the current directors of the Board, and pursuant to Section 3.4 of the Bylaws, any newly created directorships resulting from any increase in the authorized number of directors may be filled by a majority vote of the remaining directors then in office. Promptly following the date hereof, the Board shall increase the size of the Board to seven (7) members, and the Board shall appoint new directors to the four (4) open directorships in the following order:

 

(i) one (1) Stockholder Director as designated by the Initial Stockholder Director;

 

(ii) the Independent Director, as designated by mutual agreement of Sklar and the Initial Stockholder Director (the appointment of a fifth director to the Board, the “Initial Board Composition Event”); and

 

(iii) simultaneously, one (1) Company Director as designated by Sklar and one (1) Stockholder Director as designated by the Initial Stockholder Director.

 

(c) Committees. Promptly following the date hereof, the Board will approve (i) a compensation committee (“Compensation Committee”), (ii) an audit committee (“Audit Committee”), and (iii) a governance committee (“Governance Committee” and collectively with the Compensation Committee and Audit Committee, the “Committees” and each a “Committee”). Each Committee shall consist initially of the Initial Stockholder Director until the Initial Board Composition Event, at which time each such Committee shall automatically increase to three (3) directors, and will adopt customary charters.

 

(i) The Compensation Committee will be constituted by the Initial Stockholder Director, the Independent Director, and to the extent qualified, a Company Director who is not a member of Company management. In the event that all Company Directors are management directors, the full Board shall determine the member of the Compensation Committee who is not the Initial Stockholder Director or the Independent Director (a “Compensation Designation” and a “Compensation Designee”). Notwithstanding the foregoing, if at any time following a Compensation Designation, a Company Director becomes qualified to sit on the Compensation Committee, Sklar shall have the right, but not the obligation, to replace the Compensation Designee with such qualified Company Director on the Compensation Committee. In the event that any of the foregoing directors are unqualified, removed, resign or are otherwise unable to serve on the Compensation Committee, then (i) in the event that the Initial Stockholder Director is unqualified, removed, resign or is otherwise unable to serve on the Compensation Committee, Sklar shall designate a qualified director to the Compensation Committee, (ii) in the event that the Independent Director is unqualified, removed, resigns or is otherwise unable to serve on the Compensation Committee, the Initial Stockholder Director and Sklar shall designate a qualified director to the Compensation Committee, and (iii) in the event that the Company Director serving on the Compensation Committee is unqualified, removed, resigns or is otherwise unable to serve on the Compensation Committee, Sklar shall designate a qualified director who is not a member of Company management to the Compensation Committee.

 

1. The Initial Stockholder Director, shall, no later than sixty (60) days from the establishment of the Compensation Committee, determine and recommend for approval by the full Board a base salary and bonus compensation packages for Sklar and the Company’s COO, Darin Brown, in conjunction with the Company’s Board-approved 2024 financial plan, in each case consistent with similarly-sized and profitable companies listed on an OTC.

 

 

2. Within ninety (90) days after the Initial Board Composition Event, the 3-member Compensation Committee shall recommend to the full Board equity incentive packages for the Company’s executive management team as well as stock option grants to the Board.

 

(ii) The Audit Committee will be constituted by (to the extent each is qualified to serve) the Initial Stockholder Director, the Independent Director, and a Company Director who is not a member of management. In the event that all Company Directors are management directors, the full Board shall determine the member of the Audit Committee who is not the Initial Stockholder Director or the Independent Director. In the event that any of the foregoing directors are unqualified, removed, resign or are otherwise unable to serve on the Audit Committee, then (i) in the event that the Initial Stockholder Director is unqualified, removed, resigns or is otherwise unable to serve on the Audit Committee, the majority of the Stockholder Directors shall designate a qualified director to the Audit Committee, (ii) in the event that the Independent Director is unqualified, removed, resigns or is otherwise unable to serve on the Audit Committee, the Initial Stockholder Director and Sklar shall designate a qualified director to the Audit Committee, and (iii) in the event that the Company Director serving on the Audit Committee is unqualified, removed, resigns or is otherwise unable to serve on the Audit Committee, Sklar shall designate a qualified director who is not a member of Company management to the Audit Committee.

 

(iii) The Governance Committee will initially be constituted by the Initial Stockholder Director, the Independent Director, and a Company Director who is not a member of Company management. In the event that all Company Directors are management directors, the full Board shall determine the member of the Governance Committee who is not the Initial Stockholder Director or the Independent Director. In the event that any of the foregoing directors are unqualified, removed, resign or are otherwise unable to serve on the Governance Committee, then (i) in the event that the Initial Stockholder Director is unqualified, removed, resigns or is otherwise unable to serve on the Governance Committee, the majority of the Stockholder Directors shall designate a qualified director to the Governance Committee, (ii) in the event that the Independent Director is unqualified, removed, resigns or is otherwise unable to serve on the Governance Committee, the Initial Stockholder Director and Sklar shall designate a qualified director to the Governance Committee, and (iii) in the event that the Company Director serving on the Governance Committee is unqualified, removed, resigns or is otherwise unable to serve on the Governance Committee, Sklar shall designate a qualified director who is not a member of Company management to the Governance Committee.

 

(iv) Following the March 18, 2025, the requirement of the Initial Stockholder Director constituting a member of the Committees will be replaced with any Stockholder Director sitting on such Committee.

 

(d) Initial Stockholder Director Approval. Until the Initial Board Composition Event, any Board approval for (i) any proposed material acquisition of a company or an acquisition of or merger with the Company by or into a third party, or (ii) any uplisting to NASDAQ or NYSE (via a de-SPAC transaction, merger or otherwise), shall require the approval of the Initial Stockholder Director. The Initial Stockholder Director shall consult with Sklar on nominations for the Board and the Initial Stockholder Director will have the right to approve any proposed members to the Committees to be nominated by Sklar or the Company Directors (such approval not to be unreasonably withheld), until the occurrence of the Initial Board Composition Event.

 

 

(e) Failure to Designate a Director. Until the termination of this Agreement, in the absence of any designation from Sklar, the Stockholders or groups with the right to designate the a director as specified above, the director previously designated by them and then serving shall be reelected if still eligible and willing to serve unless such individual has been removed as provided herein, and Sklar and each of the Stockholders hereby agree not to vote for or nominate any other director to fill such vacant Board seat unless filled as provided above.”

 

4. Amendment of Section 3.1 of the Voting Agreement. Section 3.1 of the Voting Agreement is hereby deleted in its entirety and restated as follows:

 

“3.1 Irrevocable Proxy and Power of Attorney. From the date hereof until February 15, 2025, each Stockholder hereby irrevocably constitutes and appoints as the proxy of such Stockholder and hereby grants a power of attorney to Sklar (in his capacity as a shareholder of the Company and not as a director or officer), with full power of substitution, with respect to the matters set forth in Section 2.2, and hereby authorizes Sklar to represent and vote, and execute and deliver any written consent, on behalf of such Stockholder if and only if such Stockholder (i) fails to vote all of such Stockholder’s Shares in accordance with Section 2.2 by the date specified by Ross Sklar, (ii) fails to provide its written consent in accordance with Section 2.2 by the date specified by Ross Sklar, or (iii) attempts to vote (whether by proxy, in person or by written consent) any of such Stockholder’s Shares in a manner which is inconsistent with Section 2.2. Each of the proxy and power of attorney granted pursuant to this Section 3.1 is given in consideration of the agreements and covenants of the Company and the parties in connection with the transactions contemplated by the Merger Agreement and the Registration Rights Agreement and, as such, each is coupled with an interest and shall be irrevocable until February 15, 2024. Each party hereto hereby revokes any and all previous proxies or powers of attorney with respect to the Shares and shall not hereafter, unless and until this Agreement terminates or expires pursuant to Section 2 hereof, purport to grant any other proxy or power of attorney with respect to any of the Shares, deposit any of the Shares into a voting trust or enter into any agreement (other than this Agreement), arrangement or understanding with any person, directly or indirectly, to vote, grant any proxy or give instructions with respect to the voting of any of the Shares, in each case, with respect to any of the matters set forth herein. The power of attorney granted by Stockholder herein is a durable power of attorney and shall survive the bankruptcy, death, or incapacity of Stockholder.”

 

5. Amendment of Section 4 of the Voting Agreement. Section 4 of the Voting Agreement is hereby deleted in its entirety and restated as follows:

 

“4 Company Covenants; Stockholders Protective Provisions. Until the occurrence of the Initial Board Composition Event, the Company covenants that it will not, without the prior written consent of the Successor Stockholder Representative: (i) liquidate, dissolve or wind-up the affairs of the Company; (ii) amend, alter, or repeal any provision of the Company’s certificate of incorporation or bylaws in a manner that would adversely and disproportionately affect the Stockholders’ rights, preferences, privileges or protections in respect of their Class A Common Stock compared to the other holders of Class A Common Stock; (iii) enter into, amend or terminate any employment, severance, change of control, option or similar agreement with Sklar; (iv) (excluding existing agreements and arrangements, and new agreements or arrangements entered into on arms’ length terms) enter into any transaction between the Company, on the one hand, or any director, shareholder officer or employee of the Company or any family member or Affiliate of such director, shareholder officer or employee or their respective family members, on the other hand; (v) issue any shares of the Company’s Class B Common Stock, par value $0.001 per share, or Preferred Stock, par value $0.001 per share, to Sklar or any family member or any Affiliate of Sklar or the Company; (vi) adopt, change (including the increase of option shares available) or terminate an equity (or equity-linked) incentive plan, phantom stock plan, cash bonus plan or similar employee incentive plan of the Company or one of its subsidiaries; (vii) assign, sell, offer to sell, pledge, mortgage, hypothecate, encumber, dispose of or any other like transfer or encumbering of any equity interest in the Company by Sklar or any Affiliate of Sklar; or (viii) create, or authorize the creation of, or issue, or authorize the issuance of any debt security or create any lien or security interest (except for purchase money liens or statutory liens of landlords, mechanics, materialmen, workmen, warehousemen and other similar persons arising or incurred in the ordinary course of business) or incur other indebtedness for borrowed money, including but not limited to obligations and contingent obligations under guarantees, or permit any subsidiary to take any such action with respect to any debt security lien, security interest or other indebtedness for borrowed money with, or permit additional contributions by, Sklar or any Affiliate of Sklar, with respect to the Company or any of its subsidiaries.”

 

 

6. Governing Law. This Amendment shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to the conflicts of law rules of such state.

 

7. Counterparts. This Amendment may be executed in two or more counterparts for the convenience of the parties hereto, each of which shall be deemed an original and all of which together will constitute one and the same instrument. Delivery of an executed counterpart of a signature page, including any electronic signature complying with the U.S. federal ESIGN Act of 2000, the Uniform Electronic Transactions Act or other applicable law to this Amendment by facsimile or by e-mail in “portable document format” shall be effective as delivery of a mutually executed counterpart to this Amendment.

 

8. Remainder of the Voting Agreement Unaffected. Except as expressly amended, modified or revised by this Amendment, all terms and provisions of the Voting Agreement shall be unchanged and remain in full force and effect. On and after the date hereof, each reference to the Voting Agreement shall mean and be a reference to the Voting Agreement as amended hereby, and this Amendment and the Voting Agreement shall be read together and construed as a single instrument. In the event of any conflict between the terms and conditions of the Voting Agreement and the terms and conditions of this Amendment, this Amendment shall be controlling with respect to the language set forth in Sections 1 through 5 of this Amendment.

 

[REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]

 

 

IN WITNESS WHEREOF, the Parties hereto have caused this Amendment to be executed by their duly authorized respective officers as of the date first written above.

 

	COMPANY:
	STARCO BRANDS, INC.
	By:	/s/ Ross Sklar
	Name:	Ross Sklar
	Title:	Chief Executive Officer

 

/s/ Ross Sklar
Ross Sklar

 

[Signature Page to Amendment to Voting Agreement]

 

 

IN WITNESS WHEREOF, the Parties hereto have caused this Amendment to be executed by their duly authorized respective officers as of the date first written above.

 

ANDREESSEN HOROWITZ FUND IV, L.P. for itself and as nominee for Andreessen Horowitz Fund IV-A, L.P., Andreessen Horowitz Fund IV-B, L.P. and Andreessen Horowitz Fund IV-Q, L.P.

AH PARALLEL FUND III, L.P. for itself and as nominee for AH Parallel Fund III -A, L.P., AH Parallel Fund III -B, L.P. and AH Parallel Fund III -Q, L.P.

 

By:	AH Equity Partners IV, L.L.C.		By:	AH Equity Partners III, L.L.C.
	its general partner		its general partner
By:	/s/ Phil Hathaway		By:	/s/ Phil Hathaway
Name:	Phil Hathaway		Name:	Phil Hathaway
Its:	COO		Its:	COO
Cc:	Peter Blackwood		Cc:	Peter Blackwood

 

AH PARALLEL FUND IV, L.P.
for itself and as nominee for
AH Parallel Fund IV-A, L.P.,
AH Parallel Fund IV-B, L.P. and
AH Parallel Fund IV-Q, L.P.

 

By:	AH Equity Partners IV (Parallel), L.L.C.		a16z Seed-III, LLC
	its general partner		(formerly known as AH Fund III Seed, L.L.C)
By:	/s/ Phil Hathaway		By:	/s/ Phil Hathaway
Name:	Phil Hathaway		Name:	Phil Hathaway
Its:	COO		Its:	COO
Cc:	Peter Blackwood		Cc:	Peter Blackwood

 

[Signature Page to Amendment to Voting Agreement]

 

 

IN WITNESS WHEREOF, the Parties hereto have caused this Amendment to be executed by their duly authorized respective officers as of the date first written above.

 

	The Production Board, LLC
	By:	/s/ David Friedberg
	Name:	David Friedberg
	Its:	CEO

 

[Signature Page to Amendment to Voting Agreement]

 

 

IN WITNESS WHEREOF, the Parties hereto have caused this Amendment to be executed by their duly authorized respective officers as of the date first written above.

 

	GV 2016, L.P.
	By:	GV 2016 G.P, L.P., its General Partner
	By:	GV 2016 G.P, L.L.C., its General Partner

 

	By:	/s/ Inga Goldbard
	Name:	Inga Goldbard
	Its:	General Counsel

 

[Signature Page to Amendment to Voting Agreement]

 

 

Exhibit 10.10

 

AMENDMENT TO CONVERTIBLE PROMISSORY NOTE

 

This Amendment to Promissory Note (this “Amendment”) is entered into as of May 10, 2024, by and between Starco Brands, Inc., a Nevada corporation (“Maker”), and Ross Sklar, an individual “Payee”). Capitalized terms used in this Amendment without definition shall have the meanings given to them in the Note (as defined below).

 

A. Maker previously issued to Payee a Convertible Promissory Note dated February 14, 2022 in the principal amount of $472,500.00 (the “Note”).

 

B. Maker has requested that Payee extend the Maturity Date of the Note (the “Extension”).

 

C. Payee has agreed, subject to the terms, amendments, conditions and understandings expressed in this Amendment, to grant the Extension.

 

NOW, THEREFORE, for good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the parties agree as follows:

 

1. Recitals. Each of the parties hereto acknowledges and agrees that the recitals set forth above in this Amendment are true and accurate and are hereby incorporated into and made a part of this Amendment.

 

2. Maturity Date Extension. The Maturity Date for the Note is hereby extended until December 31, 2024.

 

3. Representations and Warranties. In order to induce Payee to enter into this Amendment, Maker, for itself, and for its affiliates, successors and assigns, hereby acknowledges, represents, warrants and agrees as follows:

 

a. Maker has full power and authority to enter into this Amendment and to incur and perform all obligations and covenants contained herein, all of which have been duly authorized by all proper and necessary action. No consent, approval, filing or registration with or notice to any governmental authority is required as a condition to the validity of this Amendment or the performance of any of the obligations of Maker hereunder.

 

b. There is no fact known to Maker or which should be known to Maker which Maker has not disclosed to Payee on or prior to the date of this Amendment which would or could materially and adversely affect the understanding of Payee expressed in this Amendment or any representation, warranty, or recital contained in this Amendment.

 

c. Except as expressly set forth in this Amendment, Maker acknowledges and agrees that neither the execution and delivery of this Amendment nor any of the terms, provisions, covenants, or agreements contained in this Amendment shall in any manner release, impair, lessen, modify, waive, or otherwise affect the liability and obligations of Maker under the terms of any other agreement between Payee and Maker.

 

d. Maker has no defenses, affirmative or otherwise, rights of setoff, rights of recoupment, claims, counterclaims, actions or causes of action of any kind or nature whatsoever against Payee, directly or indirectly, arising out of, based upon, or in any manner connected with, the transactions contemplated hereby, whether known or unknown, which occurred, existed, was taken, permitted, or begun prior to the execution of this Amendment and occurred, existed, was taken, permitted or begun in accordance with, pursuant to, or by virtue of any of the terms or conditions of any agreements between Payee and Maker. To the extent any such defenses, affirmative or otherwise, rights of setoff, rights of recoupment, claims, counterclaims, actions or causes of action exist or existed, such defenses, rights, claims, counterclaims, actions and causes of action are hereby waived, discharged and released. Maker hereby acknowledges and agrees that the execution of this Amendment by Payee shall not constitute an acknowledgment of or admission by Payee of the existence of any claims or of liability for any matter or precedent upon which any claim or liability may be asserted.

 

 

e. Maker represents and warrants that as of the date hereof no events of default or other material breaches exist under any agreements between Payee and Maker, or have occurred prior to the date hereof.

 

4. Certain Acknowledgements. Each of the parties acknowledges and agrees that no property or cash consideration of any kind whatsoever has been or shall be given by Maker to Payee in connection with the Extension or any other amendment to the Note granted herein.

 

5. Other Terms Unchanged. The Note, as amended by this Amendment, remains and continues in full force and effect, constitutes legal, valid, and binding obligations of each of the parties, and is in all respects agreed to, ratified, and confirmed. Any reference to the Note after the date of this Amendment is deemed to be a reference to the Note as amended by this Amendment. If there is a conflict between the terms of this Amendment and the Note, the terms of this Amendment shall control. No forbearance or waiver may be implied by this Amendment. Except as expressly set forth herein, the execution, delivery, and performance of this Amendment shall not operate as a waiver of, or as an amendment to, any right, power, or remedy of Maker under the Note, as in effect prior to the date hereof. For the avoidance of doubt, this Amendment shall be subject to the governing law and venue provisions, as set forth in the Note.

 

6. No Reliance. Maker acknowledges and agrees that neither Payee nor any of its officers, directors, members, managers, equity holders, representatives or agents has made any representations or warranties to Maker or any of its agents, representatives, officers, directors, or employees except as expressly set forth in this Amendment and, in making its decision to enter into the transactions contemplated by this Amendment, Maker is not relying on any representation, warranty, covenant or promise of Maker or its officers, directors, members, managers, equity holders, agents or representatives other than as set forth in this Amendment.

 

7. Counterparts. This Amendment may be executed in any number of counterparts, each of which shall be deemed an original, but all of which together shall constitute one instrument. The parties hereto confirm that any electronic copy of another party’s executed counterpart of this Amendment (or such party’s signature page thereof) will be deemed to be an executed original thereof.

 

8. Further Assurances. Each party shall do and perform or cause to be done and performed, all such further acts and things, and shall execute and deliver all such other agreements, certificates, instruments and documents, as the other party may reasonably request in order to carry out the intent and accomplish the purposes of this Amendment and the consummation of the transactions contemplated hereby.

 

[Remainder of page intentionally left blank]

 

 

IN WITNESS WHEREOF, the undersigned have executed this Amendment as of the date set forth above.

 

	“Maker”
	STARCO BRANDS, INC.
	By:	/s/ Bharat Vasan
	Name:	Bharat Vasan
	Title:	Director

 

Accepted on and as of the date of this Amendment:

 

/s/ Ross Sklar
Ross Sklar

 

 

Exhibit 21.1

 

Subsidiaries of Starco Brands, Inc.

 

Subsidiary Name		Jurisdiction of Incorporation
Whipshots Holdings, LLC		Delaware
Whipshots, LLC		Wyoming
The AOS Group Inc.		Delaware
Skylar Body, LLC		Delaware
Soylent Nutrition, Inc.		Delaware

 

 

Exhibit 31.1

 

CHIEF EXECUTIVE OFFICER CERTIFICATION

 

I, Ross Sklar, hereby certify that:

 

(1) I have reviewed this quarterly report on Form 10-Q for the quarter ended June 30, 2024 (the “report”) of Starco Brands, Inc.;

 

(2) Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

 

(3) Based on my knowledge, the condensed consolidated financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

 

(4) The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

 

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its condensed consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

 

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of the condensed consolidated financial statements for external purposes in accordance with generally accepted accounting principles;

 

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

 

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

 

(5) The registrant’s other certifying officers and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of registrant’s board of directors (or persons performing the equivalent functions):

 

(a) All significant deficiencies in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

 

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

 

Date: August 14, 2024

 

	By:	/s/ Ross Sklar
		Ross Sklar, Chief Executive Officer
		(Principal Executive Officer)

 

 

Exhibit 31.2

 

CHIEF FINANCIAL OFFICER CERTIFICATION

 

I, Kevin Zaccardi, hereby certify that:

 

(1) I have reviewed this quarterly report on Form 10-Q for the quarter ended June 30, 2024 (the “report”) of Starco Brands, Inc.;

 

(2) Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

 

(3) Based on my knowledge, the condensed consolidated financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

 

(4) The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

 

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its condensed consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

 

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of the condensed consolidated financial statements for external purposes in accordance with generally accepted accounting principles;

 

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

 

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

 

(5) The registrant’s other certifying officers and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of registrant’s board of directors (or persons performing the equivalent functions):

 

(a) All significant deficiencies in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

 

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

 

Dated: August 14, 2024

 

	By:	/s/ Kevin Zaccardi
		Kevin Zaccardi, Interim Chief Financial Officer
		(Principal Financial Officer)

 

 

Exhibit 32.1

 

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

 

In connection with the Quarterly Report of Starco Brands, Inc. (the “Company”) on Form 10-Q for the quarter ended June 30, 2024 as filed with the Securities and Exchange Commission on or about the date hereof (the “report”), the undersigned, in the capacities and on the date indicated below, hereby certifies pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to his knowledge:

 

(1) The report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

 

(2) The information contained in the report fairly presents, in all material respects, the financial condition and results of operations of the Company.

 

Dated: August 14, 2024

 

	By:	/s/ Ross Sklar
		Ross Sklar, Chief Executive Officer
		(Principal Executive Officer)

 

 

Exhibit 32.2

 

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

 

In connection with the Quarterly Report of Starco Brands, Inc. (the “Company”) on Form 10-Q for the quarter ended June 30, 2024 as filed with the Securities and Exchange Commission on or about the date hereof (the “report”), the undersigned, in the capacities and on the date indicated below, hereby certifies pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to his knowledge:

 

(1) The report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

 

(2) The information contained in the report fairly presents, in all material respects, the financial condition and results of operations of the Company.

 

Dated: August 14, 2024

 

	By:	/s/ Kevin Zaccardi
		Kevin Zaccardi, Interim Chief Financial Officer
		(Principal Financial Officer)

 

 

v3.24.2.u1

Cover - shares	6 Months Ended
	Jun. 30, 2024	Aug. 14, 2024
Document Type	10-Q
Amendment Flag	false
Document Quarterly Report	true
Document Transition Report	false
Document Period End Date	Jun. 30, 2024
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2024
Current Fiscal Year End Date	--12-31
Entity File Number	000-54892
Entity Registrant Name	STARCO BRANDS, INC.
Entity Central Index Key	0001539850
Entity Tax Identification Number	27-1781753
Entity Incorporation, State or Country Code	NV
Entity Address, Address Line One	706 N Citrus Ave
Entity Address, City or Town	Los Angeles
Entity Address, State or Province	CA
Entity Address, Postal Zip Code	90038
City Area Code	(323)
Local Phone Number	266-7111
Title of 12(b) Security	Class A Common Stock
Trading Symbol	STCB
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Non-accelerated Filer
Entity Small Business	true
Entity Emerging Growth Company	false
Entity Shell Company	false
Common Class A [Member]
Entity Common Stock, Shares Outstanding		647,431,696
Common Class B [Member]
Entity Common Stock, Shares Outstanding		0

v3.24.2.u1

Condensed Consolidated Balance Sheets - USD ($)	Jul. 30, 2024	Dec. 31, 2023
Current Assets:
Cash and cash equivalents	$ 2,010,519	$ 1,761,225
Prepaid expenses and other assets	3,303,569	3,138,162
Inventory	13,213,265	10,675,540
Total Current Assets	27,399,209	25,235,590
Property and equipment, net	81,992	58,159
Operating lease right-of-use asset	575,889
Intangibles, net	29,990,142	31,362,388
Goodwill	26,689,391	26,689,391
Total Assets	84,736,623	83,345,528
Current Liabilities:
Accounts payable	13,738,204	9,799,040
Other payables and accrued liabilities	3,468,226	2,476,186
Accrued interest, related party		5,681
Fair value of Share Adjustment	30,441,480	36,931,330
Treasury stock payable, current		65,700
Notes payable, $2,472,500 and $4,472,500 from related party, respectively	2,510,009	4,559,219
Line of Credit		3,835,247
Lease liability, current portion	60,816
Total Current Liabilities	50,218,735	57,672,403
Lease liability, net of current portion	517,746
Revolving loan, net of discounts	6,106,755
Total Liabilities	56,843,236	57,672,403
Commitments and Contingencies (Note 7)
Stockholders’ Equity:
Preferred stock, $.001 par value; 230,000,000 shares authorized; no shares issued and outstanding, at June 30, 2024 and December 31, 2023, respectively
Additional paid in capital	98,666,629	75,130,223
Treasury stock at cost	(328,500)	(394,200)
Equity consideration payable		5,707,261
Accumulated deficit	(79,791,629)	(63,769,469)
Total Starco Brands’ Stockholders’ Equity	19,193,932	17,162,741
Non-controlling interest	8,699,455	8,510,384
Total Stockholders’ Equity	27,893,387	25,673,125
Total Liabilities and Stockholders’ Equity	84,736,623	83,345,528
Common Class A [Member]
Stockholders’ Equity:
Common stock value	647,432	488,926
Common Class B [Member]
Stockholders’ Equity:
Common stock value
Nonrelated Party [Member]
Current Assets:
Accounts receivable, related party	6,435,175	7,034,950
Related Party [Member]
Current Assets:
Accounts receivable, related party	$ 2,436,681	$ 2,625,713

v3.24.2.u1

Condensed Consolidated Balance Sheets (Parenthetical) - USD ($)	Jun. 30, 2024	Dec. 31, 2023
Accounts receivable, related parties	$ 431,380	$ 350,112
Notes payable from related party	$ 2,472,500	$ 4,472,500
Preferred stock, par value	$ 0.001	$ 0.001
Preferred stock, shares authorized	230,000,000	230,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common Class A [Member]
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	1,700,000,000	1,700,000,000
Common stock, shares issued	647,431,696	488,926,717
Common stock, shares outstanding	647,431,696	488,926,717
Common Class B [Member]
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	300,000,000	300,000,000
Common stock, shares issued	0	0
Common stock, shares outstanding	0	0

v3.24.2.u1

Condensed Consolidated Statements of Operations (Unaudited) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Income Statement [Abstract]
Revenue from related parties, $941,227 and $3,251,423 for the three and six months ended June 30, 2024, respectively, net and revenue from related parties, $2,950,350 and $5,737,835 for the three and six months ended June 30, 2023, respectively, net	$ 15,570,741	$ 17,509,270	$ 31,061,422	$ 28,653,071
Cost of goods sold	9,866,756	10,640,297	18,343,293	16,080,548
Gross profit	5,703,985	6,868,973	12,718,129	12,572,523
Operating Expenses:
Compensation expense	2,435,948	2,047,972	5,010,676	3,473,589
Professional fees	1,140,792	1,397,442	2,336,910	2,796,744
Marketing, general and administrative	4,520,678	4,659,607	9,836,631	7,991,772
Fair value share adjustment loss	8,675,565	4,716,617	10,597,514	5,895,771
Total operating expenses	16,772,983	12,821,638	27,781,731	20,157,876
Loss from operations	(11,068,998)	(5,952,665)	(15,063,602)	(7,585,353)
Other Expense (Income):
Interest expense	208,976	264,201	408,149	361,514
Other expense (income)	284,559	(266,003)	361,338	(332,874)
Total other expense (income), net	493,535	(1,802)	769,487	28,640
Loss before provision for income taxes	(11,562,533)	(5,950,863)	(15,833,089)	(7,613,993)
Provision for income taxes
Net loss	(11,562,533)	(5,950,863)	(15,833,089)	(7,613,993)
Net (loss) income attributable to non-controlling interest	(3,051)	67,377	189,071	125,793
Net loss attributable to Starco Brands	$ (11,559,482)	$ (6,018,240)	$ (16,022,160)	$ (7,739,786)
Income (loss) per share, basic	$ (0.02)	$ (0.01)	$ (0.03)	$ (0.02)
Income (loss) per share, diluted	$ (0.02)	$ (0.01)	$ (0.03)	$ (0.02)
Weighted Average Shares Outstanding - basic	639,667,055	469,550,215	602,576,449	469,550,215
Weighted Average Shares Outstanding - diluted	639,667,055	469,550,215	602,576,449	469,550,215

v3.24.2.u1

Condensed Consolidated Statements of Operations (Unaudited) (Parenthetical) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Defined Benefit Plan Disclosure [Line Items]
Revenue from related parties			$ 31,061,422	$ 28,653,071
Related Party [Member]
Defined Benefit Plan Disclosure [Line Items]
Revenue from related parties	$ 941,227	$ 2,950,350	$ 3,251,423	$ 5,737,835

v3.24.2.u1

Condensed Consolidated Statements of Stockholders' Equity (Deficit) (Unaudited) - USD ($)	Preferred Stock [Member]	Common Stock [Member] Common Class A [Member]	Common Stock [Member] Common Class B [Member]	Additional Paid-in Capital [Member]	Treasury Stock, Common [Member]	Retained Earnings [Member]	Noncontrolling Interest [Member]	Equity Consideration Payable [Member]	Total
Balance at Dec. 31, 2022		$ 291,433		$ 43,332,886	$ (394,200)	$ (17,578,219)	$ 93,982	$ 7,114,513	$ 32,860,395
Balance, shares at Dec. 31, 2022		291,433,430
Estimated fair value of contributed services and stock-based compensation		$ 81		480,718					480,799
Estimated fair value of contributed services and stock-based compensation, shares		81,249
Issuance of shares from Soylent acquisition		$ 177,955		26,515,189					26,693,144
Issuance of shares from Soylent acquisition, shares		177,954,287
Equity payable related to Skylar acquisition								2,785,714	2,785,714
Equity payable related to Soylent acquisition, shares
Skylar purchase price acquisition adjustments								(482,380)	(482,380)
Net income (loss)						(1,721,546)	58,416		(1,663,130)
Balance at Mar. 31, 2023		$ 469,469		70,328,793		(19,299,765)	152,398	9,417,847	60,674,542
Balance, shares at Mar. 31, 2023		469,468,966
Balance at Dec. 31, 2022		$ 291,433		43,332,886	(394,200)	(17,578,219)	93,982	7,114,513	32,860,395
Balance, shares at Dec. 31, 2022		291,433,430
Net income (loss)									(7,613,993)
Balance at Jun. 30, 2023		$ 469,550		70,829,709	(394,200)	(25,318,005)	219,775	9,417,847	55,224,676
Balance, shares at Jun. 30, 2023		469,550,215
Balance at Mar. 31, 2023		$ 469,469		70,328,793		(19,299,765)	152,398	9,417,847	60,674,542
Balance, shares at Mar. 31, 2023		469,468,966
Estimated fair value of contributed services and stock-based compensation		$ 81		538,957					539,038
Estimated fair value of contributed services and stock-based compensation, shares		81,249
Net income (loss)						(6,018,240)	67,377		(5,950,863)
Soylent acquisition measurement period adjustment				(38,041)					(38,041)
Balance at Jun. 30, 2023		$ 469,550		70,829,709	(394,200)	(25,318,005)	219,775	9,417,847	55,224,676
Balance, shares at Jun. 30, 2023		469,550,215
Balance at Dec. 31, 2023		$ 488,926		75,130,223	(394,200)	(63,769,469)	8,510,384	5,707,261	25,673,125
Balance, shares at Dec. 31, 2023		488,926,717
Equity payable related to Skylar acquisition		$ 16,309		2,430,071				(2,446,380)
Equity payable related to Soylent acquisition, shares		16,309,203
Net income (loss)						(4,462,678)	192,122		(4,270,556)
Stock-based compensation				483,466					483,466
Soylent Share Adjustment		$ 133,088		17,966,863					18,099,951
Soylent Share Adjustment, shares		133,087,875
Equity payable related to AOS acquisition		$ 4,980		941,169				(946,149)
Equity payable related to AOS acquisition, shares		4,979,731
Share repurchase					65,700				65,700
Balance at Mar. 31, 2024		$ 643,303		96,951,792	(328,500)	(68,232,147)	8,702,506	2,314,732	40,051,686
Balance, shares at Mar. 31, 2024		643,303,526
Balance at Dec. 31, 2023		$ 488,926		75,130,223	(394,200)	(63,769,469)	8,510,384	5,707,261	25,673,125
Balance, shares at Dec. 31, 2023		488,926,717
Net income (loss)									(15,833,089)
Balance at Jun. 30, 2024		$ 647,432		98,666,629	(328,500)	(79,791,629)	8,699,455		27,893,387
Balance, shares at Jun. 30, 2024		647,431,696
Balance at Mar. 31, 2024		$ 643,303		96,951,792	(328,500)	(68,232,147)	8,702,506	2,314,732	40,051,686
Balance, shares at Mar. 31, 2024		643,303,526
Equity payable related to Skylar acquisition		$ 11,574		2,303,158				(2,314,732)
Net income (loss)						(11,559,482)	(3,051)		(11,562,533)
Stock-based compensation				416,821					416,821
Soylent Share Adjustment		(7,445)		(1,005,142)					(1,012,587)
Balance at Jun. 30, 2024		$ 647,432		$ 98,666,629	$ (328,500)	$ (79,791,629)	$ 8,699,455		$ 27,893,387
Balance, shares at Jun. 30, 2024		647,431,696

v3.24.2.u1

Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($)	3 Months Ended				6 Months Ended		12 Months Ended
	Jun. 30, 2024	Mar. 31, 2024	Jun. 30, 2023	Mar. 31, 2023	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023
Cash Flows From Operating Activities:
Net loss	$ (11,562,533)	$ (4,270,556)	$ (5,950,863)	$ (1,663,130)	$ (15,833,089)	$ (7,613,993)
Adjustments to reconcile net loss to net cash provided by operating activities:
Contributed services						38,778
Stock-based compensation					900,287	962,776
Depreciation					8,366	7,942
Amortization of intangible assets					1,422,096	718,856
Amortization of debt discount					15,684	62,716
Loss on stock payable share adjustment					10,597,514	5,895,771
Changes in operating assets and liabilities:
Accounts receivable, related party					208,617	109
Accounts receivable					580,190	292,788
Prepaid expenses and other assets					(165,407)	(392,659)
Inventory					(2,537,725)	(4,869,563)
Operating lease right-of-use asset					(575,889)	39,759
Accounts payable					3,939,164	4,951,190
Other payables and accrued liabilities, related party					(5,681)	(1,278)
Other payables and accrued liabilities					992,040	(1,759)
Operating lease liability					578,562	(42,438)
Net Cash Provided By Operating Activities					124,729	48,995
Cash Flows From Investing Activities:
Cash acquired in Acquisition of Business, net of cash paid						134,379
Purchases of intangibles					(49,850)	(183,887)
Purchases of property & equipment					(32,199)
Net Cash Used In Investing Activities					(82,049)	(49,508)
Cash Flows From Financing Activities:
Payments to/receipts from related parties					(2,000,000)	800,000
Proceeds from notes payable					113,138	95,640
Payments on notes payable					(162,348)	(62,002)
Proceeds from Line of Credit						900,000
Payments on Line of Credit					(3,835,247)	(1,356,500)
Proceeds from Revolving Loan					6,091,071
Repurchase of common stock						(65,700)
Net Cash Provided By Financing Activities					206,614	311,438
Net Increase In Cash					249,294	310,925
Cash - Beginning of Period		$ 1,761,225		$ 1,480,371	1,761,225	1,480,371	$ 1,480,371
Cash - End of Period	$ 2,010,519		$ 1,791,296		2,010,519	1,791,296	$ 1,761,225
Supplemental Cash Flow Information:
Interest paid					392,465	301,491
Income taxes
Noncash investing and financing activities:
Settlement of Soylent share adjustment					18,099,951
Equity payable related to Soylent acquisition					2,446,380
Equity payable related to AOS acquisition					946,149
Equity payable related to Skylar acquisition					2,314,732
Estimated fair value of shares issued in acquisitions						26,693,143
Estimated fair value of shares payable to be issued for acquisitions						39,446,695
Debt discount on notes payable issued with warrants						18,282
Right-of-use asset, operating lease					575,889
Lease liability – operating lease					$ 578,562

v3.24.2.u1

ORGANIZATION AND DESCRIPTION OF BUSINESS	6 Months Ended
	Jun. 30, 2024
Accounting Policies [Abstract]
ORGANIZATION AND DESCRIPTION OF BUSINESS	NOTE 1 – ORGANIZATION AND DESCRIPTION OF BUSINESS   Starco Brands, Inc. (STCB) was incorporated in the State of Nevada on January 26, 2010, under the name Insynergy, Inc. On September 7, 2017, STCB filed an Amendment to the Articles of Incorporation to change the corporate name to Starco Brands, Inc. The Board determined the change of STCB’s name was in the best interests of the Company due to changes in its current and anticipated business operations. In July 2017, STCB entered into a licensing agreement with The Starco Group (“TSG”), located in Los Angeles, California. The companies pivoted to commercializing novel consumer products manufactured by TSG. TSG is a private label and branded aerosol and liquid fill manufacturer with manufacturing assets in the following verticals: DIY/Hardware, paints, coatings and adhesives, household, hair care, disinfectants, automotive, motorcycle, arts & crafts, personal care cosmetics, personal care FDA, sun care, food, cooking oils, beverages, and spirits and wine.   During the third quarter of 2021, STCB formed two subsidiaries, Whipshots, LLC, a Wyoming limited liability company (“Whipshots LLC”) and Whipshots, LLC, a Delaware limited liability company that was subsequently renamed Whipshots Holdings, LLC (“Whipshots Holdings”). Whipshots LLC was a wholly-owned subsidiary of STCB at formation which was subsequently contributed to Whipshots Holdings. Whipshots Holdings is a majority-owned subsidiary of STCB in which STCB owns 85% of the vested voting interests. There are vested interests not owned by the Company for an additional 15% of the equity which has been issued.   On September 12, 2022, STCB, through its wholly-owned subsidiary Starco Merger Sub Inc. (“Merger Sub”), completed its acquisition (the “AOS Acquisition”) of The AOS Group Inc., a Delaware corporation (“AOS”). The AOS Acquisition consisted of Merger Sub merging with and into AOS, with AOS being the surviving corporation. AOS is a wholly-owned subsidiary of STCB.   On December 29, 2022, STCB, through its wholly-owned subsidiary Starco Merger Sub II. Inc. (“First Merger Sub”) completed its acquisition (the “Skylar Acquisition”) of Skylar Body, Inc. (“Skylar Inc.”). The Skylar Acquisition consisted of First Merger Sub merging with and into Skylar Inc. (“First Merger”) with Skylar Inc. being the surviving corporation, and immediately following the First Merger, and as part of the same overall transaction as the First Merger, Skylar Inc. merged with and into Second Merger Sub (the “Second Merger”) with the Second Merger Sub being the surviving entity Skylar Body, LLC (“Skylar”). Skylar is a wholly-owned subsidiary of STCB.   On February 15, 2023, the Company, through its wholly-owned subsidiary Starco Merger Sub I, Inc. (“Starco Merger Sub I”), completed its acquisition (the “Soylent Acquisition”) of Soylent Nutrition, Inc., a Delaware corporation (“Soylent”). The Soylent Acquisition consisted of Starco Merger Sub I merging with and into Soylent, with Soylent being the surviving corporation. Soylent is a wholly-owned subsidiary of STCB.   The accompanying consolidated financial statements are of STCB and its subsidiaries AOS, Skylar, Soylent, Whipshots Holdings and its wholly owned subsidiary Whipshots LLC (collectively, the “Company”).   On January 3, 2023, the board of directors of the Company approved the Amended and Restated Articles of Incorporation of Starco Brands, Inc. (the “Amended and Restated Articles). On January 6, 2023, the stockholders of the Company representing 53.47% of the Company’s outstanding common stock adopted the Amended and Restated Articles. On February 9, 2023, the Company filed the Amended and Restated Articles, which, among other things, (i) increased the authorized shares of common stock, par value $0.001 per share, from 300,000,000 shares (the “Old Common Stock”) to 2,000,000,000 shares, (ii) established two classes of Common Stock, consisting of (y) 1,700,000,000 shares of Class A common stock, par value $0.001 per share (“Class A common stock”), and (z) 300,000,000 shares of Class B common stock, par value $0.001 per share and (iii) reclassified all issued, outstanding or authorized Old Common Stock of the Company into Class A common stock on a one-for-one basis. As a result, following the filing of the Amended and Restated Articles with the Nevada Secretary of State, the Company’s prior “common stock” was renamed Class A common stock on its trading symbol.

v3.24.2.u1

GOING CONCERN	6 Months Ended
	Jun. 30, 2024
Organization, Consolidation and Presentation of Financial Statements [Abstract]
GOING CONCERN	NOTE 2 – GOING CONCERN   The accompanying condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company identified that a substantial doubt exists related to the Company’s ability to meet its obligations as they become due within one year of the date of the financial statements being issued. Principal conditions that gave rise to this substantial doubt include historical net losses as indicated by the Company’s accumulated deficit of approximately $80,000,000 at June 30, 2024, which includes the impact of its net losses of $11,562,533 and $15,833,089 for the three and six months ended June 30, 2024, and total debt on the balance sheet of $8,616,764 as of June 30, 2024, with a small portion of the debt coming due within one year of the date of the financial statements being issued. Management evaluated the principal conditions that initially give rise to the substantial doubt and note that the historical net losses and accumulated deficit impact are justified as they are primarily made up of non-cash expenses or one-time non-recurring expenses, such as goodwill impairment, stock-based compensation expense, fair value share adjustment loss and acquisition transaction expenses. Total debt of $8,616,764 on the balance sheet as of June 30, 2024 includes $2,472,500 of notes payable to Ross Sklar (“Sklar”), who has a large minority ownership of the Company that provides incentive for Mr. Sklar to extend or refinance the notes before the notes become due, as seen historically (see Note 8). Management plans include (i) continuing to increase net cash provided by operating activities, which was $124,729 for the six months ended June 30, 2024, while decreasing net cash provided by financing activities, and (ii) obtaining an alternative financing source to pay off all current debt outstanding and to provide additional working capital, if needed. To achieve these objectives, management has proposed and approved plans to increase top line revenue for each segment while decreasing overall expenses as a percentage of revenue, as a result of realizing synergies from the acquisitions of AOS, Skylar and Soylent, and utilizing the Company’s back-end shared service model to reduce expenses. These conditions and the ability to successfully resolve these factors raise substantial doubt about the Company’s ability to continue as a going concern. The condensed consolidated financial statements of the Company do not include any adjustments that may result from the outcome of the aforementioned uncertainties.

v3.24.2.u1

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	6 Months Ended
	Jun. 30, 2024
Accounting Policies [Abstract]
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	NOTE 3 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES   Basis of Consolidation   The condensed consolidated financial statements of Starco Brands, Inc. include the accounts of STCB, our wholly owned subsidiary AOS, our wholly owned subsidiary Skylar, our wholly owned subsidiary Soylent, and our 85% owned subsidiary Whipshots Holdings and its wholly owned subsidiary, which are comprised of voting interest entities in which we have a controlling financial interest in accordance with Accounting Standards Codification (“ASC”) 810, Consolidation. All significant intercompany profits, losses, transactions and balances have been eliminated in consolidation in the condensed consolidated financial statements.   Our consolidated subsidiaries at June 30, 2024 include: AOS, Skylar, Soylent, Whipshots Holdings and its wholly owned subsidiary Whipshots LLC. Intercompany accounts and transactions have been eliminated upon consolidation.   Basis of Presentation   The condensed consolidated financial statements of the Company and the accompanying notes included in this Quarterly Report on Form 10-Q are unaudited. In the opinion of management, all adjustments necessary for the fair presentation of the condensed consolidated financial statements have been included. Such adjustments are of a normal, recurring nature. The condensed consolidated financial statements, and the accompanying notes, are prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) and do not contain certain information included in the Company’s Annual Report and Form 10-K for the year ended December 31, 2023. Therefore, the interim condensed consolidated financial statements should be read in conjunction with that Annual Report on Form 10-K.   Reclassification   During the first quarter of 2024, the Company discovered a misclassification of expenses related to outbound shipping, product fulfilment, and warehouse costs; such had been grouped under Marketing, general and administrative expenses (which are part of operating expenses) during the year ended December 31, 2023. Management determined that these expenses should have been classified as Cost of goods sold and the current period financials reflect the appropriate classification. To allow for the conformity of presentation of the prior period financial statements to the current period financial statements, and to maintain comparability among the periods presented in compliance with U.S. GAAP, the Company has reclassified the prior year expenses as presented below:  SCHEDULE OF RECLASSIFIED PRIOR YEAR EXPENSES Account   Previously Recorded Balance     Corrected Balance     Reclassification Made     Previously Recorded Balance     Corrected Balance     Reclassification Made       Three Months Ended June 30, 2023     Six Months Ended June 30, 2023   Account   Previously Recorded Balance     Corrected Balance     Reclassification Made     Previously Recorded Balance     Corrected Balance     Reclassification Made   Statement of Operations                                                 Cost of goods sold     10,258,463       10,640,297       (381,834 )     15,346,213       16,080,548       (734,335 ) Marketing, general and administrative     5,041,441       4,659,607       381,834       8,726,107       7,991,772       734,335     Use of Estimates   The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and equity-based transactions at the date of the financial statements and the revenues and expenses during the reporting period. The Company bases its estimates and assumptions on current facts, historical experience, and various other factors that it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities and the accrual of costs and expenses that are not readily apparent from other sources. The actual results experienced by the Company may differ materially and adversely from the Company’s estimates. To the extent there are material differences between the estimates and the actual results, future results of operations will be affected.     The Company believes the following critical accounting policies affect its more significant judgments and estimates used in the preparation of the condensed consolidated financial statements. Significant estimates include the timing for revenue recognition, testing goodwill for impairment, recoverability of long-lived assets, income taxes and related valuation allowances, fair value of contributed services, and assumptions used in the Black-Scholes valuation methods, such as expected volatility, risk-free interest rate and expected dividend rate.   Concentrations of Credit Risk   We maintain our cash in bank deposit accounts, the balances of which at times may exceed federally insured limits. We continually monitor our banking relationships and consequently have not experienced any losses in our accounts. We believe we are not exposed to any significant credit risk on cash.   Cash and Cash Equivalents   The Company considers all highly liquid investments with a maturity of three months or less when purchased to be cash equivalents. There were no cash equivalents as of June 30, 2024 or December 31, 2023.   Accounts Receivable   We measure accounts receivable at net realizable value. This value includes an appropriate allowance for credit losses to present the net amount expected to be collected on the financial asset. We calculate the allowance for credit losses based on available relevant information, in addition to historical loss information, the level of past-due accounts based on the contractual terms of the receivables, reasonable and supportable forecasts, and our relationships with, and the economic status of, our partners and customers. The allowance for credit losses is evaluated quarterly, which is $431,380 and $350,112 as of June 30, 2024 and December 31, 2023.   Fair Value of Financial Instruments   The Company follows paragraph 825-10-50-10 of the FASB Accounting Standards Codification for disclosures about fair value of its financial instruments and paragraph 820-10-35-37 of the FASB Accounting Standards Codification (“Paragraph 820-10-35-37”) to measure the fair value of its financial instruments. Paragraph 820-10-35-37 establishes a framework for measuring fair value in accounting principles generally accepted in the United States of America (U.S. GAAP) and expands disclosures about fair value measurements. To increase consistency and comparability in fair value measurements and related disclosures, Paragraph 820-10-35-37 establishes a fair value hierarchy which prioritizes the inputs to valuation techniques used to measure fair value into three (3) broad levels. The fair value hierarchy gives the highest priority to quoted prices (unadjusted) in active markets for identical assets or liabilities and the lowest priority to unobservable inputs. The three (3) levels of fair value hierarchy defined by Paragraph 820-10-35-37 are described below:   Level 1: Quoted market prices available in active markets for identical assets or liabilities as of the reporting date.     Level 2: Pricing inputs other than quoted prices in active markets included in Level 1, which are either directly or indirectly observable as of the reporting date.     Level 3: Pricing inputs that are generally unobservable inputs and not corroborated by market data.   The carrying amount of the Company’s condensed consolidated financial assets and liabilities, such as cash and cash equivalents, accounts receivable, accounts payable, prepaid expenses, and accrued expenses approximate their fair value because of the short maturity of those instruments. The Company’s notes payable approximate the fair value of such instruments based upon management’s best estimate of interest rates that would be available to the Company for similar financial arrangements at June 30, 2024 and December 31, 2023.     The following table summarizes the financial instruments of the Company at fair value based on the valuation approach applied to each class of security as of June 30, 2024:  SCHEDULE OF FAIR VALUE MEASUREMENTS     Carrying Value at June 30, 2024     Quoted Prices in Active Markets for Identical Assets (Level 1)     Significant Other Observable Inputs (Level 2)     Significant Unobservable Inputs (Level 3)             Fair Value Measurement at Reporting Date Using       Carrying Value at June 30, 2024     Quoted Prices in Active Markets for Identical Assets (Level 1)     Significant Other Observable Inputs (Level 2)     Significant Unobservable Inputs (Level 3)   Liabilities:                                 Fair Value of potential Share Adjustment   $ 30,441,480     $        -     $         -     $ 30,441,480   Total Liabilities   $ 30,441,480     $ -     $ -     $ 30,441,480     Pursuant to the Soylent acquisition, the Company may be required to issue the Share Adjustment (as defined in Note 5) to the former owners of Soylent based upon the stock price of the Company on the Adjustment Date (as defined in Note 5). The Company engaged a third-party valuation firm to estimate the fair value of this contingent liability by performing a Monte Carlo simulation to forecast the value of the Company’s stock and the implied value of the Share Adjustment. See NOTE 5 – ACQUISITIONS for further discussion. The fair value of the share adjustment on the Soylent acquisition date was $36,715,800. The inputs to estimate the fair value of the share adjustment were the market price of the Company’s common stock, the option expected term, the volatility of the Company’s common stock price and the risk-free interest rate. Significant changes to any unobservable input may result in a significant change in the fair value measurement.   The following table presents a reconciliation of the opening and closing balances of the Fair Value of Share Adjustment for the six months ended June 30, 2024:  SCHEDULE OF FAIR VALUE OF SHARE ADJUSTMENT     Fair Value of Share Adjustment           Balance at December 31, 2023   $ 36,931,330   Fair Value of Shares Issued     (17,087,364 ) Loss on Fair Value of Share Adjustment     10,597,514   Balance at June 30, 2024   $ 30,441,480     Property and Equipment, net   Property and equipment are recorded at historical cost, net of depreciation. All property and equipment with a cost of $2,000 or greater are capitalized. Depreciation is computed using straight-line over the estimated useful lives of the related assets. Expenditures that enhance the useful lives of the assets are capitalized and depreciated. Maintenance and repairs are expensed as incurred. When assets are sold or otherwise disposed of, the cost and accumulated depreciation are removed from the accounts and any resulting gain or loss is recognized in operations.   Revenue Recognition   STCB, excluding its subsidiaries, earns a majority of its revenue as royalties from the licensing agreements it has with TSG, a related entity, and other related parties. STCB licenses the right for TSG to manufacture and sell certain Starco Brands products. The amount of the licensing revenue received varies depending upon the product and the royalty percentage is determined beforehand in each agreement. The Company recognizes its revenue under these licensing agreements only when sales are made by TSG or other related parties to a third party.   AOS, one of STCB’s wholly owned subsidiaries, earns its revenues through the sale of premium body and skincare products. Revenue from retail sales is recognized at shipment to the retailer. Revenue from eCommerce sales, including Amazon Fulfilment by Amazon (“Amazon FBA”), is recognized upon shipment of merchandise.   Skylar, one of STCB’s wholly owned subsidiaries, earns its revenues through the sale of fragrances. Revenue from retail sales is recognized at shipment to the retailer. Revenue from eCommerce sales, including Amazon FBA, is recognized upon shipment of merchandise.   Soylent, one of STCB’s wholly owned subsidiaries, earns its revenues through the sale of nutritional drinks. Revenue from retail sales is recognized at shipment to the retailer. Revenue from eCommerce sales, is recognized upon shipment of merchandise.     Whipshots Holdings, an 85% owned subsidiary, earns its revenues as royalties from the licensing agreements it has with Temperance, a related entity. STCB licenses the right for Temperance to manufacture and sell vodka infused whipped cream. The amount of the licensing revenue received varies depending upon the product and the royalty percentage is based on contractual terms. The Company recognizes its revenue under these licensing agreements only when sales are made by Temperance to a third party.   The Company applies the requirements of ASC 606, Revenue from Contracts with Customers, which includes the following five-step model in order to determine the recognition of revenue: (i) Identify the contract with a customer; (ii) Identify the performance obligation in the contract; (iii) determine the transaction price, including the constraint on variable consideration; (iv) allocation of the transaction price to the performance obligations; and (v) recognition of revenue when (or as) the Company satisfies each performance obligation.   The Company only applies the five-step model to contracts when it is probable that the entity will collect the consideration it is entitled to in exchange for the licensee transferring goods or services to the customer. Once a contract is determined to be within the scope of ASC 606 at contract inception, the Company reviews the contract to determine which performance obligations the Company’s licensee must deliver and which of these performance obligations are distinct. The Company recognizes as revenues the amount of the transaction price that is allocated to the respective performance obligation when the performance obligation is satisfied or as it is satisfied. Generally, the Company’s licensee’s performance obligations are transferred to customers at a point in time, typically upon delivery.   Income Taxes   The Company follows Section 740-10-30 of the FASB Accounting Standards Codification, which requires recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the condensed consolidated financial statements or tax returns. Under this method, deferred tax assets and liabilities are based on the differences between the financial statement and tax bases of assets and liabilities using enacted tax rates in effect for the fiscal year in which the differences are expected to reverse. Deferred tax assets are reduced by a valuation allowance to the extent management concludes it is more likely than not that the assets will not be realized. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the fiscal years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in the Statements of Income in the period that includes the enactment date.   The Company adopted section 740-10-25 of the FASB Accounting Standards Codification (“Section 740-10-25”) with regards to uncertainty income taxes. Section 740-10-25 addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the condensed consolidated financial statements. Under Section 740-10-25, the Company may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the condensed consolidated financial statements from such a position should be measured based on the largest benefit that has a greater than fifty percent (50%) likelihood of being realized upon ultimate settlement. Section 740-10-25 also provides guidance on de-recognition, classification, interest and penalties on income taxes, accounting in interim periods and requires increased disclosures. The Company had no material adjustments to its liabilities for unrecognized income tax benefits according to the provisions of Section 740-10-25.   Stock-based Compensation   The Company accounts for stock-based compensation per the provisions of ASC 718, Share-based Compensation (“ASC 718”), which requires the use of the fair-value based method to determine compensation for all arrangements under which employees and others receive shares of stock or equity instruments (warrants, options, and restricted stock units). The fair value of each warrant and option is estimated on the date of grant using the Black-Scholes option pricing model that uses assumptions for expected volatility, expected dividends, expected term, and the risk-free interest rate. The Company has not paid dividends historically and does not expect to pay them in the future. Expected volatilities are based on the volatility of comparable companies’ common stock. The expected term of awards granted is derived using estimates based on the specific terms of each award. The risk-free rate is based on the U.S. Treasury yield curve in effect at the time of grant for the period of the expected term. The grant date fair value of a restricted stock unit equals the closing price of our common stock on the trading day of the grant date.     Net Income (Loss) Per Common Share   Net income (loss) per share of common stock is computed by dividing the net loss by the weighted average number of shares of common stock outstanding during the year. All outstanding options are considered potential common stock. The dilutive effect, if any, of stock payable and warrants are calculated using the treasury stock method. All outstanding convertible notes are considered common stock at the beginning of the period or at the time of issuance, if later, pursuant to the if-converted method. Since the effect of common stock equivalents is anti-dilutive with respect to losses, outstanding warrants have been excluded from the Company’s computation of net loss per share of common stock for the three and six months ended June 30, 2024 and 2023.   The following table summarizes the securities that were excluded from the diluted per share calculation because the effect of including these potential shares was antidilutive due to the Company’s net loss position even though the exercise price could be less than the average market price of the common stock:  SCHEDULE OF ANTIDILUTIVE SECURITIES EXCLUDED FROM COMPUTATION OF NET LOSS PER SHARE     2024     2023       Six Months Ended June 30,       2024     2023   Warrants     39,350,000       39,350,000   Stock options     4,760,000       -   Stock Options [Member]     4,760,000       -   Acquisition Stock Consideration Payable     264,708,523       430,885,271   Total     308,818,523       470,235,271   Antidilutive securities     308,818,523       470,235,271     Intangible Assets   Definite-lived intangible assets consist of certain domain names. Definite-lived intangible assets are amortized utilizing the straight-line method over the assets’ estimated useful lives, which approximate 10-16 years.   Indefinite-lived intangible assets consist of certain trademarks and formula lists. These intangible assets are not amortized but are tested for impairment annually or whenever impairment indicators exist.   The Company assesses potential impairment of its long-lived assets whenever events or changes in circumstances indicate that an asset or asset group’s carrying value may not be recoverable. Factors that are considered important that could trigger an impairment review include a current period operating or cash flow loss combined with a history of operating or cash flow losses and a projection or forecast that demonstrates continuing losses or insufficient income associated with the use of a long-lived asset or asset group. Other factors include a significant change in the manner of the use of the asset or a significant negative industry or economic trend. This evaluation is performed based on estimated undiscounted future cash flows from operating activities compared with the carrying value of the related assets. If the undiscounted future cash flows are less than the carrying value, an impairment loss is recognized, measured by the difference between the carrying value, and the estimated fair value of the assets, with such estimated fair values determined using the best information available and in accordance with FASB ASC Topic 820, Fair Value Measurements. During the six months ended June 30, 2024 and 2023, the Company did not record asset impairment charges related to its intangible assets.   Royalties and Licenses   Royalty-based obligations with content licensors are either paid in advance and capitalized as prepaid royalties or are accrued as incurred and subsequently paid. These royalty-based obligations are generally expensed to cost of revenue generally at the greater of the contractual rate or an effective royalty rate based on the total projected net revenue for contracts with guaranteed minimums. Prepayments made are generally made in connection with the development of a particular product, and therefore, we are generally subject to risk during the product phase. Payments earned after completion of the product (primarily royalty-based in nature) are generally expensed as cost of revenue.     Our contracts with some licensors include minimum guaranteed royalty payments, which are initially recorded as an asset and as a liability at the contractual amount when no performance remains with the licensor. When performance remains with the licensor, we record guarantee payments as an asset when actually paid and as a liability when incurred, rather than recording the asset and liability upon execution of the contract.   Each quarter, we also evaluate the expected future realization of our royalty-based assets, as well as any unrecognized minimum commitments not yet paid to determine amounts we deem unlikely to be realized through future revenue. Impairments or losses determined post-launch are charged to cost of revenue. We evaluate long-lived royalty-based assets for impairment using undiscounted cash flows when impairment indicators exist. If an impairment exists, then the related assets are written down to fair value. Unrecognized minimum royalty-based commitments are accounted for as executory contracts, and therefore, any losses on these commitments are recognized when the underlying intellectual property is abandoned (i.e., cease use) or the contractual rights to use the intellectual property are terminated.   Our minimum contractual royalty-based obligations remaining as of June 30, 2024 are approximately $825,000, $20,000 and $20,000 for the years ending December 31, 2024, 2025, and 2026, respectively.    Leases   With the adoption of ASC 842, operating lease agreements are required to be recognized on the balance sheet as Right-of-Use (“ROU”) assets and corresponding lease liabilities. ROU assets include any prepaid lease payments and exclude any lease incentives and initial direct costs incurred. Lease expense for minimum lease payments is recognized on a straight-line basis over the lease term. The lease terms may include options to extend or terminate the lease if it is reasonably certain that the Company will exercise that option.   AOS, the Company’s wholly owned subsidiary leased its corporate office (“AOS Lease”). The AOS Lease was classified as an operating lease and had a term of 2 years, for approximately 1,372 square feet of office space located in West Hollywood, California. The lease expired in September 2023 and had a monthly base rental of $7,564 which increased 4% each year. At the end of the lease term in September 2023, the Company did not renew the lease. In March 2022, AOS entered into a sublease, whereby, the sublessor took over the entire AOS Lease office space and the lease payment until the completion of the original AOS Lease term.   On May 1, 2024, the Company entered into a three-year lease agreement (the “Citrus Lease”) with a lessor who is a related party (see Note 8 for additional information) for the rental of the second and third floors of a premise containing approximately 3,000 square feet located at 706 N. Citrus Ave, Los Angeles, CA 90038. The lease was classified as an operating lease and has a monthly base rent of $10,000 per month, with a base rent increase of 5% each year. There is an option for the Company to renew for an additional three years with notice given within 90 days before the end of the term.   In accordance with ASC 842, Leases, the Company recognized an ROU asset and corresponding lease liability on the condensed consolidated balance sheet for long-term office leases. See Note 11 – Leases for further discussion, including the impact on the condensed consolidated financial statements and related disclosures.   Inventory   Inventory consists of premium body and skincare products, fragrances and nutritional products. Inventory is measured using the first-in, first-out method and stated at average cost as of June 30, 2024. The value of inventories is reduced for excess and obsolete inventories. We monitor inventory to identify events that would require impairment due to obsolete inventory and adjust the value of inventory when required. We did not record any inventory impairment losses for the six months ended June 30, 2024 and 2023.   Acquisitions, Intangible Assets and Goodwill   The condensed consolidated financial statements reflect the operations of an acquired business beginning as of the date of acquisition. Assets acquired and liabilities assumed are recorded at their fair values at the date of acquisition; goodwill is recorded for any excess of the purchase price over the fair values of the net assets acquired. Significant judgment is required to determine the fair value of certain tangible and intangible assets and in assigning their respective useful lives. Accordingly, we typically obtain the assistance of third-party valuation specialists for significant tangible and intangible assets. The fair values are based on available historical information and on future expectations and assumptions deemed reasonable by management but are inherently uncertain. The Company typically employs an income method to measure the fair value of intangible assets, which is based on forecasts of the expected future cash flows attributable to the respective assets. Significant estimates and assumptions inherent in the valuations reflect a consideration of other marketplace participants and include the amount and timing of future cash flows (including expected growth rates and profitability), the underlying product or technology life cycles, economic barriers to entry and the discount rate applied to the cash flows. Unanticipated market or macroeconomic events and circumstances could affect the accuracy or validity of the estimates and assumptions. Determining the useful life of an intangible asset also requires judgment. Intangible assets are amortized over their estimated lives. Any intangible assets associated with acquired in-process research and development activities (“IPR&D”) are not amortized until a product is available for sale.     Goodwill as of the acquisition date is measured as the excess of consideration transferred over the net of the acquisition date fair values of the assets acquired and the liabilities assumed. While we use our best estimates and assumptions to accurately value assets acquired and liabilities assumed at the acquisition date, our estimates are inherently uncertain and subject to refinement.   We review goodwill for impairment at least annually or more frequently if indicators of impairment exist. Our goodwill impairment test may require the use of qualitative judgements and fair-value techniques, which are inherently subjective. Impairment loss, if any, is recorded when the fair value of a reporting unit’s goodwill is less than its carrying value.   No impairment losses related to goodwill were recognized for the six months ended June 30, 2024 and 2023. As of June 30, 2024 and December 31, 2023 goodwill was $26,689,391 and $26,689,391, respectively.   Segments   Operating segments are defined as components of an enterprise about which separate discrete information is available for evaluation by the chief operating decision maker, or decision-making group, in deciding how to allocate resources and in assessing performance. The Company’s Chief Executive Officer (“CEO”) is the Company’s chief operating decision maker (“CODM”) and views the Company’s operations and manages its business in three reportable operating segments: (i) Starco Brands, which includes AOS, Whipshots Holdings and Whipshots LLC, (ii) Skylar, and (iii) Soylent. The CODM assesses performance of operating segments and determines the allocation of resources based primarily on gross profit as a whole.   Recently Issued Accounting Pronouncements   All newly issued but not yet effective accounting pronouncements have been deemed to be not applicable or immaterial to the Company.

v3.24.2.u1

SEGMENTS	6 Months Ended
	Jun. 30, 2024
Segment Reporting [Abstract]
SEGMENTS	NOTE 4 – SEGMENTS   The Company has the following reportable segments:   Starco Brands. The Starco Brands segments generate revenue through the development and sales of consumer good products. The Starco Brands segment includes STCB, AOS, Whipshots Holdings and Whipshots LLC.   Skylar. The Skylar segment generates revenue through the sale of fragrances.   Soylent. The Soylent segment generates revenue through the sale of nutritional products, mainly drinks.   Balance sheet data are reviewed by the CODM on a consolidated basis; therefore, disaggregated balance sheet data are not presented.   The following tables present gross profit by reporting segment:  SCHEDULE OF GROSS PROFIT REPORTING SEGMENT     Starco Brands     Skylar     Soylent     Total       Six Months Ended June 30, 2024       Starco Brands     Skylar     Soylent     Total   Gross revenues   $ 6,068,285     $ 3,989,021     $ 21,004,116     $ 31,061,422   Cost of revenues     2,342,698       1,469,462       14,531,133       18,343,293   Gross profit   $ 3,725,587     $ 2,519,559     $ 6,472,983     $ 12,718,129         Starco Brands     Skylar     Soylent1     Total       Six Months Ended June 30, 2023       Starco Brands     Skylar     Soylent1     Total   Gross revenues   $ 7,728,941     $ 4,029,944     $ 16,894,186     $ 28,653,071   Cost of revenues     1,513,317       1,821,871       12,745,360       16,080,548   Gross profit   $ 6,215,624     $ 2,208,073     $ 4,148,826     $ 12,572,523     1 The Company does not report results for Soylent prior to the date of acquisition, February 15, 2023, as Soylent was not yet a subsidiary of the Company.     Depreciation expense allocated to the reporting segments was $8,366 and $7,942 for the six months ended June 30, 2024 and 2023.

v3.24.2.u1

ACQUISITIONS	6 Months Ended
	Jun. 30, 2024
Business Combination, Asset Acquisition, and Joint Venture Formation [Abstract]
ACQUISITIONS	NOTE 5 – ACQUISITIONS   Soylent Acquisition   On February 15, 2023, the Company, through its wholly-owned subsidiary Starco Merger Sub I completed the Soylent Acquisition. The Soylent Acquisition consisted of Starco Merger Sub I merging with and into Soylent, with Soylent being the surviving corporation. Soylent is the maker of a wide range of plant-based “complete nutrition” and “functional food” products with a lineup of plant-based convenience shakes, powders and bars that contain proteins, healthy fats, functional amino acids and essential nutrients. Through its relationship with TSG and other strong partners, the Company has access to intellectual property that will allow Soylent to vertically integrate manufacturing and expand, positioning Soylent to be the future of nutritional products. The Soylent Acquisition was completed through a cash and stock deal, where the Company paid $200,000 in cash as reimbursement of Soylent’s closing expenses and the Company’s shares were issued at $0.15 per share, which amount was equal to the fair value of the stock on the acquisition date. As consideration for the Soylent Acquisition, the Company reserved an (a) aggregate of up to 165,336,430 restricted shares of Class A common stock to Soylent shareholders, (b) 12,617,857 restricted shares of Class A common to satisfy existing Soylent change in control obligations, (c) up to 18,571,429 additional restricted shares of Class A common stock based on final determination of calculations of Soylent’s working capital, cash at closing, indebtedness at closing and certain unpaid transaction expenses in excess of the amount reimbursed by the Company (the “Opening Balance Holdback”), and (d) an adjustment to the shares of Class A common stock received by the Company Holders (as defined in the agreement) in the event that the trading price for STCB’s Class A common stock price per share on the first anniversary of the closing date (February 14, 2024, or the “Adjustment Date”) is below $0.35 per share of Class A common stock. If, on the Adjustment Date, STCB’s Class A common stock is trading below $0.35 per share of Class A common stock, STCB shall issue additional shares of Class A common stock based on the Closing Merger Consideration (as defined in the agreement) after adjustments divided by the trading price (which must be below $0.35 per share for any additional shares to be issued) minus the total share issuance after adjustments (such additional shares, the “Share Adjustment”).   On March 15, 2024, the Company and certain former stockholders of Soylent and current stockholders of the Company’s Class A common stock (the “Consenting Stockholders”), entered into a stockholder agreement (“Stockholder Agreement”) with the Company, which modified the treatment of certain terms of the Soylent Acquisition merger agreement with respect to the Consenting Stockholders. The Stockholder Agreement (i) revises the calculation for the Consenting Stockholders’ respective pro rata share of the Share Adjustment (as defined in the Soylent Acquisition merger agreement) to utilize a customary 30-day moving volume-weighted average price (“VWAP”) in calculating the price per share of the Class A common stock at each adjustment date, and (ii) bifurcates the calculation for Consenting Stockholders’ respective pro rata share of the Share Adjustment into two adjustments, the first adjustment calculable based on the VWAP ending February 14, 2024 (“First Adjustment Date”), and the second adjustment calculable based on the VWAP ending May 15, 2025 (“Second Adjustment Date”). Generally, if the trading price of the Acquiror Common Stock (as defined in the Soylent Acquisition merger agreement) based on the VWAP, is below $0.35 per share on each of February 14, 2024 and May 15, 2025, then, at no additional cost to the Consenting Stockholders, additional shares of Acquiror Common Stock are issuable based on the calculation methodology set forth in the Stockholder Agreement. As of the date of this filing, and including joinders to the Stockholder Agreement signed subsequent to March 15, 2024, the Consenting Stockholders represent approximately 92.7% of the total shares held by all former stockholders of Soylent issued pursuant to the Soylent Acquisition merger agreement. Certain other former stockholders of Soylent may sign joinders to the Stockholder Agreement following the date of this filing.     The fair value of the rights to receive these shares was estimated by a third-party valuation firm to be $0.189 per share on the acquisition date or an approximate share adjustment value of $36,715,800. At the time of filing the Company’s Form 10-K for the year ended December 31, 2023, the Consenting Shareholders were assumed to represent approximately 85.3% of the total shares held by all former stockholders of Soylent issued pursuant to the Soylent Acquisition Merger Agreement. As such, for the former Soylent shareholders (the “Soylent Shareholders”) that were not expected to join the Stockholder Agreement, the fair value of the rights to receive these shares were $0.136 per share on December 31, 2023, or the Company’s stock price as of February 14, 2024, the “Adjustment Date”, or a share adjustment value of $6,101,455. For the assumed Consenting Stockholders, the fair value of the rights to receive these shares was estimated by a third-party valuation firm to be $0.186 per share on December 31, 2023 or an approximate share adjustment value of $30,829,876. Included in the Consenting Stockholders approximate share adjustment value of $30,829,876 as of the same date, were the fair value rights to receive shares on the First Adjustment Date in the Stockholder Agreement of $15,506,101, or $0.16 per share, the VWAP of the Company’s stock price as of February 14, 2024.   Effective February 14, 2024, the First Adjustment Date, the Company settled $18,099,951 of the $36,931,330 fair value liability outstanding on December 31, 2023 by issuing 133,087,875 shares of Class A common stock to the Soylent Shareholders as outlined in the Soylent Merger agreement and Stockholders Agreement, as applicable. The total share adjustment value as of March 31, 2024 was $20,753,328. The settlement amount of $18,099,951 included an adjustment for additional shareholders that agreed to amend their Stockholders Agreement subsequent to the filing of the December 31, 2023 financials. As a result of the additional signers, approximately 7.0 million fewer shares were issued by the Company than were expected as of the filing date of the Form 10-K for the year ended December 31, 2023.   Effective May 20, 2024, it was determined, in accordance with the Soylent Merger Agreement, that 7,445,490 shares of the 18,571,429 shares of Class A common stock held back from the former Soylent shareholders were not due, the effect of which resulted in an adjustment to the liability of $1,012,587; in conjunction with an increase in the fair value of the derivative liability at period end, the total share adjustment value on the balance sheet as of June 30, 2024 was $30,441,480.   Effective February 14, 2024, the Company settled the Soylent Opening Balance Holdback by issuing 16,309,203 shares of Class A common stock to the Soylent Shareholders as outlined in the Soylent merger agreement. The Soylent Opening Balance Holdback was recorded as equity consideration payable on the December 31, 2023 balance sheet in the amount of $2,446,380.   The Soylent Acquisition was accounted for as a business combination in accordance with ASC 805, Business Combinations.   Sklyar Acquisition   On December 29, 2022, STCB, through its wholly-owned subsidiaries First Merger Sub and Second Merger Sub, completed the “Skylar Acquisition.” In a two-step process, during the First Merger, First Merger Sub merged with and into Skylar Inc. and as part of the same overall transaction, during the Second Merger, Skylar Inc. merged with and into Second Merger Sub to result in Skylar as the surviving entity. Skylar is a wholly-owned subsidiary of STCB. On December 31, 2023, 19,286,162 shares were issued to Skylar Stockholders as Skylar reached all earnout sales metrics outlined in the purchase agreement.   Following the 18-month holdback period from the date of the Skylar Acquisition on December 29, 2022, the Company issued former Skylar shareholders an aggregate amount of 11,573,660 shares of Class A common stock, for which it recorded an equity consideration payable on the balance sheet, which totalled $2,314,732 as of June 30, 2024. Effective June 30, 2024, the Company settled the equity payable by issuing 11,573,660 shares of Class A common stock to the Skylar Shareholders.

v3.24.2.u1

NOTES PAYABLE	6 Months Ended
	Jun. 30, 2024
Debt Disclosure [Abstract]
NOTES PAYABLE	NOTE 6 – NOTES PAYABLE   Directors and Officers Insurance Loans   In September 2022, the Company received a second financing loan in the amount of $92,334 for its Directors and Officers Insurance (“D&O Loan #2”). D&O Loan #2 bore interest at 5.82% and required monthly payments through June 2023. D&O Loan #2 was paid off in its entirety in June 2023.   In September 2023, the Company received a third financing loan in the amount of $98,039 for its Directors and Officers Insurance (“D&O Loan #3”, and together with D&O Loan #1 and D&O Loan #2 the “D&O Loans”). D&O Loan #3 bears interest at 9.3% and required monthly payments through July 2024. As of June 30, 2024, the remaining balance of the D&O Loan #3 was $37,509.   For the three months ended June 30, 2024 and 2023, the D&O Loans incurred approximately $1,198 and $303, respectively, of interest expense; for the six months ended June 30, 2024 and 2023, the D&O Loans incurred approximately $2,586 and $1,057, respectively, of interest expense.   Soylent Revolver   On February 10, 2023, the Company’s subsidiary Soylent entered into a line of credit with a revolving credit commitment of $5,000,000. The revolving credit commitment bore interest at a rate per annum equal to the greater of (a) two and half percent (2.5%) and (b) prime rate plus one percent (1%) (the “Soylent Revolver”). The Soylent Revolver had a maturity date of February 10, 2024. If the Company defaults on the revolving credit commitment, the default interest rate will bear an additional interest at a fluctuating rate equal to five percent (5%) per annum higher than the applicable interest rate.     The Soylent Revolver matured on February 10, 2024 and was in default under the loan documents for failing to pay off the balance at maturity. The Company entered into an agreement with the bank to forbear the banks rights to exercise its rights and remedies under the loan documents until June 10, 2024, for a forbearance fee of $57,590 and payment of accrued interest of $10,009.   During April and May 2024, the Company made two principal payments totaling $3,063,995 to pay off the loan and as of June 30, 2024, the outstanding balance on the Soylent Revolver and the related accrued interest account are zero. For the three and six months ended June 30, 2024, the Soylent Revolver incurred $38,674 and $125,578 of interest expense.   Gibraltar Loan and Security Agreement   On May 24, 2024, (i) Starco Brands, Inc., a Nevada corporation (“Starco” or the “Company”), (ii) and each of Starco’s subsidiaries, Whipshots Holdings, LLC, a Delaware limited liability company (“Whipshots Holdings”), Whipshots, LLC, a Wyoming limited liability company (“Whipshots”), The AOS Group Inc., a Delaware corporation (“AOS Group”), Skylar Body, LLC, a Delaware limited liability company (“Skylar”), Soylent Nutrition, Inc., a Delaware corporation (“Soylent”; and together with Starco, Whipshots Holdings, Whipshots, AOS Group, Skylar, each individually, a “Borrower” and collectively, the “Borrowers”), and (iii) Gibraltar Business Capital, LLC, a Delaware limited liability company (the “Lender”) entered into a Loan and Security Agreement (the “Loan and Security Agreement”), allowing Starco Brands to reduce a portion of its long term debt (including retiring the Soylent Revolver) and expand its access to working capital. Capitalized terms not otherwise defined will have the meanings set forth in the Loan and Security Agreement.   The Loan and Security Agreement provides for a revolving line of credit in the amount not to exceed $12.5 million at any one time, or the Revolving Loan Commitment Amount in return for a first priority security interest in the Collateral. The Revolving Commitment Amount is supplemented by a Permitted Overadvance Amount of $1.5 million. The first $1.5 million in Revolving Loans drawn on this line will be considered permitted overadvances, and the Permitted Overadvance Amount shall be reduced by $125,000 beginning on June 1, 2024, and the first day of each month thereafter. The aggregate principal balance of all Revolving Loans outstanding at any time shall not exceed the Revolving Loan Availability, which is equal to the lesser of the Revolving Loan Commitment Amount or the Borrowing Base Amount; if the aggregate principal balance does exceed the availability, the Company shall immediately make a repayment to eliminate such excess. The Revolving Line matures on May 24, 2026, and such Maturity Date will be automatically extended for one (1) year, subject to the satisfaction of certain terms and conditions described in the Loan and Security Agreement.   Each Revolving Loan advanced under the Revolving Loan Commitment bears interest at a rate per annum equal to One Month Term SOFR plus the Applicable Margin. If a Revolving Loan or any portion thereof is considered a part of the Permitted Overadvance Amount under the Loan and Security Agreement, the Applicable Margin for such loan shall be increased by an additional two percent (2.00%) per annum. Revolving Loans may be repaid at any time and reborrowed up to, but not including the Maturity Date. On the Maturity Date, the outstanding aggregate principal balance of all Revolving Loans shall be due and payable. The interest rate for the revolving loan was 10.08% as of June 30, 2024.     Accrued and unpaid interest on the unpaid principal balance of the Revolving Loans shall be due and payable commencing on June 1, 2024 and on the first date of each calendar month thereafter. All accrued and unpaid interest shall be due and payable on the maturity date.   Subject to the satisfaction of certain terms and conditions described in the Loan and Security Agreement, the Borrowers may request to increase the Revolving Loan Commitment by an aggregate amount not less than $1 million not exceeding $2.5 million. Such request may be accepted by Lender in its sole and absolute discretion.   The Loan and Security Agreement contains customary limitations, including limitations on indebtedness, liens, fundamental changes to business or organizational structure, investments, loans, advances, guarantees, and acquisitions, asset sales, dividends, stock repurchases, stock redemptions, and the redemption, payment or prepayment of other debt, and transactions with affiliates. We are also subject to financial covenants, including a minimum EBITDA covenant and a maximum Unfinanced Capital Expenditures covenant.   The Loan and Security Agreement also contains customary events of default, including nonpayment of principal, interest, fees, or other amounts when due, violation of covenants, breaches of representations or warranties, cross defaults, change of control, insolvency, bankruptcy events, and material judgments. Some of these events of default allow for grace periods or are qualified by materiality concepts. Upon the occurrence of an event of default, the outstanding obligations under the Loan and Security Agreement may be accelerated and become due and payable immediately. As of June 30, 2024, the Company was in compliance with all loan covenants relating to the agreement and the available borrowing amount was approximately $6.9 million.   General Liability Insurance Loans   In December 2023, the Company received a financing loan in the amount of $29,109 for its General Liability Insurance (“G&A Loan #1”). In February 2024, the Company received a second financing loan in the amount of $20,983 for its General Liability Insurance (“G&A Loan #2, and together with G&A Loan #1 the “G&A Loans”). The G&A Loans bear interest at 9.7% and require monthly payments; as of June 30, 2024, the remaining balance of the G&A Loans was $30,944.   CEO Notes   See Note 8 - Related Party Transactions for loans to STCB from the Company’s CEO.

v3.24.2.u1

COMMITMENTS & CONTINGENCIES	6 Months Ended
	Jun. 30, 2024
Commitments and Contingencies Disclosure [Abstract]
COMMITMENTS & CONTINGENCIES	NOTE 7– COMMITMENTS & CONTINGENCIES   Whipshots   On September 8, 2021, Whipshots LLC, a Wyoming limited liability company (“Whipshots LLC”) entered into an Intellectual Property Purchase Agreement, effective August 24, 2021, with Penguins Fly, LLC, a Pennsylvania limited liability company (“Penguins”). The agreement provided that Penguins would sell the trademarks “Whipshotz” and “Whipshots”, the accompanying domain and social media handles of the same nomenclature, and certain intellectual property, documents, digital assets, customer data and other transferable rights under non-disclosure, non-compete, non-solicitation and confidentiality contracts benefiting the purchased intellectual property and documents (collectively, the “Acquired Assets”) to Whipshots LLC. The purchase price for the Acquired Assets will be payable to Penguins, over the course of seven years, based on a sliding scale percentage of gross revenues actually received by the Company solely from the sale of Whipshots/Whipshotz Products. The payment are subject to a minimum amount in each contract year and a maximum aggregate amount. In connection with this agreement the Company paid $20,000 during 2021, zero in 2022, $38,620 in 2023 and $100,000 in 2024, and the Company has accrued $247,900 to be paid pursuant to this agreement in 2024 and 2025, all of which has been recorded as an indefinite-lived intangible asset.   On September 14, 2021, Whipshots Holdings, LLC (formerly Whipshots, LLC) a Delaware limited liability company (“Whipshots Holdings”), entered into a License Agreement (the “Washpoppin License Agreement”) with Washpoppin Inc., a New York corporation (“Washpoppin”). Pursuant to the Washpoppin License Agreement, Washpoppin licensed certain Licensed Property (as defined therein) of the recording artist professionally known as “Cardi B” (the “Artist”) to us. Whipshots Holdings and Washpoppin entered into an amended and restated Washpoppin License Agreement (“A&R Washpoppin License Agreement”), with an effective date of November 27, 2023. As part of the A&R Washpoppin License Agreement, in exchange for royalty rates based on Net Sales (as defined therein) during each applicable contract period, the Washpoppin warrants to cause the Artist to attend certain in person events, media interviews, participate in the development of the Licensed Products (as defined therein), and promote the Licensed Products through social media posts on the Artist’s social media platforms. We have committed to a minimum royalty payment under the A&R Washpoppin License Agreement of an aggregate of $3,300,000 subject to Washpoppin’s satisfaction of its obligations. During the three and six months ended June 30, 2024, the Company incurred expenses related to this agreement of approximately $412,500 and $825,000, respectively, and during the three and six months ended June 30, 2023, the Company incurred expenses related to this agreement of approximately $275,000 and $550,000, respectively.   Skylar Acquisition   Following the 18-month holdback period from the date of the Skylar Acquisition on December 29, 2022, the Company issued former Skylar shareholders an aggregate amount of 11,573,660 shares of Class A common stock, which satisfied the equity consideration payable of $2,314,732 on the balance sheet as of June 30, 2024.

v3.24.2.u1

RELATED PARTY TRANSACTIONS	6 Months Ended
	Jun. 30, 2024
Related Party Transactions [Abstract]
RELATED PARTY TRANSACTIONS	NOTE 8 – RELATED PARTY TRANSACTIONS   During the year ended December 31, 2017, Sanford Lang, the Company’s former Chairman and CEO, advanced STCB $289,821 to pay for general operating expenses. The advance required a monthly interest payment of $2,545 and was due on demand. In June 2021, Mr. Lang and Mr. Goldrod executed agreements with STCB whereby the advance from Mr. Lang and all other amounts owed to each were repaid and both Mr. Lang and Mr. Goldrod resigned from the Board of Directors. Further, for a period of 36 months beginning in July 2021, STCB will repurchase an aggregate of $10,950 worth of shares each month from Mr. Lang and Mr. Goldrod, with the share price for each purchase to be set according to the volume weighted average trading price of the common stock over the last 10 days of the month. In the three months ended June 30, 2024 and 2023, STCB paid an aggregate of zero and $32,850, respectively, to Mr. Lang and Mr. Goldrod. In the six months ended June 30, 2024 and 2023, STCB paid an aggregate of zero and $65,700, respectively, to Mr. Lang and Mr. Goldrod. As of March 31, 2024, the Company settled final repurchase transfers of 1,862,154 shares in the amount of $328,500. The share repurchases were recorded as treasury stock payable on the balance sheet. The foregoing agreements terminated and are of no longer in force or effect.    Ross Sklar, CEO Notes   On August 11, 2023, the Company issued to Sklar a consolidated secured promissory note (the “Consolidated Secured Promissory Note”) in the principal sum of $4,000,000, with a maturity date of December 31, 2024. The Consolidated Secured Promissory Note carries a floating interest rate comprised of the Wall Street Journal Prime Rate (re-assessed on the first date of each month (plus 2%), and is secured by an amended and restated consolidated security agreement (the “Amended and Restated Consolidated Security Agreement”), by and between the Company and Sklar, dated August 11, 2023, The Consolidated Secured Promissory Note consolidated the outstanding loan obligations of the Company to Sklar evidenced pursuant to (i) the January 24, 2020 Amended Note, (ii) the June 28, 2021 Note, (iii) the September 17, 2021 Note, (iv) the December 13, 2021 Note, (v) the December 29, 2022 Note, and (vi) the March 3, 2023 Note, as summarized in the table below. The Amended and Restated Consolidated Security Agreement merged and integrated the December 29, 2022 Security Agreement and the March 3, 2023 Security Agreement, and provides a security interest in the Collateral (as defined in the Amended and Restated Consolidated Security Agreement) to secure the repayment of all principal, interest, costs, expenses and other amounts then or thereafter due under the Consolidated Secured Promissory Note until by the maturity date. Sklar was authorized to file financing statements to perfect the security interest in the Collateral without authentication by the Company. The following table represents Prior Notes that were part of the restructuring and related prior and updated terms (under the Consolidated Secured Promissory Note):  SCHEDULE OF DEBT     Original     Original     Original     Revised     Revised       Balance     maturity     rate     maturity     rate   January 24, 2020 Amended Note   $ 100,000       7/19/2023       4 %     12/31/2024       Prime + 2 % June 28, 2021 Note     100,000       6/28/2023       4 %     12/31/2024       Prime + 2 % September 17, 2021 Note     500,000       9/17/2023       4 %     12/31/2024       Prime + 2 % December 13, 2021 Note     500,000       12/13/2023       4 %     12/31/2024       Prime + 2 % December 29, 2022 Note     2,000,000       8/1/2023        Prime + 4 %     12/31/2024       Prime + 2 % March 3, 2023 Note     800,000       7/1/2023      Prime + 4 %     12/31/2024       Prime + 2 %     $ 4,000,000 (1)                                   (1) Approximately $1,500,000 was repaid to Mr. Sklar from proceeds under the Gibraltar Loan (see Loan Security Agreement – Related Party below).   The restructuring is accounted for as a debt modification. On May 31, 2024, the Consolidated Secured Promissory Note was amended by that certain Amendment to Consolidated Secure Promissory Note, by and between STCB and Mr. Sklar, dated May 31, 2024 (the “2024 Consolidated Note Amendment” and together with the Consolidated Secured Promissory Note, the “Amended Consolidated Secured Promissory Note”). The 2024 Consolidated Note Amendment, among other things, extended the maturity date to August 31, 2026, provided that to the extent amounts remain due and payable on the maturity date, it will be extended until August 31, 2027.   The Company also issued a February 14, 2022 Note to Sklar in the principal amount of $472,500 that was not included in the note consolidation. On May 10, 2024, the Company and Sklar entered into an amendment to the February 14, 2022 Note to extend the maturity date of the February 14, 2022 Note to December 31, 2024.   The February 14, 2022 Note bore interest at 4% per annum, was unsecured, and was to mature two years from the original date of issuance. This note may also convert into shares of Company common stock at the 10-day volume weighted average trading price of the Company common stock for the 10-day period prior to the issuance of the Note, which was calculated as $0.29 per share. The February 14, 2022 Note has been repaid in full and the Company has no further obligations under such note.   Loan Security Agreement – Related Party   On May 24, 2024, the Company entered into the Loan and Security Agreement, which allowed the Company to reduce long-term debt and expand its access to working capital (see Note 6). In connection with the Loan and Security Agreement, the Lender required Mr. Sklar to enter into a subordination agreement pursuant to which Mr. Sklar’s rights under (i) the February 14, 2022 Note, as amended and (ii) the Consolidated Secured Promissory Note would be subordinated to the lender’s rights under the Loan and Security Agreement.   In exchange for the subordination of and the maturity extension reflected in the Amended Consolidated Secured Promissory Note, $2,000,000 of the revolving loan available cash under the Loan and Security Agreement was used to repay the February 14, 2022 Note in its entirety and to pay down the interest and a portion of principal balance on the Amended Consolidated Secured Promissory Note. As of June 30, 2024 and December 31, 2023, the outstanding principal due to Mr. Sklar under outstanding notes was $2,472,500 and $4,472,500, respectively. As of June 30, 2024 and December 31, 2023, there was no accrued interest due on these notes.     For the three months ended June 30, 2024 and 2023, the notes to Mr. Sklar incurred interest expense of $91,296 and $97,527, respectively; for the six months ended June 30, 2024 and 2023, the notes to Mr. Sklar incurred interest expense of $200,824 and $177,983, respectively.   Operating Lease – Related Party   On May 1, 2024, the Company entered into the Citrus Lease with a lessor who is a related party (see Note 3 and Note 11 for additional information) for the rental of the second and third floors of a premise containing approximately 3,000 square feet located at 706 N. Citrus Ave, Los Angeles, CA 90038. The lease was classified as an operating lease and has a monthly base rent of $10,000 per month, with a base rent increase of 5% each year. There is an option for the Company to renew for an additional three years with notice given within 90 days before the end of the term.   In accordance with ASC 842 - Leases, the Company recognized an ROU asset and corresponding lease liability for $587,914 on the condensed consolidated balance sheet for long-term office leases, as well as lease expense of $22,674 for the three and six months ended June 30, 2024. See Note 11 – Leases for further discussion, including the impact on the condensed consolidated financial statements and related disclosures.   Other Related Party Transactions   During the three months ended June 30, 2024 and 2023, the Company recognized revenue from related parties of $941,227 and $2,950,350, respectively; during the six months ended June 30, 2024 and 2023, the Company recognized revenue from related parties of $3,251,423 and $5,737,835, respectively. There were $2,436,681 and $2,742,508 of accounts receivable and accrued accounts receivable from TSG and Temperance Distilling Company (“Temperance”) as of June 30, 2024 and December 31, 2023, respectively. All revenues earned in relation to these accounts receivable is from related parties, TSG and Temperance. Sklar serves as the Chairman of Temperance.   During the three months ended June 30, 2024 and 2023, the Company received contributed services at a value of approximately zero and $14,729, respectively; during the six months ended June 30, 2024 and 2023, the Company received contributed services at a value of approximately zero and $35,778, respectively. Such costs have been expensed and recorded as additional paid-in capital in the period the services were provided.

v3.24.2.u1

STOCK WARRANTS	6 Months Ended
	Jun. 30, 2024
Stock Warrants
STOCK WARRANTS	NOTE 9 – STOCK WARRANTS   On each of September 12, 2022, November 1, 2022, November 3, 2022, and June 1, 2023, the Company entered into agreements with members of the Board and consultants for services to be performed. As consideration therefore, the Company granted those individuals stock warrants to purchase an aggregate of 38,400,000 shares of common stock. The warrants vest over various terms for periods from one to five years. The warrants were valued using the Black-Scholes option pricing model under the assumptions as found in the table below.   On December 29, 2022 and March 3, 2023, the Company entered into agreements with Sklar, for warrants to purchase shares of common stock to be issued as a funding fee for an aggregate principal amount of $2,800,000 in secured promissory notes (see Note 7). The warrants were valued using the Black-Scholes option pricing model under the following assumptions as found in the table below.   The table below summarizes the grants of stock warrants and includes the assumptions used for valuation under the Black-Scholes option pricing model.  FAIR VALUE MEASUREMENT INPUTS AND VALUATION TECHNIQUES Date   Number of Stock Warrants     Stock Price     Strike Price     Expected Volatility     Interest Rate     Warrants and Rights Outstanding, Measurement Input     Expected Term     Fair Value       Number of                                   Expected             Stock     Stock     Strike     Expected     Interest     Dividend     Term     Fair   Date   Warrants     Price     Price     Volatility     Rate     Rate     (years)     Value   9/12/2022     33,150,000     $ 0.19     $ 0.19       103.09 %     3.47 %     0.00 %     3.0     $ 4,088,769   11/1/2022     100,000     $ 0.20     $ 0.20       102.86 %     4.27 %     0.00 %     1.0     $ 8,116   11/3/2022     5,000,000     $ 0.19     $ 0.19       102.84 %     4.36 %     0.00 %     3.0     $ 618,176   12/29/2022     285,714     $ 0.20     $ 0.01       103.49 %     3.94 %     0.00 %     1.0     $ 54,401   3/3/2023     114,286     $ 0.17     $ 0.01       137.62 %     4.26 %     0.00 %     1.0     $ 18,710   6/1/2023     150,000     $ 0.12     $ 0.19       150.24 %     3.70 %     0.00 %     3.0     $ 14,013     A summary of the status of the Company’s outstanding stock warrants and changes during the periods is presented below: SCHEDULE OF OUTSTANDING STOCK WARRANTS AND CHANGES      Shares available to purchase     Weighted Average     Weighted Average Remaining Contractual     Aggregate       with warrants     Exercise Price     Term (in years)     Intrinsic Value   Outstanding, December 31, 2023     39,350,000     $ 0.20       3.87     $ 61,600   Issued     -       -       -       -   Exercised     -       -       -       -   Cancelled     -       -       -       -   Expired     -       -       -       -   Outstanding, June 30, 2024     39,350,000     $ 0.20       3.37     $ 36,000                                     Exercisable, June 30, 2024     23,599,983     $ 0.20       3.37     $ 36,000                                     Outstanding, December 31, 2022     41,085,714     $ 0.24       4.64     $ 45,714   Issued     264,286       0.11       5.38       12,571   Exercised     -       -       -       -   Cancelled     -       -       -       -   Expired     (2,000,000 )     1.05       -       -   Outstanding, June 30, 2023     39,350,000     $ 0.20       4.27     $ 44,000                                     Exercisable, June 30, 2023     3,015,970     $ 0.19       4.41     $ 44,000       The Company granted stock warrants to purchase zero and an aggregate of 150,000 shares of Class A common stock during the three months ended June 30, 2024 and 2023, respectively, with grant date fair values of zero and $14,013, respectively; the Company granted stock warrants to purchase zero and an aggregate of 264,286 shares of Class A common stock during the six months ended June 30, 2024 and 2023, respectively, with grant date fair values of $32,723, respectively.   The following table summarizes information about stock warrants to purchase shares of the Company’s Class A common stock outstanding and exercisable as of June 30, 2024: SCHEDULE OF EXERCISABLE WARRANTS              Weighted-     Weighted-                     Average     Average         Range of     Outstanding     Remaining Life     Exercise     Number   exercise prices     Warrants     In Years     Price     Exercisable   $ 1.00       250,000       0.25     $ 1.00       250,000   $ 0.90       300,000       1.25     $ 0.90       275,000   $ 0.19       38,300,000       3.40     $ 0.19       22,574,983   $ 0.20       100,000       3.34     $ 0.20       100,000   $ 0.01       400,000       3.55     $ 0.01       400,000                                                   39,350,000       3.37     $ 0.20       23,599,983     The compensation expense attributed to the issuance of the stock warrants is recognized as they are vested.   Total compensation expense related to the stock warrants was $394,418 and $398,723 for the three months ended June 30, 2024 and 2023, respectively; total compensation expense related to the stock warrants was $785,165 and $800,728 for the six months ended June 30, 2024 and 2023, respectively, and was included in compensation expense on the statement of operations. As of June 30, 2024, there was $1,969,779 in future compensation cost related to non-vested stock warrants.   The aggregate intrinsic value as of June 30, 2024 is $36,000 for total outstanding and exercisable warrants, which was based on our estimated fair value of the common stock of $0.10, had all warrant holders exercised their warrants as of that date, net of the aggregate exercise price.

v3.24.2.u1

STOCK OPTIONS	6 Months Ended
	Jun. 30, 2024
Share-Based Payment Arrangement [Abstract]
STOCK OPTIONS	NOTE 10- STOCK OPTIONS   On November 27, 2023, the Company’s Board of Directors approved the 2023 Equity Incentive Plan (the “Equity Plan”). The Equity Plan provides for the grant of incentive stock options, nonqualified stock options, restricted stock awards, restricted stock unit awards, and other stock-based awards, collectively, the “Stock Awards”. Stock Awards may be granted under the Equity Plan to the Company’s, and its subsidiaries’, employees, officers, directors and consultants. The maximum number of shares of Class A common stock available for issuance under the Equity Plan is 100,000,000 shares.   On January 1, 2024, the Company entered into agreements with employees and consultants for services to be performed. As consideration therefore, the Company granted stock options (the “Options”) under the Company’s Equity Plan to purchase up to 4,660,000 shares of Class A common stock.   On May 16, 2024, the Company entered into agreements with three employees and a consultant for services to be performed pursuant to which the Company granted Options under the Company’s Equity Plan to purchase up to an aggregate of 390,000 shares of Class A common stock.   Options were valued using the Black-Scholes option pricing model under the following assumptions as found in the table below. There were no stock options issued or outstanding for the three and six months ended June 30, 2023. SCHEDULE OF STOCK OPTIONS Date     Number of Stock Options     Stock Price1     Strike Price     Expected Volatility     Interest Rate     Dividend Rate     Expected Term (years)2       Fair Value     1/1/2024       4,660,000     $ 0.16     $ 0.17       134.97 %     4.00 %     0.00 %     4.0     $ 731,548     05/16/2024       390,000     $ 0.11     $ 0.11       135.44 %     4.49 %     0.00 %     4.0     $ 30,616       1 Grant exercise price is based on the prior trading day’s closing price of $0.164 on December 29, 2024 and $0.11 on May 15, 2024.         2 Options granted vest over various time periods ranging from two to four years with the majority vesting over a four-year term.     A summary of the status of the Company’s outstanding stock options and changes during the periods is presented below:  SCHEDULE OF OUTSTANDING OPTIONS ACTIVITY     Shares available to     Weighted Average     Weighted Average Remaining Contractual     Aggregate       purchase with options     Exercise Price     Term (in years)     Intrinsic Value   Outstanding, December 31, 2023     -     $ -       -     $         -   Issued     5,050,000       0.17       8.99           Exercised     -       -       -       -   Cancelled/Forfeited     (290,000 )     0.17       -       -   Expired     -       -       -       -   Outstanding, June 30, 2024     4,760,000     $ 0.17       9.51     $ -                                     Exercisable, June 30, 2024     733,330     $ 0.17       9.51     $ -     The compensation expense attributed to the issuance of the stock options is recognized as they are vested. Total compensation expense related to the stock options was $22,403 and zero for the three months ended June 30, 2024 and 2023, respectively; total compensation expense related to the stock options was $115,122 and zero for the six months ended June 30, 2024 and 2023, respectively, and was included in compensation expense on the statement of operations. As of June 30, 2024, there was $606,917 in future compensation cost related to non-vested stock options.   The aggregate intrinsic value as of June 30, 2024 is zero for total outstanding and exercisable options, which was based on our estimated fair value of the common stock of $0.10, had all option holders exercised their options as of that date, net of the aggregate exercise price.

v3.24.2.u1

LEASES	6 Months Ended
	Jun. 30, 2024
Leases
LEASES	NOTE 11 – LEASES   The following table presents net lease cost and other supplemental lease information:  SCHEDULE OF NET LEASE COST AND OTHER SUPPLEMENTAL LEASE     Six Months Ended       June 30, 2024   Lease cost         Operating lease cost (cost resulting from lease payments)   $ 22,674   Net lease cost   $ 22,674             Operating lease – operating cash flows (fixed payments)   $ 22,674   Operating lease – operating cash flows (liability reduction)   $ 9,352   Current leases – right of use assets   $ 575,889   Current liabilities – operating lease liabilities   $ 60,816   Non-current liabilities – operating lease liabilities   $ 517,746             Operating lease ROU assets   $ 575,889   Weighted-average remaining lease term (in years)     5.84   Weighted-average discount rate     10.91 %         Six Months Ended       June 30, 2023   Lease cost         Operating lease cost (cost resulting from lease payments)   $ 47,087   Sublease income     (47,087 ) Net lease cost   $ -             Operating lease – operating cash flows (fixed payments)   $ 47,087   Operating lease – operating cash flows (liability reduction)   $ 42,438   Current leases – right of use assets   $ 21,594   Current liabilities – operating lease liabilities   $ 19,167   Non-current liabilities – operating lease liabilities   $ -             Operating lease ROU assets   $ 21,594   Weighted-average remaining lease term (in years)     0.25   Weighted-average discount rate     2.1 %   Future minimum payments under non-cancelable leases for operating leases for the remaining terms of the leases following the six months ended June 30, 2024:  SCHEDULE OF FUTURE MINIMUM PAYMENTS UNDER NON CANCELABLE LEASES Fiscal Year   Operating Leases   Remainder of 2024     60,000   Total future minimum lease payments     796,230   Less: Imputed Interest     (217,668 ) Present value of net future minimum lease payments   $ 578,562

v3.24.2.u1

STOCKHOLDERS’ EQUITY	6 Months Ended
	Jun. 30, 2024
Equity [Abstract]
STOCKHOLDERS’ EQUITY	NOTE 12 – STOCKHOLDERS’ EQUITY   Common Stock Issuances for the Six Months Ended June 30, 2024   Effective February 14, 2024, the Company settled the Soylent Opening Balance Holdback and $2,446,380 equity consideration payable by issuing 16,309,203 shares of Class A common stock to the Soylent Shareholders as outlined in the Soylent merger agreement.   Effective February 14, 2024, the First Adjustment Date, the Company settled $18,099,951 of the $36,931,330 fair value liability outstanding on December 31, 2023 by issuing 133,087,875 shares of Class A common stock to the Soylent Shareholders as outlined in the Soylent Merger Agreement and Stockholders’ Agreement, as applicable. After giving effect to the shares issued during the quarter, and changes in the derivative liability at period end, the total share adjustment value as of March 31, 2024 was $20,753,328.   Effective May 20, 2024, it was determined, in accordance with the Soylent Merger Agreement, that 7,445,490 shares of the 18,571,429 shares of Class A common stock held back from the former Soylent shareholders were not due, the effect of which resulted in an adjustment to the liability of $1,012,587; in conjunction with an increase in the fair value of the derivative liability at period end, the total share adjustment value on the balance sheet as of June 30, 2024 was $30,441,480.   Following the 18-month holdback period from the date of the AOS Acquisition, during which the Company had no outstanding claims, effective March 12, 2024, the Company issued the former shareholders of AOS an aggregate of 4,979,731 shares of Class A common stock and $6,137 in cash that was being held back on the December 31, 2023 balance sheet.   Following the 18-month holdback period from the date of the Skylar Acquisition, effective June 30, 2024, the Company issued former Skylar shareholders an aggregate amount of 11,573,660 shares of Class A common stock, which satisfied an equity consideration payable of $2,314,732 on the balance sheet as of June 30, 2024.

v3.24.2.u1

PROPERTY AND EQUIPMENT	6 Months Ended
	Jun. 30, 2024
Property, Plant and Equipment [Abstract]
PROPERTY AND EQUIPMENT	NOTE 13 – PROPERTY AND EQUIPMENT   Property and equipment, net consist of the following: SCHEDULE OF PROPERTY AND EQUIPMENT      June 30, 2024     December 31, 2023   Computer equipment   $ 159,697     $ 127,497   Tools and equipment     147,903       147,903   Furniture and equipment     39,202       39,202   Property and equipment, gross     346,802       314,602   Less: Accumulated depreciation     (264,810 )     (256,443 ) Property and equipment, net   $ 81,992     $ 58,159     For the six months ended June 30, 2024 and 2023, the Company incurred $8,366 and $7,942 of depreciation expense, respectively.

v3.24.2.u1

INTANGIBLE ASSETS	6 Months Ended
	Jun. 30, 2024
Goodwill and Intangible Assets Disclosure [Abstract]
INTANGIBLE ASSETS	NOTE 14 – INTANGIBLE ASSETS   Intangible assets, net consists of the following: SCHEDULE OF INTANGIBLE ASSETS AND GOODWILL      June 30, 2024       Gross     Accumulated             Carrying Amount     Amortization     Net   Trade names and trademarks     27,121,520       2,901,694       24,219,826   Customer relationships     6,915,000       1,158,847       5,756,153   Domain names     25,750       11,587       14,163   Intangible Assets   $ 34,062,270     $ 4,072,128     $ 29,990,142         December 31, 2023       Gross     Accumulated             Carrying Amount     Amortization     Net   Trade names and trademarks     26,937,670       1,885,389       25,052,281   Customer relationships     7,049,000       753,914       6,295,086   Domain names     25,750       10,729       15,021   Intangible Assets   $ 34,012,420     $ 2,650,032     $ 31,362,388     For the six months ended June 30, 2024 and 2023, the Company incurred $1,422,096 and $1,321,247 of amortization expense, respectively.   As of June 30, 2024, future expected amortization expense of intangible assets was as follows:  SCHEDULE OF AMORTIZATION EXPENSES OF INTANGIBLE ASSETS Fiscal period:   June 30, 2024   Remainder of 2024   $ 1,419,138   2025     2,824,750   2026     2,824,750   2027     2,824,750   2028     2,821,416   Thereafter     17,275,338   Total amortization remaining   $ 29,990,142

v3.24.2.u1

INVENTORY	6 Months Ended
	Jun. 30, 2024
Inventory Disclosure [Abstract]
INVENTORY	NOTE 15 – INVENTORY   Inventory by major class are as follows:   SCHEDULE OF INVENTORY     June 30, 2024     December 31, 2023   Raw materials   $ 1,025,115     $ 1,283,992   Finished goods     12,188,150       9,391,548   Total inventory   $ 13,213,265     $ 10,675,540

v3.24.2.u1

SUBSEQUENT EVENTS	6 Months Ended
	Jun. 30, 2024
Subsequent Events [Abstract]
SUBSEQUENT EVENTS	NOTE 16 – SUBSEQUENT EVENTS   Management has evaluated subsequent events pursuant to the requirements of ASC Topic 855, from the balance sheet date through the date the financial statements were issued, and has determined that the following subsequent event exists:   On July 12, 2024, in accordance with the Amendment to the Voting Agreement (filed as Exhibit 4.8 to the Company’s Quarterly Report on Form 10-Q) and the Company’s Bylaws, the Board of Directors (“Board”) appointed Joe Schimmelpfennig to the Board, bringing the number of Board members to four directors, with three remaining vacancies to be filled by the Board.

v3.24.2.u1

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	6 Months Ended
	Jun. 30, 2024
Accounting Policies [Abstract]
Basis of Consolidation	Basis of Consolidation   The condensed consolidated financial statements of Starco Brands, Inc. include the accounts of STCB, our wholly owned subsidiary AOS, our wholly owned subsidiary Skylar, our wholly owned subsidiary Soylent, and our 85% owned subsidiary Whipshots Holdings and its wholly owned subsidiary, which are comprised of voting interest entities in which we have a controlling financial interest in accordance with Accounting Standards Codification (“ASC”) 810, Consolidation. All significant intercompany profits, losses, transactions and balances have been eliminated in consolidation in the condensed consolidated financial statements.   Our consolidated subsidiaries at June 30, 2024 include: AOS, Skylar, Soylent, Whipshots Holdings and its wholly owned subsidiary Whipshots LLC. Intercompany accounts and transactions have been eliminated upon consolidation.
Basis of Presentation	Basis of Presentation   The condensed consolidated financial statements of the Company and the accompanying notes included in this Quarterly Report on Form 10-Q are unaudited. In the opinion of management, all adjustments necessary for the fair presentation of the condensed consolidated financial statements have been included. Such adjustments are of a normal, recurring nature. The condensed consolidated financial statements, and the accompanying notes, are prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) and do not contain certain information included in the Company’s Annual Report and Form 10-K for the year ended December 31, 2023. Therefore, the interim condensed consolidated financial statements should be read in conjunction with that Annual Report on Form 10-K.
Reclassification	Reclassification   During the first quarter of 2024, the Company discovered a misclassification of expenses related to outbound shipping, product fulfilment, and warehouse costs; such had been grouped under Marketing, general and administrative expenses (which are part of operating expenses) during the year ended December 31, 2023. Management determined that these expenses should have been classified as Cost of goods sold and the current period financials reflect the appropriate classification. To allow for the conformity of presentation of the prior period financial statements to the current period financial statements, and to maintain comparability among the periods presented in compliance with U.S. GAAP, the Company has reclassified the prior year expenses as presented below:  SCHEDULE OF RECLASSIFIED PRIOR YEAR EXPENSES Account   Previously Recorded Balance     Corrected Balance     Reclassification Made     Previously Recorded Balance     Corrected Balance     Reclassification Made       Three Months Ended June 30, 2023     Six Months Ended June 30, 2023   Account   Previously Recorded Balance     Corrected Balance     Reclassification Made     Previously Recorded Balance     Corrected Balance     Reclassification Made   Statement of Operations                                                 Cost of goods sold     10,258,463       10,640,297       (381,834 )     15,346,213       16,080,548       (734,335 ) Marketing, general and administrative     5,041,441       4,659,607       381,834       8,726,107       7,991,772       734,335
Use of Estimates	Use of Estimates   The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and equity-based transactions at the date of the financial statements and the revenues and expenses during the reporting period. The Company bases its estimates and assumptions on current facts, historical experience, and various other factors that it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities and the accrual of costs and expenses that are not readily apparent from other sources. The actual results experienced by the Company may differ materially and adversely from the Company’s estimates. To the extent there are material differences between the estimates and the actual results, future results of operations will be affected.     The Company believes the following critical accounting policies affect its more significant judgments and estimates used in the preparation of the condensed consolidated financial statements. Significant estimates include the timing for revenue recognition, testing goodwill for impairment, recoverability of long-lived assets, income taxes and related valuation allowances, fair value of contributed services, and assumptions used in the Black-Scholes valuation methods, such as expected volatility, risk-free interest rate and expected dividend rate.
Concentrations of Credit Risk	Concentrations of Credit Risk   We maintain our cash in bank deposit accounts, the balances of which at times may exceed federally insured limits. We continually monitor our banking relationships and consequently have not experienced any losses in our accounts. We believe we are not exposed to any significant credit risk on cash.
Cash and Cash Equivalents	Cash and Cash Equivalents   The Company considers all highly liquid investments with a maturity of three months or less when purchased to be cash equivalents. There were no cash equivalents as of June 30, 2024 or December 31, 2023.
Accounts Receivable	Accounts Receivable   We measure accounts receivable at net realizable value. This value includes an appropriate allowance for credit losses to present the net amount expected to be collected on the financial asset. We calculate the allowance for credit losses based on available relevant information, in addition to historical loss information, the level of past-due accounts based on the contractual terms of the receivables, reasonable and supportable forecasts, and our relationships with, and the economic status of, our partners and customers. The allowance for credit losses is evaluated quarterly, which is $431,380 and $350,112 as of June 30, 2024 and December 31, 2023.
Fair Value of Financial Instruments	Fair Value of Financial Instruments   The Company follows paragraph 825-10-50-10 of the FASB Accounting Standards Codification for disclosures about fair value of its financial instruments and paragraph 820-10-35-37 of the FASB Accounting Standards Codification (“Paragraph 820-10-35-37”) to measure the fair value of its financial instruments. Paragraph 820-10-35-37 establishes a framework for measuring fair value in accounting principles generally accepted in the United States of America (U.S. GAAP) and expands disclosures about fair value measurements. To increase consistency and comparability in fair value measurements and related disclosures, Paragraph 820-10-35-37 establishes a fair value hierarchy which prioritizes the inputs to valuation techniques used to measure fair value into three (3) broad levels. The fair value hierarchy gives the highest priority to quoted prices (unadjusted) in active markets for identical assets or liabilities and the lowest priority to unobservable inputs. The three (3) levels of fair value hierarchy defined by Paragraph 820-10-35-37 are described below:   Level 1: Quoted market prices available in active markets for identical assets or liabilities as of the reporting date.     Level 2: Pricing inputs other than quoted prices in active markets included in Level 1, which are either directly or indirectly observable as of the reporting date.     Level 3: Pricing inputs that are generally unobservable inputs and not corroborated by market data.   The carrying amount of the Company’s condensed consolidated financial assets and liabilities, such as cash and cash equivalents, accounts receivable, accounts payable, prepaid expenses, and accrued expenses approximate their fair value because of the short maturity of those instruments. The Company’s notes payable approximate the fair value of such instruments based upon management’s best estimate of interest rates that would be available to the Company for similar financial arrangements at June 30, 2024 and December 31, 2023.     The following table summarizes the financial instruments of the Company at fair value based on the valuation approach applied to each class of security as of June 30, 2024:  SCHEDULE OF FAIR VALUE MEASUREMENTS     Carrying Value at June 30, 2024     Quoted Prices in Active Markets for Identical Assets (Level 1)     Significant Other Observable Inputs (Level 2)     Significant Unobservable Inputs (Level 3)             Fair Value Measurement at Reporting Date Using       Carrying Value at June 30, 2024     Quoted Prices in Active Markets for Identical Assets (Level 1)     Significant Other Observable Inputs (Level 2)     Significant Unobservable Inputs (Level 3)   Liabilities:                                 Fair Value of potential Share Adjustment   $ 30,441,480     $        -     $         -     $ 30,441,480   Total Liabilities   $ 30,441,480     $ -     $ -     $ 30,441,480     Pursuant to the Soylent acquisition, the Company may be required to issue the Share Adjustment (as defined in Note 5) to the former owners of Soylent based upon the stock price of the Company on the Adjustment Date (as defined in Note 5). The Company engaged a third-party valuation firm to estimate the fair value of this contingent liability by performing a Monte Carlo simulation to forecast the value of the Company’s stock and the implied value of the Share Adjustment. See NOTE 5 – ACQUISITIONS for further discussion. The fair value of the share adjustment on the Soylent acquisition date was $36,715,800. The inputs to estimate the fair value of the share adjustment were the market price of the Company’s common stock, the option expected term, the volatility of the Company’s common stock price and the risk-free interest rate. Significant changes to any unobservable input may result in a significant change in the fair value measurement.   The following table presents a reconciliation of the opening and closing balances of the Fair Value of Share Adjustment for the six months ended June 30, 2024:  SCHEDULE OF FAIR VALUE OF SHARE ADJUSTMENT     Fair Value of Share Adjustment           Balance at December 31, 2023   $ 36,931,330   Fair Value of Shares Issued     (17,087,364 ) Loss on Fair Value of Share Adjustment     10,597,514   Balance at June 30, 2024   $ 30,441,480
Property and Equipment, net	Property and Equipment, net   Property and equipment are recorded at historical cost, net of depreciation. All property and equipment with a cost of $2,000 or greater are capitalized. Depreciation is computed using straight-line over the estimated useful lives of the related assets. Expenditures that enhance the useful lives of the assets are capitalized and depreciated. Maintenance and repairs are expensed as incurred. When assets are sold or otherwise disposed of, the cost and accumulated depreciation are removed from the accounts and any resulting gain or loss is recognized in operations.
Revenue Recognition	Revenue Recognition   STCB, excluding its subsidiaries, earns a majority of its revenue as royalties from the licensing agreements it has with TSG, a related entity, and other related parties. STCB licenses the right for TSG to manufacture and sell certain Starco Brands products. The amount of the licensing revenue received varies depending upon the product and the royalty percentage is determined beforehand in each agreement. The Company recognizes its revenue under these licensing agreements only when sales are made by TSG or other related parties to a third party.   AOS, one of STCB’s wholly owned subsidiaries, earns its revenues through the sale of premium body and skincare products. Revenue from retail sales is recognized at shipment to the retailer. Revenue from eCommerce sales, including Amazon Fulfilment by Amazon (“Amazon FBA”), is recognized upon shipment of merchandise.   Skylar, one of STCB’s wholly owned subsidiaries, earns its revenues through the sale of fragrances. Revenue from retail sales is recognized at shipment to the retailer. Revenue from eCommerce sales, including Amazon FBA, is recognized upon shipment of merchandise.   Soylent, one of STCB’s wholly owned subsidiaries, earns its revenues through the sale of nutritional drinks. Revenue from retail sales is recognized at shipment to the retailer. Revenue from eCommerce sales, is recognized upon shipment of merchandise.     Whipshots Holdings, an 85% owned subsidiary, earns its revenues as royalties from the licensing agreements it has with Temperance, a related entity. STCB licenses the right for Temperance to manufacture and sell vodka infused whipped cream. The amount of the licensing revenue received varies depending upon the product and the royalty percentage is based on contractual terms. The Company recognizes its revenue under these licensing agreements only when sales are made by Temperance to a third party.   The Company applies the requirements of ASC 606, Revenue from Contracts with Customers, which includes the following five-step model in order to determine the recognition of revenue: (i) Identify the contract with a customer; (ii) Identify the performance obligation in the contract; (iii) determine the transaction price, including the constraint on variable consideration; (iv) allocation of the transaction price to the performance obligations; and (v) recognition of revenue when (or as) the Company satisfies each performance obligation.   The Company only applies the five-step model to contracts when it is probable that the entity will collect the consideration it is entitled to in exchange for the licensee transferring goods or services to the customer. Once a contract is determined to be within the scope of ASC 606 at contract inception, the Company reviews the contract to determine which performance obligations the Company’s licensee must deliver and which of these performance obligations are distinct. The Company recognizes as revenues the amount of the transaction price that is allocated to the respective performance obligation when the performance obligation is satisfied or as it is satisfied. Generally, the Company’s licensee’s performance obligations are transferred to customers at a point in time, typically upon delivery.
Income Taxes	Income Taxes   The Company follows Section 740-10-30 of the FASB Accounting Standards Codification, which requires recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the condensed consolidated financial statements or tax returns. Under this method, deferred tax assets and liabilities are based on the differences between the financial statement and tax bases of assets and liabilities using enacted tax rates in effect for the fiscal year in which the differences are expected to reverse. Deferred tax assets are reduced by a valuation allowance to the extent management concludes it is more likely than not that the assets will not be realized. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the fiscal years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in the Statements of Income in the period that includes the enactment date.   The Company adopted section 740-10-25 of the FASB Accounting Standards Codification (“Section 740-10-25”) with regards to uncertainty income taxes. Section 740-10-25 addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the condensed consolidated financial statements. Under Section 740-10-25, the Company may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the condensed consolidated financial statements from such a position should be measured based on the largest benefit that has a greater than fifty percent (50%) likelihood of being realized upon ultimate settlement. Section 740-10-25 also provides guidance on de-recognition, classification, interest and penalties on income taxes, accounting in interim periods and requires increased disclosures. The Company had no material adjustments to its liabilities for unrecognized income tax benefits according to the provisions of Section 740-10-25.
Stock-based Compensation	Stock-based Compensation   The Company accounts for stock-based compensation per the provisions of ASC 718, Share-based Compensation (“ASC 718”), which requires the use of the fair-value based method to determine compensation for all arrangements under which employees and others receive shares of stock or equity instruments (warrants, options, and restricted stock units). The fair value of each warrant and option is estimated on the date of grant using the Black-Scholes option pricing model that uses assumptions for expected volatility, expected dividends, expected term, and the risk-free interest rate. The Company has not paid dividends historically and does not expect to pay them in the future. Expected volatilities are based on the volatility of comparable companies’ common stock. The expected term of awards granted is derived using estimates based on the specific terms of each award. The risk-free rate is based on the U.S. Treasury yield curve in effect at the time of grant for the period of the expected term. The grant date fair value of a restricted stock unit equals the closing price of our common stock on the trading day of the grant date.
Net Income (Loss) Per Common Share	Net Income (Loss) Per Common Share   Net income (loss) per share of common stock is computed by dividing the net loss by the weighted average number of shares of common stock outstanding during the year. All outstanding options are considered potential common stock. The dilutive effect, if any, of stock payable and warrants are calculated using the treasury stock method. All outstanding convertible notes are considered common stock at the beginning of the period or at the time of issuance, if later, pursuant to the if-converted method. Since the effect of common stock equivalents is anti-dilutive with respect to losses, outstanding warrants have been excluded from the Company’s computation of net loss per share of common stock for the three and six months ended June 30, 2024 and 2023.   The following table summarizes the securities that were excluded from the diluted per share calculation because the effect of including these potential shares was antidilutive due to the Company’s net loss position even though the exercise price could be less than the average market price of the common stock:  SCHEDULE OF ANTIDILUTIVE SECURITIES EXCLUDED FROM COMPUTATION OF NET LOSS PER SHARE     2024     2023       Six Months Ended June 30,       2024     2023   Warrants     39,350,000       39,350,000   Stock options     4,760,000       -   Stock Options [Member]     4,760,000       -   Acquisition Stock Consideration Payable     264,708,523       430,885,271   Total     308,818,523       470,235,271   Antidilutive securities     308,818,523       470,235,271
Intangible Assets	Intangible Assets   Definite-lived intangible assets consist of certain domain names. Definite-lived intangible assets are amortized utilizing the straight-line method over the assets’ estimated useful lives, which approximate 10-16 years.   Indefinite-lived intangible assets consist of certain trademarks and formula lists. These intangible assets are not amortized but are tested for impairment annually or whenever impairment indicators exist.   The Company assesses potential impairment of its long-lived assets whenever events or changes in circumstances indicate that an asset or asset group’s carrying value may not be recoverable. Factors that are considered important that could trigger an impairment review include a current period operating or cash flow loss combined with a history of operating or cash flow losses and a projection or forecast that demonstrates continuing losses or insufficient income associated with the use of a long-lived asset or asset group. Other factors include a significant change in the manner of the use of the asset or a significant negative industry or economic trend. This evaluation is performed based on estimated undiscounted future cash flows from operating activities compared with the carrying value of the related assets. If the undiscounted future cash flows are less than the carrying value, an impairment loss is recognized, measured by the difference between the carrying value, and the estimated fair value of the assets, with such estimated fair values determined using the best information available and in accordance with FASB ASC Topic 820, Fair Value Measurements. During the six months ended June 30, 2024 and 2023, the Company did not record asset impairment charges related to its intangible assets.
Royalties and Licenses	Royalties and Licenses   Royalty-based obligations with content licensors are either paid in advance and capitalized as prepaid royalties or are accrued as incurred and subsequently paid. These royalty-based obligations are generally expensed to cost of revenue generally at the greater of the contractual rate or an effective royalty rate based on the total projected net revenue for contracts with guaranteed minimums. Prepayments made are generally made in connection with the development of a particular product, and therefore, we are generally subject to risk during the product phase. Payments earned after completion of the product (primarily royalty-based in nature) are generally expensed as cost of revenue.     Our contracts with some licensors include minimum guaranteed royalty payments, which are initially recorded as an asset and as a liability at the contractual amount when no performance remains with the licensor. When performance remains with the licensor, we record guarantee payments as an asset when actually paid and as a liability when incurred, rather than recording the asset and liability upon execution of the contract.   Each quarter, we also evaluate the expected future realization of our royalty-based assets, as well as any unrecognized minimum commitments not yet paid to determine amounts we deem unlikely to be realized through future revenue. Impairments or losses determined post-launch are charged to cost of revenue. We evaluate long-lived royalty-based assets for impairment using undiscounted cash flows when impairment indicators exist. If an impairment exists, then the related assets are written down to fair value. Unrecognized minimum royalty-based commitments are accounted for as executory contracts, and therefore, any losses on these commitments are recognized when the underlying intellectual property is abandoned (i.e., cease use) or the contractual rights to use the intellectual property are terminated.   Our minimum contractual royalty-based obligations remaining as of June 30, 2024 are approximately $825,000, $20,000 and $20,000 for the years ending December 31, 2024, 2025, and 2026, respectively.
Leases	Leases   With the adoption of ASC 842, operating lease agreements are required to be recognized on the balance sheet as Right-of-Use (“ROU”) assets and corresponding lease liabilities. ROU assets include any prepaid lease payments and exclude any lease incentives and initial direct costs incurred. Lease expense for minimum lease payments is recognized on a straight-line basis over the lease term. The lease terms may include options to extend or terminate the lease if it is reasonably certain that the Company will exercise that option.   AOS, the Company’s wholly owned subsidiary leased its corporate office (“AOS Lease”). The AOS Lease was classified as an operating lease and had a term of 2 years, for approximately 1,372 square feet of office space located in West Hollywood, California. The lease expired in September 2023 and had a monthly base rental of $7,564 which increased 4% each year. At the end of the lease term in September 2023, the Company did not renew the lease. In March 2022, AOS entered into a sublease, whereby, the sublessor took over the entire AOS Lease office space and the lease payment until the completion of the original AOS Lease term.   On May 1, 2024, the Company entered into a three-year lease agreement (the “Citrus Lease”) with a lessor who is a related party (see Note 8 for additional information) for the rental of the second and third floors of a premise containing approximately 3,000 square feet located at 706 N. Citrus Ave, Los Angeles, CA 90038. The lease was classified as an operating lease and has a monthly base rent of $10,000 per month, with a base rent increase of 5% each year. There is an option for the Company to renew for an additional three years with notice given within 90 days before the end of the term.   In accordance with ASC 842, Leases, the Company recognized an ROU asset and corresponding lease liability on the condensed consolidated balance sheet for long-term office leases. See Note 11 – Leases for further discussion, including the impact on the condensed consolidated financial statements and related disclosures.
Inventory	Inventory   Inventory consists of premium body and skincare products, fragrances and nutritional products. Inventory is measured using the first-in, first-out method and stated at average cost as of June 30, 2024. The value of inventories is reduced for excess and obsolete inventories. We monitor inventory to identify events that would require impairment due to obsolete inventory and adjust the value of inventory when required. We did not record any inventory impairment losses for the six months ended June 30, 2024 and 2023.
Acquisitions, Intangible Assets and Goodwill	Acquisitions, Intangible Assets and Goodwill   The condensed consolidated financial statements reflect the operations of an acquired business beginning as of the date of acquisition. Assets acquired and liabilities assumed are recorded at their fair values at the date of acquisition; goodwill is recorded for any excess of the purchase price over the fair values of the net assets acquired. Significant judgment is required to determine the fair value of certain tangible and intangible assets and in assigning their respective useful lives. Accordingly, we typically obtain the assistance of third-party valuation specialists for significant tangible and intangible assets. The fair values are based on available historical information and on future expectations and assumptions deemed reasonable by management but are inherently uncertain. The Company typically employs an income method to measure the fair value of intangible assets, which is based on forecasts of the expected future cash flows attributable to the respective assets. Significant estimates and assumptions inherent in the valuations reflect a consideration of other marketplace participants and include the amount and timing of future cash flows (including expected growth rates and profitability), the underlying product or technology life cycles, economic barriers to entry and the discount rate applied to the cash flows. Unanticipated market or macroeconomic events and circumstances could affect the accuracy or validity of the estimates and assumptions. Determining the useful life of an intangible asset also requires judgment. Intangible assets are amortized over their estimated lives. Any intangible assets associated with acquired in-process research and development activities (“IPR&D”) are not amortized until a product is available for sale.     Goodwill as of the acquisition date is measured as the excess of consideration transferred over the net of the acquisition date fair values of the assets acquired and the liabilities assumed. While we use our best estimates and assumptions to accurately value assets acquired and liabilities assumed at the acquisition date, our estimates are inherently uncertain and subject to refinement.   We review goodwill for impairment at least annually or more frequently if indicators of impairment exist. Our goodwill impairment test may require the use of qualitative judgements and fair-value techniques, which are inherently subjective. Impairment loss, if any, is recorded when the fair value of a reporting unit’s goodwill is less than its carrying value.   No impairment losses related to goodwill were recognized for the six months ended June 30, 2024 and 2023. As of June 30, 2024 and December 31, 2023 goodwill was $26,689,391 and $26,689,391, respectively.
Segments	Segments   Operating segments are defined as components of an enterprise about which separate discrete information is available for evaluation by the chief operating decision maker, or decision-making group, in deciding how to allocate resources and in assessing performance. The Company’s Chief Executive Officer (“CEO”) is the Company’s chief operating decision maker (“CODM”) and views the Company’s operations and manages its business in three reportable operating segments: (i) Starco Brands, which includes AOS, Whipshots Holdings and Whipshots LLC, (ii) Skylar, and (iii) Soylent. The CODM assesses performance of operating segments and determines the allocation of resources based primarily on gross profit as a whole.
Recently Issued Accounting Pronouncements	Recently Issued Accounting Pronouncements   All newly issued but not yet effective accounting pronouncements have been deemed to be not applicable or immaterial to the Company.

v3.24.2.u1

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)	6 Months Ended
	Jun. 30, 2024
Accounting Policies [Abstract]
SCHEDULE OF RECLASSIFIED PRIOR YEAR EXPENSES	SCHEDULE OF RECLASSIFIED PRIOR YEAR EXPENSES Account   Previously Recorded Balance     Corrected Balance     Reclassification Made     Previously Recorded Balance     Corrected Balance     Reclassification Made       Three Months Ended June 30, 2023     Six Months Ended June 30, 2023   Account   Previously Recorded Balance     Corrected Balance     Reclassification Made     Previously Recorded Balance     Corrected Balance     Reclassification Made   Statement of Operations                                                 Cost of goods sold     10,258,463       10,640,297       (381,834 )     15,346,213       16,080,548       (734,335 ) Marketing, general and administrative     5,041,441       4,659,607       381,834       8,726,107       7,991,772       734,335
SCHEDULE OF FAIR VALUE MEASUREMENTS	The following table summarizes the financial instruments of the Company at fair value based on the valuation approach applied to each class of security as of June 30, 2024:  SCHEDULE OF FAIR VALUE MEASUREMENTS     Carrying Value at June 30, 2024     Quoted Prices in Active Markets for Identical Assets (Level 1)     Significant Other Observable Inputs (Level 2)     Significant Unobservable Inputs (Level 3)             Fair Value Measurement at Reporting Date Using       Carrying Value at June 30, 2024     Quoted Prices in Active Markets for Identical Assets (Level 1)     Significant Other Observable Inputs (Level 2)     Significant Unobservable Inputs (Level 3)   Liabilities:                                 Fair Value of potential Share Adjustment   $ 30,441,480     $        -     $         -     $ 30,441,480   Total Liabilities   $ 30,441,480     $ -     $ -     $ 30,441,480
SCHEDULE OF FAIR VALUE OF SHARE ADJUSTMENT	The following table presents a reconciliation of the opening and closing balances of the Fair Value of Share Adjustment for the six months ended June 30, 2024:  SCHEDULE OF FAIR VALUE OF SHARE ADJUSTMENT     Fair Value of Share Adjustment           Balance at December 31, 2023   $ 36,931,330   Fair Value of Shares Issued     (17,087,364 ) Loss on Fair Value of Share Adjustment     10,597,514   Balance at June 30, 2024   $ 30,441,480
SCHEDULE OF ANTIDILUTIVE SECURITIES EXCLUDED FROM COMPUTATION OF NET LOSS PER SHARE	The following table summarizes the securities that were excluded from the diluted per share calculation because the effect of including these potential shares was antidilutive due to the Company’s net loss position even though the exercise price could be less than the average market price of the common stock:  SCHEDULE OF ANTIDILUTIVE SECURITIES EXCLUDED FROM COMPUTATION OF NET LOSS PER SHARE     2024     2023       Six Months Ended June 30,       2024     2023   Warrants     39,350,000       39,350,000   Stock options     4,760,000       -   Stock Options [Member]     4,760,000       -   Acquisition Stock Consideration Payable     264,708,523       430,885,271   Total     308,818,523       470,235,271   Antidilutive securities     308,818,523       470,235,271

v3.24.2.u1

SEGMENTS (Tables)	6 Months Ended
	Jun. 30, 2024
Segment Reporting [Abstract]
SCHEDULE OF GROSS PROFIT REPORTING SEGMENT	The following tables present gross profit by reporting segment:  SCHEDULE OF GROSS PROFIT REPORTING SEGMENT     Starco Brands     Skylar     Soylent     Total       Six Months Ended June 30, 2024       Starco Brands     Skylar     Soylent     Total   Gross revenues   $ 6,068,285     $ 3,989,021     $ 21,004,116     $ 31,061,422   Cost of revenues     2,342,698       1,469,462       14,531,133       18,343,293   Gross profit   $ 3,725,587     $ 2,519,559     $ 6,472,983     $ 12,718,129         Starco Brands     Skylar     Soylent1     Total       Six Months Ended June 30, 2023       Starco Brands     Skylar     Soylent1     Total   Gross revenues   $ 7,728,941     $ 4,029,944     $ 16,894,186     $ 28,653,071   Cost of revenues     1,513,317       1,821,871       12,745,360       16,080,548   Gross profit   $ 6,215,624     $ 2,208,073     $ 4,148,826     $ 12,572,523     1 The Company does not report results for Soylent prior to the date of acquisition, February 15, 2023, as Soylent was not yet a subsidiary of the Company.

v3.24.2.u1

RELATED PARTY TRANSACTIONS (Tables)	6 Months Ended
	Jun. 30, 2024
Related Party Transactions [Abstract]
SCHEDULE OF DEBT	SCHEDULE OF DEBT     Original     Original     Original     Revised     Revised       Balance     maturity     rate     maturity     rate   January 24, 2020 Amended Note   $ 100,000       7/19/2023       4 %     12/31/2024       Prime + 2 % June 28, 2021 Note     100,000       6/28/2023       4 %     12/31/2024       Prime + 2 % September 17, 2021 Note     500,000       9/17/2023       4 %     12/31/2024       Prime + 2 % December 13, 2021 Note     500,000       12/13/2023       4 %     12/31/2024       Prime + 2 % December 29, 2022 Note     2,000,000       8/1/2023        Prime + 4 %     12/31/2024       Prime + 2 % March 3, 2023 Note     800,000       7/1/2023      Prime + 4 %     12/31/2024       Prime + 2 %     $ 4,000,000 (1)                                   (1) Approximately $1,500,000 was repaid to Mr. Sklar from proceeds under the Gibraltar Loan (see Loan Security Agreement – Related Party below).

v3.24.2.u1

STOCK WARRANTS (Tables)	6 Months Ended
	Jun. 30, 2024
Stock Warrants
FAIR VALUE MEASUREMENT INPUTS AND VALUATION TECHNIQUES	FAIR VALUE MEASUREMENT INPUTS AND VALUATION TECHNIQUES Date   Number of Stock Warrants     Stock Price     Strike Price     Expected Volatility     Interest Rate     Warrants and Rights Outstanding, Measurement Input     Expected Term     Fair Value       Number of                                   Expected             Stock     Stock     Strike     Expected     Interest     Dividend     Term     Fair   Date   Warrants     Price     Price     Volatility     Rate     Rate     (years)     Value   9/12/2022     33,150,000     $ 0.19     $ 0.19       103.09 %     3.47 %     0.00 %     3.0     $ 4,088,769   11/1/2022     100,000     $ 0.20     $ 0.20       102.86 %     4.27 %     0.00 %     1.0     $ 8,116   11/3/2022     5,000,000     $ 0.19     $ 0.19       102.84 %     4.36 %     0.00 %     3.0     $ 618,176   12/29/2022     285,714     $ 0.20     $ 0.01       103.49 %     3.94 %     0.00 %     1.0     $ 54,401   3/3/2023     114,286     $ 0.17     $ 0.01       137.62 %     4.26 %     0.00 %     1.0     $ 18,710   6/1/2023     150,000     $ 0.12     $ 0.19       150.24 %     3.70 %     0.00 %     3.0     $ 14,013
SCHEDULE OF OUTSTANDING STOCK WARRANTS AND CHANGES	A summary of the status of the Company’s outstanding stock warrants and changes during the periods is presented below: SCHEDULE OF OUTSTANDING STOCK WARRANTS AND CHANGES      Shares available to purchase     Weighted Average     Weighted Average Remaining Contractual     Aggregate       with warrants     Exercise Price     Term (in years)     Intrinsic Value   Outstanding, December 31, 2023     39,350,000     $ 0.20       3.87     $ 61,600   Issued     -       -       -       -   Exercised     -       -       -       -   Cancelled     -       -       -       -   Expired     -       -       -       -   Outstanding, June 30, 2024     39,350,000     $ 0.20       3.37     $ 36,000                                     Exercisable, June 30, 2024     23,599,983     $ 0.20       3.37     $ 36,000                                     Outstanding, December 31, 2022     41,085,714     $ 0.24       4.64     $ 45,714   Issued     264,286       0.11       5.38       12,571   Exercised     -       -       -       -   Cancelled     -       -       -       -   Expired     (2,000,000 )     1.05       -       -   Outstanding, June 30, 2023     39,350,000     $ 0.20       4.27     $ 44,000                                     Exercisable, June 30, 2023     3,015,970     $ 0.19       4.41     $ 44,000
SCHEDULE OF EXERCISABLE WARRANTS	The following table summarizes information about stock warrants to purchase shares of the Company’s Class A common stock outstanding and exercisable as of June 30, 2024: SCHEDULE OF EXERCISABLE WARRANTS              Weighted-     Weighted-                     Average     Average         Range of     Outstanding     Remaining Life     Exercise     Number   exercise prices     Warrants     In Years     Price     Exercisable   $ 1.00       250,000       0.25     $ 1.00       250,000   $ 0.90       300,000       1.25     $ 0.90       275,000   $ 0.19       38,300,000       3.40     $ 0.19       22,574,983   $ 0.20       100,000       3.34     $ 0.20       100,000   $ 0.01       400,000       3.55     $ 0.01       400,000                                                   39,350,000       3.37     $ 0.20       23,599,983

v3.24.2.u1

STOCK OPTIONS (Tables)	6 Months Ended
	Jun. 30, 2024
Share-Based Payment Arrangement [Abstract]
SCHEDULE OF STOCK OPTIONS	SCHEDULE OF STOCK OPTIONS Date     Number of Stock Options     Stock Price1     Strike Price     Expected Volatility     Interest Rate     Dividend Rate     Expected Term (years)2       Fair Value     1/1/2024       4,660,000     $ 0.16     $ 0.17       134.97 %     4.00 %     0.00 %     4.0     $ 731,548     05/16/2024       390,000     $ 0.11     $ 0.11       135.44 %     4.49 %     0.00 %     4.0     $ 30,616       1 Grant exercise price is based on the prior trading day’s closing price of $0.164 on December 29, 2024 and $0.11 on May 15, 2024.         2 Options granted vest over various time periods ranging from two to four years with the majority vesting over a four-year term.
SCHEDULE OF OUTSTANDING OPTIONS ACTIVITY	A summary of the status of the Company’s outstanding stock options and changes during the periods is presented below:  SCHEDULE OF OUTSTANDING OPTIONS ACTIVITY     Shares available to     Weighted Average     Weighted Average Remaining Contractual     Aggregate       purchase with options     Exercise Price     Term (in years)     Intrinsic Value   Outstanding, December 31, 2023     -     $ -       -     $         -   Issued     5,050,000       0.17       8.99           Exercised     -       -       -       -   Cancelled/Forfeited     (290,000 )     0.17       -       -   Expired     -       -       -       -   Outstanding, June 30, 2024     4,760,000     $ 0.17       9.51     $ -                                     Exercisable, June 30, 2024     733,330     $ 0.17       9.51     $ -

v3.24.2.u1

LEASES (Tables)	6 Months Ended
	Jun. 30, 2024
Leases
SCHEDULE OF NET LEASE COST AND OTHER SUPPLEMENTAL LEASE	The following table presents net lease cost and other supplemental lease information:  SCHEDULE OF NET LEASE COST AND OTHER SUPPLEMENTAL LEASE     Six Months Ended       June 30, 2024   Lease cost         Operating lease cost (cost resulting from lease payments)   $ 22,674   Net lease cost   $ 22,674             Operating lease – operating cash flows (fixed payments)   $ 22,674   Operating lease – operating cash flows (liability reduction)   $ 9,352   Current leases – right of use assets   $ 575,889   Current liabilities – operating lease liabilities   $ 60,816   Non-current liabilities – operating lease liabilities   $ 517,746             Operating lease ROU assets   $ 575,889   Weighted-average remaining lease term (in years)     5.84   Weighted-average discount rate     10.91 %         Six Months Ended       June 30, 2023   Lease cost         Operating lease cost (cost resulting from lease payments)   $ 47,087   Sublease income     (47,087 ) Net lease cost   $ -             Operating lease – operating cash flows (fixed payments)   $ 47,087   Operating lease – operating cash flows (liability reduction)   $ 42,438   Current leases – right of use assets   $ 21,594   Current liabilities – operating lease liabilities   $ 19,167   Non-current liabilities – operating lease liabilities   $ -             Operating lease ROU assets   $ 21,594   Weighted-average remaining lease term (in years)     0.25   Weighted-average discount rate     2.1 %
SCHEDULE OF FUTURE MINIMUM PAYMENTS UNDER NON CANCELABLE LEASES	Future minimum payments under non-cancelable leases for operating leases for the remaining terms of the leases following the six months ended June 30, 2024:  SCHEDULE OF FUTURE MINIMUM PAYMENTS UNDER NON CANCELABLE LEASES Fiscal Year   Operating Leases   Remainder of 2024     60,000   Total future minimum lease payments     796,230   Less: Imputed Interest     (217,668 ) Present value of net future minimum lease payments   $ 578,562

v3.24.2.u1

PROPERTY AND EQUIPMENT (Tables)	6 Months Ended
	Jun. 30, 2024
Property, Plant and Equipment [Abstract]
SCHEDULE OF PROPERTY AND EQUIPMENT	Property and equipment, net consist of the following: SCHEDULE OF PROPERTY AND EQUIPMENT      June 30, 2024     December 31, 2023   Computer equipment   $ 159,697     $ 127,497   Tools and equipment     147,903       147,903   Furniture and equipment     39,202       39,202   Property and equipment, gross     346,802       314,602   Less: Accumulated depreciation     (264,810 )     (256,443 ) Property and equipment, net   $ 81,992     $ 58,159

v3.24.2.u1

INTANGIBLE ASSETS (Tables)	6 Months Ended
	Jun. 30, 2024
Goodwill and Intangible Assets Disclosure [Abstract]
SCHEDULE OF INTANGIBLE ASSETS AND GOODWILL	Intangible assets, net consists of the following: SCHEDULE OF INTANGIBLE ASSETS AND GOODWILL      June 30, 2024       Gross     Accumulated             Carrying Amount     Amortization     Net   Trade names and trademarks     27,121,520       2,901,694       24,219,826   Customer relationships     6,915,000       1,158,847       5,756,153   Domain names     25,750       11,587       14,163   Intangible Assets   $ 34,062,270     $ 4,072,128     $ 29,990,142         December 31, 2023       Gross     Accumulated             Carrying Amount     Amortization     Net   Trade names and trademarks     26,937,670       1,885,389       25,052,281   Customer relationships     7,049,000       753,914       6,295,086   Domain names     25,750       10,729       15,021   Intangible Assets   $ 34,012,420     $ 2,650,032     $ 31,362,388
SCHEDULE OF AMORTIZATION EXPENSES OF INTANGIBLE ASSETS	As of June 30, 2024, future expected amortization expense of intangible assets was as follows:  SCHEDULE OF AMORTIZATION EXPENSES OF INTANGIBLE ASSETS Fiscal period:   June 30, 2024   Remainder of 2024   $ 1,419,138   2025     2,824,750   2026     2,824,750   2027     2,824,750   2028     2,821,416   Thereafter     17,275,338   Total amortization remaining   $ 29,990,142

v3.24.2.u1

INVENTORY (Tables)	6 Months Ended
	Jun. 30, 2024
Inventory Disclosure [Abstract]
SCHEDULE OF INVENTORY	Inventory by major class are as follows:   SCHEDULE OF INVENTORY     June 30, 2024     December 31, 2023   Raw materials   $ 1,025,115     $ 1,283,992   Finished goods     12,188,150       9,391,548   Total inventory   $ 13,213,265     $ 10,675,540

v3.24.2.u1

ORGANIZATION AND DESCRIPTION OF BUSINESS (Details Narrative) - $ / shares	Jun. 30, 2024	Dec. 31, 2023	Feb. 09, 2023	Feb. 08, 2023	Jan. 06, 2023
Common stock, par value			$ 0.001
Common stock, shares authorized			2,000,000,000	300,000,000
Common Class A [Member]
Common stock, par value	$ 0.001	$ 0.001	$ 0.001
Common stock, shares authorized	1,700,000,000	1,700,000,000	1,700,000,000
Common Class B [Member]
Common stock, par value	$ 0.001	$ 0.001	$ 0.001
Common stock, shares authorized	300,000,000	300,000,000	300,000,000
Amended and Restated Articles [Member]
Common stock outstanding percentage					53.47%
Whipshotsde [Member]
Noncontrolling interest, ownership percentage by parent	85.00%
Percentage of equity issued subject to vesting requirements	15.00%

v3.24.2.u1

GOING CONCERN (Details Narrative) - USD ($)	3 Months Ended				6 Months Ended
	Jun. 30, 2024	Mar. 31, 2024	Jun. 30, 2023	Mar. 31, 2023	Jun. 30, 2024	Jun. 30, 2023	Jul. 30, 2024	Dec. 31, 2023
Retained Earnings (Accumulated Deficit)	$ 80,000,000				$ 80,000,000		$ 79,791,629	$ 63,769,469
Net Income (Loss), Including Portion Attributable to Noncontrolling Interest	11,562,533	$ 4,270,556	$ 5,950,863	$ 1,663,130	15,833,089	$ 7,613,993
Debt, Current	8,616,764				8,616,764
Net Cash Provided by (Used in) Operating Activities					124,729	$ 48,995
Ross Sklar [Member]
Debt, Current	$ 2,472,500				$ 2,472,500

v3.24.2.u1

SCHEDULE OF RECLASSIFIED PRIOR YEAR EXPENSES (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Cost of goods sold	$ 9,866,756	$ 10,640,297	$ 18,343,293	$ 16,080,548
Marketing, general and administrative	$ 4,520,678	4,659,607	$ 9,836,631	7,991,772
Previously Reported [Member]
Cost of goods sold		10,258,463		15,346,213
Marketing, general and administrative		5,041,441		8,726,107
Revision of Prior Period, Adjustment [Member]
Cost of goods sold		10,640,297		16,080,548
Marketing, general and administrative		4,659,607		7,991,772
Reclassified [Member]
Cost of goods sold		(381,834)		(734,335)
Marketing, general and administrative		$ 381,834		$ 734,335

v3.24.2.u1

SCHEDULE OF FAIR VALUE MEASUREMENTS (Details) - USD ($)	Jun. 30, 2024	Dec. 31, 2023
Platform Operator, Crypto Asset [Line Items]
Fair Value of potential Share Adjustment	$ 30,441,480	$ 36,931,330
Total Liabilities	30,441,480
Fair Value, Inputs, Level 1 [Member]
Platform Operator, Crypto Asset [Line Items]
Fair Value of potential Share Adjustment
Total Liabilities
Fair Value, Inputs, Level 2 [Member]
Platform Operator, Crypto Asset [Line Items]
Fair Value of potential Share Adjustment
Total Liabilities
Fair Value, Inputs, Level 3 [Member]
Platform Operator, Crypto Asset [Line Items]
Fair Value of potential Share Adjustment	30,441,480
Total Liabilities	$ 30,441,480

v3.24.2.u1

SCHEDULE OF FAIR VALUE OF SHARE ADJUSTMENT (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Accounting Policies [Abstract]
Fair Value of Share Adjustment, Balance			$ 36,931,330
Fair Value of Shares Issued			(17,087,364)
Loss on Fair Value of Share Adjustment	$ 8,675,565	$ 4,716,617	10,597,514	$ 5,895,771
Fair Value of Share Adjustment, Balance	$ 30,441,480		$ 30,441,480

v3.24.2.u1

SCHEDULE OF ANTIDILUTIVE SECURITIES EXCLUDED FROM COMPUTATION OF NET LOSS PER SHARE (Details) - shares	6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities	308,818,523	470,235,271
Warrant [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities	39,350,000	39,350,000
Stock Options [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities	4,760,000
Acquisition Stock Consideration Payable [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities	264,708,523	430,885,271

v3.24.2.u1

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative)		6 Months Ended		12 Months Ended
	May 01, 2024 USD ($) a	Jun. 30, 2024 USD ($) a	Jun. 30, 2023 USD ($)	Dec. 31, 2023 USD ($)	Jul. 30, 2024 USD ($)
Property, Plant and Equipment [Line Items]
Cash equivalents		$ 0		$ 0
Allowance for uncollectible amounts		431,380		350,112
Fair value of share adjustment		30,441,480		36,931,330
Contractual obligation, December 31, 2024		825,000
Contractual obligation, December 31, 2025		20,000
Contractual obligation, December 31, 2026		20,000
Goodwill, impairment loss
Goodwill		$ 26,689,391		$ 26,689,391	$ 26,689,391
AOS Lease [Member]
Property, Plant and Equipment [Line Items]
Operating lease term of contract		2 years
Square feet of office space | a		1,372
Monthly base rent amount		$ 7,564
Operating lease yearly rate increase	5.00%	4.00%
Citrus Lease [Member]
Property, Plant and Equipment [Line Items]
Square feet of office space | a	3,000
Monthly base rent amount	$ 10,000
Minimum [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, capitalization threshold		$ 2,000
Estimated useful lives		10 years
Maximum [Member]
Property, Plant and Equipment [Line Items]
Estimated useful lives		16 years
Soylent Acquisition [Member]
Property, Plant and Equipment [Line Items]
Fair value of share adjustment		$ 36,715,800
Whipshotsde [Member]
Property, Plant and Equipment [Line Items]
Noncontrolling interest, ownership percentage by parent		85.00%

v3.24.2.u1

SCHEDULE OF GROSS PROFIT REPORTING SEGMENT (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Segment Reporting Information [Line Items]
Gross revenues			$ 31,061,422	$ 28,653,071
Cost of revenues			18,343,293	16,080,548
Gross profit	$ 5,703,985	$ 6,868,973	12,718,129	12,572,523
Starco Brands [Member]
Segment Reporting Information [Line Items]
Gross revenues			6,068,285	7,728,941
Cost of revenues			2,342,698	1,513,317
Gross profit			3,725,587	6,215,624
Skylar [Member]
Segment Reporting Information [Line Items]
Gross revenues			3,989,021	4,029,944
Cost of revenues			1,469,462	1,821,871
Gross profit			2,519,559	2,208,073
Soylent [Member]
Segment Reporting Information [Line Items]
Gross revenues			21,004,116	16,894,186	[1]
Cost of revenues			14,531,133	12,745,360	[1]
Gross profit			$ 6,472,983	$ 4,148,826	[1]
[1] The Company does not report results for Soylent prior to the date of acquisition, February 15, 2023, as Soylent was not yet a subsidiary of the Company.

v3.24.2.u1

SEGMENTS (Details Narrative) - USD ($)	6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023
Starco Brands [Member]
Segment Reporting Information [Line Items]
Depreciation, Depletion and Amortization, Nonproduction	$ 8,366
Soylent [Member]
Segment Reporting Information [Line Items]
Depreciation, Depletion and Amortization, Nonproduction		$ 7,942

v3.24.2.u1

ACQUISITIONS (Details Narrative) - USD ($)							3 Months Ended	6 Months Ended	12 Months Ended
		May 20, 2024	Mar. 15, 2024	Feb. 14, 2024	Feb. 15, 2023	Dec. 29, 2022	Mar. 31, 2024	Jun. 30, 2024	Dec. 31, 2023	Jul. 30, 2024	May 16, 2024	Jan. 01, 2024
Business Acquisition [Line Items]
Share price	[1]										$ 0.11	$ 0.16
Fair value adjusted		$ 30,441,480							$ 36,931,330	$ 30,441,480
Third Party Valuation [Member]
Business Acquisition [Line Items]
Shares issued, price per share									$ 0.186
Soylent Acquisition [Member]
Business Acquisition [Line Items]
Business acquisition, paid in cash to settle debt					$ 200,000
Business acquisition, share price per share					$ 0.15
Number of shares issued					165,336,430
Number of shares, issued					12,617,857
Shares issued, price per share									$ 0.136
Fair value of share adjustment									$ 6,101,455
Total share adjustment value							$ 20,753,328
Soylent Acquisition [Member] | Third-party [Member]
Business Acquisition [Line Items]
Share price			$ 0.189	$ 0.16
Assets, fair value adjustment			$ 36,715,800	$ 15,506,101
Stock issued during period shares new issues, value									30,829,876
Equity fair value adjustment									$ 30,829,876
Total share adjustment value								$ 20,753,328
Soylent Acquisition [Member] | Common Class A [Member]
Business Acquisition [Line Items]
Number of shares issued				16,309,203
Restricted shares issued		18,571,429			18,571,429
Shares issued, price per share					$ 0.35
Settlement amount				$ 18,099,951
Amount of acquisition adjustments in share value				$ 36,931,330
Additional share issued				133,087,875
Business combination contingent liability shares				7,000,000.0
Shares recalled		7,445,490
Shares recalled value		$ 1,012,587
Equity consideration payable				$ 2,446,380
Soylent Acquisition [Member] | Common Class A [Member] | Stockholder Agreement [Member]
Business Acquisition [Line Items]
Shares issued, price per share			$ 0.35
Stockholders shares held percentage			92.70%
Soylent Acquisition [Member] | Common Class A [Member] | Maximum [Member]
Business Acquisition [Line Items]
Shares issued, price per share					$ 0.35
Sklyar Acquisition [Member]
Business Acquisition [Line Items]
Restricted shares issued						19,286,162
Sklyar Acquisition [Member] | Common Class A [Member]
Business Acquisition [Line Items]
Restricted shares issued						11,573,660		2,314,732
Skylar Acquisition [Member]
Business Acquisition [Line Items]
Equity consideration payable								$ 2,314,732
Skylar Acquisition [Member] | Maximum [Member] | Shares Issuable after Indemnification Period [Member]
Business Acquisition [Line Items]
Number of shares issued								11,573,660
[1] Grant exercise price is based on the prior trading day’s closing price of $0.164 on December 29, 2024 and $0.11 on May 15, 2024.

v3.24.2.u1

NOTES PAYABLE (Details Narrative) - USD ($)				3 Months Ended		6 Months Ended
	Jun. 30, 2024	May 24, 2024	Feb. 10, 2023	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Jul. 30, 2024	Jun. 01, 2024	May 31, 2024	Apr. 30, 2024	Feb. 29, 2024	Dec. 31, 2023	Sep. 30, 2023	Aug. 11, 2023	[1]	Sep. 30, 2022
Short-Term Debt [Line Items]
Increase in revolving loan								$ 2,510,009					$ 4,559,219
Interest rate stated percentage			2.50%
Line of credit, current			$ 5,000,000										3,835,247
Prime rate			1.00%
Debt instrument, maturity date			Feb. 10, 2024
Interest fluctuating percentage			5.00%
Forbearance fee			$ 57,590
Accrued interest			$ 10,009
Principal payments										$ 3,063,995	$ 3,063,995				$ 4,000,000
Accrued interest						$ 0
Interest expense				$ 38,674		125,578
Gibraltor Loan And Security Agreement [Member]
Short-Term Debt [Line Items]
Increase in revolving loan		$ 1,500,000							$ 125,000
Line of credit		$ 12,500,000
Advance amount		2.00%
Advance amount	10.08%
Available borrowing amiunt	$ 6,900,000			6,900,000		6,900,000
Gibraltor Loan And Security Agreement [Member] | Minimum [Member]
Short-Term Debt [Line Items]
Increase in revolving loan		$ 1,000,000
Gibraltor Loan And Security Agreement [Member] | Maximum [Member]
Short-Term Debt [Line Items]
Increase in revolving loan		$ 2,500,000
Second Financing Loan [Member]
Short-Term Debt [Line Items]
Increase in revolving loan																	$ 92,334
Second financing Loan for Director and Officer Insurance Policy [Member]
Short-Term Debt [Line Items]
Interest rate stated percentage																	5.82%
Third Financing Loan [Member]
Short-Term Debt [Line Items]
Increase in revolving loan	37,509			37,509		37,509								$ 98,039
Third Financing Loan For Director And Officer Insurance Policy [Member]
Short-Term Debt [Line Items]
Interest rate stated percentage														9.30%
Financing Loan for Director and Officer Insurance Policy [Member]
Short-Term Debt [Line Items]
Interest expense				1,198	$ 303	2,586	$ 1,057
First Financing Loan For General Liability Insurance [Member]
Short-Term Debt [Line Items]
Increase in revolving loan													$ 29,109
Second Financing Loan For General Liability Insurance [Member]
Short-Term Debt [Line Items]
Increase in revolving loan												$ 20,983
Interest rate stated percentage												9.70%
Subordinated Debt	$ 30,944			$ 30,944		$ 30,944
[1] Approximately $1,500,000 was repaid to Mr. Sklar from proceeds under the Gibraltar Loan (see Loan Security Agreement – Related Party below).

v3.24.2.u1

COMMITMENTS & CONTINGENCIES (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021	Sep. 14, 2021
Loss Contingencies [Line Items]
Payments to acquire intangible assets			$ 49,850	$ 183,887
Skylar Acquisition [Member]
Loss Contingencies [Line Items]
Equity consideration payable	$ 2,314,732		$ 2,314,732
Skylar Acquisition [Member] | Shares Issuable after Indemnification Period [Member] | Maximum [Member]
Loss Contingencies [Line Items]
Number of shares issued			11,573,660
Penguins Fly, LLC [Member]
Loss Contingencies [Line Items]
Payments to acquire intangible assets						$ 38,620	$ 0	$ 20,000
Penguins Fly, LLC [Member] | Subsequent Event [Member]
Loss Contingencies [Line Items]
Payments to acquire intangible assets					$ 100,000
Penguins Fly, LLC [Member] | Subsequent Event [Member] | Agreement In Twenty Twenty Four And Twenty Twenty Five [Member]
Loss Contingencies [Line Items]
Payments to acquire intangible assets					$ 247,900
Washpoppin Inc. [Member]
Loss Contingencies [Line Items]
Minimum royalty payment									$ 3,300,000
Royalty expense	$ 412,500	$ 275,000	$ 825,000	$ 550,000

v3.24.2.u1

SCHEDULE OF DEBT (Details) - USD ($)	Aug. 11, 2023		May 31, 2024	Apr. 30, 2024	Feb. 10, 2023
Short-Term Debt [Line Items]
Outstanding Balance	$ 4,000,000	[1]	$ 3,063,995	$ 3,063,995
Original rate					2.50%
January 24, 2020 Note [Member]
Short-Term Debt [Line Items]
Outstanding Balance	$ 100,000
Original maturity	Jul. 19, 2023
Original rate	4.00%
Revised maturity	Dec. 31, 2024
Revised rate	2.00%
June 28, 2021 Note [Member]
Short-Term Debt [Line Items]
Outstanding Balance	$ 100,000
Original maturity	Jun. 28, 2023
Original rate	4.00%
Revised maturity	Dec. 31, 2024
Revised rate	2.00%
September 17, 2021 Note [Member]
Short-Term Debt [Line Items]
Outstanding Balance	$ 500,000
Original maturity	Sep. 17, 2023
Original rate	4.00%
Revised maturity	Dec. 31, 2024
Revised rate	2.00%
December 13, 2021 Note [Member]
Short-Term Debt [Line Items]
Outstanding Balance	$ 500,000
Original maturity	Dec. 13, 2023
Original rate	4.00%
Revised maturity	Dec. 31, 2024
Revised rate	2.00%
December 29, 2022 Note [Member]
Short-Term Debt [Line Items]
Outstanding Balance	$ 2,000,000
Original maturity	Aug. 01, 2023
Original rate	4.00%
Revised maturity	Dec. 31, 2024
Revised rate	2.00%
March 3, 2023 Note [Member]
Short-Term Debt [Line Items]
Outstanding Balance	$ 800,000
Original maturity	Jul. 01, 2023
Original rate	4.00%
Revised maturity	Dec. 31, 2024
Revised rate	2.00%
[1] Approximately $1,500,000 was repaid to Mr. Sklar from proceeds under the Gibraltar Loan (see Loan Security Agreement – Related Party below).

v3.24.2.u1

RELATED PARTY TRANSACTIONS (Details Narrative)			1 Months Ended	3 Months Ended			6 Months Ended		12 Months Ended
	May 01, 2024 USD ($) ft²	Feb. 14, 2022 USD ($) $ / shares	Jul. 31, 2021 USD ($)	Jun. 30, 2024 USD ($)	Mar. 31, 2024 USD ($)	Jun. 30, 2023 USD ($)	Jun. 30, 2024 USD ($) shares	Jun. 30, 2023 USD ($)	Dec. 31, 2017 USD ($)	Jul. 30, 2024 USD ($)	May 31, 2024 USD ($)	Apr. 30, 2024 USD ($)	Dec. 31, 2023 USD ($)	Aug. 11, 2023 USD ($)	[1]	Feb. 10, 2023
Related Party Transaction [Line Items]
Stock repurchased during period, value					$ 65,700
Settled repurchase, shares | shares							1,862,154
Settled repurchase, value							$ 328,500
Debt instrument face amount											$ 3,063,995	$ 3,063,995		$ 4,000,000
Debt Instrument, Interest Rate, Stated Percentage																2.50%
Accrued interest due													$ 5,681
Lease area | ft²	3,000
Rent per month	$ 10,000
Lease liability				$ 587,914			587,914
Lease expense							22,674
Revenue from related parties							31,061,422	$ 28,653,071
Contributed Services [Member]
Related Party Transaction [Line Items]
Related party transaction amounts of transaction				0		$ 14,729	0	35,778
Related Party [Member]
Related Party Transaction [Line Items]
General operating expenses									$ 289,821
Revenue from related parties				941,227		2,950,350	3,251,423	5,737,835
Accounts receivable related parties				2,436,681			2,436,681						2,742,508
Related Party [Member] | Secured Promissory Note [Member]
Related Party Transaction [Line Items]
Revolving loan		$ 2,000,000
Chairman and Former CEO [Member]
Related Party Transaction [Line Items]
Related party advance monthly interest payment									$ 2,545
Sanford Lang and Martin Goldrod [Member]
Related Party Transaction [Line Items]
Monthly share repurchases from related parties value			$ 10,950
Stock repurchased during period, value				0		32,850	0	65,700
Chief Executive Officer [Member]
Related Party Transaction [Line Items]
Debt instrument face amount		$ 472,500
Debt Instrument, Interest Rate, Stated Percentage		4.00%
Debt Instrument, Convertible, Stock Price Trigger | $ / shares		$ 0.29
Outstanding principal due				2,472,500			2,472,500						4,472,500
Accrued interest due				0			0						$ 0
Interest expense				$ 91,296		$ 97,527	$ 200,824	$ 177,983
[1] Approximately $1,500,000 was repaid to Mr. Sklar from proceeds under the Gibraltar Loan (see Loan Security Agreement – Related Party below).

v3.24.2.u1

FAIR VALUE MEASUREMENT INPUTS AND VALUATION TECHNIQUES (Details)	Jun. 30, 2024	Jun. 01, 2023 USD ($) $ / shares shares	Mar. 03, 2023 USD ($) $ / shares shares	Dec. 29, 2022 USD ($) $ / shares shares	Nov. 03, 2022 USD ($) $ / shares shares	Nov. 01, 2022 USD ($) $ / shares shares	Sep. 12, 2022 USD ($) $ / shares shares
Expected Term	3 years 4 months 13 days
Chief Executive Officer [Member]
Number of Stock Warrants | shares		150,000	114,286	285,714	5,000,000	100,000	33,150,000
Fair Value | $		$ 14,013	$ 18,710	$ 54,401	$ 618,176	$ 8,116	$ 4,088,769
Chief Executive Officer [Member] | Measurement Input, Share Price [Member]
Warrants and Rights Outstanding, Measurement Input		0.12	0.17	0.20	0.19	0.20	0.19
Chief Executive Officer [Member] | Measurement Input Strike Price [Member]
Warrants and Rights Outstanding, Measurement Input | $ / shares		0.19	0.01	0.01	0.19	0.20	0.19
Chief Executive Officer [Member] | Measurement Input, Price Volatility [Member]
Warrants and Rights Outstanding, Measurement Input		150.24	137.62	103.49	102.84	102.86	103.09
Chief Executive Officer [Member] | Measurement Input, Risk Free Interest Rate [Member]
Warrants and Rights Outstanding, Measurement Input		3.70	4.26	3.94	4.36	4.27	3.47
Chief Executive Officer [Member] | Measurement Input, Expected Dividend Rate [Member]
Warrants and Rights Outstanding, Measurement Input		0.00	0.00	0.00	0.00	0.00	0.00
Chief Executive Officer [Member] | Measurement Input, Expected Term [Member]
Expected Term		3 years	1 year	1 year	3 years	1 year	3 years

v3.24.2.u1

SCHEDULE OF OUTSTANDING STOCK WARRANTS AND CHANGES (Details) - USD ($)	6 Months Ended		12 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023	Dec. 31, 2022
Shares available to purchase with warrants, Outstanding Balance	4,760,000
Warrant [Member]
Shares available to purchase with warrants, Outstanding Balance	39,350,000	41,085,714	41,085,714
Weighted Average Exercise Price, Outstanding Balance	$ 0.20	$ 0.24	$ 0.24
Weighted Average Remaining Contractual Term (in years), Outstanding	3 years 4 months 13 days	4 years 3 months 7 days	3 years 10 months 13 days	4 years 7 months 20 days
Aggregate Intrinsic Value, Outstanding Balance	$ 61,600	$ 45,714	$ 45,714
Shares available to purchase with warrants, Issued		264,286
Weighted Average Exercise Price, Issued		$ 0.11
Weighted Average Remaining Contractual Term (in years), Issued		5 years 4 months 17 days
Aggregate Intrinsic Value, Issued		$ 12,571
Shares available to purchase with warrants, Exercised
Shares available to purchase with warrants, Cancelled
Shares available to purchase with warrants, Expired		(2,000,000)
Weighted Average Exercise Price, Expired		$ 1.05
Shares available to purchase with warrants, Outstanding Balance	39,350,000	39,350,000	39,350,000	41,085,714
Weighted Average Exercise Price, Outstanding Balance	$ 0.20	$ 0.20	$ 0.20	$ 0.24
Aggregate Intrinsic Value, Outstanding Balance	$ 36,000	$ 44,000	$ 61,600	$ 45,714
Shares available to purchase with warrants, Exercisable Balance	23,599,983	3,015,970
Weighted Average Exercise Price, Exercisable	$ 0.20	$ 0.19
Weighted Average Remaining Contractual Term (in years), Exercisable	3 years 4 months 13 days	4 years 4 months 28 days
Aggregate Intrinsic Value, Exercisable	$ 36,000	$ 44,000
Shares available to purchase with warrants, Exercisable Balance	23,599,983	3,015,970
Weighted Average Exercise Price, Exercisable	$ 0.20	$ 0.19
Aggregate Intrinsic Value, Exercisable	$ 36,000	$ 44,000

v3.24.2.u1

SCHEDULE OF EXERCISABLE WARRANTS (Details)	Jun. 30, 2024 $ / shares shares
Class of Warrant or Right [Line Items]
Outstanding Warrants	39,350,000
Weighted-Average Remaining Life In Years	3 years 4 months 13 days
Weighted- Weighted Exercise Price | $ / shares	$ 0.20
Number Exercisable	23,599,983
Exercise Price One [Member]
Class of Warrant or Right [Line Items]
Weighted- Weighted Exercise Price | $ / shares	$ 1.00
Outstanding Warrants	250,000
Weighted-Average Remaining Life In Years	3 months
Weighted- Weighted Exercise Price | $ / shares	$ 1.00
Number Exercisable	250,000
Exercise Price Two [Member]
Class of Warrant or Right [Line Items]
Weighted- Weighted Exercise Price | $ / shares	$ 0.90
Outstanding Warrants	300,000
Weighted-Average Remaining Life In Years	1 year 3 months
Weighted- Weighted Exercise Price | $ / shares	$ 0.90
Number Exercisable	275,000
Exercise Price Three [Member]
Class of Warrant or Right [Line Items]
Weighted- Weighted Exercise Price | $ / shares	$ 0.19
Outstanding Warrants	38,300,000
Weighted-Average Remaining Life In Years	3 years 4 months 24 days
Weighted- Weighted Exercise Price | $ / shares	$ 0.19
Number Exercisable	22,574,983
Exercise Price Four [Member]
Class of Warrant or Right [Line Items]
Weighted- Weighted Exercise Price | $ / shares	$ 0.20
Outstanding Warrants	100,000
Weighted-Average Remaining Life In Years	3 years 4 months 2 days
Weighted- Weighted Exercise Price | $ / shares	$ 0.20
Number Exercisable	100,000
Exercise Price Five [Member]
Class of Warrant or Right [Line Items]
Weighted- Weighted Exercise Price | $ / shares	$ 0.01
Outstanding Warrants	400,000
Weighted-Average Remaining Life In Years	3 years 6 months 18 days
Weighted- Weighted Exercise Price | $ / shares	$ 0.01
Number Exercisable	400,000

v3.24.2.u1

STOCK WARRANTS (Details Narrative) - USD ($)					3 Months Ended		6 Months Ended
	Jun. 01, 2023	Nov. 03, 2022	Nov. 01, 2022	Sep. 12, 2022	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Mar. 03, 2023	Dec. 29, 2022
Weighted average grant date fair value of stock warrants granted					$ 0	$ 14,013	$ 32,723
Compensation expense					22,403	0	115,122	$ 0
Warrant [Member]
Compensation expense					394,418	398,723	785,165	800,728
Future compensation cost					1,969,779		1,969,779
Outstanding and exercisable warrants					$ 36,000		$ 36,000
Estimated fair value per share					$ 0.10		$ 0.10
Common Class A [Member]
Weighted average grant date fair value of stock warrants granted					$ 0	$ 150,000	$ 0	$ 264,286
Board Members and Consultants [Member]
Number of securities called by warrants or rights	38,400,000	38,400,000	38,400,000	38,400,000
Board Members and Consultants [Member] | Minimum [Member]
Warrants and rights vesting period	1 year	1 year	1 year	1 year
Board Members and Consultants [Member] | Maximum [Member]
Warrants and rights vesting period	5 years	5 years	5 years	5 years
Chief Executive Officer [Member]
Number of securities called by warrants or rights	150,000	5,000,000	100,000	33,150,000					114,286	285,714
Funding fee									$ 2,800,000	$ 2,800,000

v3.24.2.u1

SCHEDULE OF STOCK OPTIONS (Details) - USD ($)		May 16, 2024	Jan. 01, 2024	Dec. 31, 2023
Share-Based Payment Arrangement [Abstract]
Options		390,000	4,660,000
Stock price	[1]	$ 0.11	$ 0.16
Strike Price		$ 0.11	$ 0.17
Expected Volatility		135.44%	134.97%
Interest Rate		4.49%	4.00%
Dividend rate		0.00%	0.00%
Expected Term	[2]	4 years	4 years
Fair Value		$ 30,616	$ 731,548
[1] Grant exercise price is based on the prior trading day’s closing price of $0.164 on December 29, 2024 and $0.11 on May 15, 2024. [2] Options granted vest over various time periods ranging from two to four years with the majority vesting over a four-year term.

v3.24.2.u1

SCHEDULE OF STOCK OPTIONS (Details) (Parenthetical) - $ / shares		6 Months Ended
	May 15, 2024	Jun. 30, 2024
Share-Based Payment Arrangement [Abstract]
Grant exercise price	$ 0.11	$ 0.164

v3.24.2.u1

SCHEDULE OF OUTSTANDING OPTIONS ACTIVITY (Details) - USD ($)			6 Months Ended	12 Months Ended
	May 16, 2024	Jan. 01, 2024	Jun. 30, 2024	Dec. 31, 2023
Share-Based Payment Arrangement [Abstract]
Shares available to purchase with options, Balance
Weighted average exercise price, Balance
Weighted average remaining contract term , Outstanding Balance			9 years 6 months 3 days
Aggregate Intrinsic Value, Balance
Shares available to purchase with options, Issued	390,000	4,660,000	5,050,000
Weighted average exercise price, Issued			$ 0.17
Weighted average remaining contract term, Issued			8 years 11 months 26 days
Shares available to purchase with options, Exercised
Shares available to purchase with options, Cancelled/Forfeited			(290,000)
Weighted average exercise price, Cancelled/Forfeited			$ 0.17
Shares available to purchase with options, Expired
Shares available to purchase with warrants, Outstanding Balance			4,760,000
Weighted average exercise price, Outstanding Balance			$ 0.17
Aggregate Intrinsic Value, Outstanding Balance
Shares available to purchase with options, Exercisable Balance			733,330
Weighted average exercise price, exercisable			$ 0.17
Weighted Average Remaining Contractual Term (in years), Exercisable			9 years 6 months 3 days
Aggregate Intrinsic Value, Exercisable

v3.24.2.u1

STOCK OPTIONS (Details Narrative) - USD ($)				3 Months Ended		6 Months Ended
	May 16, 2024	Jan. 01, 2024	Nov. 27, 2023	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023	Feb. 09, 2023
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Number of options granted	390,000	4,660,000				5,050,000
Compensation expense				$ 22,403	$ 0	$ 115,122	$ 0
Aggregate intrinsic value, exercisable				23,599,983		23,599,983
Estimated fair value of common stock									$ 0.001
Warrant [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Future compensation cost				$ 606,917		$ 606,917
Aggregate intrinsic value, exercisable				0		0
Estimated fair value of common stock				$ 0.10		$ 0.10
Common Class A [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Estimated fair value of common stock				$ 0.001		$ 0.001		$ 0.001	$ 0.001
Common Class A [Member] | 2023 Equity Incentive Plan [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Maximum number of shares			100,000,000

v3.24.2.u1

SCHEDULE OF NET LEASE COST AND OTHER SUPPLEMENTAL LEASE (Details) - USD ($)	6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jul. 30, 2024	Dec. 31, 2023
Leases
Operating lease cost (cost resulting from lease payments)	$ 22,674	$ 47,087
Net lease cost	22,674
Operating lease - operating cash flows (fixed payments)	22,674	47,087
Operating lease - operating cash flows (liability reduction)	9,352	42,438
Current leases - right of use assets	575,889	21,594
Current liabilities - operating lease liabilities	60,816	19,167	$ 60,816
Non-current liabilities - operating lease liabilities	517,746
Operating lease ROU assets	$ 575,889	$ 21,594	$ 575,889
Weighted-average remaining lease term (in years) (Year)	5 years 10 months 2 days	3 months
Weighted-average discount rate (Rate)	10.91%	2.10%
Sublease income		$ (47,087)

v3.24.2.u1

SCHEDULE OF FUTURE MINIMUM PAYMENTS UNDER NON CANCELABLE LEASES (Details) - USD ($)	Jul. 30, 2024	Jun. 30, 2024	Dec. 31, 2023
Leases
Remainder of 2024		$ 60,000
Total future minimum lease payments		796,230
Less: Imputed Interest		(217,668)
Present value of net future minimum lease payments	$ 517,746	$ 578,562

v3.24.2.u1

STOCKHOLDERS’ EQUITY (Details Narrative) - USD ($)					3 Months Ended	6 Months Ended
	May 20, 2024	Mar. 12, 2024	Feb. 14, 2024	Feb. 15, 2023	Mar. 31, 2024	Jun. 30, 2024	Jul. 30, 2024	Dec. 31, 2023
Class of Stock [Line Items]
Fair value adjusted	$ 30,441,480						$ 30,441,480	$ 36,931,330
Soylent Acquisition [Member]
Class of Stock [Line Items]
Number of shares issued				165,336,430
Stockholders' Equity, Period Increase (Decrease)					$ 20,753,328
AOS Acquisition [Member]
Class of Stock [Line Items]
Number of shares issued		4,979,731
Cash		$ 6,137
Skylar Acquisition [Member]
Class of Stock [Line Items]
Equity consideration payable						$ 2,314,732
Skylar Acquisition [Member] | Shares Issuable after Indemnification Period [Member] | Maximum [Member]
Class of Stock [Line Items]
Number of shares issued						11,573,660
Common Class A [Member] | Soylent Acquisition [Member]
Class of Stock [Line Items]
Equity consideration payable			$ 2,446,380
Number of shares issued			16,309,203
Settlement Assets, Current			$ 18,099,951
[custom:AmountOfAcquisitionAdjustmentsInShareValue-0]			$ 36,931,330
Stock Issued During Period, Shares, Acquisitions			133,087,875
Shares recalled	7,445,490
Number of restricted stock issued	18,571,429			18,571,429
Shares recalled value	$ 1,012,587

v3.24.2.u1

SCHEDULE OF PROPERTY AND EQUIPMENT (Details) - USD ($)	Jul. 30, 2024	Jun. 30, 2024	Dec. 31, 2023
Property, Plant and Equipment [Line Items]
Property and equipment, gross		$ 346,802	$ 314,602
Less: Accumulated depreciation		(264,810)	(256,443)
Property and equipment, net	$ 81,992	81,992	58,159
Computer Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross		159,697	127,497
Tools and Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross		147,903	147,903
Furniture and Fixtures [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross		$ 39,202	$ 39,202

v3.24.2.u1

PROPERTY AND EQUIPMENT (Details Narrative) - USD ($)	6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023
Property, Plant and Equipment [Abstract]
Depreciation	$ 8,366	$ 7,942

v3.24.2.u1

SCHEDULE OF INTANGIBLE ASSETS AND GOODWILL (Details) - USD ($)	Jul. 30, 2024	Jun. 30, 2024	Dec. 31, 2023	Jun. 30, 2023
Finite-Lived Intangible Assets [Line Items]
Gross carrying amount		$ 34,062,270		$ 34,012,420
Accumulated amortization		4,072,128		2,650,032
Intangible Assets, Net	$ 29,990,142	29,990,142	$ 31,362,388	31,362,388
Trade Names [Member]
Finite-Lived Intangible Assets [Line Items]
Gross carrying amount		27,121,520		26,937,670
Accumulated amortization		2,901,694		1,885,389
Intangible Assets, Net		24,219,826		25,052,281
Customer Relationships [Member]
Finite-Lived Intangible Assets [Line Items]
Gross carrying amount		6,915,000		7,049,000
Accumulated amortization		1,158,847		753,914
Intangible Assets, Net		5,756,153		6,295,086
Internet Domain Names [Member]
Finite-Lived Intangible Assets [Line Items]
Gross carrying amount		25,750		25,750
Accumulated amortization		11,587		10,729
Intangible Assets, Net		$ 14,163		$ 15,021

v3.24.2.u1

SCHEDULE OF AMORTIZATION EXPENSES OF INTANGIBLE ASSETS (Details)	Jun. 30, 2024 USD ($)
Goodwill and Intangible Assets Disclosure [Abstract]
Remainder of 2024	$ 1,419,138
2025	2,824,750
2026	2,824,750
2027	2,824,750
2028	2,821,416
Thereafter	17,275,338
Total amortization remaining	$ 29,990,142

v3.24.2.u1

INTANGIBLE ASSETS (Details Narrative) - USD ($)	6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023
Goodwill and Intangible Assets Disclosure [Abstract]
Amortization of intangible assets	$ 1,422,096	$ 1,321,247

v3.24.2.u1

SCHEDULE OF INVENTORY (Details) - USD ($)	Jul. 30, 2024	Jun. 30, 2024	Dec. 31, 2023
Inventory Disclosure [Abstract]
Raw materials		$ 1,025,115	$ 1,283,992
Finished goods		12,188,150	9,391,548
Total inventory	$ 13,213,265	$ 13,213,265	$ 10,675,540

---