BARCELONA, Spain, March 3, 2015 /PRNewswire/ -- At the Mobile World
Congress 2015 being held in Barcelona,
Spain, SK Telecom (NYSE: SKM) has introduced for the first
time its 'Be-Me Platform,' an intelligent platform that provides
smart personalized services by analyzing the user's situation, and
'Eggo-Mate' (tentatively named) a personal digital assistant
service developed upon this platform.
Be-Me Platform is an intelligence platform that provides users
with personalized service in a timely manner by collecting and
analyzing users' diverse situation information. Built with an
intelligence algorithm developed by SK Telecom, the platform
determines daily patterns of a smartphone user by collecting and
analyzing 1) data gathered via smartphone sensors (e.g. ambient
light sensor, motion sensor, barometric sensor, etc.), 2) location
information acquired via Wi-Fi, Bluetooth or base stations, and 3)
data on user's smartphone app usage. For instance, if the user's
smartphone is left unmoved for a long time, the platform learns
that he is 'asleep', and the place such activity takes place
routinely and repetitively is determined to be 'home.' In a similar
way, the platform recognizes the user's workplace, commuting route
and means of transportation.
Be-Me Platform can thus lead to the creation of diverse services
that offer truly personalized values to customers. For example,
when a person leaves home to work, the estimated time of arrival of
bus he takes every morning is automatically sent to his smartphone.
Then, it recommends nearby restaurants according to his usual lunch
break time, frequently visited places and other preferences. Also,
on his way home after working long hours, it suggests a list of
soft and sentimental music to help him relax. The platform becomes
more accurate with time through repetitive data analysis and
interpretation, and corrects errors intermittently by checking with
the users.
Moreover, SK Telecom plans to open up the Application
Programming Interface (API) of the platform to third party
developers in June 2015 to encourage
the creation of diverse intelligence services.
SK Telecom expects great synergies to be created once the Be-Me
Platform is converged with technologies and information related to
Internet of Things (IoT). Combined with IoT, the platform will
serve as the basis for a much wider range of services including
smart home and commerce.
Along with Be-Me Platform, SK Telecom is also showcasing
Eggo-Mate(tentatively named), an intelligent assistant service
built on the platform. The company demonstrates three main features
of Eggo-Mate, including 1) schedule management, 2) life log, and 3)
remote smartphone management.
Eggo-Mate can schedule a meeting on behalf of the user. Upon
approval from users, one user's Eggo-Mate will communicate with
Eggo-Mates of other users to exchange users' schedule and
preference to come up with a list of available meeting date/time
and venues. It also helps users preserve special moments of their
lives by automatically detecting out-of-routine activities and
keeping a record (i.e. photo, location, SNS, etc.) of them.
Moreover, it allows users to remotely manage their smartphones via
PC, identifying the phone's location and checking missed voice
calls and messages. SK Telecom plans to commercialize Eggo-Mate in
September 2015 after upgrading a
number of features.
"The development of innovative personalization technologies like
Be-Me Platform is ushering in the new era of intelligence where
people and things communicate with and understand each other," said
Han Nam-seuk, Senior Vice President
and Head of ICT R&D Center at SK Telecom. "Going forward, we
will focus on creating unprecedented value for our customers by
combining these technologies with not only smartphones but also
with other IoT-enabled things including consumer electronics,
robots and wearable devices."
About SK Telecom
SK Telecom (NYSE: SKM, KSE: 017670), established in 1984, is
Korea's largest telecommunications company with more than 28
million mobile subscribers, accounting for over 50% of the market.
The company reached KRW 17.164
trillion in revenue in 2014. As the world's first company to
commercialize CDMA, CDMA 2000 1x, CDMA EV-DO and HSDPA networks, SK
Telecom launched the nation's first LTE service in July 2011. SK Telecom also became the world's
first mobile carrier to commercialize 150Mbps LTE-Advanced in
June 2013 and 225Mbps LTE-Advanced in
June 2014 through Carrier
Aggregation(CA). In line with its efforts to swiftly move towards
the next-generation mobile network system, or 5G, it successfully
commercialized 300Mbps tri-band LTE-A CA. As of December 2014, the company has over 16.7 million
LTE and LTE-Advanced subscribers. Based on its strength in network
operations business, SK Telecom is seeking new growth engines in
areas of platform, Big Data and convergence business. For more
information, please visit www.sktelecom.com or email to
press@sktelecom.com.
Media Contact
Cindy
Kang
SK Telecom Co. Ltd.
(822) 6100-3834
(8210) 9113-2344
psyche@sk.com
Jee-soo Lee
Edelman Korea
(822) 2022-8263
(8210) 4198-6009
Jeesoo.lee@edelman.com
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SOURCE SK Telecom
