LOS ANGELES, Aug. 1, 2011 /PRNewswire/ -- Seeking to reach the
widest swath of gamers nationwide, FreePlay Labs has chosen
7-Eleven TV as the exclusive TV partner to promote its Cowboys
& Aliens videogame, Cowboys & Aliens – Silver City
Defense. The announcement was made today by FreePlay CEO
Greg Easley and Darren Mann and David
Veckerelli of Digital Display Networks, Inc. (DDN), creator
and operator of the fast-growing 7-Eleven TV network. The
deal comes three months after entertainment company Platinum
Studios (OTCBB: PDOS) licensed its top-selling Cowboys &
Aliens graphic novel to FreePlay to create an interactive game
for Apple's iPhone, iPod touch and iPad.
7-Eleven TV is currently expanding from appx. 3,000 convenience
stores to more than 6,200 locations next year. At scale,
7-Eleven TV will become one of the largest digital out-of-home
television networks in the United
States, reaching 200 million shoppers monthly by
June 2012. 7-Eleven TV
programming is customized for demographics, locations and dayparts,
with content that includes national and local weather, news and
entertainment.
"While we are focused largely on reaching this audience through
the internet, 7-Eleven TV offers enormous access to the
demographics we are after, given that a significant percentage of
7-Eleven consumers comprise a vital consumer segment of active
gamers and app purchasers," stated FreePlay's Easley.
Further commenting on the agreement, DDN principals Mann and
Veckerelli stated, "While we continue to cultivate a broad base of
advertisers, this deal with FreePlay opens the door to other game
developers and publishers looking to impact this hard-to-reach
audience."
Cowboys & Aliens tells the story of an alien invasion
in the late 19th century. The graphic novel, created by
Platinum Studios Chairman and CEO Scott
Mitchell Rosenberg, was first published in December 2006, becoming the largest ordered
graphic novel of the year. In March and April of 2011, it
returned to the New York Times
best-seller list for three weeks and is currently on the list again
in paperback version.
The FreePlay version, Cowboys & Aliens – Silver City
Defense, is a third-person shooter with the player as the
cowboy hero defending a small western town from invading space
aliens. The game, which is now available on Apple’s iTunes
and the App Store, is designed for iPhone, iPad, and iPod
touch devices running iOS 4.0 or higher.
For more information about Cowboys & Aliens – Silver City
Defense, please visit
www.facebook.com/CowboysAndAliensGame.
About FreePlay Labs LLC
FreePlay Labs develops and publishes video games and interactive
applications that can be distributed directly via digital networks.
The team, featuring veterans from the game industry's leading
publishers, is currently developing titles for video-game consoles,
mobile devices, and tablets. FreePlay Labs is headquartered
in Stamford, Connecticut.
About Digital Display Networks
Digital Display Networks (www.ddninc.tv) is a digital network
provider that creates and installs digital networks, produces and
manages all content and administers advertising sales to provide a
singular digital signage solution at point of purchase. DDN was
formed by the principals of Explorer TV (www.explorer-tv.com), the
nation's largest in-hotel digital visitor information TV network
servicing over 150,000 hotel rooms in major cities in the U.S. and
Europe, as well as cruise ships,
visitor information centers and airports. Founded in 1992, Explorer
TV was a pioneer in place-based media where advertisers are
integrated into network content. All of Explorer TV's content is
100% advertiser supported.
About Platinum Studios, Inc.
Platinum Studios (OTCBB: PDOS) is an entertainment company that
controls an international library of comic book characters from all
over the world, which it adapts, produces and licenses for all
forms of media including print, film, online, mobile/wireless,
gaming and merchandising.
SOURCE FreePlay Labs LLC
