California Grapes International, Inc. Announces the Launch of Its “Broker Alliance Program”
03 5월 2012 - 11:12PM
Business Wire
California Grapes International, Inc. (OTCPINK: CAGR) a leading
provider of full service export, marketing, promotions,
distribution and sales for the CA Wine Industry internationally,
has launched its new Broker Alliance Program “BAP”.
The “BAP” specifically targets the convergence of the California
Wines Industry’s Export Brokers. The international markets pose a
significant challenge for the current export broker’s efforts when
faced with the competition of the well organized, well support and
often subsidized wine producing countries that are currently
holding a majority of the “import” market share. Today’s Export
Brokers are primarily a commission driven group that depend on the
corporative efforts of the winery, buyer, logistics providers,
import customs officials and federal agencies involved with export
compliance in order to succeed. Portfolio options, order sizes, an
inconsistent export process and lack of in-market presence are all
major contributors to underperforming sales results.
The “BAP” is the solution for providing a more consolidated
international sales effort. With no changes to an existing broker’s
compensation, the value of partial shipments, expanded portfolio
offerings, uniformed export documents and policies, an in-market
presence and the assurance of complying with the proper import
procedures and customs registration, offer greater protections to
their wineries and their brands as well as an increased level of
service to their buyers that will foster substantially stronger
relationships and greater sales
Members of the “BAP” will also become owners of California
Grapes International, Inc. through a stock base incentive program
designed to reward performance and build long-term value. The “BAP”
members will also have access to direct market sales through the
“CGI” Retail and Direct to Venue sales channels. This access will
generate more opportunities for their wineries to participate in
direct promotional and event driven activities in-country allowing
them more visibility into the consumer base of the international
market.
Independent Brokers account for approximately 20-25% of the
export revenue. Transactional direct purchases account for
approximately 5% of the export revenue. CGI projects that in the
next 6 months, we will acquire 2% of this market segment and we
expect a 7% realization in the next 12 months. The consolidation
through Joint Venture and or Acquisition is targeted to generate
consolidated export revenues of 15-20 million dollars after the 1st
12 months.
“With Export Revenue of $900 Million for CA Wine for 2011, the
continued growth of export sales will become much greater and more
efficient with the consolidated solution offer by the BAP from
Californian Grapes International, Inc. With our initial of Brokers
already progressing, we project a 5% acquisition rate by the end of
2012. This is a revolutionary solution for the CA Wine Industry and
we are excited about growth potential and strength we will create
internationally!” – Jeffrey Crittenden – CEO California Grapes
International, Inc.
Safe Harbor Statement
Information in this press release may contain 'forward-looking
statements.' Statements describing objectives or goals or the
Company's future plans are also forward-looking statements and are
subject to risks and uncertainties, including the financial
performance of the Company and market valuations of its stock,
which could cause actual results to differ materially from those
anticipated. Forward-looking statements in this news release are
made pursuant to the 'Safe Harbor' provisions of the United States
Private Securities Litigation Reform Act of 1995.
California Grapes (CE) (USOTC:CAGR)
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California Grapes (CE) (USOTC:CAGR)
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