PLYMOUTH, Mass., Jan. 31, 2012 /PRNewswire/ -- Brite-Strike®
Tactical Illumination Products, Inc. (PINK SHEETS: BSTK) announced
today that they signed an agreement with the PR and marketing firm
Media Direct BSTI President Glenn
Bushee stated. Media Direct is a media and
marketing powerhouse in the hunting and outdoor sporting market and
will be integral in helping transition our products from police and
military to this key market.
"Many of the tactical lights and tactical lighting solutions
that we have developed for police and military have tremendous
usefulness for the hunting and outdoor markets." stated
Bushee. "Media Direct will make sure that our unique products
get the attention of the key magazine writers along with
coordinating product launches and media day at the SHOT Show. The
media event attracted over 250 key writers from the gun, shooting
and hunting industry and the hottest attraction was Brite-Strike.
The PIISA™; Perimeter Infrared Intruder Security Alert was the
hottest new item for our military. Our new flexible
crushproof 10 pack for our APALS™; All Purpose Adhesive Light
Strips, was given the Innovation Award by Cygnus Media Group. The
non IR version of the PIISA was developed for training by police
and military but the hunters and sportsmen went crazy for the
CAPSS™; Camp Alert Perimeter Security System Bushee said. "I guess
everyone can appreciate an effective simple and low cost solution
to staying safe in the field" Bushee added. "We just launched the
EPLI™; Executive Precision Lighting Instrument prior to Christmas
and with specialty cataloger Hammacher Schlemmer and have been
blowing the forecast away, stated Bushee." " We were surprised how
excited the hunting writers got about this light, he also said."
"We expect significant new revenues from the hunting and outdoor
market segment for 2012".
Brite-Strike designs and manufactures tactical lighting products
for police, military and consumer markets.
Anyone wishing to find out more information on the Company or
its products is invited to visit the Company's website at
www.brite-strike.com.
About Brite-Strike Tactical Illumination Products,
Inc. (BSTK.PK)
Brite-Strike Tactical Illumination Products, Inc. was developed
by two police officers to create world-class tactical LED
flashlights with features that police officers and citizens can use
as a non-lethal means of defense. These lights utilize intense,
white light, in a high, low or strobe setting, which can distract,
and disorient attackers, while causing no harmful side-effects.
Brite-Strike is committed to using the latest technology,
world-class components, and highest design and manufacturing
standards, so that consumers can rely on Brite-Strike products when
they are needed. The company's Tactical Blue-Dot Series meets or
exceeds military specs of armed forces around the globe and are
deemed almost indestructible. For more information on the
Brite-Strike product line, please visit:
http://www.brite-strike.com. Law Enforcement and military personnel
are eligible for discount pricing. Contact Customer Service at
customerservice@brite-strike.com or (508) 746-8701 for further
details.
Forward-Looking Statements:
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended.
All forward-looking statements are inherently uncertain as they are
based on current expectations and assumptions concerning future
events or future performance of the company. Readers are cautioned
not to place undue reliance on these forward-looking statements,
which are only predictions and speak only as of the date hereof. In
evaluating such statements, prospective investors should review
carefully various risks and uncertainties identified in this
release and matters set in the company's SEC filings. These risks
and uncertainties could cause the company's actual results to
differ materially from those indicated in the forward-looking
statements.
CONTACT: Brite-Strike® Tactical Illumination Products, Inc.:
+1-508-746-8701
SOURCE Brite-Strike Tactical Illumination Products, Inc.