Simply Better Brands Corp. Positioning for Significant Growth Fueled by Customer Acquisition, New Distribution and Geographic Expansion
20 10월 2021 - 9:32PM
Simply Better Brands Corp. ("
SBBC" or the
"
Company") (TSX Venture: SBBC) (OTCQB: PKANF)
announces business updates that SBBC feels position the Company for
significant growth fueled by accelerated customer acquisition, new
distribution and geographic expansion.
SBBC includes a portfolio of emerging brands
focusing on health and wellness for Millennials and Generation Z in
the rapidly growing plant-based, natural, and clean ingredient
space. The Company’s brands are distributed through both its
e-commerce platforms as well as brick and mortar retail channels.
SBBC’s key brands are PureKana (CBD Wellness), TRUBAR (plant-based
protein bars) and No B.S. Skincare (clean ingredient skin
care).
SBBC is pleased to provide the following
commercial highlights driving growth and expansion:
- SBBC’s largest market is in the United States. However, SBBC
has secured in-country strategic partners to expand into Latin
America, Mexico, and Western Europe in Q4 2021.
- After its initial entry in Costco Canada earlier this year,
TRUBAR has now entered the U.S. Market with Costco. Early TRUBAR
sales significantly exceeded the bar category benchmark driving
re-orders and additional regional expansion yet this year. To drive
continued trial and awareness, TRUBAR also enters 7-11 in the
Canadian market.
- PureKana CBD launched a new customer acquisition strategy based
on data-science. The demonstrative acceleration of consumers
engaging with the brand is driving a 300% increase in early Q4
sales vs. trend. Following the consumer, PureKana also launched
single-serve OTC gummies and a discreet oral CBD strip.
- Leveraging its recent acquisition of Crisp Management Group,
PureKana executed its inaugural event as the exclusive CBD brand at
Breakaway Music Festivals.
- No B.S. Skincare entered the Indian market via Nykaa, a premium
omni-channel beauty and wellness retailer, sometimes referenced as
the Sephora of India.1
- No B.S. Skincare launches innovation with a Rejuvenating
Niacinamide Elixer with Hyaluronic Acid and Chamomile Extract
formulated to soften fine lines and wrinkles, minimize the look of
pores and reduce hyperpigmentation.
- We are pleased to announce an increase in the expected growth
in SBBC's wellness sector (PureKana) from 18-20% growth in the
second half of 2021 which we reported on August 30, 2021 to new
guidance of 58% sales growth in the wellness sector over the first
half of 2021.
- We are also pleased to announce expected sales growth for SBBC
in the second half of 2021 compared to the first half of 2021 of
93%. This sales growth increase includes PureKana, No BS and Tru
Brands.
_____________________1Source: Business of Fashion, February
2021
“After going public in December 2020, we are so
proud of the team and capability we are building,” says SBBC CEO,
Kathy Casey. “Having our newly-acquired brands expand into
retailers like Costco, Target, Amazon and Whole Foods is a proof
point of our model to leverage data and innovation to emotionally
connect with informed consumers in the wellness space. The
expansion is material to our ability to fuel our growth.”
About Simply Better Brands
Corp.
Simply Better Brands Corp. leads an
international omni-channel platform with diversified assets in the
emerging plant-based and holistic wellness consumer product
categories. The Company’s mission is focused on leading innovation
for the informed Millennial and Generation Z generations in the
rapidly growing plant-based, natural, and clean ingredient space.
The Company continues to focus on expansion into high-growth
consumer product categories including CBD products, plant-based
food and beverage, and the global pet care and skin care
industries. For more information on Simply Better Brands Corp.,
please visit:
https://www.simplybetterbrands.com/investor-relations.
Neither the TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
Contact Information
Simply Better Brands Corp.Brian MeadowsChief Financial Officer+1
(855) 553-7441ir@simplybetterbrands.com
Forward-Looking Information
Certain statements contained in this news
release constitute "forward-looking information" and "forward
looking statements" as such terms are used in applicable Canadian
securities laws. Forward-looking statements and information are
based on plans, expectations and estimates of management at the
date the information is provided and are subject to certain factors
and assumptions, including, that the Company’s financial condition
and development plans do not change as a result of unforeseen
events and that the Company obtains regulatory approval.
Specifically, this news release contains
forward-looking statements relating to, but not limited to:
expansion capabilities of PureKana, No BS skincare and TRU Brands;
expansion and marketing plans for the Company and its subsidiaries;
the Company's plans for continued M&A activity in specific
industry sectors to drive top line growth and profitability;
projected results of operations during 2021, including specific
sales growth targets and industry growth targets; planned
international sales growth in key markets; sales growth in the
beauty industry; the Company's plan to build a direct to-consumer
platform catering to Millennial and Gen-Z consumers; operating
synergies; the Company's acquisition activities; growth of
opportunities in the Company's business segments, including
wellness, beauty, plant based foods, and others.
The material factors and assumptions used to
develop the forward-looking statements herein include, but are not
limited to, the following: (i) the impact of the COVID-19 pandemic;
(ii) the regulatory climate in which the Company operates; (iii)
the sales success of the Company’s products; (iv) the success of
sales and marketing activities; (v) the Company’s ability to
complete acquisitions; (vi) there will be no significant reduction
in the availability of qualified and cost effective human
resources; (vii) new products will continue to be added to the
Company’s portfolio; (viii) consumer demand for the Company
products will continue to grow in the foreseeable future; (ix)
there will be no significant barriers to the acceptance of the
Company’s products in the market; (x) the Company will be able to
maintain compliance with applicable contractual and regulatory
obligations and requirements; (xi) there will be adequate liquidity
available to the Company to carry out its operations; (xii)
products do not develop that would render the Company’s current and
future product offerings undesirable and the Company is otherwise
able to minimize the impact of competition and keep pace with
changing consumer preferences; and (xiii) the Company will be able
to successfully manage and integrate acquisitions and take
advantage of synergies from acquisitions.
Forward-looking statements and information are
subject to a variety of risks and uncertainties and other factors
that could cause plans, estimates and actual results to vary
materially from those projected in such forward-looking statements
and information. Factors that could cause the forward-looking
statements and information in this news release to change or to be
inaccurate include, but are not limited to, the risk that any of
the assumptions referred to prove not to be valid or reliable, that
occurrences such as those referred to above are realized and result
in delays, or cessation in planned work, that the Company’s
financial condition and development plans change, and delays in
regulatory approval, as well as the other risks and uncertainties
applicable to the CBD or broader wellness industries and to the
Company, and as set forth in the Company’s annual information form
available under the Company’s profile at www.sedar.com.
The above summary of assumptions and risks
related to forward-looking statements in this news release has been
provided in order to provide shareholders and potential investors
with a more complete perspective on the Company's current and
future operations and such information may not be appropriate for
other purposes. There is no representation by the Company that
actual results achieved will be the same in whole or in part as
those referenced in the forward-looking statements and the Company
does not undertake any obligation to update publicly or to revise
any of the included forward-looking statements, whether as a result
of new information, future events or otherwise, except as may be
required by applicable securities law.
This news release contains financial outlook
information about prospective results of operations, which are
subject to the same assumptions, risk factors, limitations and
qualifications as set forth in the above paragraphs. The financial
outlook information was approved by management as of the date of
this news release and was provided for the purpose of providing
further information about the Company’s anticipated future business
operations. Readers are cautioned that reliance on such information
may not be appropriate for other purposes. The Company disclaims
any intention or obligation to update or revise any financial
outlook information contained in this news release, whether as a
result of new information, future events or otherwise, unless
required by applicable securities law.
Simply Better Brands (TSXV:SBBC)
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부터 2월(2) 2025 으로 3월(3) 2025
Simply Better Brands (TSXV:SBBC)
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부터 3월(3) 2024 으로 3월(3) 2025