TORONTO, Feb. 16, 2011 /PRNewswire/ -- iSIGN Media has
unveiled an integrated marketing solution that joins together the
powerful forces behind digital signage and interactivity with
proximity-based mobile technology. The company will be
presenting its comprehensive marketing platform in association with
AOpen America, at the 2011 Digital Signage Expo in Las Vegas on February
22nd, 2011.
iSIGN's technology comes on the heels of major shifts in the
digital and mobile marketing landscape: mobile device usage in the
US is nearing saturation point, with 91% of Americans owning and
using a cell phone, smartphone, or other mobile device. As
such, the mobile channel has become fully ingrained in consumers'
lives, at every touch point – used for communication, conducting
research, sharing content, watching videos, listening to music and,
increasingly, making purchasing decisions.
The Future of Advertising Belongs to Mobile (and
Digital)
With 2011 being hailed as the year of mobile - forecasts show
that 69% of all purchases will be made with the assistance of a
mobile phone and some 80% of all shopping done in malls and mass
merchants - the case for using place-based digital signage and
proximity-based mobile media is both obvious and relevant. A
recent report from JiWire highlights the potential for capturing
shopper interest via mobile with a proximity-based solution:
- 34% have clicked on an ad in response to a location-specific
proximity message;
- 57% are more likely to engage with an ad that is relevant to
their location;
- 84% of people who use smartphones have participated in a
shopping activity;
- On average, the mobile audience uses 1.6 devices to connect
while on the go.
Digital Signage Makes the Connection with Mobile
Shoppers
In keeping with an increasingly connected culture, digital
signage and OOH will be one of the fastest growing media, due in
part to decreasing hardware costs that have made the technology
much more accessible. In past years, digital-out-of-home
(DOOH) communications has been steadily expanding as companies have
looked to engage consumers through multichannel interaction. But
its future lies at an intersection of mobility and digital
technology, which is facilitating, for the first time, the
spontaneous interaction between digital signs and consumers' mobile
devices - and driven primarily by consumer behavior and
improved metrics. With digital out of home advertiser
spending set to increase by more than 15%, according to Magna
Global, it's clear that marketers are looking to this channel to
reach mass audiences with customized messaging that consumers will
respond to.
Bridging The Connection With Proximity
iSIGN's interactive marketing platform that combines mobile and
digital signage interactions, known as proximity marketing,
is actively shaping the definition of what is possible in terms of
consumer digital and mobile interactions for marketers in almost
every industry. Through this technology, iSIGN offers a
solution that allows marketers to connect and engage with consumers
in a unique, effective and immediate way, and in very close
proximity to retail outlets. The result is a true mobile
interaction, which evolves in real-time. Marketers can
deliver branded content to consumers within a certain location, and
deliver offers that can be redeemed at point of sale – two
significant benefits that iSIGN's marketing solution delivers over
traditional marketing, or even standalone mobile and digital
signage efforts.
iSIGN Partners with Industry Leaders to Complete the
Advertising Cycle
iSIGN will be showcasing its marketing solution at The Digital
Signage Expo along with other industry-leading companies including
IBM, BlueStar, AOpen, Pinpoint Media as well as the official
sponsor of the event BroadSign, all of whom are iSIGN partners:
- IBM will be in attendance to exhibit their Point-of-Sale
(POS) kiosks.
- AOpen will be attending to exhibit their media
players/engines, which work to visually deliver engaging signage
and, embedded with iSIGN software, are providing a leading
proximity marketing solution. The iSIGN-powered media players
recognize when a consumer with a mobile device is nearby, and
instantly send relevant and welcomed mobile content – thus offering
an unprecedented degree of engagement and stimulating strong ROI
generation for brands.
- BlueStar, which distributes AV equipment and media
products worldwide to support digital signage hardware, will be in
attendance.
- BroadSign, one of the world's leading software
providers, which manages signage networks worldwide, will be in
attendance. BroadSign is also the official sponsor of the 2011
DSE.
- Pinpoint Media, which owns and operates the largest
single signage network in Canada
(5600 screens) and which operates the fourth largest single signage
network in the United States.
Marketing Relevance in 2011 and Beyond: The Right Message
Delivered at the Right time, Right Place
With its technology that allows digital signs to 'talk and
interact' with nearby mobile devices, providing mobile users with
information and incentives at exactly the time they need them,
iSIGN together with its strategic digital signage partners, is
making proximity marketing a reality for businesses and consumers
around the world. Its IMS 3.0 solution allows businesses to
transform their digital signage into interactive consumer
touchpoints, and allows consumers within a certain range (from 3
feet to 300 feet) to receive relevant and welcome offers through
their Bluetooth-enabled mobile devices.
iSIGN's marketing solution has tremendous revenue-producing
potential, allowing brands to deepen their connection with
consumers, encourage more loyalty and greatly improve the customer
experience – which is the key to achieving preferred status for any
brand.
iSIGN will be exhibiting with AOpen at the 2011 Digital Signage
Expo (DSE) at Booth # 1809, from February 22
through 25, 2011, where it be broadcasting from the AOpen
booth to deliver messaging throughout the duration of the show.
To arrange an interview with iSIGN about digital signage, mobile
and proximity marketing in 2011, or to learn more about the
company's solutions, please contact iSIGN's, Director of Media
Relations, Vanessa Horwell at
vanessa@thinkinkpr.com or 305.749.5342 ext. 232, or visit
www.isignmedia.com.
More on Proximity Marketing
Download iSIGN's whitepaper "The Case for Proximity
Marketing: Building powerful customer relationships through
advances in digital signage, mobile and location-based
technologies" which aims to educate the marketplace on this growing
trend, including the specifics of how it works and the benefits for
retailers and other verticals.
About iSIGN Media
iSIGN is a leading developer of location-based interactive
proximity advertising solutions that deliver rich media, permission
based messages, free of charge to cell phones using Bluetooth®
connectivity. The Company's patent-pending advertising platform
combines the precision of direct marketing and the tracking
potential of the Web to deliver more cost effective and ROI-driven
advertising than is possible via print, radio and television. iSIGN
is based in Richmond Hill, Ontario
with R&D and customer support operations in Vancouver, BC. iSIGN is a business
partner of AOpen America Inc., having an OEM agreement for the
embedding of its IMS software in AOpen's digital media players and
IBM, as their Solution Provider, POA All Models. iSIGN's
software solutions are also distributed by BlueStar Inc. to their
network of Value Added Resellers. iSIGN is publicly traded in
Toronto (TSX.V) under the symbol
"ISD". Additional information about iSIGN Media can be found at
www.isignmedia.com.
SOURCE iSIGN Media