NetworkNewsWire
Editorial Coverage: Rapid advances in artificial intelligence
have loosened the death grip of digital media giants on the
advertising and marketing tech (martech) sectors. New companies
with tailored technologies are emerging, delivering powerful impact
and snatching market share from behemoths like Google and Facebook
at an accelerating pace. Digital media and martech technologies
have already changed the way companies connect with consumers and
with soaring ecommerce activity and media consumption the sector is
prime for explosive upside growth.
As the sector has gained huge traction in the technology
markets, reflected in the Nasdaq composite, there’s been a
simultaneous spike in technology focused Special Purpose
Acquisition Funds (SPACs). SPACs raised more than $83 billion in
2020, and the SaaS (software as a service) category was a leading
beneficiary, which has led to a boom of AI software small
caps.
AI accelerator, DGTL Holdings Inc.
(TSX.V: DGTL) (OTCQB: DGTHF)
(Profile) has leveraged these trends
and posted an average of 75% year-over-year revenue growth for the
past two quarters. DGTL is rapidly building a portfolio of fully
commercialized enterprise SaaS in the digital media and martech
software sectors by signing multiple Tier-one global brand clients,
including impressive licensing deals with companies such as Quaker
Oats, Budweiser, Dunkin’ Brands, Mitsubishi Motors, DoorDash,
Stella Artois, Nestle, Keurig-Dr. Pepper, Pizza Hut, Patagonia, and
most recently DraftKings. Bypassing the digital media giants,
these big name clients chose the AI-powered social media content
management platform of DGTL subsidiary Hashoff because of its
state-of-the-art solutions.
Quickened by the pandemic, demand for martech and adtech
solutions is booming, leading to soaring valuations and impacting
others in the sector such as Perion
(NASDAQ: PERI), the Trade Desk
(NASDAQ: TTD), Acuity Ads
Holdings Inc. (TSX: AT) (OTCQX: ACUIF) and
Kubient (NASDAQ:
KBNT).
- Leveraging its expertise and platform solutions, DGTL Holdings
Inc. posted year-over-year revenue growth of more than 83% in Q1,
70% in Q2.
- DGTL’s impressive client portfolio includes DraftKings,
DoorDash, Shein.com, Anheuser Busch, Quaker Oats, Dunkin’ Brands,
Mitsubishi, Stella Artois, Vertone, Syneos Health, Nestle,
Keurig-Dr. Pepper, Pizza Hut, and Patagonia, to name a few.
- DraftKings followed its NCAA March Madness campaign with DGTL’s
Hashoff with a new campaign running during coverage of the PGA
Masters, the world’s most popular golf tournament.
- DGTL’s strategic structure to acquire 100% of Hashoff forces
the AI startup to meet or exceed annual sales revenue of up to $8
million — a +400% revenue increase from acquisition date — in order
to receive 100% of cash payments.
Click link to view
the custom infographic of the DGTL Holdings Inc.
editorial.
Revenue Blowout
DGTL
Holdings Inc. (TSX.V: DGTL) (OTCQB: DGTHF) has already
amassed an impressive portfolio of some of the world’s most
recognizable brands that have chosen Hashoff for their marketing
needs. Among others, DGTL’s client portfolio includes Budweiser,
Dunkin’ Brands, Mitsubishi Motors, DoorDash, Stella Artois, Nestle,
Keurig-Dr. Pepper, Pizza Hut, Patagonia and DraftKings — and the
company is just getting warmed up.
Reflective of its surging client base, DGTL is posting blowout
revenues. The company’s revenue rose 83% year over year during Q1
FY2021, ended August 31, 2020, to $1.16
million. In Q2, revenue increased to $1.25
million, up 70% from the year prior quarter. DTGL has another
potential catalyst in the coming weeks when it discloses financial
results for the latest quarter, and if the past is any indication,
the numbers could be exceptional.
Hitting on all cylinders, DGTL also just signed a joint venture
agreement to collaborate with Loop Insights to provide social
media and advanced data-collection programs to its respective
sports entertainment and fantasy gaming clients surrounding major
league sports leagues such as the NCAA, PGA, NFL, MLB and others.
Loop Insights chose DGTL to gain direct access to these major
brands and more, and to improve its presence in the $355 billion
global digital advertising market.
Top-Notch Clients
DGTL is in a prime situation by combining top trends and tech
under one roof. Tier-one clients have signed on in spades,
including DGTL activating a recent campaign for a client described as
“a Nasdaq-listed Digital Sports Gaming and Entertainment brand”
during 2021 PGA Masters tournament. Disclosure policies don’t allow
DGTL to state its client’s name, but a quick examination of the
description (global leader in “fantasy sports and mobile sports
betting applications,” $25-plus billion market cap) points squarely
to DraftKings.
The new deal comes on the heels of completing a NCAA March
Madness basketball tournament campaign with DraftKings. DraftKings’
fantasy and online betting platform covers essentially every major
sport worldwide from college through pros, which speaks to the
opportunity for continuous campaigns across multiple verticals
going forward.
In addition, last month a DGTL campaign was activated for “a
globally recognized CPG brand company.” Having to be opaque, DGTL
also called the
client, which looks to be Quaker Oats, “150 years old. . . an
American food conglomerate based in Chicago. . . owned and operated
as a subsidiary of PepsiCo.” If the quality and efficacy of
Hashoff’s technology can be measured by the quality of companies
employing it, then it’s leading the pack.
Ad Dollars Go Where Consumers Go
There’s been a steady erosion of time spent on traditional media
in the United States for more than a decade with digital dominance
in emerging in 2018. Since 2011, average daily time spent on
traditional media (TV, print, terrestrial radio, billboards) has
fallen about 20% to approximately 360 minutes. At the same time,
usage of digital media more than
doubled from about 210 minutes to 450 minutes and the pandemic
only accelerated the digital trend.
Social media and influencer spending are where companies now
devote a bulk of their advertising and marketing capital rather
than traditional broadcast and print media. Out of an estimated
$572 billion in total global ad spend in 2020, $291.7 billion was
allocated to digital ads. Social ad spending rose 20% year over
year to $43 billion, while social media influencer/content
marketing — a hot new trend — jumped 50% to $9.7 billion last year
and is expected to double again in the coming 12 to 18 months.
This tsunami of digital ad spend plays directly to the strengths
of tech accelerator DGTL, as the company builds a portfolio of B2B
enterprise SaaS in the digital media, martech, adtech and
e-commerce sectors. Last year, DGTL (an acronym for Digital Growth
Technologies and Licensing) acquired Hashoff, an enterprise-level,
self-service CaaS built on artificial intelligence and machine
learning (AI/ML) technology. DGTL’s deal to acquire
100% of Hashoff requires the AI startup to meet or exceed
annual sales revenue of up to $8 million, which is a +400% revenue
growth from the date of acquisition, in order to receive 100% of
cash payments.
DGTL’s recognized Hashoff’s prowess — at the forefront of
technical and consumer trends including social, influencer, AI/ML
and the gig economy — to level the playing field and capture market
share from larger peers. The company excels in operational
efficiencies, which contains costs and results in savings passed on
to clients while simultaneously improving efficacy and margins. The
company offers a full-service platform that includes more than 150
million freelance content creators. Using cutting-edge AI/ML tech,
global brands have the ability to identify the top-ranked digital
content publishers for their specific needs, subsequently engaging
them, managing marketing campaigns and tracking the performance all
within the Hashoff architecture.
Carving an Enviable Niche
Investors will be listening for rumblings of any additional
M&A activity from DGTL. Management, which includes former
senior executives from companies including Hearst, Yahoo, AOL-Time
Warner, RocketFuel, Facebook, Google, Microsoft, RBC, and IPG, have
made it clear that the intent is to grow the company both
organically and inorganically. The explosive growth of Hashoff puts
the company’s ability on full display – with the first martech SaaS
acquisition within its portfolio-based development model.
Importantly, the leadership team has kept the cap structure
tight with only 36 million shares outstanding, with approximately
$1.5 million in cash and no debt.
Unabated Demand
With traditional media flailing, the ethos of the marketing
community is next-generation digital processes. Even traditional
digital methods, such as pop-up ads and auto-play videos, are
becoming quickly archaic. Targeted marketing that feels native,
such as with a social media influencer, using AI and ML to most
effectively inform both market and strategy are the technologies
that will drive the market for decades.
Perion
(NASDAQ: PERI) is a global technology company that
provides agencies, brands and publishers with innovative solutions that cover the three main
pillars of digital advertising. From its data-driven
Synchronized Digital Branding platform and high-impact ad formats
in the display domain to its powerful social media platform and
its branded search network, Perion is well-positioned to
capitalize on any changes in marketers’ allocation of digital
advertising spend.
The
Trade Desk (TSX: TTD) is a technology company that
empowers buyers of
advertising. Through its self-service, cloud-based platform, ad
buyers can create, manage, and optimize more expressive data-driven
digital advertising campaigns across ad formats, including display,
video, audio, native and social, on a multitude of devices,
including computers, mobile devices, and connected TV. Integrations
with major data, inventory, and publisher partners ensure maximum
reach and decisioning capabilities, and enterprise APIs enable
custom development on top of the platform.
Acuity Ads
Holdings Inc. (TSX: AT) (OTCQX: ACUIF) is a
leading technology company that provides marketers a powerful and holistic
solution for digital advertising across all ad formats and
screens to amplify reach and Share of Attention(R) throughout the
customer journey. Via its unique, data-driven insights, real-time
analytics and industry-leading activation platform based on
proprietary Artificial Intelligence technology, Acuity Ads
leverages an integrated ecosystem of partners for data, inventory,
brand safety and fraud prevention, offering unparalleled, trusted
solutions that the most demanding marketers require to be
successful in the digital era.
Kubient
(NASDAQ: KBNT) is a technology company with a mission
to transform the digital advertising industry to audience-based
marketing. Kubient's
next-generation, cloud-based infrastructure enables efficient
marketplace liquidity for buyers and sellers of digital
advertising. The Kubient Audience Cloud is a flexible open
marketplace for advertisers and publishers to reach, monetize and
connect their audiences. The Company's platform provides a
transparent programmatic environment with proprietary artificial
intelligence-powered pre-bid ad fraud prevention, and proprietary
real-time bidding (RTB) marketplace automation for the digital out
of home industry.
There is one common thread in maximizing return on investment
for advertisers. Brands will earmark ever more capital for digital
efforts as the fight for consumer attention continues. As for tech
companies, it’s a matter of which can deliver the most efficient,
quantifiable results at the lowest cost. Companies that deliver on
that model, whether digital media giants or upstarts, are likely to
make the most of the industry opportunity.
For more information about DGTL Holdings Inc. (TSX.V:
DGTL) (OTCQB: DGTHF), please visit DGTL Holdings
Inc.
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