TSXV Symbol: CYF
CALGARY,
Dec. 21, 2012 /CNW/ - Canyon Creek
Food Company Ltd., ("Canyon Creek") listed on the TSX Venture
Exchange Inc. under the trading symbol "CYF" is pleased to announce
that it has launched a new refrigerated soup line with a major
western Canada based
retailer. This new line consists of five soups, all branded
under the Canyon Creek name.
Under the arrangement, Canyon Creek will supply
fresh refrigerated soup across western Canada through over 100 retail stores that
will carry this product line. This will include some of Canyon
Creek's top sellers in the category. Terry Alty, the President and CEO of Canyon
Creek notes that: "the fresh refrigerated soup category
continues to grow as consumer preference shifts from shelf stable
to a fresh product. We expect to leverage this shift by
continuing to penetrate the marketplace with innovative new
offerings in future reporting periods."
The relationship with this new customer is a
milestone in that it serves to further strengthen Canyon Creek's
retail penetration strategy. It is expected to facilitate broader
market awareness of the Company and its' products; and it
establishes a new avenue through which to build brand value.
ABOUT CANYON CREEK
Canyon Creek is a food processing company based
in Edmonton, Alberta, providing
fresh soups and other prepared food products for today's health
conscious consumer. The Company offers its fresh food product
line to both grocery retailers and a broad range of food service
establishments including restaurant chains and public institutions
throughout Canada.
This news release contains forward-looking
statements which involve known and unknown risks, delays, and
uncertainties not under the Company's control which may cause
actual results, performance or achievements of the Company to be
materially different from the results, performance or expectations
implied by these forward-looking statements.
The TSX Venture Exchange has neither approved nor disapproved
of the contents of this press release.
SOURCE Canyon Creek Food Company Ltd.