MONTREAL, Aug. 6, 2020 /CNW/ - A leading cheese
manufacturer and fluid milk and cream processor in Canada, Saputo is pleased to announce the
launch of Cathedral City, The UK's favourite cheese
brand1, which is now on sale in 500 stores across
Canada including Save-on-Foods,
select Independent boutiques, and soon this fall, at the different
Loblaw Companies banners including Loblaws and Zehrs. For the
launch, the Canadian products assortment includes the Mature
Cheddar block 200 g, Extra Mature Cheddar block 200 g and Mini
Cheddar nets 6x20 g formats.
The making of a very special cheese
Cathedral City is made by the only cheddar maker to hold the
coveted Royal Warrant, first granted over 20 years ago, meaning the
cheddar is supplied to Her Majesty The Queen's Royal
Household. With over 50 years of cheese-making expertise,
Cathedral City is made using the finest, natural
ingredients (fresh milk, starter cultures, vegetarian rennet, salt)
at the multi-award-winning Davidstow creamery in Cornwall, in the Southernmost region of
England. The use of farm-assured
milk from 330 dedicated, local West Country dairy farms and
traditional cheese-making techniques guarantees a unique flavour
and unrivalled consistency.
The Davidstow creamery has a consistent track record of winning
awards, including claiming the prestigious DuPont Danisco
Grand Prix Cup 14 times in the last 18 years. Work is currently
underway to increase production capacity at the Davidstow creamery
to enable it to satisfy increased demand for Cathedral City
in both the UK and abroad.
Best-in-class Packaging
The innovative 'pillow pack' packaging optimises the keeping
quality of the cheese and flavour development, while the
press-to-close mechanism (introduced by Cathedral City into
the UK market in 2003) allows consumers to reclose the pack to keep
their cheddar fresh, avoiding using secondary plastic wrapping and
food wastage.
The Finished Product
The cheese, which uses the same core recipes worldwide without
compromise, is matured and packed in England before being shipped to Canada. Bespoke packaging has been created for
the Canadian market to include dual French/English language and
references to the brand's British heritage and consistent quality.
The launch will be supported by a variety of marketing initiatives,
including point of sale promotions and sampling as well as social
media influencer campaigns.
About Saputo
Saputo produces, markets, and distributes a wide array of dairy
products of the utmost quality, including cheese, fluid milk,
extended shelf-life milk and cream products, cultured products, and
dairy ingredients. Saputo is one of the top ten dairy processors in
the world, a leading cheese manufacturer and fluid milk and cream
processor in Canada, the top dairy
processor in Australia, and the
second largest in Argentina. In
the USA, Saputo ranks among the
top three cheese producers and is one of the largest producers of
extended shelf-life and cultured dairy products. In the
United Kingdom, Saputo is the
largest manufacturer of branded cheese and a top manufacturer of
dairy spreads. Saputo products are sold in several countries under
market-leading brands, as well as private label brands. Saputo Inc.
is a publicly traded company and its shares are listed on the
Toronto Stock Exchange under the symbol "SAP".
About Cathedral City
Valued at over £300 million in retail sales1 and found
in more than half of all household fridges in the UK, Cathedral
City is the Nation's Favourite cheese. This award-winning
cheddar is made from 100% British milk from the West Country and is
counted among some of the best-loved food brands in the UK. To find
out more about the full range, visit www.cathedralcity.co.uk
Data Sources:
- IRI SIG Grocers + Kantar Discounters & Bargain Stores 52we
13th Jun 2020
- Kantar Worldpanel 52we 14th Jun 2020
- Milward Brown Cheese Equity Tracker, March 2020
SOURCE Saputo