Launch of AdvisoryLink furthers advisors'
ability to understand and achieve client goals
MINNEAPOLIS, June 7, 2018 /PRNewswire/ - RBC Wealth
Management—U.S. today unveiled another significant investment in
technology that will further the firm's push to become the top
provider of goals-based advice in the U.S.
Partnering with Envestnet, RBC Wealth Management—U.S. launched
AdvisoryLink, a new infrastructure that will give advisors a more
comprehensive view of a client's financial picture by consolidating
their portfolio into a single desktop portal. The new platform also
features more streamlined account opening process, better account
management tools and the ability to consolidate multiple accounts
into one.
"Over the past year, we've been focused on investing in
technology and tools that strengthen the advisor-client
relationship," said Ann Senne, Head
of RBC Wealth Management's Advice and Solutions Group. "This new,
state-of-the-art advisory infrastructure will help maximize the
benefits of those previous investments and future ones as
well."
In conjunction with the new platform, RBC Wealth Management—U.S.
unveiled RBC Unified Portfolio, an enhanced unified managed account
(UMA) that enables clients to add fixed income solutions and more
than 200 strategist portfolios – managed by RBC Wealth Management's
in-house experts and by third parties – to the mutual funds and
ETFs already in their accounts. Also available are more than 4,000
individual mutual funds and approximately 2,000 individual exchange
traded funds.
RBC Unified Portfolio will also give clients more transparent
and competitive pricing and better insight into their daily account
performance.
"With the launch of RBC Unified Portfolio we will be able to
bring portfolio costs down by bringing most of the overlay
portfolio management in-house," said Tracy
Johnson, Director of Advisory Programs at RBC Wealth
Management-U.S. "Those savings will be passed on to our
clients."
The new UMA also features customized tax-management and allows
greater ability for clients to deploy impact investing strategies
through personal conviction overlay screens.
The rollout of AdvisoryLink and RBC Unified Portfolio comes one
year after the launch of RBC WealthPlan, a customized wealth
planning software that allows advisors to better help clients
identify, quantify and prioritize their goals.
"Launching WealthPlan last year was an important first step in
our push to help our advisors better understand their clients'
needs, wants and wishes," Senne said. "With AdvisoryLink and RBC
Unified Portfolio, we're going several steps further by giving them
the tools they need to help clients achieve those goals as quickly
and seamlessly as possible."
About RBC Wealth Management – U.S.
In the United States, RBC Wealth Management
operates as a division of RBC Capital Markets, LLC. Founded in
1909, RBC Capital Markets, LLC. is a member of the New York Stock
Exchange, the Financial Industry Regulatory Authority, the
Securities Investor Protection Corporation, and other major
securities exchanges. RBC Wealth Management has $336 billion in total client assets with
approximately 1,800 financial advisors operating in 200 locations
in 40 states.
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SOURCE RBC Wealth Management - U.S.
