Postmedia Network Inc. (“Postmedia”) today debuted its newest reimagined brand, the Vancouver Sun, with a cleaner and fresher look. The Vancouver Sun’s four platforms – print, web, smartphone and tablet – feature redesigned layout and content to further engage the reader and enhance their experience. Also launching today, an all-new content section: An Edition of NP in the Vancouver Sun.

“The evolution of the Vancouver Sun takes a significant leap forward today as we introduce the sleek redesign for our print edition and website, as well as the new mobile app,” said Harold Munro, Editor, Vancouver Sun. “The team and I are confident that readers will enjoy and appreciate the new look and content including the new print section, An Edition of NP in the Vancouver Sun.”

The smartphone app, for iOS and Android, includes content that is unique, updated frequently and delivered in short bursts with an emphasis on follow and share, and is enabled for the Apple Watch. A new layer of live local coverage called VS Now serves as an urban tool keeping readers in the loop on such things as Vancouver’s hot lunch spots, fashion news and can’t miss concerts. The print edition focuses on insights and analysis on the news that matters most to local audiences. The responsive website is updated with breaking news 24 hours a day, has videos featured prominently and provides a faster, more easily navigated experience. The iPad app provides comprehensive tablet news experiences with multimedia and rich photos.

The Vancouver Sun’s redesigned masthead combines the classic nameplate with an abstract representation of the sea wall where the water meets land. Rendered in shades of green and inspired by the vast nature and greenery as well as the environmental-friendliness of this coastal city, the new masthead reinforces our connection to Vancouver and unifies our print, web, smartphone and tablet platforms.

Print audiences will also be able to enjoy An Edition of NP in the Vancouver Sun. The NP section contains national, political and international news and analysis from some of the best columnists including John Ivison, Christie Blatchford, Robert Fulford and Michael Den Tandt. The Vancouver Sun’s inclusion marks the ninth Postmedia newspaper to have the NP section.

Launch title sponsor Kia Canada has a full page ad featuring the “Made for people like you sales event” in today’s and Saturday’s print edition wrap. Kia Canada will also have premium ads prominently placed on multiple platforms post-launch.

An exciting three-month marketing campaign, “At Your Fingertips”, begins today featuring award-winning scientist and environmental activist David Suzuki and celebrity chef, cookbook author and television personality Vikram Vij. The campaign is designed to reinforce the accessibility readers have to the Vancouver Sun’s content.

Readers can download the redesigned smartphone app directly from iTunes or Google Play for Android.

About Postmedia Network Inc.Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is a Canadian newsmedia company representing more than 200 brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. For more information, visit www.postmedia.com.

Postmedia NetworkPhyllise Gelfand, 416-442-2936Vice President, Communicationspgelfand@postmedia.comorStephanie Woods-Sullivan, 416-442-2928Online Communications Managerswoods@postmedia.com

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